Kendrick Lamar And Whitney Alford: A Timeline Of Their Decades-Long Relationship
Kendrick Lamar and Whitney Alford are one of those couples who like to live their lives outside of the public eye. Unlike many celebrity couples, we don’t really hear a lot of details about their relationship in blogs and social media except for when Kendrick raps about it. Whitney has even been featured on many of her fiancé’s songs, but it was his last album, Mr. Morale & The Big Steppers, where he was the most vulnerable.
Outside of supporting her Pulitzer Prize-winning man, Whitney is also a licensed esthetician and makeup artist. The couple share two beautiful children together and seem to enjoy their privacy. From high school sweethearts to starting a family, here is a timeline of Kendrick Lamar and Whitney Alford’s relationship.
2001-2005?: Kendrick Lamar and Whitney Alford Meet
Whitney Alford and Kendrick Lamar at 2016 Key to the City Ceremony
Photo by Johnny Nunez/Getty Images
Kendrick and Whitney met in high school. However, there’s not a lot of details about what year. The two attended Centennial High School, which is located in Compton, CA, and began dating shortly after becoming friends.
2009: Kendrick Lamar Raps About Whitney
In his 2009 self-titled EP, Kendrick rapped about Whitney in the songs “She Needs Me” and “Determined.” He highlighted how he can’t live without her in “She Needs Me” and shared how she’s been his rock in “Determined.”
2014: Kendrick Lamar and Whitney Alford’s First Public Appearance as a Couple
56th Grammy Awards with Kendrick Lamar and Whitney Alford
Photo by Christopher Polk/Getty Images for NARAS
Whitney stepped out with Kendrick for the first time at the 56th Grammy Awards. Kendrick was nominated for seven awards, including Best Rap Album for Good Kid, M.A.A.D City.
2015: Kendrick Calls Whitney His Best Friend
Talking to Billboard in January, the Compton rapper opened up about his love for Whitney. “I wouldn’t even call her my girl,” he said. “That’s my best friend. I don’t even like the term that society has put in the world as far as being a companion — she’s somebody I can tell my fears to.”
Whitney Appears on Kendrick’s "To Pimp a Butterfly" Album
In March 2015, Kendrick dropped his highly anticipated third album, To Pimp a Butterfly, andWhitney provided backup vocals for songs “King Kunta” and “Wesley’s Theory.”
Kendrick Confirms Engagement to Whitney Alford
Kendrick Lamar and Whitney Alford at 2015 BET Awards
Photo by Johnny Nunez/BET/Getty Images for BET
During a The Breakfast Club interview, the Grammy award-winning artist confirmed that he and his high school sweetheart were engaged. “Yeah, definitely,” he said. “I’m loyal to the soul.”
2019: Kendrick Lamar and Whitney Alford Welcome Their First Child
It was reported that the couple had their first child in July 2019. While her name wasn’t revealed at the time, fans later suggested that he mentioned her name in his song “Mr. Morale,” which is off of his fifth album, Mr. Morale & the Big Steppers. He rapped, “Uzi, your father's in deep meditation.”
2022: Kendrick Lamar and Whitney Alford Welcomes Their Second Child
The couple quietly welcomed a second child, a baby boy named Enoch and they made the big reveal on the cover of the Mr. Morale & the Big Steppers album. The cover features Kendrick holding Uzi while Whitney holds Enoch. Kendrick also mentioned Enoch’s name in his song “Mr. Morale” when he rapped, “Enoch, your father's just detoxed.”
Whitney Reflects on Working With Kendrick on "Mr. Morale & the Big Steppers"
In May, the makeup artist reflected on working with Kendrick on the album, which she helped narrate, and thanked him in an Instagram post. “Sometimes the mirror is a harsh critic. Shit can get real ugly. Im proud of the work we’ve done individually and as a family. Honored to be a part of this album @kendricklamar. Thank you for your transparency. Healing can begin…,” she wrote.
Whitney Appears in Kendrick's "Count Me Out" Music Video
Whitney also appeared in her beau’s “Count Me Out” music video and shared a snippet on her Instagram page in December.
2024: Kendrick and Whitney Dance Together In the "Not Like Us" Music Video
In July, Kendrick finally dropped his highly anticipated music video for "Not Like Us." While there were many special moments in the video, one of the most talked about scenes was Kendrick, Whitney and their kids dancing in the living room. Many people praised their united front after Drake alleged that Whitney was having an affair with Kendrick's best friend and business partner Dave Free.
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Feature image by Lester Cohen/Getty Images for NARAS
London Alexaundria is the contributing editor for xoNecole. She is an alum of Clark Atlanta University, where she majored in Mass Media Arts and has worked in journalism for over ten years. You can follow her on Instagram and TikTok @theselfcarewriter
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Exclusive: Dreka Gates Talks Farm Life, Self-Mastery, And Her Wellness Brand
Dreka Gates is making a name in wellness through authenticity and innovativeness. Although we were introduced to her as a music manager for her husband, Kevin Gates, she has now carved out her own lane outside of music as a wellness entrepreneur. But according to Dreka, this is nothing new.
In a xoNecole exclusive, the mom of two opened up about many things, including starting her wellness journey at 13 years old. However, a near-death experience during a procedure at 20 made her start taking her health more seriously.
“There's so many different levels, and now, I'm in a space of just integrating all of this good stuff that I've learned just about just being human, you know?” Dreka tells us. “So it's also fun because it's like a journey of self-discovery and self-mastery. That's what I call it. So it's never-ending.”
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If you follow Dreka, then you’re familiar with her holistic lifestyle, as she’s no stranger to promoting wellness, self-care, and holistic living. She even lives part-time on a Mississippi farm, not far from her grandmother and great-grandmother’s farm, where she spent some summers as a child.
While her grandmother and great-grandmother have passed on, Dreka reflects on that time in her life and how having a farm as an adult is her getting back to her roots. “So the farm was purchased back in 2017, and it was like, ah, that'll just be a place where we go when we're not touring or whatever,” she said.
“But covid hit, and I was there, and I was on the land, and I just started remembering back to going to my grandmother's during the summertime and freaking picking peas and going and eating mulberries off the freaking tree in the bushes.
“And she literally had cotton plants. I know some people feel weird about picking cotton and stuff. She had cotton plants and I would go and pick cotton out of her garden. And she had chickens, and I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.”
I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.
You can catch glimpses of Dreka’s farm life on Instagram, which shows her picking fruit and vegetables and loving on her animals like her camel Eessa. Her passion for growing and cultivating led her to try and grow all of her ingredients for her wellness brand, Dreka Wellness. However, she quickly realized that she might be biting off more than she could chew. But that didn’t stop her from fulfilling her vision.
Watch below as Dreka talks more about her business, her wellness tips, breaking toxic cycles, becoming a doula, and more.
- YouTube
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