This Entrepreneur's Love Story Inspired A Wedding Business That Doubled Her Salary
My daddy always told me that you should never spend more than you earn. But anyone who's ever owned a business knows that this simple rule can be easily offset by the day-to-day financial responsibilities of being an entrepreneur.
From administrative and marketing management to profit and loss, there's no expense too expensive when it comes to making your dream come true and while these obligations may put some pressure on your pockets Just Elope CEO Jennifer Allen knows that investing in yourself always pays off.
To date, Jennifer and her husband Tavarous have officiated 80 weddings, married dozens of happy couples all over the country, and maintained full-time jobs at the same damn time and she recently sat down with xoNecole to share the secret to her entrepreneurial success.
Jumping The Broom
In 2017, this Dallas-based pop-up wedding expert used her own elopement as an opportunity to launch a business that has more than doubled her income in 12 months, and according to Jennifer, it all started with her ability to meet a need.
After a surprise engagement to her soon-to-be deployed husband, the couple was left with little-to-no options when it came to finding a last-minute wedding planner and a seed was planted. Desperate to jump the broom, Jennifer was left to resort to her last (and honestly, most regrettable) option. She explained, "Our experience at the courthouse was very cold and that right there is what made me say, 'OK, something has to be different. It can't be either go to City Hall or run off to Vegas. There has to be a medium that can be met.'"
Little did Jennifer know, she would be the person to fill the void she so blatantly saw in the industry.
Taking The Leap
The mother-of-two shared that it wasn't until years after tying the knot that she decided that planning a wedding wasn't half as lucrative as launching a business. Jennifer told xoNecole, "One day, I was sitting in my living room, and it just clicked: 'Girl, let it go.' Stop trying to force this. Stop trying to plan a way to spend additional money––you need to figure out a way to make additional money."
In that moment, Just Elope was born and the rest, Jennifer says, is history. After designing a marketable brand and portfolio from scratch, Jennifer and her husband hit the ground running and it wasn't long before the couple snagged their first, second, and eventually, 80th client and this duo has no plans of slowing down anytime soon.
Although Jennifer and her husband may have chosen to take the road less traveled with the launch of their unconventional bridal business, this couple doesn't have all of their pennies in one bank. According to Jennifer, one of the most valuable lessons she's learned as an entrepreneur is the importance of keeping your day job. "Working full-time for me has allowed me to, number one, not be a slave to my business––in the sense of chasing the money, having to take on any and everybody because I jumped out there too quick. It has also allowed me to start building up that emergency fund."
"Working full-time for me has allowed me to, number one, not be a slave to my business––in the sense of chasing the money, having to take on any and everybody because I jumped out there too quick. It has also allowed me to start building up that emergency fund."
Jennifer said that because her children didn't sign up to have entrepreneurs as parents, it's up to her and her husband, who is currently in school to become a pediatric nurse, to make sure the bag is secured regardless, and working full-time jobs has allowed them to do exactly that. "I don't know what leap everybody is taking, but we have kids who depend on us and who depend on the stability that they are accustomed to. Man, I'm not gonna jeopardize their childhood and they have to grow up to be rappers and talk about how they struggled," she laughed. "That truly is our push."
Building The Empire
While today may not be the day that Jennifer and her husband quit their day jobs to pursue their business full-time, they are preparing diligently for when that time comes. Jennifer told xoNecole that along with maintaining multiple streams of income, setting healthy boundaries has been a superpower when it comes to developing her business acumen.
In the last year, Jennifer has more than doubled her salary and according to her, the secret to her success lies in her ability to unapologetically say, "Nah."
You will never be all things to all people, so you should pick who you want to be and stop apologizing for it. This, Jennifer, says, was a lesson that she learned early on in her career. She explained, "When we first started, I was chasing the money. But I quickly realized that the money is going to come as long as you are consistently putting out quality work and I could not put it out quality work and be my best self if I was not consistent in what the services were that I offered."
"When we first started, I was chasing the money. But I quickly realized that the money is going to come as long as you are consistently putting out quality work and I could not put it out quality work and be my best self if I was not consistent."
Jennifer shared that as soon as she found the courage to set boundaries for both herself and her business, she finally became confident in her ability to build an empire. "I set those boundaries and I got the confidence, that's the key, is getting the confidence to stick to your boundaries. My business flourishes so much because these are the rules."
She continued, "I'm a wife and a mom of boys [aged] seven and five. I cannot and will not allow myself to become emotionally invested in the back and forth that goes along with, 'Well what about this or what about that? This is what we offer. And our business was set up that way because I do have other obligations. So I had to make a business that works for me and my family. The couples that we've married have no complaints, all five-stars, all great reviews because we were for them. Right? And that's what made it work."
Solidifying The Legacy
Now that Jennifer has jumped the broom, taken the leap, and began building her empire, she is doing what it takes to solidify her legacy and create an environment for generational wealth. Self-sabotage is a creative entrepreneur's best friend, but Jennifer says that accountability might be the protection against deflection you didn't know you needed. "Be accountable for all of your actions. If you don't let yourself down, you can get so much done. We self-sabotage more than we know. And that's what keeps people from truly reaching the goals that they have set for themselves."
"Be accountable for all of your actions. If you don't let yourself down, you can get so much done. We self-sabotage more than we know. And that's what keeps people from truly reaching the goals that they have set for themselves."
According to Jennifer, her New Year's resolution is to become her own accountability partner and this year, she refuses to take excuses for an answer. "If I set a goal, I'm not going to let myself down by not accomplishing it because how can I expect to run a lucrative business If I'm not intentional––if I'm not intentional with my time, with my learning, with my surroundings? There's a lot of women out there that have great ideas and they are making excuses as to why they cannot get them done."
For more of Jennifer, follow her on Instagram @IAmJenniferAllen!
For more Jennifer, follow her on Instagram @IAmJenniferAllen!
Featured image courtesy of Jennifer Allen.
Taylor "Pretty" Honore is a spiritually centered and equally provocative rapper from Baton Rouge, Louisiana with a love for people and storytelling. You can probably find me planting herbs in your local community garden, blasting "Back That Thang Up" from my mini speaker. Let's get to know each other: @prettyhonore.
There’s just something about HBCU Homecoming that just hits different. Whether it’s your first time stepping onto the yard since graduation or you’re a regular at every Homecoming tailgate, HBCU pride is undeniable. It’s a vibrant celebration that unites the legacy of excellence and tradition with the energy and resilience of Black culture.
The experience goes beyond a typical college reunion; HBCU Homecoming is a family reunion, a fashion show, a cultural festival, and a week-long turn-up that embodies what it means to be unapologetically Black and educated. For HBCU alumni, the journey back to the yard each year is rooted in a love and pride that’s hard to put into words but impossible to deny.
From statement pieces to tech must-haves, every item represents the intersection of Black pride and HBCU love, ensuring that you show up to the yard in style and with intention. So whether you’re repping your alma mater for the first time since graduation or looking for fresh pieces to express your HBCU pride, these essentials will have you standing out, because, at HBCU Homecoming, it’s not just about showing up—it’s about showing out.
Thread Goals
diarrablu Jant Pants in Alia Noir
High-waisted, wide-legged, and ready to shut down the yard, the Jant Pants by diarrablu bring a whole new meaning to campus chic. Handcrafted in Dakar, Senegal, these free-flowing jacquard pants are perfect for stepping onto the yard with style and ease—making them a must-have for any HBCU alum’s closet.
Silver & Riley Convertible Executive Leather Bag Classic Size in Olive
This all-in-one luxury bag isn’t a bestseller for nothing. The Silver & Riley essential is made of Italian calfskin leather and thoughtfully designed, as it can be worn in four different ways: a shoulder bag, crossbody, a top handle, and a backpack. Chic and elegant, the Convertible Executive Leather bag is “the bag that every woman needs in her collection.”
Renowned Women's Intuition Cotton Graphic T-Shirt
Renowned
Renowned’s Women’s Intuition Cotton Graphic T-shirt features a bold graphic print inspired by the power and essence of women’s intuition. With its striking design, this all-cotton tee is a vibrant thing, making it a statement piece that celebrates feminine energy.
Mifland Million M Mesh Crop Shirt
Talk about bold, the Million M Mesh Crop Shirt combines edgy style with comfort, featuring Mifland’s signature print on a semi-see-through mesh fabric. Show up and show out in sophisticated flair.
HBCU Love FUBU
Melanin Is Life Melanated & Educated - I Love My HBCU Hoodie
Show off your HBCU love with this piece that represents everything you gained from your alma mater: a top-tier education, a community that lifts you up, and a deep sense of esteem for yourself and your culture. Wear it loud and proud, because being melanated and educated isn’t just a flex—it’s a legacy.
HBCU Culture Spelmanite Sweatshirt in Navy
Spelmanites, rep your Spelman pride with this unisex crewneck sweatshirt, designed for ultimate comfort and a relaxed fit. Made from a cozy cotton/polyester blend, this classic sweatshirt is as durable as it is stylish—making it an ideal piece for any Spelmanite showing love for their alma mater.
HBCU Culture Howard Is The Culture T-Shirt
Rock the ultimate flex by showcasing your Howard U love with HBCU Culture’s Howard Is The Culture t-shirt. This unisex tee offers a comfortable, relaxed fit that’s perfect for celebrating your HBCU spirit without sacrificing style or comfort.
DungeonForward FAMU - Strike Bucket - Reversible
DungeonForward’s Strike Bucket Hat brings versatility and style to the FAMU Crown collection with its reversible design, giving you two looks in one. Featuring a sleek black snakeskin-embossed brim lining and a bold outline Rattler emblem, this hat is all about repping your Rattler pride in style.
DungeonForward Savannah State University - HBCU Hat - TheYard
The Savannah State University HBCU Hat by DungeonForward is more than just a hat—it’s a symbol of Tiger pride and a nod to the culture. Perfect for gamedays, tailgates, or just showing off your HBCU love, this hat lets you carry a piece of the yard wherever you go.
Tech the Halls
Anker iPhone 16 Portable Charger, Nano Power Bank
Stay charged up with the Anker Nano Power Bank, which features dual USB-C ports, a foldable connector, and a compact design, making it perfect for those HBCU tailgates and late-night parties you pull up to.
Drip Check
Wisdom Frame 14 Square Sunglasses
Elevate your look with these angular square-frame sunglasses by Wisdom, bringing an ultramodern edge to any outfit. The sleek design makes them perfect for blocking out the haters while you stunt on the yard.
Coco and Breezy Eyewear Fortune in Gray Turquoise
The Fortune Glasses in Grey Turquoise is a bold statement piece to any Homecoming weekend ‘fit that “embody our fearless and outspoken DNA.” With their color and edgy design, these frames by Coco and Breezy are perfect for anyone looking to stand out and express their unapologetic confidence.
Howard U Lapel Pin
Rep your Bison pride wherever you go with this Howard U Lapel Pin from Pretty AmbVision. Whether adding it to your jacket, shirt, or bag, this pin is the perfect way to showcase your love for your alma mater while rocking your HBCU love with honor and distinction.
Mifland Standard Rucksack Mini
The Standard Rucksack is designed to evolve like that HBCU pride—getting richer, bolder, and better with time. Durable, stylish, and built to last, this Rucksack by Mifland is a timeless piece equipped with versatile carrying options and fully adjustable back straps for ultimate comfort.
Stay Fresh, Stay Blessed
Slip Pure Silk Sleep Mask in Pink
Keeping it cute starts with beauty sleep. This luxurious silk mask is an essential for a reason. If protecting your skin and waking up refreshed is your priority, look no further than this Homecoming essential.
Liquid I.V.® Hydration Multiplier Lemon Lime - Hydration Powder Packets
Stay hydrated and energized throughout Homecoming weekend with this Liquid I.V.® Hydration Multiplier in Lemon Lime. Just add a packet to your water bottle, and bless your body with 2-3 times more hydration than water with every packet. Because staying hydrated is the key to popping up and showing out all weekend long!
Loop Experience Plus Earplugs High Fidelity Hearing Protection
Designed for your hearing protection, these sleek earplugs reduce noise without compromising sound quality—perfect for enjoying the band’s halftime show, late-night parties, and DJ sets. Whether you’re front row at the step show or hitting the yard, your ears deserve to be protected in style!
Black Girl Magic Glass Cup
Sip in style and celebrate your melanin with the Black Girl Magic Glass Cup. Perfect for morning coffee, your favorite iced drink, or showing off your HBCU pride on the yard—this cup is all about keeping it cute while radiating your endless supply of Black Girl Magic.
Glow Up & Show Out
Black Girl Sunscreen SPF 30
What Homecoming weekend can be complete without an assist from this beauty find? Formulated to blend seamlessly into melanin-rich skin (no white-cast), protect your glow while you turn up with the Black Girl Sunscreen SPF 30.
Sienna Naturals Issa Rae's Wash Day Ritual Set
Issa Rae’s Wash Day Ritual Set from Sienna Naturals includes the H.A.PI. Shampoo, the Plant Power Repair Mask, Dew Magic, and Lock and Seal to get your crown right. Whether you’re repping your coils or rocking a new color on the yard, these products restore and nourish your strands, keeping your hair healthy, strong, and Homecoming-ready!
54 Thrones Ivorian Cocoa + Ghanaian Coconut Beauty Butter
Stay glowing from the tailgate to the after-party with the 54 Thrones Ivorian Cocoa + Ghanaian Coconut Beauty Butter. Infused with African-sourced ingredients, this rich, multi-purpose butter is the answer to keeping your skin soft and radiant through all the festivities all Homecoming long.
Saie Glossybounce Hydrating Lip Oil
Keep your lips looking luscious and nourished with the Saie Glossybounce Hydrating Lip Oil. Perfect for adding an extra pop to your pout before hitting the yard or freshening up between events, this lip oil is a beauty essential for staying camera-ready all weekend.
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Featured image by Visual Vic/Getty Images
HBCU Excellence: Cait The Great & Tasha McCaskiel Reflect on Legacy, Growth, & the Power of Homecoming
When you’re the Best In Class, the journey to homecoming hits differently.
For Florida A&M University’s Caitlyn K. Davis, also known as Cait The Great, and North Carolina A&T University’s Tasha McCaskiel, returning to the yard is much more than a party; it is proof that an HBCU homecoming is a rite of passage.
Both women showcase Black women's impact on the world through their platforms. As a mega influencer, Davis takes pride in curating a brand representing brown-skinned Black women in spaces that don’t always cater to them. From partnerships with Nike to sharing affordable fashion finds on Amazon, she’s on a mission to empower people who look like her.
No stranger to the same ideation, McCaskiel launched Black Girls in Media to prevent the erasure of women like herself as they climb the ranks within the media landscape. It all started at their respective HBCUs.
“I would say homecoming as someone who went to an HBCU is really just a big moment of reflection,” McCaskiel tells xoNecole.
“You’re able to go on campus and think about where you were when you attended that university, and then to go back and just sit in your growth as a person, career-wise, and then to reconnect with all these people you went through that journey on,” she continues.
“It’s just a really good feeling. It’s so nostalgic. It’s fun and reassuring, comforting, all those things. It’s the best time, and just makes you love being Black and makes you proud of where you come from.”
Tasha McCaskiel
Courtesy
“An HBCU homecoming to me essentially means family reunion, having a good time, creating new memories, seeing people you haven’t seen in years, looking at your old stomping ground where you used to take classes, where you used to stay, and just having a good time with the people you love,” Davis adds.
“Celebrating the number one HBCU, Florida A&M University, as someone whose business essentially started on campus was basically a liaison from FAMU that spoke to multiple HBCUs through clothing is everything.”
Homecoming is also a chance to represent your school to the fullest, argue about who is the best, or even crash the yard for another homecoming. It’s an annual holiday, but the HBCU homecoming is also about shining a light on the place where it all started.
“Every chance I get, I advocate for HBCUs, and I strongly believe, when it comes to HBCUs, it’s all about exposure,” Davis says. “A lot of kids are not exposed to HBCUs even though through recent advocacy that brands are doing now to shine a light on HBCUs, I still feel like it’s really important for content creators and anybody to advocate for HBCUs.”
As the person behind the design of Nike’s Florida A&M University Nike Dunk Lows, Davis has an affinity to all historically Black colleges and universities. Still, her love for her alma mater runs deep, especially since it is the very place that fostered her knack for creating content and learning to be self-sufficient in her work as a self-made businesswoman.
Launched in 2020, the Nike Yardrunners is an annual campaign celebrating HBCUs and their impact on culture and style. In 2022, Davis, alongside women from Tennessee State, Clark Atlanta, and North Carolina University, would design shoes that transform the popular Nike dunks into those representing their respective schools.
McCaskiel echoed the sentiment of ensuring that HBCUs are at the forefront when it comes to exposure, noting that her love for her community inspired her to launch Black Girls in Media, a platform committed to ensuring that women in the industry are exposed to the opportunities, resources, and skills needed to thrive in the space.
“Going to an HBCU and being surrounded by people who look like me and then going to grad school at New York University, which is just a lot more diverse, once I graduated, I kind of lost that sense of community,” she explains. “That’s what made me start Black Girls in Media. The full circle moment is that I always wanted to carry that culture throughout my career.”
When she launched Black Girls in Media in 2018, McCaskiel was on a mission to empower the women in the industry. Working in the space, she noticed the lack of people who looked like her and realized that the stories and experiences of Black women weren't adequately represented. What began as a group chat has now grown into a platform providing thousands of opportunities to a network of over 90,000 people worldwide.
Caitlyn K. Davis
Courtesy
Both women understand the microscope they are often under in the real world as Black women. They also reflect how attending HBCUs instilled in them a confidence that's only possible to achieve by being in an environment where students, faculty, staff, and even leaders look like them.
It's why their respective brands constantly push the needle for representation forward.
“When I think of legacy, I just think of impact,” says McCaskiel. “When we’re no longer here, the people who have left legacies, whatever they do continues long after they’re gone, and that’s what I aim to do on a personal and a career level.”
“I just want to inspire people to lead by being yourself and following things you truly enjoy. I will always advocate for HBCUs, and that’s me. That’s who I am, but just living in your truth and being that girl from the inside out,” Davis adds.
As part of xoNecole’s Best in Class series for 2024, Caitlyn “Cait the Great” Davis and Tasha McCaskiel are perfect examples of using their platforms to uplift and inform the culture around HBCUs.
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Feature images courtesy