Money Talks is an xoNecole series where we talk candidly to real women about how they spend money, their relationship with money, and how they spend it.
Name another 24-year-old who is the owner of multiple businesses, sells products including a 24k gold silverware set, and is preparing to release a new book and apparel line? Don't worry, I'll wait. Though she originally got her start in entrepreneurship during her time at Georgia State University, the Georgia peach wasted zero time getting acquainted with the idea of being her own boss by hosting her own eyelash seminars shortly after graduation in 2016.
With the success of her first course racking up $50,000 in a single day, BiggJazz took her class on the road around the country, garnering tons of fans in the process––currently amassing nearly 400K Instagram followers in the process.
Jazmine Ameerah Cheaves, more popularly known as "Lookin Ameerah" or "BiggJazz" by her social followers, is a viral social media influencer, serial entrepreneur, and young visionary millennial who has successfully generated millions in just a few short years. Her businesses include her cosmetics products, touring lash classes, cookware, and The Glam Trap, her full-service beauty studio located in Atlanta, Georgia. Her book, Entrepreneurship Talk With A Real Ass Boss by BiggJazz gives readers the inside scoop into her hustle mentality and inability to patiently wait for opportunities to come her way.
Courtesy of Jazmine Ameerah Cheaves
Though her studio took a bit of a hit in the spring due to COVID-19, she successfully bounced back by launching her own line of cookware called Lookin Ameerah Cookware, which consists of colorful and uniquely styled cooking products and accessories. As someone who loves to cook, BiggJazz also took it upon herself to write a book titled Lookin A Cookbook with some of her favorite recipes and is releasing her own line of seasonings and sauces. "Investing is extremely important to me. Financially, mentally, spiritually, and physically. Right now, I am exploring investment opportunities that can help me to build wealth," Cheaves shared.
In this installment of "Money Talks", xoNecole spoke with the Atlanta-based millennial beauty mogul and business owner about taking questionable financial risks in college, her love for cooking and benefits of saving and flipping money to sustain revenue.
On her definitions of wealth and success:
"For me, I define wealth as being able to live comfortably, knowing that I don't have to worry about where my next meal is coming from or if I can pay my bills. It is about freedom to do what I want to do and to have others around me happy. In my eyes, I won't be fully wealthy until I am a multi-millionaire. Success equals knowing that nobody can take credit for, or destroy what I've built. Success is being happy, free, financially secure, and healthy in mind, body, and spirit."
On the lowest she’s ever felt when it came to her finances and how she overcame it:
"The lowest I've ever felt financially was during my time in college. I couldn't pay my rent and I didn't know where I was getting my next meal from. I decided I never wanted to live like that again. I got off my ass and hustled. I knew nothing would come to me––I had to go out and get it for myself. I've always been creative, so I put that creativity and vision to use."
"I got off my ass and hustled. I knew nothing would come to me––I had to go out and get it for myself. I've always been creative, so I put that creativity and vision to use."
On whether she’s a spender or a saver:
"I consider myself a saver, even though I do spend a good amount of money. I experienced having to go without, so when I started making money it felt good to watch that bank account fill up. I learned to save money by doing my research about how successful people save."
On her savings goals and what retirement looks like to her:
"My goal is to be a multi-millionaire. Most millionaires have seven revenue streams and I am already halfway there. When I retire, I want to be making money in my sleep so I can just enjoy life and do what I want."
On her budgeting must-haves:
"I like to eat, so we definitely have to put dining out on the budget, and buy quality food because I like to cook... I like to invest in my wardrobe, going to the spa to relax and unwind, and I love to travel. Anything that has to do with beauty and self-care is my priority. I don't cut corners there."
On her intentions behind multiple streams of revenue:
"My streams of revenue are my businesses–The Glam Trap, Lookin' (by Lookin Ameerah), Lookin Ameerah Cookware, and of course my books. My intention behind multiple ways to make money is that I never want to go without ever again. I've grown accustomed to a luxury lifestyle and it takes work to maintain it. In the beginning, I used all of my money from lash seminars, flipped it, and invested in other product lines to create more revenue."
"My intention behind multiple ways to make money is that I never want to go without ever again. I've grown accustomed to a luxury lifestyle and it takes work to maintain it. In the beginning, I used all of my money from lash seminars, flipped it, and invested in other product lines to create more revenue."
On unhealthy money habits and mindsets:
"I make fast money, so the mindset: 'I'll make it back tomorrow,' set me back for some years. I was young and immature about money. Now, I have learned to be more responsible and plan for the future. The change I saw was that my money started to add up and everything made more sense. Before, I would make $10,000 and have only shoes and clothes to show for it. I started to invest more in my business and my brand so that I could get a return on my investment."
On her money mantra:
"My mantra is 'make it make sense,' and, 'no one is going to give you anything, you have to get up and get it yourself.'"
On the craziest thing she’s ever done for money:
"The craziest thing I did was sell my Adderall prescription in college instead of taking them."
On the worst money-related decision she’s ever made:
"The worst decisions were carrying cash and not keeping money in the bank. Also, trusting others with my money. I learned that you have to be involved in every aspect of your business to know what is going on."
On her budget breakdown:
How much do you spend on rent?
"I stay in a luxury condo in Atlanta, so it costs a couple thousand. $2,850."
Eating out/ordering in?
"I like to cook a lot, so if I am not making a meal myself, I eat out and it has to be great food. I spend at least $60."
Gas/car note?
"I drive a 2020 Mercedes AMG and my car note is $860. It uses premium gas, so it costs me about $50 to fill up, so I spend between $100-$150 a week on gas depending on what I have to do and where I need to go during the week."
Personal expenses?
"My personal expenses include daily self-care, such as makeup, hair, shopping and going to the spa. I definitely invest a great deal in myself. That is where most of the money is spent so it can run me at least $2,500."
For more Jazmine, follow her on Instagram!
Featured image courtesy of Jazmine Cheaves.
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The show is exactly what you’d expect when you put a media pro and a sports legend together—a mix of real talk, unfiltered moments, and guest interviews that feel like family kickbacks. As the duo wraps up their first season, Rocsi sat down with xoNecole to talk about teaming up with Deion, the wildest moments on set, and why streaming platforms like Tubi are shaking up the talk show world.
Scoring the Gig & Clicking Instantly with Deion
Photo by Paras Griffin/Getty Images for Essence
Deion Sanders had been dreaming of hosting a talk show, and when Tubi came calling, it was only right he made it happen. But before he found the perfect co-host, he held auditions with different women for the spot.
Lucky for us, Rocsi threw her hat in the ring, and the connection was instant. “You just can’t buy chemistry like we have,” she tells us. “We are legit like big brother, little sister—fighting, cracking jokes, telling each other off. When you watch the show, it’s like watching family.”
Mixing News, Culture & Sports—Minus the Snooze
With We Got Time Today, Rocsi and Deion cover everything from the latest headlines to celebrity tea and, of course, sports. But instead of stiff, rehearsed segments, the show keeps it loose and unpredictable.
“We’re not breaking the mold—it’s not rocket science,” Rocsi jokes. “We just bring our own flair, our authenticity, and our personalities to it. Deion has firsthand experience in sports, so when we talk about athletes, he brings a different perspective.”
And the best part? Unlike traditional talk shows that rush through quick interviews, We Got Time Today actually takes its time. “A lot of shows might give you one or two segments with a guest,” Rocsi says. “With us, we actually sit down and have real-life conversations.”
Her Top Guests (So Far!)
From music icons to relationship experts, the show has already had some unforgettable guests—but a few stand out for Rocsi.
“Ice Cube was our first guest, and he’s just legendary,” she says. “Kirk Franklin had us cracking up when he broke into a full choir freestyle for our Christmas special. And anytime we get Dr. Bryant on to put Deion in the hot seat? That’s my favorite!”
And of course, there’s Nick Cannon. “Nick was amazing,” she adds. “You already know he’s going to bring the energy and say something wild.”
Tag-Team Hosting with Deion: The Inside Scoop
While Deion Sanders is best known for his football greatness, Rocsi says he’s also one of the funniest people she’s ever worked with.
“He’s goofy—like, really goofy,” she laughs. “A lot of people didn’t know that side of him, but now they do. He can crack a joke, and if you’re too sensitive, good luck, because he will go in. But the best part? I throw it right back at him! Sometimes we just look at each other like, ‘Okay, that was a good one.’”
But beyond the laughs, she admires his insane work ethic. “Watching him juggle everything he does is just super admirable,” she says.
How "We Got Time Today" Brings That "106 & Park" Energy
Photo by David Livingston/Getty Images
For those wondering if We Got Time Today feels like 106 & Park 2.0, Rocsi says it’s a whole different vibe.
“The only comparison I’d make is that it’s a destination for the culture,” she explains. “It’s a platform where our people can come, feel safe, and have real conversations. But other than that, this is Deion’s world—we’re just having fun in it.”
The Talk Show Shake-Up: Why This Show Hits Different
Unlike traditional networks, We Got Time Today lives exclusively on Tubi, proving that streaming platforms are changing how we watch talk shows.
“Tubi is giving more people opportunities and making content more accessible,” Rocsi says. “Deion is a huge Tubi fan—he literally loves Black cinema—so it just made sense for him. And honestly? He’s got me watching it too!”
Real Ones Only: Women Holding Each Other Down
Rocsi credits her best friend, Chantelle, for always keeping her grounded. “She kept pouring into me, reminding me of who I am,” she shares. Even Deion Sanders makes sure to give her flowers, often calling her “the hostess with the most.”
In the industry, she’s built lasting bonds with women like Julissa Bermundez, Angie Martinez, and Angela Yee. “Julissa and I still kick it—her house is basically Sephora, so I just shop there,” she jokes. She also cherishes her friendships with Melyssa Ford and Robin Roberts, who have offered unwavering support. “Robin has always been there for me,” Rocsi says, reflecting on the wisdom she’s gained from the legendary journalist.
With the show’s first season wrapping up, Rocsi is grateful for the experience and excited for what’s next. “We’re having a good time, and the audience can feel that,” she says.
And if you haven’t tuned in yet? Well, Rocsi and Deion got time—so you might as well make some too.
Catch We Got Time Today now streaming on Tubi!
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