For months, women have been wanting details on the launch date of Too Faced x Jackie Aina's Born This Way shades.
The YouTuber and beauty expert teamed up with the brand to have its foundation range to darker shades to cater to Black women. Get excited ladies because the official launch date is June 26!
Within a year of partnership, vision planning, and hard work, Too Faced's co-founder and and chief creative officer Jerrod Blandino and Jackie have created a whopping 35 new shades. Jackie has grown a social empire since 2009, sitting pretty at 2 million subscribers and is using her platform for the dream she envisioned since the beginning of becoming a beauty influencer.
After turning 30, Aunt Jackie posted on Instagram:
"I can't think of a better day to announce the biggest project of my career to date. I've been keeping a little secret for the past few months but it's FINALLY time to announce that this year I will be working with one of my favorite brands @toofaced to help expand their Born This Way foundation line and create darker AND deeper shades for all of you. I'm so glad that all of the awareness we've created about INCLUSIVENESS is finally being heard and I get to curate these new shades from the FORMULA all the way to the shade names that will be available to all of you in the near future!!!"
The future is now, and proving that there's more than merely chocolate to describe our skin tone, the clever shades of her foundation line includes Brulee, Butter Pecan, Tiramisu and Ganache.
Not only are the Born This Way shades joining the movement for more inclusivity in the beauty industry, but they've also got your shade and pockets covered too! Before the new and improved launch, it cost $39 and it's believed to stay that affordable. Its pricing keeps up with its brand allies Colourpop at $12 and Fenty Beauty at $34.
Along with the launch of its foundation, Born This Way's concealers are also getting a makeover with 20 shades.
It's exciting to see how far the Aina and Blandino collaboration will go for total beauty domination!
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While speaking to xoNecole, Eva shares that she’s a lot like the beloved 1994 character in many ways. “Lyric is so me. She's the odd flower. A flower nonetheless, but definitely not a peony,” she tells us.
“She's not the average flower you see presented, and so she reminds me of myself. I'm a sunflower, beautiful, but different. And what I loved about her character then, and even more so now, is that she was very sure of herself.
"Sure of what she wanted in life and okay to sacrifice her moments right now, to get what she knew she deserved later. And that is me. I'm not an instant gratification kind of a person. I am a long game. I'm not a sprinter, I'm a marathon.
America first fell in love with Eva when she graced our screens on cycle 3 of America’s Next Top Model in 2004, which she emerged as the winner. Since then, she's ventured into different avenues, from acting on various TV series like House of Payne to starring on Real Housewives of Atlanta.
Je-Caryous Johnson Entertainment
Eva praises her castmates and the play’s producer, Je’Caryous for her positive experience. “You know what? Je’Caryous fuels my audacity car daily, ‘cause I consider myself an extremely audacious woman, and I believe in what I know, even if no one else knows it, because God gave it to me. So I know what I know. That is who Je’Caryous is.”
But the mom of three isn’t the only one in the family who enjoys acting. Eva reveals her daughter Marley has also caught the acting bug.
“It is the most adorable thing you can ever see. She’s got a part in her school play. She's in her chorus, and she loves it,” she says. “I don't know if she loves it, because it's like, mommy does it, so maybe I should do it, but there is something about her.”
Overall, Eva hopes that her contribution to the role and the play as a whole serves as motivation for others to reach for the stars.
“I want them to walk out with hope. I want them to re-vision their dreams. Whatever they were. Whatever they are. To re-see them and then have that thing inside of them say, ‘You know what? I'm going to do that. Whatever dream you put on the back burner, go pick it up.
"Whatever dream you've accomplished, make a new dream, but continue to reach for the stars. Continue to reach for what is beyond what people say we can do, especially as [a] Black collective but especially as Black women. When it comes to us and who we are and what we accept and what we're worth, it's not about having seen it before. It's about knowing that I deserve it.”
This interview has been edited for length and clarity.
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Feature image by Leon Bennett/WireImage
