Ring the alarm! The Queen has done it again. Beyonce has dropped yet another IVY PARK promo and broke her own internet. This go-round the collection is all about the rodeo. When you think about it, it's only fitting that this Houstonian pay homage to Black cowboys and the way America has glossed over their contributions and legacy. Staying true to her roots, the IVY PARK CEO continues her Black Parade by featuring stars like Tobe Nwigwe and Fat, Snoh Aalegra, and rising rap star, Monaleo.
Donning some of the drippiest pieces we have ever seen, they help pen her cultural love letter to Black women and men. No one does this better than actor Glynn Turman. We know him from hit shows like A Different World, The Wire and Ma Rainey's Black Bottom but he is also a champion for Black cowboys and the rodeo. Alongside him, you find his granddaughter, Melinda Siegel, who was influenced by Turman to ride horses at a very young age.
Beyonce more than understood the assignment and this is why we stan. She does nothing without intention. The collection: 58 women's and unisex pieces, tons of accessories, and five footwear selections. Ranging from $45 to $200, there's something in this treasury for everyone. In a recent interview with Harper's Bazaar, Beyonce touched on the inspiration behind the forthcoming IVY PARK rodeo drop:
"One of my inspirations came from the overlooked history of the American Black cowboy... We were inspired by the culture and swag of the Houston rodeo. We combined classic elements with the athleticwear of IVY PARK x adidas, adding our own spin, monogrammed denim, chaps, and cowhide."
In the teaser promo, we were instantly drawn to the pieces below so we can't wait to see what else is in store when the collection drops next week.
IVY PARK/YouTube
IVY PARK/YouTube
IVY PARK/YouTube
IVY PARK/YouTube
IVY PARK/YouTube
IVY PARK/YouTube
IVY PARK/YouTube
IVY PARK/YouTube
IVY PARK/YouTube
IVY PARK/YouTube
Beyonce has us roped in! It's all going down Thursday, August 19th so set your alarms now.
For more information on the collection, head over to IVY PARK.
Featured Image IVY Park's Rodeo collection teaser Credit: YouTube/IVY Park
- See Beyoncé In Her Stunning Video Campaign for Ivy Park x Rodeo ›
- Beyonce Ivy Park Rodeo Campaign Is Peak Western Fashion ›
- Beyoncé IVY PARK Rodeo-Themed Collection Video Debut ... ›
- Beyoncé's new Ivy Park Rodeo collection includes denim chaps ›
- When does Beyoncé release her new Ivy Park Rodeo collection ... ›
RELATED
Get all the deets below:
Cleanser
Gabrielle starts with a cleanser from U Beauty and follows that up with witch hazel (toner). "I was really lucky because I never really had crazy, problem skin," she said.
"Not until my hormones changed and it was like, 'is this acne? How do you get acne as a fully-grown ass woman?' But I found a way and I just had to start experimenting."
Exfoliator
Vogue's YouTube/ Screenshot
Next, she uses PCA Skin Pore Refining Treatment for exfoliation. "When I lived in Miami, I was like an oil slick, but in California where it's dry heat--I've also gotten a little dry in my older age," she said. "So I have to switch up my routine based on where I'm at."
The Being Mary Jane star also gave advice to those looking to improve their skincare routine. "If you see someone's skin that you like, 'what are you doing? What are the products? Tell me the routine,'" she shared. "I hope that it works for you, and if it doesn't, it's like dating. You just keep trying."
Retinol
"Some people have very strong opinions about retinol in the daytime, mainly because of the sun. For me it's kinda interchangeable, because I'm psycho about protection from the sun," she explained.
Facial Wands
Vogue's YouTube/ Screenshot
Gabrielle talked about her love for skincare devices. She uses Therabody Theraface Depuffing Wand to help push down the swelling and inflammation around her eyes. She then follows that up with Shani Darden Skin Care Facial Sculpting Wand.
Moisturizer
For moisturizer, she returns to U Beauty. "I started using U Beauty in September. I've never gotten more compliments on my face," she said.
Serum
Vogue's YouTube/ Screenshot
Next is PCA Vitamin B3 Brightening Serum and U Beauty The Return Eye Concentrate. "And with all the things I've used thus far, you have to commit to sunscreen because these products left without any protection from the sun will work against you," she said.
Lash Serums
"I don't know who else out there has a problem with TikTok Shop. I can't stop myself," she said. "The Babe Lash lash serum, the NuOrganic lash serum and I use one on one eye and the other on this one. And I just want to see which one is better."
Sunscreen
For sunscreen, she likes Allies of Skin The One SPF 50 Invisible Sunscreen Gel. "It just disappears right on my face," she said. Shen then ends her skincare routine with Winnie Harlow's Cay Skin Isle Lip Balm SPF 30.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image Vogue's YouTube/ Screenshot