Issa Rae’s wins are rooted in showing up as her authentic self.
Outside of Hollywood, the actress, writer, producer, and entrepreneur’s organic approach to pursuing business ideas is exemplified in her wine and spirits venture. In October 2023, Rae’s signature go-to drink Prosecco transformed into her founding her own brand. Launched with GALLO, Viarae Prosecco put a new spin on the classic sparkling white wine and debuted as a bubbly that can be sipped on everyday occasions.
Prior to Viarae Prosecco flying off store shelves and earning a 2024 Wine Star Award nomination for Innovator of the Year, Rae told Wine Enthusiast she would be interested in expansion “if people f*ck with” her brand. Two days short of a year since Viarae Prosecco launched, the day has officially come.
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On Oct. 14, Rae and GALLO announced the launch of Viarae Prosecco Rosé. Compared to the original Viarae Prosecco, which is made from 100% Glera — also known as the Italian grape used to craft Prosecco — the new addition to the line is 88% Glera and 12% Pinot Noir.
"I am so excited to share the new Viarae Prosecco Rosé with everyone," Rae expressed in a statement shared with xoNecole. "This wine brings together the crisp, refreshing taste of Prosecco with vibrant notes of raspberry, strawberry, and peach, making it the perfect addition to any celebration. Viarae Prosecco Rosé adds that perfect sparkle to every moment."
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When Rae was introduced to prosecco by Melina Matsoukas, filmmaker and director-producer for Insecure, it was on a sushi date. Similar to Viarae Prosecco, Viarae Prosecco Rosé can be paired with Asian dishes as well as serve as an overall aperitif for brunch, lunch, dinner, and dessert.
Within the span of five months, Viarae Prosecco transitioned from only being sold in select markets to selling in retail stores across the U.S. Along with retail expansion, the spotlight has been on Rae’s brand from having a featured activation at Broccoli City Festival 2024 in Washington, D.C. to selling out Brooklyn Paramount with special guests Law Roach, Lil Rel Howery, and Erika Alexander.
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With the endless support that’s been poured into Viarae Prosecco, Rae says the timing of expanding the company was opportune.
"The success of Viarae Prosecco has been incredible, and I’m so proud of how it’s resonated with everyone,” she shared, per a press release. “Now, I’m beyond excited to expand the Viarae line with the introduction of Viarae Prosecco Rosé. It’s the perfect next step, bringing even more vibrant, celebratory energy to the table. I can’t wait for everyone to experience this new addition."
Viarae Prosecco Rosé is available at select markets and on-premise establishments nationwide.
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