

When it comes to personal and professional development, there are two types of people: those who wait for it to happen and those who make it happen. Depending on the industry, the company you work for, the leadership, or your supervisor – these factors can determine how easy or difficult it will be to get support for your professional, and even personal, development.
Whether you're a full-time or part-time employee, managing a full-time career and a side hustle, or even if you're a full time entrepreneur, it's important to have a constant desire to improve, learn, and grow. Whether it's going back to school, attending a conference or workshop, purchasing a book, completing a training or certification, or finding a mentor – all of these ideas can benefit your professional and personal growth, and they can help open the door to new opportunities.
I've been in Corporate America for more than 10 years now as a marketing professional, while managing a side hustle as well for the last few years. I decided a long time ago that I wasn't going to simply wait for others to do it for me. Instead, I have taken ownership of my professional development. I have found ways to get companies that I've worked for to invest in me by simply showcasing my experience, skills, value, and potential. Besides, as hard as you work for the company, why not get them to go to work for you on behalf of your professional development?
With that said, I want to share with you some of the elements you can put together and develop into a deck via Microsoft PowerPoint, Canva.com templates, Adobe Illustrator, etc. Keep in mind, where you lack in design skills, enlist the help of a friend who can help you lay it out in a creative and visually engaging way.
Think "business case" – something you can share or present to help get the company to invest in you and help you ultimately secure the bag.
1.Clearly state your objectives and goals.
This includes your short-term and long-term goals, as well as professional and possibly personal goals (depending on how open-minded the company or your supervisor may be). This section should help answer questions like: what do you look to learn, what do you look to gain? Where do you want to be six months, a year, five years, or ten years from now? Are you asking to complete a course or attend a workshop or conference? Make it clear as to what it is that you're specifically asking for.
2.Showcase how dope you are.
Most companies don't mind investing in people who have, in some way or another, contributed to the company through their talents, time, and/or tenure…just to name a few. So, it's important to highlight the things that make you stand out as a great employee, especially if you can show how you've directly or indirectly had an impact on the sales or savings of the company.
This is your time to shine, but not in a resume format; rather, in a more creative and engaging way using visual graphics and "smart art" (a useful tool in MS PowerPoint). Showcase your education, experience, past performance reviews/ratings, awards, and/or any other applicable talents and skills that they may not be aware of or may have forgotten about. Be sure to include any relevant personal accomplishments as well. Yes, you may already know that you're worth it, but it's important that you can show others why you're worth the investment.
3.Provide an overview of the professional development.
Whether it's a program, certification, workshop, or conference - a one-page or one-slide summary of the program will help give the decision-makers more insight into the professional development. Include things like: total hours, registration dates, curriculum, agenda, location (virtual or in-person), and the cost. It's also important to include the new or additional skills and knowledge that will be obtained, professional awards or endorsements, and possibly a few reviews from past students.
There's no need to include every detail, but if you're able to show just how much is offered and at an affordable or reasonable price, it will help further show the cost-benefit value. Feel free to include a link to the site as well where they can research further if they're inclined to do so. Strive to leave no questions unanswered, but in a clear and concise way.
4.Share your plan for successfully completing the program.
Make it clear and show how you will be able to balance and manage your time effectively between your work duties as well as the professional development, if necessary.
During my recent marketing certification, I was managing my nine-to-five, life as a wife, my side hustle, church ministry, the more than 250 hours of content that I had to learn, as well as the comprehensive tests I had to pass. I know friends who've attended graduate school, all while managing their part-time business and their life as a wife, mother, and so much more. Nevertheless, you may have to sacrifice some time away from social media or the television, remembering that short sacrifices yield long-lasting results.
5.Summarize the overall benefits and value for you as well as the company.
In other words, you should be able to answer the question: how will helping you help the company? Will you obtain a unique set of skills that will make you stand out more? Is there a need that you can fulfill simply by completing the professional development? Will it make you a better all-around employee? What new ideas or enhancements will you learn that can possibly help improve your company's systems, processes, or overall productivity?
As a marketing professional, it's common for me to be on video, photo, and television shoots. Hence, it was fairly easy for me to get approval and funding for certain film/TV/writer/producer related workshops, conferences, and more. How? I was able to show how those workshops and trainings were directly related to my role and responsibilities, as well as how they would better equip me for current and future productions, and even my personal goals.
Maybe you have a future position or a promotion that you're working towards, and the skills acquired will prepare you for the new role. Sometimes, companies are merely impressed by the fact that you're able to look beyond today, and consider the plans for not only their future, but for your own future as well.
As they say, "do something today that your future self will thank you for later." Having a pool of talented and valuable employees not only makes them look good as a company, but it makes you look good too.
Featured image by Getty Images
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Shonda Brown White is a bestselling author, blogger, life coach, and brand strategist. When she's not jumping out of a plane or zip lining, she's living the married life with her husband in Atlanta, GA. Connect with her on social @ShondaBWhite and her empowering real talk on her blog.
Eva Marcille On Starring In 'Jason’s Lyric Live' & Being An Audacious Black Woman
Eva Marcille has taken her talents to the stage. The model-turned-actress is starring in her first play, Jason’s Lyric Live alongside Allen Payne, K. Michelle, Treach, and others.
The play, produced by Je’Caryous Johnson, is an adaptation of the film, which starred Allen Payne as Jason and Jada Pinkett Smith as Lyric. Allen reprised his role as Jason for the play and Eva plays Lyric.
While speaking to xoNecole, Eva shares that she’s a lot like the beloved 1994 character in many ways. “Lyric is so me. She's the odd flower. A flower nonetheless, but definitely not a peony,” she tells us.
“She's not the average flower you see presented, and so she reminds me of myself. I'm a sunflower, beautiful, but different. And what I loved about her character then, and even more so now, is that she was very sure of herself.
"Sure of what she wanted in life and okay to sacrifice her moments right now, to get what she knew she deserved later. And that is me. I'm not an instant gratification kind of a person. I am a long game. I'm not a sprinter, I'm a marathon.
America first fell in love with Eva when she graced our screens on cycle 3 of America’s Next Top Model in 2004, which she emerged as the winner. Since then, she's ventured into different avenues, from acting on various TV series like House of Payne to starring on Real Housewives of Atlanta.
Je-Caryous Johnson Entertainment
Eva praises her castmates and the play’s producer, Je’Caryous for her positive experience. “You know what? Je’Caryous fuels my audacity car daily, ‘cause I consider myself an extremely audacious woman, and I believe in what I know, even if no one else knows it, because God gave it to me. So I know what I know. That is who Je’Caryous is.”
But the mom of three isn’t the only one in the family who enjoys acting. Eva reveals her daughter Marley has also caught the acting bug.
“It is the most adorable thing you can ever see. She’s got a part in her school play. She's in her chorus, and she loves it,” she says. “I don't know if she loves it, because it's like, mommy does it, so maybe I should do it, but there is something about her.”
Overall, Eva hopes that her contribution to the role and the play as a whole serves as motivation for others to reach for the stars.
“I want them to walk out with hope. I want them to re-vision their dreams. Whatever they were. Whatever they are. To re-see them and then have that thing inside of them say, ‘You know what? I'm going to do that. Whatever dream you put on the back burner, go pick it up.
"Whatever dream you've accomplished, make a new dream, but continue to reach for the stars. Continue to reach for what is beyond what people say we can do, especially as [a] Black collective but especially as Black women. When it comes to us and who we are and what we accept and what we're worth, it's not about having seen it before. It's about knowing that I deserve it.”
This interview has been edited for length and clarity.
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We don’t get to choose the order we’re born into, but it’s wild how much it can shape who we become. Though birth order may seem like an inconsequential family fun fact, it can influence how we move, love, lead, and even how we see ourselves. Whether you're the dependable oldest, the often-overlooked middle child, the free-spirited baby in the family, or the only child who grew up as their own best friend, there's a chance a few of your core personality traits are tied to the role you played growing up.
Eldest Daughter Syndrome had its viral moment online last year, and for good reason. The term gave language to the silent pressures so many eldest daughters tend to carry as a result of their birth order. Beyond that very needed conversation, birth order as a whole can offer insight into not only our traits and tendencies, but also how we show up in life, love, and even our work.
Below, we’re breaking down the traits most commonly associated with each birth order. Keep reading to learn what your birth order might say about you.
If you are the oldest...
Let's be real, being the firstborn often comes with a lot of responsibility. And it's usually not by choice. From early on, they’re the ones who set the tone, carry the weight, and take on the title of "the responsible one." Because of that, they often grow into reliable, high-achieving adults. But the pressure of being "the blueprint" and the one to "lead by example" can also be a heavy burden to bear.
Oldest child traits may look like:
- Natural leaders that take charge even when they didn’t mean to (read: she's bossy, but keeping it cute)
- High standards (for yourself and everyone else)
- Motivated, goal-oriented, and always chasing that next accomplishment
- Reliable and conscientious
- Perfectionist tendencies that can lead to burnout
- Struggles with being controlling or micromanaging
- Often cautious, craving stability over spontaneity
- Finds it hard to rest or ask for help
If you are the middle child...
In the grand scheme of the birth order lineup, the middle child can be the quiet MVPs. As the child who falls in the order "in-between," they’re used to being the one who keeps the peace while also fighting to stand out. But being the “in-between” can also mean feeling overlooked or forgotten. In some families, especially ones with toxic dynamics, the middle child may even take on the role of the "black sheep," while their siblings are seen as the golden children. Still, despite (or maybe because of) that, middle children tend to thrive socially and can read a room like the back of their hand.
Middle child traits may include:
- Top-tier peacemakers who can smooth over almost any situation
- Adaptable and easygoing (even when they’re lowkey screaming inside)
- Often feel overlooked or like they have to do the most to be seen
- People-pleasers who put everyone else first
- Social butterflies and community-minded, with strong friendships outside the family
- Can be rebellious when they feel boxed in
- Thrive when they’re allowed to define success on their own terms
- The ultimate go-between, translating vibes between generations, personalities, and moods
If you are the youngest...
The baby of the family walks through life knowing how to charm, persuade, and perform. They often grow up with more freedom and fewer expectations, which fuels their adventurous and carefree side. But that same freedom can sometimes lead to entitlement, or a tendency to seek validation by being the "fun one."
Youngest child traits might include:
- Social butterflies who light up a room and don’t mind the spotlight
- Natural charmers, funny, flirtatious, and usually down for anything
- Can be a little self-centered or attention-seeking (but you still love them for it)
- Tend to keep things uncomplicated… unless they’re not getting their way
- Known to be manipulative when trying to get what they want
- Free-spirited and bold in their choices
- Often underestimated, but capable of big things when they focus
- Thrive in spaces that let them express, explore, and be a little extra
If you are the only child...
Only children can be the ultimate "one woman show" as they are often a mix of all the birth orders rolled into one. Without siblings, they learn to entertain themselves, advocate for their needs, and navigate adult conversations early. That independence can make them magnetic, mature, and deeply introspective, but it also comes with a deep craving for validation and control.
Only child traits can include:
- Mature and wise beyond their years, often viewed as old souls
- Conscientious and responsible, usually the go-to person in their circle
- Seek approval and validation more than they let on
- Natural leaders with big ideas and even bigger plans
- Can be sensitive and deeply affected by criticism
- Prefer structure, routines, and control (sometimes to a fault)
- Like things done their way (and don’t love compromising)
- Thrive in solitude but still want to feel seen and celebrated
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