When I left college, I thought I knew everything but oh was I wrong! After I graduated, I started my career in management and I'm still in management to this day. Since I started my career a few years ago, I have definitely made my fair share of mistakes and there are so many things that I wish someone would've told me before working in management. If I knew then what I know now, I've probably would've gained more money and less stress.
Mistakes are inevitable, and we all know we can't go back in time to change the past. However, there is so much that we can learn from people that have “been there" and “done that." It doesn't matter how many internships that you have or how many classes you take, experience will always be the best teacher.
This is why I asked 3 professionals to share their experiences working in PR and the top things that they wish they would've known before starting their career. PR (Public Relations) is a very popular career choice among Millennials and is ever-growing.
If you are interested in a career in PR, I urge you to listen to what each PR professional shares below.
The Recent Grad
Jasmyne Carter is a recent graduate and a Junior Public Relations Specialist at T.D. Jakes Ministries, Inc. She works closely with senior Public Relation employees, reporters, producers, and high-level clients.
College is the best time to prepare for a PR career.
While I was in undergrad, I wish I would have taken advantage of PRSA. In college it is referred to as PRSSA (Public Relations Student Society of America), and it is an organization that allows you to propel your thinking while you are in the incubator (college). Being able to be apart of this organization and network is key. Also, I wish I would have attended more international events to broaden my perspective on Public Relations in general. I totally believe you can have all of the knowledge in the world, but unused knowledge combined with inexperience will place you in a steeper learning curve when you are entering your profession.
It is important to invest in your appearance.
In PR, you are what you look like so while learning to save is key, also make sure you look like how you would want to be approached. This might involve you spending money on suits, nice shoes, etc. Just look at it as an investment with a high return rate.
[Tweet "#WorkingInPR: It is important to invest in your appearance. "]
Everyday shouldn't be a “networking" lunch.
I believe that you should NEVER create the habit of working through lunch. Enjoy the break because in public relations something is always going to be happening.
The "Jill of All Trades" of PR
Tianna Robinson has a work portfolio that includes Major League Baseball, Twentieth Century Fox Home Entertainment, LVMH, Food Network, Microsoft, Remy Martin Cointreau, and others. She specializes in planning strategic public relations campaigns, media relations, event management, and talent relations. She currently serves as the Director of Publicity at The Chamber Group with a client roster including Keke Palmer, Jill Scott, ESSENCE Communications, Ford/Lincoln Motor Company, Brandy, and others.
Never go to an interview empty-handed.
When you interview, be ready to name-drop! In PR interviews, you always get asked what editorial contacts you have and who you know at the publication. Be ready to answer those questions confidently. Also, have all your press clippings in a portfolio. It's always a good look when you leave something for the interviewer to review after.
Sometimes PR work can be imbalanced.
[Tweet "#WorkingInPR: Always have your press clippings in a portfolio & always leave something for the company to review afterwards."]
In PR, it is very little to no balance. The lines between work and personal life are so blurred. Between working crazy unconventional hours, traveling, and attending events, you're fully immersed in the world of PR. Colleagues and business associates become friends because you spend so much time together. I find myself at brunches and dinners questioning whether or not it's work or play (laughs). It's the biggest indication that I love what I do!
The PR Pro Living By Her Own Rules
Christina Rice is the CEO & Founder LuxeLife Media Inc., a full service PR and Marketing agency based in New York. Some of our clients include Demetria Lucas (Relationship expert, author and cast member on Blood, Sweat & Heels (on Bravo), Angela Benton (Founder & CEO of NewME Accelerator), Frederick Hudson (Tech Entrepreneur, Founder/CEO of Pigeonly), and more.
Working in PR is more than cute Snapchat videos and IG photos.
PR is not what you just see on social media. It is not all glitz and glamour and walking clients down a red carpet. There are perks, but it does not come without sacrifice. The pay isn't all that great in your early part of your career, and depending on which area of PR you're in, your life can be consumed by it.
Find balance early on.
PR work can be grueling, so self-care is important. The long hours, the endless cocktail parties where there's always an open bar, lack of sleep, and more, can take a toll on your body and can ultimately affect your productivity. So being able to say no to an event or pause on some work to catch a fitness session, or even spending a quiet evening with your love is essential to maintaining a healthy balance and separating your personal life from your work.
More than likely, your first job will not pay what you want.
An average entry level position in PR averages around $28-36k. If you live in New York (or any other state where the cost of living is high), you already know that is not a lot of money. So it's essential you figure out how to adapt your lifestyle to your income. You're going to need to work hard, smart, and deliberately to accelerate quickly. So if you have to sacrifice some nights out with friends to stay home and work on your professional development, or stay later at the office to show your commitment, then do that.
[Tweet "#WorkingInPR: You first job will not pay what you want. The avg entry level job pays around $28-36K."]
Starting a new job can be scary, especially when you don't have much experience. Listening to people that have experience working in your desired career field can help you make informed decisions and can prepare you for the job before you start working.
Do you work in Public Relations, or have you worked in this field? What can you share about your experience?
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Skylar sees things differently. At the time, she was shooting content on her iPhone. Temi came into the picture with a new perspective, an understanding of tech, and, eventually, a camera. “He doesn't give himself enough credit,” Skylar says. “He wasn't just my tripod. He wasn't just standing behind the camera and going ‘click.’ He was giving advice. He was giving me insight to how I could look at things from a different perspective. And I was like, 'Oh, he’s an artist.' I think it was maybe a heartbeat of that kind of energy of like, ‘Baby, can you take this picture?’ And it turned so quickly into, we're partners. We can work together in a way where we're advancing each other's creative thinking.”
The pair often says they’re two sides of the same coin. Skylar is an Aquarius. She attended art school, paints, and loves poetry. She’s more than happy to let the couple’s management firm and agency, Kensington Grey, handle their admin work. And, she loves to sleep in. Temi, on the other hand, wakes up early. He’s a Virgo. He loves a to-do list and regularly checks in on the couple’s brand partnerships spreadsheet to make sure everything is on track.
Because his storytelling was steeped in his love of technology, he didn’t always think of himself as a creative person. “Where I [am] the dreamer who wants to pluck things out of the sky and spend all day with my head in the clouds, Temi [is] so good at grounding me and helping me figure out how to make things make sense on paper. We just work together in such a complimentary way,” Skylar says.
It’s been more than six years since Brooklyn-based couple Temi and Skylar started dating, and nearly four since they cemented their working relationship. On TikTok and Instagram, the couple’s travel, fashion, and home content regularly rack up hundreds of thousands of views. They’ve worked with brands such as Coach, Aesop, Away, and Liquid IV, bringing their vibrant perspectives to every campaign they execute. Still, nearly two years since both Temi and Skylar committed to full-time content creation and creative directing, the couple says their romantic connection remains their priority.
“We told each other we would much rather go back to full-time jobs and preserve our relationship than to be full-time freelancers, barely getting a night's rest [and] barely kissing each other because we're so busy shooting,” Skylar says.
Working from home can make it hard to separate work from personal life for any entrepreneur. It can be even more challenging when your business partner is also your lover. Temi and Skylar had already used couples therapy as a tool to help them effectively communicate with one another. When they ran into challenges while working together, their therapist helped them set physical boundaries to help combat the issues.
"We told each other we would much rather go back to full-time jobs and preserve our relationship than to be full-time freelancers, barely getting a night's rest [and] barely kissing each other because we're so busy shooting."
“It actually took us doing very specific physical things to create boundaries between work and play in our relationship,” Skylar says. “So, for instance, we will only have conversations about work when we're out of bed or we're at the table or in the office. Initially, when we started, we had to light a candle to say that, 'Okay, this is a space where we're connecting, we’re not talking about work.' We needed really hard boundaries at the top. And then it became a little bit more organic.”
The boundaries have been crucial to implement, especially because the couple began working together so naturally. When the pair first met, Skylar was NY-based a social strategist for BuzzFeed and was using content creation to drive business to her lingerie company. She was shooting her own content. Temi was working for Microsoft in D.C. He’d recently traded in his DJing equipment for a camera. “I've always loved taking pictures,” he says. “Even when I was a kid, my African mother would wake me up at 3:00 a.m. [during a] party, and be like, 'Come take the family picture.'”
Growing up, Temi says he watched his parents support each other and be the true definition of partners. He knew he wanted the same for his own relationship. But, the couple also wanted to make sure they were being financially responsible. The pair didn’t quit their traditional jobs until they’d saved up two years' worth of their cost of living. And, Temi received his Master of Business Administration from New York University with the knowledge that it could either help him advance in his corporate career or be applicable to his business with Skylar.
Temi and SkylarCj Hart @hartbreakToday, they say their working relationship is more of a “quiet dance.” They still implement some of the boundaries they learned in therapy, but they also lean into their natural strengths and deep love for one another. When we speak, Temi has planned a date for the couple to see Princess Mononoke in 4K IMAX and added it to their Notion so they can factor it into their busy schedules. “I fully plan to date for the rest of my life,” he says.
Skylar says the couple doesn’t just wait for date nights to check in with one another, though. This often happens in the mornings, after Temi has made her peppermint tea and poured himself a cup of coffee. When they ask each other how they slept, she says, it’s not just a “nicety.” It’s a genuine question meant to foster connection.
“A lot of it happens during the day in the midst of work. We'll stop and we'll hug. Or we’ll slow dance in the kitchen,” she says. “Sometimes it's hard to set a whole date night when you have 7,000 things going on. So, we must grasp these moments and check in when we can. And I think it's become so organic to us that I actually didn't even realize how often we do it. But all day long, we're like, 'Are you good? I felt like your energy shifted,' because we're best friends, we just know. We just feel it happen.”
What’s better than being in love? Building wealth while doing it. Watch Making Cents here for real stories of couples who make money moves together.
Featured image by Cj Hart @hartbreak
