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Why You Should Be Initiating Sex More Than You (Probably) Are
Not too long ago, while in an interview, someone asked me for a top complaint that I hear husbands say (first) and then wives state (second) as it relates to what goes down (or doesn’t go down) in the bedroom.
Ladies first: when it comes to women, I think what comes up more than anything might surprise some: it’s boredom. A lot of wives want there to be more spontaneity instead of taking the “If it ain’t broke, don’t fix it” approach from their partner. As for men? I mean, would anyone be shocked to hear that they wished their wife would initiate sex more often?
I’m telling you, over frequency, technique, and even dressing up more for bed (and yes, those things also come up quite a bit), hands down, what I hear that more men want is for their partner to show them that they are desired by taking the initial steps to make copulation happen…more often.
And so, since I’m all about doing whatever I can to reduce dissatisfaction and frustration in the bedroom department, let’s explore this very topic today — from a few angles. For starters, what it truly means to be a sexual initiator; two, why it’s so vitally important to be a sexual initiator, and three, why it could literally change the entire tone, energy, and outcome of your sex life with your partner — if you’d simply be open to initiating sex more often than you (probably already) do.
What It Means to Initiate Something. LITERALLY.
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I’m word-literal — there’s no secret about that. So, when it comes to the topic of initiating sex, let’s start with what the word means. To initiate is “to begin, set going, or originate” and “to introduce into the knowledge of some art or subject.” Some synonyms for initiate include begin, open, set up, trigger, admit, introduce, and invest. And when it comes to all of the meanings of these words, between men and women, when it comes to sex specifically, guess who does it more? Men. BY A LONG SHOT TOO: a whopping 60 percent.
When it comes to why a lot of women are so comfortable with men initiating intimacy, many think that, just like men should pursue them for a relationship, it is also “the man’s role” to pursue sex in the bedroom; they literally think that it makes them look desperate or needy for them to be the initiator — yes, even as a wife. What in the world?
Listen, when two people sign up to be each other’s exclusive sex partner until death parts them, it means they are both saying that they desire each other so much that they are willing to make that kind of commitment — and so, there should be no “I don’t want to appear this way or that” when it comes to sexual activity.
So, with all of that ridiculous overthinking out of the way, that should make you want to “set up” some sex plans, “admit” to some sexual fantasies that you may have, and “introduce” some new ideas to your partner; especially since that’s exactly what so many men wish that their lady would do, to begin with.
So, with all of this said, if you’re someone who is hung up on not initiating, first spend some time really processing what the word means. Because when two people are eager to begin sex and invest in each other sexually, that is the recipe for a truly satisfying experience…over and over and over again.
C’mon. Who Doesn’t Want to Feel Wanted?
I remember once reading an article that said our brain processes rejection the same way that it does physical pain, and y’all, I don’t know about you, but if something is physically hurting me, my natural inclination is to get away from it. Along these lines, when it comes to relationships since research has proven that rejection can lead to things like jealousy, shame, anxiety, loneliness, and guilt — yes, it makes all of the common sense in the world that you would want to do all that you can to make your partner feel wanted…both in and outside of the bedroom because, just like no one wants to deal with physical pain, no one wants to keep dealing with rejection and all of the fallout that comes with it…either.
Actually, when it comes to this particular point, I think that an article that I once read on Psychology Today’s site said it best: “Not only does being needed help define your role in a relationship, but being needed can also influence how satisfied you feel in a relationship.” And before some of you say that “sex is not a need” — the hell you say? I mean, the only purpose of your clitoris is to provide sexual stimulation, so that alone should make us all deem sex (and sexual fulfillment) as pretty damn important.
Plus, by definition, a need is something that is deemed as being essential while also being something that is extremely necessary, and anyone who thinks that a romantic relationship doesn’t need physical intimacy? That’s someone who really needs to remain single because one of the top things that makes a relationship more than a friendship is there is intimacy that’s involved.
Besides, who doesn’t want to feel wanted by their partner — and I do mean, in every way? And when you make the decision to be in an exclusive relationship with someone else, you are declaring that they are someone who pleases you to the point where you don’t need to look for anyone else to do it; and, if that is indeed what you are saying, it doesn’t make sense that you wouldn’t initiate sex with them sometimes (and I do mean more than on their birthday).
One, because you choose them to “fill that role.” Two, because they are the source of your fulfillment in that area. Three, because it’s completely unfair (not to mention totally hypocritical) to expect them to make you feel wanted when you’re not being intentional about making them feel the same way in return. Not to mention the fact that initiating also helps to safeguard your relationship on a lot of levels too.
Since sex is important and rejection is detrimental on so many levels, it’s crucial to make your partner feel sexually wanted and desired by you. One way to definitely do that is to initiate sex.
What Initiating Sex Does for You
So, what does initiating sex do for the initiator? Something that I tell a lot of my women clients is it helps them to create an atmosphere that puts them in the mood. What I mean by that is, if their husband is perfectly content having sex on the couch during commercials (I’m kind of exaggerating to make a point…kind of…LOL) while they would like some candles, mood music, and rose petals — they can control that if they are the one who initiates.
Another perk that comes with being the initiator is you have more “control” over how the sex goes. The kind of foreplay you want, how fast or slow things go, how intercourse begins — all of this, you have more of a say so in if you’re the one who is initiating intimacy. Why? Well, think about when your bae initiates — doesn’t it seem like you tend to follow his lead more when he’s the one who is first to get the ball rolling?
Oftentimes, when a couple comes to me about being sexually dissatisfied, and I recommend that the one who doesn’t initiate takes more initiative, the one on the receiving end likes the fact that their partner is “running the show” — and the initiator likes “being in charge” more than they thought that they would. As a result, both end up experiencing far more pleasure.
The initiator shows what they want more of while the receiver feels desired in the process. A win/win for everyone.
What Initiating Sex Does for Him
A couple of weeks ago, while in a session with a client, he was joking about how much he has “too much of a good thing” when it comes to his wife’s libido. Although science says that the fact that men have a higher amount of testosterone in their system, and it is the reason why they typically have a higher sex drive, don’t sleep on a lot of women out there who want to get it in more than their husband does. His wife is one of them. Since she’s a client of mine too (oftentimes, we do our sessions separately), it’s interesting that he’s fine with having sex a couple of times a month while she would like to a couple of times a week.
So, is he denying her when she wants it more often? Nope. The reason why they’re not having more sex is that even though her drive is higher, she still waits for him to initiate. Why? Because she thinks that’s what “the man should do”; not only that but “being wooed” turns her on more.
As I’ve been working on helping them to find a middle ground (because if marriage ain’t about compromise, I don’t know what is), he says that he feels like because he plans a lot of the dates, he wishes that she would initiate more: “I don’t think a lot of women get how hard it is to be a Black man out here. Nothing feels better than knowing that if no one else is thrilled by your presence, your woman is. For us, initiating isn’t just about sex. It’s about feeling wanted as a whole. And when we feel like our woman adores us, there is no greater turn-on.”
I’m not sure what y’all heard, but what it sounds like to me is when we, as women, initiate sex, men feel holistically special and cherished. That makes sense, too, because if we were to put our feet in their shoes, we would probably say the same thing. That’s just one more reason to pull the “gender roles” out of this topic; men and women both want to feel like they are the best thing on the planet by their sex partners. And again, initiating helps us all to feel that way.
What Initiating Ultimately Does for Your Relationship As a Whole
Personally, I can only imagine how much better sex would be for everyone (who is in a sexual relationship) if people simply initiated copulation whenever they wanted to have it. That way, everyone would feel desired — and what could possibly be wrong with that? Especially if both individuals factored in some of the definitions for initiated that I already shared. Just think about if you rushed home tonight because you read about something that you want to introduce to your man or there’s a fantasy that you have that you want to admit.
The mere conversations alone will help to bring the two of you closer together because, after all, deep intimacy is about minds, bodies, and spirits getting as close as possible…right? And so, yes, by initiating sex, it can bring more closeness and stability to the relationship as a whole.
And what if you initiate and your partner isn’t interested at the time? Or what if you’re shy about initiating due to having a fear of rejection? That’s a fair and legitimate concern. One day, I’ll need to pen an article on how couples should handle situations like that with grace (on both ends) while applying the golden rule of “doing unto others as you would have them do unto you.” For now, I’ll just say that if this is your greatest point of concern, share that with your partner as well.
After all, it’s pretty unrealistic to expect them to always want it when you do (although it’s been my experience and observation that men are almost always far easier to convince…LOL); just know that not wanting sex at the exact moment that you do doesn’t mean that they don’t want you altogether. Besides, oftentimes, a nap or a night of sleep can rectify that issue. Trust me.
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Rihanna was actually once quoted as saying, “To me, sex is power. It’s empowering to do it because you want to do it.” I personally think that’s a great way to bring this to a close. Make your partner feel wonderful, empower yourself, and strengthen your relationship by initiating sex more often. I can’t think of one reason why it’s not a wise move. Can you?
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Different puzzle pieces are creating bigger pictures these days. 2024 will mark a milestone on a few different levels, including the release of my third book next October (yay!).
I am also a Professional Certified Coach. My main mission for attaining that particular goal is to use my formal credentials to help people navigate through the sometimes tumultuous waters, both on and offline, when it comes to information about marriage, sex and relationships that is oftentimes misinformation (because "coach" is a word that gets thrown around a lot, oftentimes quite poorly).
I am also still super devoted to helping to bring life into this world as a doula, marriage life coaching will always be my first love (next to writing, of course), a platform that advocates for good Black men is currently in the works and my keystrokes continue to be devoted to HEALTHY over HAPPY in the areas of holistic intimacy, spiritual evolution, purpose manifestation and self-love...because maturity teaches that it's impossible to be happy all of the time when it comes to reaching goals yet healthy is a choice that can be made on a daily basis (amen?).
If you have any PERSONAL QUESTIONS (please do not contact me with any story pitches; that is an *editorial* need), feel free to reach out at missnosipho@gmail.com. A sistah will certainly do what she can. ;)
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Exclusive: Will Packer Talks 'Fight Night,' New Book And Celebrating Nine Years Of Marriage
Will Packer has a lot to celebrate. His limited series Fight Night: The Million Dollar Heist premiered on Thursday on Peacock. He just celebrated nine years of marriage to his wife, Heather Packer, and he has a self-help book coming out at the top of next year. xoNecole had a chance to chat with the boss during the premiere of Fight Night, and he gave us gems about love and career.
The executive producer shares the motivation behind creating this film, which features a star-studded cast, including Kevin Hart, Taraji P. Henson, Terrence Howard, Lori Harvey, and more.
"It was pitched to me as a true life story that I didn't know. I didn't know this story. And I was like, how can I not know such an incredible piece of not just Atlanta history, not just Georgia history, but the history of the United States, honestly," he says.
"And having the opportunity to come make this, put a great cast together, I then produced the podcast, along with some incredible folks that are here after we did the original, and that is what became the limited series."
True Crime only adds to the diverse genres Will has tackled over his career. With classic films like Stomp The Yard, fan favorites like Girls' Trip, and his popular dating shows like Ready To Love and The Never Ever Mets, he has proven that he can do it all and be successful at it, too.
"True Crime. It's a period piece, but you know what? Good content is good content. People can watch anything they want because there's such an oversaturation of content out there right now. So for me, at the end of the day, it's about what's the story."
He continues, "What are we telling people? What is important to get people to care? I want audiences to be engaged. I want them to feel something when they see a Will Packer project. And I thought there was a tremendous opportunity to not only let them know a story that they may not know but also wildly entertain them. That's what I want. That's what this is about. It is extremely entertaining."
Through it all, he has had a supportive partner by his side. On August 28, Will shared a post with his wife, Heather, celebrating their anniversary. "NINE Years down! More lifetimes to go! (Let's come back and do this again 😜) HAPPY ANNIVERSARY BABEE!!!😍 ❤️," he wrote.
During our interview, the lovely couple shared the key to having a strong relationship. "Making each other happy, putting your partner before yourself," Heather says.
Will also chimed in saying, "Because when I work really hard to make her happy and she's happy, she's going to do everything in her power to make me happy, but it requires you being selfless.
He continues, "It requires in those moments where you want to be all about me, me, me, that you can't be like that and you gotta be about the other person and know and have faith that they're going to reciprocate that back to you."
What's next for the father of two is his book, Who Better Than You?: The Art of Healthy Arrogance & Dreaming Big. Will describes the book as "inspirational" and "motivational."
"I've been in Hollywood now for over three decades, and through that time, I've dealt with some of the biggest personalities, egos and challenges," he says. "But the reason that I've been successful is the belief that, not that I could be successful, but that I deserve success. And that's what I dare other people to do in this book. I dare you to realize that you are predestined for success. It's a state of mind."
Fight Night is out on Peacock now.
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