CultureCon, an idea sparked in founder Imani Ellis’s New York City apartment, began as a gathering of support, networking, and fun for 10 friends. Today, the conference—a must-attend for the who's who creatives in media, marketing, and entertainment—has expanded to draw thousands for panel discussions, brand activations, and even more fun in major cities, including Los Angeles and Atlanta. Past speakers include Tracee Ellis Ross, Chloe x Halle, Issa Rae, Spike Lee, Stacey Abrams, and Kandi Burruss.
This year’s event drew more than 20,000 attendees and boasted names like Cynthia Erivo, Yara Shahidi, and Law Roach. Former First Lady Michelle Obama also made an appearance at an event held during the conference week, where Janelle Monáe was the DJ.
“Never in a million years did I think I would get to this point,” Imani tells xoNecole in an interview. “When I invited 10 friends over to my apartment, I thought that was it. We're gonna do a potluck. But we kept inviting friends and inviting friends, and so to have 10,000 people at CultureCon—it's still blowing my mind.”
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The former NBCUniversal executive, now full-time boss, is also the brains behind The Creative Collective, a global resource and community for Black creatives.
“During the first few years, I was the vice president at NBC, you know, really growing there and that team and I also was trying to build CultureCon. And what I really learned was, you know, you've got to have time management. It's not always going to look the same. So, for a lot of days, there were early days and late nights. Early days really were kind of overlapping. And the entire time, I thought, ‘This is just, kind of, like my community-building part of my life. It just kept growing and growing until finally I realized that I was getting to the next chapter of my life, which was doing CultureCon full time.”
The theme for this year was “CultureCon Goes To Camp,” with the imagery and vibes of a “creative adventure.” Attendees enjoyed talks about “the future of Black business,” how to monetize your social brand, and tapping into your “creative genius,” among other empowering topics.
“I think the fact that there is no limit is so exciting. And so we'll say, ‘Let's make the theme ‘Camp,’ and then 11 months later, we're showing up, and it's actually ‘Camp.’ So to see your ideas in your mind and then collaborate with your friends and see it again in real life, I love that experience. So I'm so excited to see all the places where CultureCon can go. In the past, we've done CultureCon Atlanta, we've done CultureCon in LA. This year, we did the first-ever CultureCon on campus. We took CultureCon to HBCU campuses, so the sky is the limit.”
For more on Imani Ellis and future CultureCon events, follow on IG @CultureCon or CultureCon.com.
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The show is exactly what you’d expect when you put a media pro and a sports legend together—a mix of real talk, unfiltered moments, and guest interviews that feel like family kickbacks. As the duo wraps up their first season, Rocsi sat down with xoNecole to talk about teaming up with Deion, the wildest moments on set, and why streaming platforms like Tubi are shaking up the talk show world.
Scoring the Gig & Clicking Instantly with Deion
Photo by Paras Griffin/Getty Images for Essence
Deion Sanders had been dreaming of hosting a talk show, and when Tubi came calling, it was only right he made it happen. But before he found the perfect co-host, he held auditions with different women for the spot.
Lucky for us, Rocsi threw her hat in the ring, and the connection was instant. “You just can’t buy chemistry like we have,” she tells us. “We are legit like big brother, little sister—fighting, cracking jokes, telling each other off. When you watch the show, it’s like watching family.”
Mixing News, Culture & Sports—Minus the Snooze
With We Got Time Today, Rocsi and Deion cover everything from the latest headlines to celebrity tea and, of course, sports. But instead of stiff, rehearsed segments, the show keeps it loose and unpredictable.
“We’re not breaking the mold—it’s not rocket science,” Rocsi jokes. “We just bring our own flair, our authenticity, and our personalities to it. Deion has firsthand experience in sports, so when we talk about athletes, he brings a different perspective.”
And the best part? Unlike traditional talk shows that rush through quick interviews, We Got Time Today actually takes its time. “A lot of shows might give you one or two segments with a guest,” Rocsi says. “With us, we actually sit down and have real-life conversations.”
Her Top Guests (So Far!)
From music icons to relationship experts, the show has already had some unforgettable guests—but a few stand out for Rocsi.
“Ice Cube was our first guest, and he’s just legendary,” she says. “Kirk Franklin had us cracking up when he broke into a full choir freestyle for our Christmas special. And anytime we get Dr. Bryant on to put Deion in the hot seat? That’s my favorite!”
And of course, there’s Nick Cannon. “Nick was amazing,” she adds. “You already know he’s going to bring the energy and say something wild.”
Tag-Team Hosting with Deion: The Inside Scoop
While Deion Sanders is best known for his football greatness, Rocsi says he’s also one of the funniest people she’s ever worked with.
“He’s goofy—like, really goofy,” she laughs. “A lot of people didn’t know that side of him, but now they do. He can crack a joke, and if you’re too sensitive, good luck, because he will go in. But the best part? I throw it right back at him! Sometimes we just look at each other like, ‘Okay, that was a good one.’”
But beyond the laughs, she admires his insane work ethic. “Watching him juggle everything he does is just super admirable,” she says.
How "We Got Time Today" Brings That "106 & Park" Energy
Photo by David Livingston/Getty Images
For those wondering if We Got Time Today feels like 106 & Park 2.0, Rocsi says it’s a whole different vibe.
“The only comparison I’d make is that it’s a destination for the culture,” she explains. “It’s a platform where our people can come, feel safe, and have real conversations. But other than that, this is Deion’s world—we’re just having fun in it.”
The Talk Show Shake-Up: Why This Show Hits Different
Unlike traditional networks, We Got Time Today lives exclusively on Tubi, proving that streaming platforms are changing how we watch talk shows.
“Tubi is giving more people opportunities and making content more accessible,” Rocsi says. “Deion is a huge Tubi fan—he literally loves Black cinema—so it just made sense for him. And honestly? He’s got me watching it too!”
Real Ones Only: Women Holding Each Other Down
Rocsi credits her best friend, Chantelle, for always keeping her grounded. “She kept pouring into me, reminding me of who I am,” she shares. Even Deion Sanders makes sure to give her flowers, often calling her “the hostess with the most.”
In the industry, she’s built lasting bonds with women like Julissa Bermundez, Angie Martinez, and Angela Yee. “Julissa and I still kick it—her house is basically Sephora, so I just shop there,” she jokes. She also cherishes her friendships with Melyssa Ford and Robin Roberts, who have offered unwavering support. “Robin has always been there for me,” Rocsi says, reflecting on the wisdom she’s gained from the legendary journalist.
With the show’s first season wrapping up, Rocsi is grateful for the experience and excited for what’s next. “We’re having a good time, and the audience can feel that,” she says.
And if you haven’t tuned in yet? Well, Rocsi and Deion got time—so you might as well make some too.
Catch We Got Time Today now streaming on Tubi!
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