
Successful Women On The “I Am” Affirmations That Get Them Through Their Day

The art of self-affirmation has been a way to combat negativity and literally speak life over our lives. When we think of how things like burnout, self-doubt, stress, and anxiety creep into our mental and emotional state and cause us to believe things about ourselves that are the furthest thing from the truth, affirmations act as a powerful tool at combating negative energy. In a world that oftentimes seems intent on making us feel small, devalued, or overlooked, affirmations build us up and act as armor as we battle the everyday pressures and pitfalls of life.
Starting your day with “I am” affirmations can stop your negative self-talk in its tracks, inspire motivation, change your negative thoughts, and encourage an overall optimistic mindset. Through these positive statements, we remind ourselves that we are love, that we are worthy and deserving of great things, that we are beautiful, and that we are capable beyond measure.
xoNecole recently chatted with five successful women about the power of “I am” affirmations in their daily lives. Here’s what they had to say:
Entertainment Journalist, On-Air Host and Producer
Courtesy of Sylvia Obell
Raven B. Varona
"I am capable."
"I can do all things through Christ who strengthens me."
"I know the plans God has for me."
"I have survived 100% of my worst days."
When I get overwhelmed, I begin to question my ability to handle executing under pressure. Imposter syndrome can seep through and I begin to worry I’ve bitten off more than I can chew, that I’ve pushed my abilities to their limits. As a freelancer, I don’t have just one manager who can see the big picture of my workload and say, "Okay, her plate is full right now.” No one knows what it looks like but me.
My podcast producers only see that angle, an editor has no idea that when they’re pulling me left, another editor from a different publication may be trying to pull me right. These affirmations remind me who I am and what I can do. They help me tap into the boss energy that requires pushing back and setting boundaries when necessary. And they remind me that I’m not doing it in my own power, that God is with me as I navigate it all.
"These affirmations remind me who I am and what I can do. They help me tap into the boss energy that requires pushings back/setting boundaries when necessary. And they remind me that I’m not doing it in my own power, that God is with me as I navigate it all."
I think of success as a mountain, the higher the altitude the thinner the air. I realized at a certain point that I’m going to need an oxygen tank to survive the high altitudes that come along with working at this level. Affirmations, my faith in God, and my tribe are all my oxygen tank. They keep me going. I wouldn’t be able to do what I do otherwise.
Affirmations are important because we live in a world that takes every chance it has to tell Black people, Black women especially, that we are not enough, that we are unworthy, and that we are not beautiful, etc. We have to combat all that negativity. We have to face it head-on so that it doesn’t sink in. The best way to fight lies is with the truth. Affirmations are the truth. Repeat them daily so they sink in more than society’s lies.
Founder of OMNoire
Courtesy of Christina M. Rice
“I am a multi-millionaire wellness entrepreneur, author, coach, and speaker.”
This is the same affirmation I have had for six years. I have several but this is my top one. I have it written down in my journals, on my computer, and on my phone. I may not recite it or see it every day but it’s ingrained in my work ethic every day. So even days I am overwhelmed, hectic, frustrated, and tired, this one "I am" affirmation is my constant reminder of what I am striving for in life. "I am" affirmations are the zoomed-out view of your life six months, twelve months, three, five, or ten years from now.
Start with one over-arching affirmation like mine above and then break it down into small digestible bites, what I call incremental manifestations. If I know my goal one, three, or five years from now is to be a multi-millionaire wellness entrepreneur, author, coach, and speaker, then the daily hats I wear are leading me to that goal, such as ideating new ways to generate revenue for the business, hiring the best talent, honing my public speaking and writing skills, and more. I’m a visual person so I tend to write an affirmation at the top of my daily to-do list which helps to ground and recenter me, then focus on what I need to do today to get to where I want to be tomorrow.
"What you put intention towards, gets your attention; what gets your attention, gets your power. You have a choice every day on where your power goes. Is it focusing on all the bad or is it leaning into all your infinite possibilities?"
We spend most of our lives in our heads, so make sure it’s a pleasant place to be. One thing I’ve learned over the years is this…what you put intention towards, gets your attention; what gets your attention, gets your power. You have a choice every day on where your power goes. Is it focusing on all the bad or is it leaning into all your infinite possibilities? That decision is solely up to you. Operating from an abundant, positively affirming mindset takes a lot of work. Hard work and practice. There are days a negative thought may pass through my mind and I stop it immediately and recite something positive and affirming.
I notice an immediate shift in my mood when I do so and that energy, that delight, and joy in knowing I have this much power over how show up in my world, translates into how I show up to my work and my life every single day. Affirmations give us hope. Affirmations expand our worlds to what’s possible. Imagine if every day your spirit was set ablaze by experiencing how good and delicious life could be; if you just believed in yourself, if you constantly affirmed your dreams and capabilities, if you surrounded yourself with others who live in this same truth. You would be unstoppable.
200 HR Certified Yoga Instructor
Client Services Manager, xoNecole.com
Courtesy of Tyeal Howell
Kaye McCoy
"I am not defined by what I do, but by who I am."
"I am safe, secure, loved, and protected."
"I am capable."
"I am allowed to rest."
"I am present with my body, mind, and spirit. I am here, right now."
I start my day with affirmations. I have several colored sticky notes (Being Mary Jane-style) on my bathroom mirror so they are the first thing I see when I'm up from bed. When I start my day like this, it doesn't matter how busy my day is ahead of me. Time with self is so necessary in my life. I am a mother, I live alone and I work from home. My office is my home so keeping up around my apartment is basically a second full-time job. As a client services manager at xoNecole, it's my responsibility to keep our projects organized and moving on track. So, if I'm not organized and on track I can't handle my business. My affirmations help me connect with myself first to be able to show up for my daughter and the world.
"I believe that everything in life is mental. What we focus on becomes reality. What we believe about ourselves is the only truth that exists."
I first realized the significance of my affirmations when I spoke a cross-country career move into existence. I moved from Los Angeles to Atlanta and started my own business in 2018. I had been affirming my ability to accomplish those goals for over a year with my daily affirmations. When I was finally able to see how much I've accomplished and how capable I really was of achieving certain success milestones, I realized that affirmations are an essential part of my lifestyle. Affirmations also got me through my labor and delivery process with my daughter. In between contractions in the hospital, I spoke some powerful affirmations over myself and my daughter and they really helped me stay in the zone and focused on meeting my baby girl for the very first time.
I believe that everything in life is mental. What we focus on becomes reality. What we believe about ourselves is the only truth that exists. My love language is words of affirmations. If I can't show that love to myself, I cannot expect anyone else to show it to me. Affirmations have been life-changing for me and I hope everyone takes some time to define what they affirm about themselves and their futures.
Founder of Manifest Daily
Courtesy of Dheandra Nicolette
"I am strong."
"I am worthy and deserving of everything that I want in this life."
"I am a powerful co-creator of my reality."
Throughout the week, I'm balancing my role as Director of Social Media at a travel media company beside my role as the sole content creator behind Manifest Daily. This daily balancing act means that I'm often holding myself and my work to incredibly high standards because of my goals and the reality that I am manifesting. Returning to these affirmations and reminding myself that I am deserving of the things I am working towards helps me combat imposter syndrome and the feeling that I am not doing enough.
As a woman, I am constantly trying to balance my masculine and feminine energies while bringing my best self to both my team and my content creation process every day. It's essential for me to remind myself that this process isn't easy, but I am strong enough to do it.
"It's essential for me to remind myself that this process isn't easy, but I am strong enough to do it."
When you take the time to reaffirm positive affirmations to yourself consistently, you're choosing to speak kindness and love over yourself, which affects you in so many ways. Affirmations need to be spoken with intention, positive energy, and a genuine desire to show yourself compassion. When you do this, you're reminding yourself that you're worthy of love, respect, and kindness. You not only begin to treat yourself with more of this energy, but you begin to project it on to others as well.
It creates this ripple effect where you end up constructing a much lighter and brighter world for yourself simply because you chose to start with the small yet powerful intention of showing up for yourself.
Founder/Editor-In-Chief of The Gumbo
Courtesy of Nadirah Simmons
"I am doing what I can with what I have."
My affirmation is a play on my favorite Arthur Ashe quote: “Start where you are. Use what you have. Do what you can.” It’s so easy to get caught up in what others are doing, what they have, or what they’re doing with what they have. And as someone whose tasks and roles require them to be on the internet and social media every day, the exposure to these things increases tenfold.
My affirmation is a good reminder to always remain focused on my work, my path, and the tools I have right in front of me. When the world quite literally stops, you start questioning who you are and what your purpose is. During the beginning of the pandemic for sure, especially when we were all in isolation.
"I realized that affirming I’m in the right place with the tools I’ve been afforded at that very moment helps remove the pressure to present myself to the world in a certain way."
I realized that affirming I’m in the right place with the tools I’ve been afforded at that very moment helps remove the pressure to present myself to the world in a certain way, always working, always having something new coming out, etc. It’s cool to just be where you’re at when you’re there.
Affirmations often reflect what we believe and who we are at our core, and they also give us the space to state these things as facts! When you do this, it can only enhance the way you feel about yourself and your place in the world around you.
Featured image courtesy of Nadirah Simmons
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From '106 & Park' To Prime Time, Rocsi Diaz Is Still That Girl
Rocsi Diaz is no stranger to the camera. From her iconic run on 106 & Park to interviewing Hollywood heavyweights on Entertainment Tonight, she’s been at the center of culture for years. Now, she’s back in the hosting chair alongside none other than Deion “Coach Prime” Sanders for We Got Time Today, a fresh talk show exclusive to Tubi.
The show is exactly what you’d expect when you put a media pro and a sports legend together—a mix of real talk, unfiltered moments, and guest interviews that feel like family kickbacks. As the duo wraps up their first season, Rocsi sat down with xoNecole to talk about teaming up with Deion, the wildest moments on set, and why streaming platforms like Tubi are shaking up the talk show world.
Scoring the Gig & Clicking Instantly with Deion
Photo by Paras Griffin/Getty Images for Essence
Deion Sanders had been dreaming of hosting a talk show, and when Tubi came calling, it was only right he made it happen. But before he found the perfect co-host, he held auditions with different women for the spot.
Lucky for us, Rocsi threw her hat in the ring, and the connection was instant. “You just can’t buy chemistry like we have,” she tells us. “We are legit like big brother, little sister—fighting, cracking jokes, telling each other off. When you watch the show, it’s like watching family.”
Mixing News, Culture & Sports—Minus the Snooze
With We Got Time Today, Rocsi and Deion cover everything from the latest headlines to celebrity tea and, of course, sports. But instead of stiff, rehearsed segments, the show keeps it loose and unpredictable.
“We’re not breaking the mold—it’s not rocket science,” Rocsi jokes. “We just bring our own flair, our authenticity, and our personalities to it. Deion has firsthand experience in sports, so when we talk about athletes, he brings a different perspective.”
And the best part? Unlike traditional talk shows that rush through quick interviews, We Got Time Today actually takes its time. “A lot of shows might give you one or two segments with a guest,” Rocsi says. “With us, we actually sit down and have real-life conversations.”
Her Top Guests (So Far!)
From music icons to relationship experts, the show has already had some unforgettable guests—but a few stand out for Rocsi.
“Ice Cube was our first guest, and he’s just legendary,” she says. “Kirk Franklin had us cracking up when he broke into a full choir freestyle for our Christmas special. And anytime we get Dr. Bryant on to put Deion in the hot seat? That’s my favorite!”
And of course, there’s Nick Cannon. “Nick was amazing,” she adds. “You already know he’s going to bring the energy and say something wild.”
Tag-Team Hosting with Deion: The Inside Scoop
While Deion Sanders is best known for his football greatness, Rocsi says he’s also one of the funniest people she’s ever worked with.
“He’s goofy—like, really goofy,” she laughs. “A lot of people didn’t know that side of him, but now they do. He can crack a joke, and if you’re too sensitive, good luck, because he will go in. But the best part? I throw it right back at him! Sometimes we just look at each other like, ‘Okay, that was a good one.’”
But beyond the laughs, she admires his insane work ethic. “Watching him juggle everything he does is just super admirable,” she says.
How "We Got Time Today" Brings That "106 & Park" Energy
Photo by David Livingston/Getty Images
For those wondering if We Got Time Today feels like 106 & Park 2.0, Rocsi says it’s a whole different vibe.
“The only comparison I’d make is that it’s a destination for the culture,” she explains. “It’s a platform where our people can come, feel safe, and have real conversations. But other than that, this is Deion’s world—we’re just having fun in it.”
The Talk Show Shake-Up: Why This Show Hits Different
Unlike traditional networks, We Got Time Today lives exclusively on Tubi, proving that streaming platforms are changing how we watch talk shows.
“Tubi is giving more people opportunities and making content more accessible,” Rocsi says. “Deion is a huge Tubi fan—he literally loves Black cinema—so it just made sense for him. And honestly? He’s got me watching it too!”
Real Ones Only: Women Holding Each Other Down
Rocsi credits her best friend, Chantelle, for always keeping her grounded. “She kept pouring into me, reminding me of who I am,” she shares. Even Deion Sanders makes sure to give her flowers, often calling her “the hostess with the most.”
In the industry, she’s built lasting bonds with women like Julissa Bermundez, Angie Martinez, and Angela Yee. “Julissa and I still kick it—her house is basically Sephora, so I just shop there,” she jokes. She also cherishes her friendships with Melyssa Ford and Robin Roberts, who have offered unwavering support. “Robin has always been there for me,” Rocsi says, reflecting on the wisdom she’s gained from the legendary journalist.
With the show’s first season wrapping up, Rocsi is grateful for the experience and excited for what’s next. “We’re having a good time, and the audience can feel that,” she says.
And if you haven’t tuned in yet? Well, Rocsi and Deion got time—so you might as well make some too.
Catch We Got Time Today now streaming on Tubi!
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Feature image by Leon Bennett/Getty Images
5 Things Viola Davis Did To Step Into Her Action Star Era At 59
She’s already ruled as The Woman King, and now Viola Davis steps into her full power as Commander-in-Chief in G20, proving once again that the Oscar winner has the range.
Now streaming on Prime Video, G20 is the Patricia Riggen-helmed action-packed thriller starring Viola as President Danielle Sutton who must single-handedly take down terrorists at a global summit (yes, the character's military background def comes in clutch). The film, which was produced by Viola and her husband/producing partner, Julius Tennon, also co-stars Anthony Anderson, Marsai Martin, and Christopher Farrar as the first family.
So how did the queen of dramatic roles prepare to save the world (and her family) at nearly 60? Keep reading to learn how Viola Davis entered her action star era, all while making it look so easy.
1. Viola Said Yes to the Hero Role She Didn’t See Coming
When producer Andrew Lazar first approached Viola with the G20 script, it was back in 2015 and the actress couldn’t believe they saw her as the flick's action lead. “I am seeing myself way more expansively now that I've been liberated from the definitions of the world,” she told Entertainment Weekly. Per EW, Davis shared that the role reminded her of the movies and heroes that made her fall in love with acting as a whole. “Sigourney Weaver in Alien, Harrison Ford in Air Force One, Bruce Willis in Die Hard. I wanted to be the hero in the story. I wanted to be Indiana Jones,” she added.
2. She Let Her Inner Child Come Out to Play in 'G20'
For Viola, taking on the role of President Danielle Sutton wasn’t just about proving she could do it, it was about remembering why she ever wanted to. “One thing that people don’t understand when you’ve been in the business a long time is that you can forget the fun,” she said. “You can forget the fun of play and pretend, and it reminded me of why I fell in love with it.”
3. She Kept Her Warrior Workout Going, Even After 'The Woman King'
Lucky for Viola, she was already action star-ready thanks to the training she did for The Woman King and shooting G20 shortly after. She didn't need to get back in shape because she was already there and had the reps (and the biceps) to prove it. “I shot this movie right after doing The Woman King, so I never stopped working out,” she shared in an interview with USA Today. “So yes, I can do a lot of pull-ups, let’s just say. I’m tougher than people think I am.”
She credits her trainer, Gabriela McLain, whom she jokingly calls “Lord Voldemort” for pushing her through squats, punching exercises, and heavy lifting. The physicality was real, and Viola was ready.
4. She Did (Almost) All Her Own Stunts
If you didn't know Viola did most of her own stunts in G20, now you know. “I did almost all of it, believe it or not. I’m a masochist,” she laughed. Between fight scenes and pulling off high-intensity sequences under pressure, Viola said the fight in the kitchen scene in particular was an experience that was not only fun for her inner child but freeing.
She told EW, “Little Viola had the most fun. I always wanted to play with the biggest boys and pretend to take them down.”
Anthony Anderson (as Derek), Marsai Martin (as Serena), Viola Davis (as Danielle), and Christopher Farrar (as Demetrius). Credit: Prime Video
5. Viola Brought Real Emotion to the Role of a Leader Under Pressure
While G20 isn't short on the action, Viola brought the emotional depth and nuance we’ve come to expect from her in her work. Not just as the POTUS, but also as a wife and mother. “Playing a leader requires negotiating with yourself emotionally [and] intellectually because it’s not about you,” she explained to EW. “How do you save the world and then save your children and your husband when you are saturated with fear?”
Catch G20 on Prime Video. Now streaming.
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Featured image by Tristan Fewings/Getty Images for The Red Sea International Film Festival