
HRDCVR's Danyel Smith Is Changing The Soul Of Journalism & How We View #RelationshipGoals

On October 6, the Sabrosa nightclub was packed. Guests filtered in off the streets of Manhattan's Meatpacking District into the white-washed brick building that during daytime hours would easily be glanced over.
They arrived in singles, pairs, groups—a mix of young and old of all races click-clacking down the concrete corridor illuminated in sensual dark-pink lighting and into an open room where DJ Austin Millz spun Drake and Future to a crowd wavy off of free Hennessey. At 9 'o clock glasses filled with Moet raised simultaneously in the air in celebration of the release of HRDCVR—a book-shaped magazine created to push the envelope of journalism, one that's free of the constraints of the web and not confined by the traditions. For us, by us, and catering to everyone.
For co-founder Danyel Smith, it was the icing on a cake, layered with 11 months of trials, triumphs, tears, and tenacity—a culmination of the vision that she and her husband, veteran journalist, and Rap Radar founder Elliott Wilson, dreamt up months ago.
Johnny Nunez/WireImage
“Everybody was excited about the book and it was really a good time; it was a long time coming actually," Smith tells me on our call. “I feel like there's sometimes this kind of segregation between millennials and those older than them, and this wasn't that. It really felt like we included everyone."
Danyel is one of those journalists that you admire from a distance and study up close. She's talented, yes, hints why she's earned top positions at Vibe Magazine (Editor-In-Chief), Billboard (R&B Editor), Time Inc. (Editor-at-Large), and The Root (Executive Editor), and written for many more respectable publications on top of writing her novels More Like Wrestling and Bliss. But it's more than just her ability to pen profiles, it's her passion, respect for her craft, and thirst for knowledge of not just music, but the world around her, that has garnered her over 30,000 and 100,000 followers on Twitter and Tumblr respectively, as well as a number of devoted fans inspired by her work.
Not bad for someone who dropped out of college her sophomore year for family reasons, and didn't get her bachelor's degree until she was in her 30s.
“It's not easy no matter how talented, smart, or focused you are. You know, life happens to people, to women in particular, whether it's boyfriends, your neighborhood, family dramas, whatever it is."
"I always tell people, just because you take a turn to the left or a turn to the right, you can get back on your path at any time."
The East Oakland native who claims 83rd and East 14th Street has come a long way from interning at the San Francisco Bay Guardian, where she turned lackluster news on the history of olive oil into her own column, telling captivating stories of the rise of the hip-hop and R&B era when Cali artists Too $hort, Tupac, and Tony! Toni! Toné! were just hitting the scene. Building her name as a music critic unknowingly elevated her to the position of a pioneer—for there were very few women at that time covering the music industry, and even fewer diving into hip-hop.
But Danyel has never been afraid of pushing the envelope and ushering a new wave of traditions. In fourth grade, it was her newspaper, The Weekly Arrow, where her byline reigned supreme with news of the latest happenings from her then High Point Street Los Angeles neighborhood—circulation of six. Now, it's HRDCVR, a magazine printed as a book for the “new everyone" that doesn't just serve one group, as often seen with both mainstream and affinity magazines, but all people regardless of race, religion, lifestyle, or beliefs. The “underserved" as she calls them. It's very much reflective of the society that we live in—where traditional lines have been blurred and barriers broken.
The couple worked hard to build a team just as diverse as the content, bringing in writers from all backgrounds—some by profession and some by passion—as well as people that they knew and respected from previous jobs and projects. They gave $1,000 media fellowships to journalists and a designer to be a part of the team who would push all aspects of reporting, storytelling, and design—and brought on interns who understood the vision and were eager to play a role in bringing it to fruition.
But of course, creating something of this grandeur would take money. A lot of it. And what better way to know who's interested and supports your mission than by starting a crowdfunding campaign?
So they took to Kickstarter with an introduction video, promising a high-quality product with amazing visuals and diverse content. Every Monday they released the HRDlist, an email newsletter with catchy titles that curated diverse news headlines from around the world. They went heavy on social media, promoting daily and doing interviews talking about the “new everyone." In four days they received 50% of the funding. They pledged a goal of $30,000, and in 28 days they got $67,230 from 516 backers.
“We used [crowdfunding] because we wanted to have kind of an intimacy about who we were serving and a group of people that we could communicate with all the time, either on Twitter or via Kickstarter."
It was tough, though, and not just because they were managing a team that was spread out across the country (although they did use their temporary DUMBO office for central headquarters), but because Danyel also had to manage herself by stepping outside of her comfort zone.
“I had to re-learn to be as determined as I know how to be. I've been spending a lot of time as a student and working on my book, and I can be very introverted with those activities. But putting together a project like this, it's all about being outgoing and showing your personality. So, that's what I had to do and that's what the team had to do and I think that we all learned a lot of lessons from each other."
It was also the first time the couple would work on a project together instead of competing against one another in the journalism world. Elliott often recounts the story of when he was an editor at XXL while Danyel was the editor-in-chief of Vibe Magazine, and her snatching up the cover stories that he was actively pursuing.
“We both have very strong personalities and we both have an idea of how we would like things to be. And, while we've somewhat figured out how to deal with those strong personalities in marriage and relationships, on the creative partnership side of our bond, we are learning every day, and it's challenging. But look at the good work that came out of it."
It's the challenges that have allowed them to learn more about one another. I reference a Will and Jada Pinkett Smith interview where Jada talks about the couple creating Karate Kid together, and the challenge of how her and Will have different ways of creating, but how much she's learned from working with him and seeing things from a different perspective.
“I definitely did." She says when I ask her if she learned something from her and Elliott's time working on HRDCVR. “I forgot that Elliott is a copy editor. I forget that there's not a mistake that he doesn't see. He sees a mistake like there's an extra space between the period and the beginning of the next sentence. I be like, what?! He's very detailed in his head like that. And then there's some things he's not, there's some things, like, if we're looking at film, my notes back to people are intense and deep and Elliott is just like it's a lot you're saying, and I'm like because it's a lot that need to be done. So, it just depends. But you go back and forth between being big-picture and detail-oriented, and we learn a lot from each other.
[Tweet ""It comforts me that there's still new stuff to learn about him after 10 years of marriage.""]
Perhaps it's the beauty of learning and discovering more about one another through HRDCVR that has inspired them to continue on the path of creative partnerships. They worked together on Future's “Like I Never Left" documentary, serving as executive producers along with L.A. Reid and Sylvia Rhone, and on their 10th anniversary launched the #RelationshipGoals podcast where they discuss everything from dating and marriage to new music and current events, inviting you into the kitchen of their Brooklyn apartment.
I admittedly tune in because there's something so authentic and real about their love that I admire. It's not sugar-coated, as you often find when public figures broadcast their marriage. On any given episode you can often hear the two bickering over everything from Elliott coming in the house too late (he has a 2am curfew) to Danyel being chastised for interrupting Wilson's conversation, but it's minor in comparison to the warmth that emits from their casual convos sprinkled with Elliott's iconic laugh and Danyel's Oakland-girl brashness.
“Whatever the week has brought, we try to give the listeners that, and it's fun. I mean, marriage is hard," Smith says. “Everybody's marriage is complex regardless of how they're presenting it, but to me, it's one of the greatest relationships of life if you're lucky to have it and if it's something that you want. I always remind everybody that marriage isn't something that's everybody's dream, it just isn't. But I think what is everybody's dream is to be loved, and that's what marriage at least does for me, it kind of reminds me of that on a daily basis that there is somebody that's there outside of family."
She also admits that it's sometimes how they catch up with one another, since their separate careers sometimes keep them apart during the week. Before things got hectic, Elliott would play her new music and she would play him old songs. Now they keep tradition alive through the podcast where the sounds of Sza are heard alongside Mary J. Blige.
“Us doing that, it really does bring us a lot of joy because we're like, we used to do this all the time for each other, like all the time! So it's been nice."
I tell her that they remind me of Brown Sugar—the movie where Sanaa Lathan plays Sidney, a successful Editor-In-Chief of XXLand her best-friend-turned-lover Dre (played by Taye Diggs) is a well-known A&R for the fictional Millennium Records, who later quits his job to start his label signing real hip-hop talent instead of the mainstream mockery that many labels have adhered to, sacrificing quality for dollars.
They fell in like through hip-hop and fell in love when they realized that they have more in common than just a passion for the genre. In this case, it's the love of culture and constantly learning and evolving that seems to keep them tied together. When I share this with Smith she says to me, “I've heard this so many times!"
And then admits that she's never seen the movie, probably because she's weirded out at the fact that everyone attributes her and her husband's relationship to a fictional story that has absolutely nothing to do with their lives (Elliott is, in fact, a journalist, and not an A&R executive). She identifies more with Queen Latifah's character in the 90s hit show Living Single, who runs the fictional Flava magazine—boss by day and navigating the world of relationships by night.
I get it because I used to do the same. Until I saw Brown Sugar.
A couple of minutes later Elliott is peaking around the corner, letting her know it's time to go. They're headed to a CRWN event, a live interview series that he hosts with some of today's top music artists. Tonight's session is with Mac Miller. Just like when Elliott shows support by coming to her events, she's making sure to be in attendance for his.
“We were living apart for 10 months when I was in Stanford [as a John S. Knight Journalism Fellow] recently, and that was one of the hardest parts, you know, not being able to be there for each other in certain moments. So, I think we might be overcompensating now where if I have something he's like, alright I'm there what time is it?"
She apologizes as she rushes me off the phone. My thoughts immediately go back to Sanaa's character when she gives Dre the money to launch his own record label or when at the last minute she goes to check out a new artist he's interested in signing. Always supportive, always there for him.
As we say our goodbyes, I can't help but smile as I click off the recorder.
Yeah, they're definitely Brown Sugar.
Featured image by Johnny Nunez/Getty Images for Remy Martin
Your April 2025 Horoscopes Are All About Softening Into Love & Speaking Your Truth
April is a month to slow down and to fully grasp what has been. The month starts in fiery Aries Season, but we are also in the thick of Retrograde Season as we begin the month as well. Thankfully, Mercury finally goes direct on April 7, after being retrograde mid-March, and communication matters are clearing up. This is a month of mental clarity, a fresh start, and not being afraid to dream a little bigger.
On April 12, there is a Full Moon in Libra, and this Full Moon brings relationship and financial matters full circle. This is the time to let go of what doesn’t make you feel balanced or in harmony and to create space for more peace to enter your life. Venus goes direct in Pisces on the same day, after being retrograde since March 1, and love is healing. With Venus now direct, there are more opportunities for commitment and longevity in love, and there is overall a greater feeling of romance, receptivity, and compassion in the air now.
Mercury enters Aries from April 16 until May 10, and what you were trying to see through or understand better while Mercury was retrograde here last month, you are experiencing a breakthrough now. Mercury in Aries is insightful and courageous, and people are more likely to speak their minds and initiate conversation with this energy. Mars then enters Leo from April 18 until June 17, reminding us that sometimes it’s okay to be a little more selfish and to focus on what you need right now. Mars in Leo brings forth confidence, creativity, and passion, and brings an exciting energy to charge of your life and advocate for yourself.
Taurus Season officially begins on April 19, bringing some earth sign energy into the mix, grounding and nurturing what you are creating in your life right now. On April 27, we have a New Moon in Taurus, and this is an abundant and fruitful New Moon. This is one of the best New Moons of the year for you to set your intentions for your financial world and a time for seeing new opportunities for abundance. On the last day of the month, Venus moves into Aries until June 6th, and love requires a little more passion, independence, and excitement during this time.
Overall, April is a month of feeling things through, taking more intuitive risks, investing in yourself, and balancing your needs with the needs of your relationships.
Read for your sun and rising sign below to see what April has in store for you.
ARIES
April is your month to shine, Aries. With the chaos of March now over, you are starting to see the progress of where life is and how everything has turned out even better than you were expecting. The month begins with the Sun in your 1st house of self, and you are feeling more confident, courageous, and in tune with yourself. With a Full Moon in your sister sign on April 12, relationships are also coming full circle for you now, and you are claiming your peace this month.
Mercury finally goes direct on April 7 and then enters your sign from April 16 to May 10, and this is going to clear up any miscommunications that you have been through. With Mercury now in your sign, your conversations are lively, your mind is inspiring, and you are thinking one step ahead. Before the month ends, Venus enters your sign from April 30 to June 6, and love is also moving forward for you now. Overall, this is a month where you are experiencing some happy outcomes and loyal support.
TAURUS
April is a month of passion and purpose, Taurus. You are living in your abundance, and are focused on valuing yourself and the things you are bringing to fruition right now. Venus, your ruling planet, goes direct on March 12 after being retrograde in your financial house since March 1, and you are moving into the month experiencing more opportunities and also feeling more respected in what you are accumulating for yourself and standing your ground on.
Taurus Season officially begins on April 19, and it’s all about you right now. This Taurus Season is smoothing things out for you in love, with new relationship developments unfolding and life flourishing for you. The New Moon this month is in your sign on April 27, it’s time for a new beginning. You are truly embracing your strength in April, making things happen for yourself, and no longer doubting your future and what is possible for you.
GEMINI
This month is all about the options becoming available to you now, Gemini. With your ruling planet Mercury going direct at the beginning of the month on April 7, you no longer feel as held back or out of place as you may have in the past weeks. With Mercury now direct, your thinking is clearer, and you are seeing the opportunities in your career and professional world that you may have missed before.
The more you can embrace your authenticity, the less time you will spend doubting how others perceive you, remember that this month.
On April 12, there is a Full Moon in Libra, highlighting the romance in your life and bringing forth understanding and compassion within your close relationships. You are letting go of old attachments or self-doubts that haven’t been serving your love life, and are growing closer to your own heart in the process. Before April comes to an end, Mars enters your 3rd house of communication, and you are overall leaving the month focused on your progress, your vision, and taking up space because you deserve to.
CANCER
This month is all about balancing your time and energy wisely, Cancer. You are being reminded not to overwork or overwhelm yourself in April, and to focus on doing the things that are within your control right now. The Sun is in your 10th house of career for most of the month so you are feeling really passionate about the things you are developing in your life right now, but it’s all about finding the right balance between your personal goals and your needs in your relationships as well.
The Full Moon in Libra on April 12 will be a time to devote your energy to self-care, close loved ones, and overall getting some time to decompress. You are ready to let go of the things that don’t make you feel safe or nurtured and are receiving an emotional renewal right now. The New Moon in Taurus at the end of the month is a time to focus on your intentions on your community, friendships, and aspirations in life, and to pay attention to where you can create more abundance here.
LEO
Things are turning around for you for the better, Leo. April is a dynamic month, and you are owning your inner alchemist. With a Full Moon in your 3rd house of communication on April 12, you are getting the messages you have been looking for and the mental clarity you have found is bringing closure to some of your close relationships. This month is about being flexible and trusting the changes that are happening for you right now.
On April 18, Mars enters your sign until June 17, and this is huge for you. You began the year with Mars retrograde in your sign, so you are getting the opportunity now, to rewrite some of the things that weren’t working for you at the beginning of the year. You are overcoming previous obstacles, and experiencing a breakthrough in your life this month. Before April ends, there is a New Moon in Taurus, highlighting your career, reputation, and professional life. This is a good New Moon to set your intentions for what goals you want to come to fruition for you now.
VIRGO
This month is all about building new foundations in your life, Virgo. You are feeling more supported and in tune with your own inner needs and interests, and it’s bringing you closer to people and systems that resonate. Your ruling planet Mercury goes direct this month on April 7 after being retrograde for the past few weeks; bringing more clarity, understanding, and compassion to your partnerships in life. You are focused on love this month and are working together with others to make your dreams come true.
Mid-month, Mars moves into your 12th house of closure and endings, and there is a journey of healing that you experience until June 17. You are motivated to understand yourself better and are looking at the past more right now in order to do so. This is a month of recovering and healing from what has been, for new foundations to be built upon. The New Moon on April 27 is a beautiful way to end the month, as you are getting glimpses of a new, abundant, adventure that is ahead of you.
LIBRA
This is a big month of closure for you, Libra. The Sun is in your 7th house of love for most of April, and your heart is in the right place. With Venus, your ruling planet, going direct on April 12 after being retrograde since March 1, you are finally able to take a breath. You are not experiencing as many obstacles when it comes to communication matters and you are feeling like you have the tools you need to move forward right now.
The Full Moon of the month is in your sign on April 12, and you are ready to let go of what isn’t working for you. You have been through a lot recently and have gained the clarity you need to let go of old attachments. Venus moves into your house of love before the month ends, and you are leaving the month feeling more in tune with where things are moving forward for you, rather than what you are leaving behind. Your heart moves through a journey in April, and your emotions are showing you a lot.
SCORPIO
April is a month of success, progress, and dreams coming to fruition, Scorpio. You are focused on your health, your priorities, and creating space for the new beginnings that you are creating in your life right now. The Full Moon mid-month is a big closure moment for you, and you are owning the fact that you have healed and you are no longer the same person you were in the past. This is a month of stepping into your power and feeling supported in doing so.
Mid-month, Mars enters your 10th house of career and public life and you are shining within your purpose. Over the next month and a half, you are going to be gaining some new opportunities that will be serving your professional life and goals. This is the month to show up and to let your skills, talents, and authenticity shine. On April 17, there is a New Moon in your opposite sign, Taurus, and you are leaving the month with some pleasant surprises in store for you in love as well.
SAGITTARIUS
April is a new beginning for you, Sagittarius. You are focused on putting the action and effort behind your goals, and you are being proactive within the opportunities that you are looking for right now. With a Full Moon in your 11th house of aspirations mid-month, you are letting go of the way you thought things would play out for you and are owning a more abundant version of things.
On April 27, there is a New Moon in Taurus, which will be highlighting your health and what your body needs more of right now. This is a New Moon to set your intentions for your everyday life and to create a new, beneficial routine that will make things easier for you at the end of the day. Before the month ends, Venus enters your 9th house of adventure, and you are leaving the month with your sights set high. Travel plans are likely, and this is a good time to create some new plans for yourself.
CAPRICORN
April is about putting one step in front of the other with patience and dedication and trusting the decisions you are making for yourself right now, Capricorn. The Sun is in your 4th house for most of the month, and you are yearning for your safe spaces, comfort foods, and loyal people. Giving yourself more time to decompress, take care of yourself, and ground your energy is essential this month.
Mars enters your 8th house of transformation mid-month and will be fueling your need for some change, excitement, and emotional rejuvenation over the next month and a half. You are entering an impactful moment of the year for you, and you are motivated toward change right now. The New Moon at the end of the month is in a fellow earth sign, highlighting the romantic new beginnings you are entering now. Overall, this month is a process, and you are opening new doors while finding gratitude in what is here for you now.
AQUARIUS
April is about giving yourself time to process, accept, and gain a new perspective, Aquarius. You are being guided towards friendship, connection, and community, and are understanding what may be creating the discord in your life that has been distancing you from that. The Full Moon this month is happening in Libra on April 12, and you are ready to let go of feeling like you have to do it all at once or all alone. This month is a reminder to take your time with all the experiences you want to have, trusting that they will come to fruition for you.
Mars enters your house of love and partnership on April 18, and you enter a passionate and steamy time. Romance is in the air for you as you move through the month, and you are spending more of your time with those who you want to move forward with. Venus also moves into a relationship area of your chart before April ends, and you are surrounded by love and community. Overall, this month is showing you that you are not alone and you don’t have to go through the heavy stuff alone either.
PISCES
This is a month where your heart is shining, and you are feeling in tune with the progress you have made in your life and within your relationships, Pisces. You are owning your value, your worth, and the beauty of who you are, and are ready to leave the past behind. With Mercury and Venus both going direct in Pisces this month after being retrograde in your sign for the past few weeks, you are in a better space than you have been, and there are fewer obstacles and miscommunications in your life.
You have been through a journey of understanding yourself better through your goals, perspectives, and interests, and have been committing yourself to your authenticity. On April 27, there is a New Moon in Taurus happening, and this New Moon is a good time for communication matters, getting your message across, and for your creative pursuits. With the clarity you feel within your mind and heart right now, you are making a lot of progress in April and feeling pleased with where life is headed.
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From '106 & Park' To Prime Time, Rocsi Diaz Is Still That Girl
Rocsi Diaz is no stranger to the camera. From her iconic run on 106 & Park to interviewing Hollywood heavyweights on Entertainment Tonight, she’s been at the center of culture for years. Now, she’s back in the hosting chair alongside none other than Deion “Coach Prime” Sanders for We Got Time Today, a fresh talk show exclusive to Tubi.
The show is exactly what you’d expect when you put a media pro and a sports legend together—a mix of real talk, unfiltered moments, and guest interviews that feel like family kickbacks. As the duo wraps up their first season, Rocsi sat down with xoNecole to talk about teaming up with Deion, the wildest moments on set, and why streaming platforms like Tubi are shaking up the talk show world.
Scoring the Gig & Clicking Instantly with Deion
Photo by Paras Griffin/Getty Images for Essence
Deion Sanders had been dreaming of hosting a talk show, and when Tubi came calling, it was only right he made it happen. But before he found the perfect co-host, he held auditions with different women for the spot.
Lucky for us, Rocsi threw her hat in the ring, and the connection was instant. “You just can’t buy chemistry like we have,” she tells us. “We are legit like big brother, little sister—fighting, cracking jokes, telling each other off. When you watch the show, it’s like watching family.”
Mixing News, Culture & Sports—Minus the Snooze
With We Got Time Today, Rocsi and Deion cover everything from the latest headlines to celebrity tea and, of course, sports. But instead of stiff, rehearsed segments, the show keeps it loose and unpredictable.
“We’re not breaking the mold—it’s not rocket science,” Rocsi jokes. “We just bring our own flair, our authenticity, and our personalities to it. Deion has firsthand experience in sports, so when we talk about athletes, he brings a different perspective.”
And the best part? Unlike traditional talk shows that rush through quick interviews, We Got Time Today actually takes its time. “A lot of shows might give you one or two segments with a guest,” Rocsi says. “With us, we actually sit down and have real-life conversations.”
Her Top Guests (So Far!)
From music icons to relationship experts, the show has already had some unforgettable guests—but a few stand out for Rocsi.
“Ice Cube was our first guest, and he’s just legendary,” she says. “Kirk Franklin had us cracking up when he broke into a full choir freestyle for our Christmas special. And anytime we get Dr. Bryant on to put Deion in the hot seat? That’s my favorite!”
And of course, there’s Nick Cannon. “Nick was amazing,” she adds. “You already know he’s going to bring the energy and say something wild.”
Tag-Team Hosting with Deion: The Inside Scoop
While Deion Sanders is best known for his football greatness, Rocsi says he’s also one of the funniest people she’s ever worked with.
“He’s goofy—like, really goofy,” she laughs. “A lot of people didn’t know that side of him, but now they do. He can crack a joke, and if you’re too sensitive, good luck, because he will go in. But the best part? I throw it right back at him! Sometimes we just look at each other like, ‘Okay, that was a good one.’”
But beyond the laughs, she admires his insane work ethic. “Watching him juggle everything he does is just super admirable,” she says.
How "We Got Time Today" Brings That "106 & Park" Energy
Photo by David Livingston/Getty Images
For those wondering if We Got Time Today feels like 106 & Park 2.0, Rocsi says it’s a whole different vibe.
“The only comparison I’d make is that it’s a destination for the culture,” she explains. “It’s a platform where our people can come, feel safe, and have real conversations. But other than that, this is Deion’s world—we’re just having fun in it.”
The Talk Show Shake-Up: Why This Show Hits Different
Unlike traditional networks, We Got Time Today lives exclusively on Tubi, proving that streaming platforms are changing how we watch talk shows.
“Tubi is giving more people opportunities and making content more accessible,” Rocsi says. “Deion is a huge Tubi fan—he literally loves Black cinema—so it just made sense for him. And honestly? He’s got me watching it too!”
Real Ones Only: Women Holding Each Other Down
Rocsi credits her best friend, Chantelle, for always keeping her grounded. “She kept pouring into me, reminding me of who I am,” she shares. Even Deion Sanders makes sure to give her flowers, often calling her “the hostess with the most.”
In the industry, she’s built lasting bonds with women like Julissa Bermundez, Angie Martinez, and Angela Yee. “Julissa and I still kick it—her house is basically Sephora, so I just shop there,” she jokes. She also cherishes her friendships with Melyssa Ford and Robin Roberts, who have offered unwavering support. “Robin has always been there for me,” Rocsi says, reflecting on the wisdom she’s gained from the legendary journalist.
With the show’s first season wrapping up, Rocsi is grateful for the experience and excited for what’s next. “We’re having a good time, and the audience can feel that,” she says.
And if you haven’t tuned in yet? Well, Rocsi and Deion got time—so you might as well make some too.
Catch We Got Time Today now streaming on Tubi!
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