OK, I don't know about y'all, but as someone who personally likes to rock an Afro, more than just a lil' bit, I've had a hard time finding articles that are specifically dedicated to styling that powerful natural hairstyle. It's like there are plenty of pieces of how to handle Afro-textured hair yet not ones on how to just let your Afro glow in all of its Blackness and glory.
A wise person once said that if you don't see a solution to a problem, maybe you should be the one to create it. Indeed. INDEED. That's what I'm about to be on today. For the record, in order for your hair to qualify as a bona fide Afro, you need a good 3-5 inches of natural hair on your head to start (shorter than that is a TWA which stands for a "Teeny Weeny Afro"). But if you've got that and you're ready to wear your hair out more often than you currently do, I've got some tips on how to care for and style your Afro, so that you will be the focal point of everyone you come into contact with (because we all know that Afros tend to have that effect on folks!).
1. Definitely Do Some Pre-Pooing
There are a few reasons why I'm such a fan of the pre-pooing process. For one thing, it helps to bring some additional moisture to my hair so that the shampooing process doesn't result in my tresses becoming drier than I want/need them to be. Another thing I like about pre-pooing is it helps to add some "slip" to my locks so that there's less detangling that I need to do, both before and after washing and conditioning my hair. One more thing that's cool about pre-pooing is it can actually make my conditioner even more effective which is really important since I want my hair to be as shiny, soft and manageable as possible.
If you've never pre-pooed before, all you're basically doing is applying an oil, butter or both to your hair before you actually wash it. Simply separate your hair into 4-8 sections (depending on how long and thick your hair is). Then apply a generous amount of an oil like olive oil (which is loaded with antioxidants), jojoba (it deeply moisturizes and soothes dandruff) or sweet almond oil (it helps to seal your hair's cuticles) or a butter like shea butter (it contains vitamins A and E) or mango butter (it helps to reduce breakage) and allow it to sit on your hair for 30-45 minutes. Then shampoo and condition your hair as usual, making sure to thoroughly rinse your hair with lukewarm water before beginning the shampooing process. I can assure you that you'll notice a difference if you do this.
2. Shampoo Your Hair with Some Black Soap
An Afro just ain't right if it's not super soft. That's why it's so important to avoid using any shampoos that have sulfates in them. The reason why is because sulfates have a tendency to really dry your hair out. So, unless you're looking to remove a lot of "gunk" from your hair, steer clear of that kind of shampoo and go with something that is sulfate-free. As far as brands go, one that I've recently come to like is a Black-owned hair and skin care brand called Alaffia. They've got an all-in-one African black soap line that's pretty dope. One, because you can use it all over your hair and body. Two, because it comes with different additions to it like tea tree and mint, honey and lavender (to start).
Anyway, black soap is great for your hair because it's high in vitamins A and E, antioxidants, potassium and magnesium. As a result, it's the kind of soap that is able to feed your hair's follicles, help to define your hair's natural curl pattern, soften your hair and also deeply cleanse your scalp without drying your hair out in the process.
A lot of us are always looking for some high-end shampoo brand to treat our hair when something as simple as black soap can be all that our hair really and truly needs.
3. Deep Condition It
Back when I was only semi-serious about growing my hair out, I would slap some conditioner on my hair, let it sit for five minutes tops, rinse it out and go on about my styling way. Yeah, that was definitely working against me because, since most of us have a much tighter curl pattern than women of other ethnicities, it's difficult for the natural sebum from our scalp to get all the way down our hair shaft. Deep conditioning helps to compensate for this fact. Not only that but it helps to restore our hair's natural pH balance, can make our hair way more manageable, it strengthens our hair and it makes our hair more elastic too (which makes it so much easier to style).
As far as the deep conditioning process goes, it's a good idea to apply the product of your choice to your hair right after shampooing it. Make sure to leave it on for no less than 30 minutes (honestly, a couple of hours is pretty ideal). Then rinse with cool water to seal your cuticles back. And what deep conditioners should you use? I personally go with about any brand and then add some Chebe powder to it (you can read more about what makes Chebe so awesome by checking out "Uncommon (But Totally Natural) Things That Are Great For Hair Growth"). Sometimes I leave the conditioner on for two hours; sometimes I wrap my hair up and leave it on overnight. As far as specific conditioners that can do wonders for your locks, our site has the articles "8 Hair Masks & Deep Conditioners That Revitalize Dry, Damaged Hair" and "5 Deep Conditioners Your Curls Deserve" that can help to point you into the right direction.
4. Also, Use a Leave-in Conditioner
It might seem a little redundant to follow-up deep conditioning with a recommendation to also apply a leave-in conditioner but chile, ever since I've added this extra step, my hair has not been the same—in the best way possible! Because moisture is something that our hair can always benefit from, a leave-in conditioner can help to give your hair that extra bit of "umph" that it needs to avoid becoming dry and brittle in between wash days. Something else that I really like about it is, it makes styling my hair so much easier to do, plus it reduces frizz and also helps to define my natural curls.
Although there are plenty of leave-in brands on the market, my personal go-to leave in is Aunt Jackie's Quench – Moisture Intensive Leave-In Conditioner because the slip is amazing and the moisture lasts for literally days on end. When it comes to leave-ins, another route that you can take is making your own. It's really not as hard as you might think. If you'd like to give it a shot, Kinky Curly Yaki has an article that features 14 DIY recipes. You can check it out here.
5. Try to Not Permanently Dye Your Hair
As someone who used to permanently dye my hair, almost about as often as I changed my clothes, I get how much fun it can be to switch up your hair color on a dime. You can still do that—just opt for going with a semi-permanent dye, some hair color wax or a natural hair highlight option (like a coffee rinse or cranberry juice rinse). The reason why permanent dye is bad for your hair is 1) it contains ammonia that definitely dries your hair out and 2) stripping the melanin from your hair and then adding the ammonia to it causes your hair cuticles to swell which can damage your hair over time.
The woman who currently holds the title in the Guinness Book of World Records for having the largest Afro is a woman by the name of Aevin Dugas. Her hair currently sits at a whopping 9.45 inches tall, 9.84 inches wide and 5.15 feet in circumference. I'm pretty sure she would cosign that color is cool—permanent dye is absolutely not.
I'm very much aware of the fact that some of us get frustrated with our lack of length retention and immediately chalk it up to our hair isn't growing. Listen, as long as you're alive (and you don't have some sort of hair condition like alopecia), your hair is always growing. Problem is, you might not be seeing inches because the damage is happening at the same rate as the growth, though. Color can be a culprit when it comes to that. That's why you should chill out from using it.
6. Braid Up and Air Dry
When it comes to this particular tip, I'll just put it right on out there and say that I am definitely a fan of blowing my hair dry on my wash days. Although a lot of people in the natural hair community say that heat is an absolute no-no, I personally don't agree. Stretching my hair out this way has actually helped me to gain more inches because there is less pulling, tugging and fairy knots. Now what I will say is, based on what your hair type is, sometimes blow drying can make your hair look straighter than you would like for it to be when you want to wear an Afro. This could be a good reason to leave your blow dryer alone.
If you want your Afro to have some of the texture and bounce that typically comes with having one, it's actually best to dry your hair with a T-shirt (to safely sop up excess moisture), coat your hair with a butter like shea butter (you might want to seal your ends too with the help of some Jamaican Black castor oil) and then section it all out and braid it. You can cornrow it or braid your hair down into plaits. Let it completely hair dry (this can take a day or two depending on length and volume) and then take your braids out and use your fingers or an Afro pick to style your locks (more on that in a sec). Doing it this way can help your hair to have "spring" to it which is ideal when wearing an Afro.
7. Follow the Right Afro Pick Rules
When it comes to actually styling your Afro, something that isn't brought up nearly enough is you can wear it picked out so that it's stretched and tall in all of its natural glory or you can use your fingers to give it more of a texturized look.
The benefits of the latter option is you significantly lower the risk of damaging your hair because so long as you move slowly and gently—and you add a bit of oil on your fingers to give your hair some slip—you don't have to worry about the pulling and snagging that styling tools can sometimes do. As far as Afro picks go, they're pretty awesome when it comes to making your Afro as big as possible, so long as you use them correctly.
And just what does that mean? Definitely use picks on dry hair (if you need help to manage through your hair when it's wet or damp, go with a very wide-toothed comb). While holding your hair, in sections I might add, start from the ends and work your way up to the roots if you want maximum volume. If you'd prefer to keep your textured look but you still want some height, use your comb to gently lift the roots of your hair up only. For some additional tips on how to pick your Afro correctly, I really dug a how-to video by a woman by the name of Alexus Crown (who has a really dope Afro in it!). You can check it out here.8. Trim Semi-Regularly
By far, one of my all-time favorite Afros is featured in a story that I did last year that I had no idea so many of y'all would be interested in. Any of you remember "Looking For Hair Growth? It Might Be Time To Bring 'Blue Magic' Back"? Whew-whee! Anyway, when you take a look at EfikZara's hair, you kind of get the impression that she's not following the standard "trim every 4-6 weeks" rule. Honestly, when you're trying to grow out an Afro, it's not really a necessary thing to do. So long as you follow all of the other tips mentioned in this piece, you should be able to go every 8-12 weeks; especially if you're gonna rock a textured 'fro, more times than not. The main thing you need to aim for is an Afro that isn't top-heavy, is pretty symmetrical and isn't frizz city (which can be a sign of split ends or excessive damage) all over your head.
As far as the trimming process goes, some folks prefer to plait their hair and dust their ends while others prefer to pick their Afro all the way out and run some clippers over the ends of it. By the way, you can also always go to a professional stylist too. Bottom line, there's no need to go scissor happy; especially if you wanna see real progress. Just make sure that your Afro looks tight 'n right.
9. Use Satin or Silk Hair Ties Only
If you're going to wear your hair in a protective style during the week and your Afro on the weekends, this point doesn't really apply all that much. But if you're someone who wants to wear your natural tresses out most of the time, in order to protect your hair from the weather, invest in some satin or silk hair ties. They are perfect for pulling your hair into a big 'ole Afro puff or even just keeping in your purse if you want to pull your hair back off of your face, every once in a while. The reason why the ties need to be made out of satin or silk material is because they are less prone to creating friction on your tresses or drying your hair out.
10. Braid It Up at Night
In order for your soul to glow in all of its glory, it's important that your hair remains as stretched as possible. That said, you don't want to rely on applying heat on the daily because that could lead to breakage. You also shouldn't just tie it up at night because your body temperature tends to shift as you sleep and the sweating could lead to shrinkage. The solution? Braid your hair into plaits (or cornrows if it's still kind of short) before turning in. It will keep your tresses stretched, protect your ends and give your hair a little more texture if the finger-styling route is how you prefer to go.
11. Oil the Parted Spaces Before Tying It All Up
Your hair grows from the roots. At the same time, if you want to maintain length, you've got to focus on your ends. While braiding your hair up at night can help to protect your ends from the friction that comes with tossing and turning all night long, oiling your scalp can help to feed your hair follicles. When it comes to the kind of essential oils that can increase blood circulation and stimulate your hair follicles, some of those include cedarwood, clary sage and peppermint. My two cents would be to mix these up with a carrier oil of some type.
Tropic Isle Living features oils that I like because the bottle has a nozzle that makes the oil easy to apply. You can choose from all kinds including black seed, sweet almond, sunflower, olive, argan, Cerasee and black walnut. If you heat up the oil for a couple of seconds in your microwave beforehand, it can be a super soothing and relaxing treat for your scalp.
12. Make Your Own Bonnet
Here's a true confession. I don't always like to tie my hair up at night. I just don't. What has convinced me to do it more often is that fact that just braiding my hair alone doesn't necessarily or automatically protect it from breakage because moving around at night can still cause friction, dryness and breakage to any of the strands that come loose. So yeah, while a satin pillowcase is cool, if you know that you're someone whose head isn't going to stay on it all night long, you really do need a satin scarf or bonnet to keep your tresses protected. There are dozens of bonnets on the market. Or, if you want, you can always make yourself one. I checked out some pretty easy DIY YouTube videos. Take a stab at it by going here, here, here, here or here.
Welp. There you have it. A few things that can help you to put forth your very best Afro. If you've got one, please don't hesitate to show off in the comments. There is nothing like a Black woman in all of her crowning glory. For me, an Afro hairstyle tops the list.
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It's kinda wild that, in 2025, my byline will have appeared on this platform for (what?!) seven years. And yeah, when I'm not waxing poetic on here about sex, relationships and then...more sex and relationships, I am working as a certified marriage life coach, helping to birth babies (as a doula) or penning for other places (oftentimes under pen names).
As some of you know, something that I've been "threatening" to do for a few years now is write another book. Welp, October 2024 was the month that I "gave birth" to my third one: 'Inside of Me 2.0: My Story. With a 20-Year Lens'. It's fitting considering I hit a milestone during the same year.
Beyond that, Pumas and lip gloss are still my faves along with sweatshirts and tees that have a pro-Black message on them. I've also started really getting into big ass unique handbags and I'm always gonna have a signature scent that ain't nobody's business but my own.
As far as where to find me, I continue to be MIA on the social media front and I honestly don't know if that will ever change. Still, if you need to hit me up about something *that has nothing to do with pitching on the site (I'm gonna start ignoring those emails because...boundaries)*, hit me up at missnosipho@gmail.com. I'll do what I can. ;)
'We Had To Heal To Love': Taja Simpson And Ryan Easter’s Journey To Lasting Love
How We Met is a series where xoNecole talks love and relationships with real-life couples. We learn how they met, how like turned into love, and how they make their love work.
One of my favorite things about interviewing married couples and hearing their diverse “How We Met” stories is the way they affirm true love and integral beliefs. One principle that I wholeheartedly believe is that one must truly know and love oneself before effectively doing it for another human being, and Taja Simpson and Ryan Easter’s story affirms this.
Taja, an actress known most for her role on BET’s The Oval, and businessman/model Ryan Easter tied the knot on July 27 in an intimate and beautiful wedding in LA - surrounded by friends and family. During our 40+ minute conversation, the newlyweds opened up about the inner work journey they both went through individually to become their best selves.
Taja revealed that her grateful and light spirit came after being in a depressive state and doing a great deal of healing and education. And Ryan shared how losing a parent as a youth affected how he showed up in the world and the truths he had to face to embrace who he is wholly.
The pair also chatted about the power of intention, the importance of working through trauma, and the work they do every day to honor their partnership. There’s a reason their glow is so beautiful! It comes from the inside.
“You're meeting me now after I've done all this work, but I had to go through it to get to that space and be in a very happy, healed relationship,” Taja says. Check out the layered conversation below.
xoNecole: I’ll start with the most obvious question: how did you two meet, and what were your initial feelings about each other?
Ryan Easter: We connected through friends. At the time, I was in New York, and she was back and forth between LA and Atlanta. But our mutual female friends were together and decided they needed to set me up. So they confirmed I was looking for something serious and then sent me her picture.
And I was like, "Okay, she looks good - a chocolate drop." But then I thought, "What's wrong with her? So, I called them up, and one of them was messing with me and said, "Oh, she's a little crazy." I was like, "Whoa, I can't do crazy anymore. I've dealt with that before. I’d rather stay by myself than deal with that again." Then she clarified, "No, I'm just kidding. She's crazy in a good way. She's a lot of fun and has her stuff together. That’s how it started for me.
Taja Simpson: I was just going about my life, getting ready for another season of The Oval, when I got a text from my friend Natasha. She said, "Hey, I don't think you're dating anybody, but I have a friend I think you should meet. He's a great guy." She gave me this huge pedigree, saying they had been friends for 19 years. I thought, "Wow, he sounds amazing." But when she sent me a photo, I didn’t like it.
Later, I thought about it and figured it could just not be a good picture. So she sent his Instagram which had all these modeling fitness pictures and stuff. And then I was like, wow - you had my whole husband this time and didn’t tell me - now I told her she could give him my number.
"I was just going about my life, getting ready for another season of The Oval, when I got a text from my friend Natasha. She said, "Hey, I don't think you're dating anybody, but I have a friend I think you should meet. He's a great guy." She gave me this huge pedigree, saying they had been friends for 19 years. I thought, "Wow, he sounds amazing." But when she sent me a photo, I didn’t like it."
Taja Simpson & Ryan Easter
Photo by @jorgemezaphotos
xoN: I love that because, you know, there's all these conversations about the ways people meet, and I still feel like friends and family are one of the best ways. It’s like they know you! What are your thoughts?
Ryan: Yeah, absolutely! You feel a great sense of obligation to be the best version of yourself because you’re not just representing yourself; you’re also representing the person who referred you. I can’t go out there acting like a fool and have them looking at their friend like, "Why did you hook me up with this clown?" It’s like, we're gonna be clear and honest about our intentions. And if it works, great, and if it doesn't, it's okay.
Taja: Exactly. When he called, we spoke that day for like, an hour. The rest was history. We just connected, and it was great. After that, we started talking every day, and now here we are.
xoN: Okay, so tell me about your first date! Do you remember where you went? What did you do? How was the vibe?
Taja: Our first in-person date was two months after we met over the phone. This was during COVID, so we got introduced in July 2020 but didn’t meet until September. From July to September, we were doing video dates and phone calls, building up this excitement about meeting in person. I was really nervous. I thought, "Oh my God, is it going to be like it was over the phone?" We really connected and vibed. I was there to pick him up at LAX, and I felt like this was it. I thought, "God put this brother in my life to be this good, this perfect." It felt too good to be true.
I actually had a friend meet us at the airport to film our meeting without him knowing. I told her to stay in the corner and keep the camera hidden. When he was coming down the escalator, I had this whole plan to run up to him in slow motion and jump into his arms. When I saw him, I froze. I was so nervous that I couldn’t move! He came up to me, gave me a big hug, and swung me around, and I just thought, "Wow!" Everything I planned went out the window.
Ryan: I was really excited to meet her, too. Technically, our first date was at Firestone Brewery. After the airport, we went back to her place to drop off my stuff, and then she said, "I like to drink beer," so she took me to a brewery nearby.
I remember being there, and we were kind of embracing, but not too much since it was technically the first time we were in physical proximity. You still have to play it cool, even after talking for a while. But every time I touched her, it felt good. I thought, "Yeah, this is it." When we hugged at the airport, I felt like, "Yo, this is home." At that moment, I knew she was the one.
xoN: Ugh, I love that. So when did the courtship start to develop into a relationship? Did y'all have that conversation?
Ryan: Initially, we were very clear about our intentions. We were both dating with purpose and had similar aspirations of eventually finding someone to marry, start a family, create businesses together, and live our lives to the fullest. We knew from the beginning that this was our goal and checked in with each other to see if we were on the same page.
After establishing our intentions, it was about having those small conversations. We discussed what was important to each of us—our needs, wants, likes, dislikes, triggers, and traumas. All those details are crucial for building a solid foundation for a healthy relationship. We spent a lot of time getting to know the real person, not just the representative we might present to the world.
Sometimes, it’s difficult because it requires us to be extremely vulnerable. For men, especially in our society, vulnerability is often frowned upon, making it hard to expose that sensitive side. You never know how people will react—some might use it against you, while others might protect you.
I think for her; it took her understanding that mentality that men have and use that to her advantage to make sure she's like, look, this is a safe space for you to allow me to see the full person that you are. I appreciated that because, like, I would tell her, if you really want a man to value you, he has to feel safe with you, right, not necessarily in a physical capacity but more so from an emotional standpoint; I need to feel like I can be safe with you emotionally.
So that courtship was a lot of just having those serious, sometimes difficult conversations about things we're going through in the past to things we aspire to accomplish in the future, to things that we're currently dealing with, and started to gain that understanding about who we are and what we aspire to be, and just continue to flow.
"So that courtship was a lot of just having those serious, sometimes difficult conversations about things we're going through in the past to things we aspire to accomplish in the future, to things that we're currently dealing with, and started to gain that understanding about who we are and what we aspire to be, and just continue to flow."
Taja: I mean, that's exactly right, and a lot of it we spoke about even before we met. Because it was this free thing where we didn’t know each other. We didn't have to be a representative. I was just my authentic self. It’s like - I'm an actor, and I got five or six characters that may come out in our conversation. I'll be funny, then the next moment, I'll be serious. It just happens.
I was very vocal about how I foresee my life going. Also, because I'm in entertainment, that played a part. I had met people before who couldn't handle that. They wanted a woman with a nine-to-five, a teacher, or just somebody with a very strict schedule. But that wasn't me. So I think we were super intentional when it came to dating and making sure we can build and grow together. So, we made that commitment prior to him leaving. He came to LA for a week, and the day before he left, it was like, okay, so this is it.
xoN: I’ve noticed that intention and vulnerability are both powerful words that you two keep using, which I think is essential for any long-term relationship. What are some of your other shared values?
Ryan: Also, we both understood the power of mindset. When you see successful or unsuccessful people, sometimes others will attribute their state to their family or money. And I'm not saying that that doesn't help. But there are a lot of people who have come from very humble beginnings and very troubled past that have gone on to do great things, and it all had to do with their mindset. They had to leave and see themselves doing what they desired to do before it became a reality in the physical realm.
I think a lot of those beliefs and mentalities that we shared was refreshing because, you know, we've all known people that every time you talk to them, something bad is going on. And it's such a drag because they can bring your energy down. We don't subscribe to that. Not saying that we don't go through tough times. But when we do, the question that we always ask ourselves is, what is it that I'm supposed to learn from this? I think those type of elements of just being in alignment mentally about how we view the world definitely help to solidify our relationship and our connection.
Taja: When we met, I was in a headspace of growth. We now call it believe, evolve, become because you have to believe that thing right in order to show up. We both understand that your vibration precedes your manifestation, so you have to vibrate and believe at a certain level. Act as if you have to be in that space, that energy, in order for that thing to come so you can evolve and then become whatever that said thing is. But I was in that headspace before we met, and I was clearing out people in my life.
I was really intentional with finding someone that was in that headspace, too. I was not okay with anyone being stagnant.
Taja Simpson & Ryan Easter
Photo by @jorgemezaphotos
xoN: You two seem so evolved individually and collectively. I'm curious, were there any challenges that you two had to get through together, and what did you learn from that experience?
Ryan: Being parents. And if your partner doesn't have a great pregnancy, then it can be tough, and it stretches you in a lot of ways. But I would definitely say the first five months of being new parents was a lot because we were both exhausted. And she's also trying to heal her body because giving birth puts a tremendous amount of stress on the woman's body. It gives you a different respect for the strength of femininity because I wouldn't want to go through that. And I was there the whole 29 hours.
So during that time I'm getting snappy because I need to rest. I have not been able to rest, and I'm sleep-deprived, and I don't feel like I got my foot in yet. And, and then, on top of that, you have this, this really small human that's completely dependent upon you. They can't do anything for himself, and that, even psychologically, that's a lot to carry. But the thing that I think that has helped us is that we understand that we won't always be on the same page. It's okay to have disagreements, but you always have to lead with love, meaning that if I'm upset with her or she's upset with me, we focus on what the issue is.
Taja: I had a horrible pregnancy and was still feeling like I want to be productive; it’s just part of who I am. And during the newborn phase, like he said, we were exhausted. We were zombies. I'm getting whiny. I need sleep. He's getting snappy and short, and we're having to figure out us. The hardest thing is trying to still learn how to effectively communicate in the midst of this space where you are exhausted; you don't feel good, nothing's going your way.
But I'm a big believer of being accountable, especially for women, because women are not always accountable. But we encourage each other to address the trauma and encourage positive self-thought and talk. Because what you think, speak, and do creates power for better and worse.
xoN: Were there any past traumas you had to heal from in order to love each other correctly, and do you feel comfortable discussing them?
Ryan: For me, the biggest thing was my father’s death at nine. You’re young, and you don’t know how to process the loss. It’s one of those things I thought I dealt with, but when I got into my adult years, I realized it didn’t. I always felt like I had to go above and beyond because I didn’t have my father there to be a man - I excelled in sports and academics, but it was based on an inadequate feeling.
I understand the importance of fathers in children’s life but you still have the power to be the best version of yourself whether your father is there or not. And I believe the almighty Creator will put people in your life to be the best version of yourself. I wanted to be that confident person for her and our children - and I didn’t want to carry that trauma into our relationship or our son. So I worked on it before us and I continue to now.
Taja: Mine was colorism. I grew up where the brown paper bag thing was a thing. There were kids I couldn’t play with because “I was too Black.” I had a family member who called me “Ew.” Like she’d literally say, come here, Ew, you ugly thing. And my family, for a long time, didn’t realize how it was breaking me. But eventually, my mom noticed and taught me more about self-esteem and then I started to do the work. But it still shows its head. I still would have thoughts that I’m not good enough because of how I look. I’ve literally not tried out for roles because of that. One of my friends’ friends has literally called out once that I was the only dark person at an event.
So when I started doing the work, I noticed the ways it showed up, like I just wouldn’t want to be in the sun long. I mean when I was younger, I used to pray to God to make me “better” or lighter. It took a long time to really get over that. There’s a book I wrote called Women Who Shine - where I got my thoughts out about this.
So he knows my sensitive spots and speaks to the little girl in me. It's so interesting how the things we go through when we’re young affect us in adulthood. Mental health is as important as physical health - and I’m grateful that he understands the importance of both of those.
xoN: Thank you for your vulnerability. I hope it helps someone else. Finally, I’ll close with this: what’s your favorite thing about each other?
Ryan: Definitely her mindset. She doesn’t have a victim mindset; she’s empowered. That’s so attractive. I believe that she prides herself on being a good, great communicator. She moves with integrity, you know, I think that's important. And you know, she also understands the importance of taking care of her physical, emotional, and mental wellbeing.
Taja: There’s so many. Where do I start? My husband is supremely supportive. I absolutely love that about him. Also, I love his intention. I love how effectively he communicates. I love how he fathers our child. I love how he looks. Because, praise God. Okay, I'm just gonna put that out there.
But you know what, my favorite thing about him is that I love that he's a man of integrity.
Integrity was the highest things on my list when I’d write out what I wanted in a partner. Because it’s everything. And so I love that I feel the level of safety that I feel with him, that I can completely be my 100% authentic self. I know that he's taking care of me, my heart, and our family. We're good.
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Stepping Down But Not Out: Dorion Renaud On Growing Buttah And Moving On
When Dorion Renaud created Buttah in 2018, it was out of necessity. He had yet to learn that it would be as embraced by the culture as it has been.
The skincare company was created due to some of Renaud’s woes when caring for his skin. Ultimately, he wanted Black men to feel confident in their complexion after discovering that there were little to no products in the market that catered specifically to his problems of discoloration, breakouts, etc.
“I had no idea that people would even latch on to it or that it would take off,” Renaud tells xoNecole. “I didn’t know until I started hearing from people in the streets over the past couple of months when I announced that I was stepping down as CEO. So many people were telling me, ‘Thank you. We need you to keep going, and we got to do it again.’
"I understand my purpose in beauty even more now and realize that I must continue to evolve in the skincare space and keep learning what people are into. Just like clothes and other trends, I’m realizing that skincare has followed that because so many people have gotten to be here. Things are changing.”
When the former College Hill cast member kicked off Buttah in 2018, it was a passion project. Today, it is a heavy-hitter in the beauty world after securing spots on retailers' shelves, including Macy’s, HSN, Nordstrom, Ulta Beauty, and more. Now, just six years later, Renaud’s role within the company has shifted. No longer is he juggling being the founder, face of the products, day-to-day operator, and all that comes with being an entrepreneur.
“I will always be the founder of Buttah,” he explains. “I knew it was time. I’ll say the decision was probably more personal than professional, and it was the first decision in my life since I was 19 and doing television, I decided based on my personal life and not what I needed next in business. I learned so much quickly, and it was tough being the CEO of the company, the face of the company, and managing the ins and outs and day-to-day. I’ve grown so much and felt like I had done so much with Buttah, and it was just time.”
He adds, “I trust my gut. I trust God. Everything in my world started moving towards me, doing other things, expanding what I had learned with Buttah, and taking it to another place. This was an era. I also know when to walk away from the casino if you know what I’m saying, and that doesn’t necessarily just mean from a monetary standpoint.”
In the Black community, when the founder of a brand that we’ve grown to love and cherish changes ownership, terms like sellout are often used. Luckily, Renaud says that his experience has been positive. However, this does not mean that’s the norm for everyone else.
“I think it’s the lack of education around business, and that is what I aim to do in this next chapter,” Renaud explains when asked why he thinks the Black community is so skeptical of founders stepping down and selling their businesses.
“I started in a one-bedroom apartment and created Buttah in the middle of the night. I had to learn to detach emotionally from it and let it go when it was the right time for me. I think some people are in certain things for the long haul and want to go through the ups and downs with the companies. I am all for that, but it’s just a personal choice. Sometimes, when the climate changes and things change, your life changes. It’s time to step away.”
“I trust my gut. I trust God. Everything in my world started moving towards me, doing other things, expanding what I had learned with Buttah, and taking it to another place. This was an era. I also know when to walk away from the casino if you know what I’m saying, and that doesn’t necessarily just mean from a monetary standpoint.”
Renaud says he was inspired by Rihanna's resignation as CEO of her Savage X Fenty lingerie brand. As he looks ahead, Renaud’s dreams are more significant than ever. “I’m writing a book right now about rebranding yourself, starting your brand, and making money off of who you are in the right way,” he says.
“I am going to be diving back into acting. I will go back into the music and I will bring you all more innovative, amazing skincare for the rest of my life. I’ll bring products to the community as long as I'm here. I hope to be a major mogul one day and continue inspiring others, achieving all of my dreams, and living my purpose. I just want to manifest my purpose taking over for me and my community to be alright.”
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