There's always talk about creating a side hustle and having multiple streams of income, but what happens when you're already super-occupied, booked, blessed, and busy with the 9-to-5 you have on top of other responsibilities like managing a household, pursuing higher education, or loving on bae? Well, one of the best ways to leverage a great side hustle opportunity is to look into monetizing things you already do as hobbies.
There are several ways you can turn a hobby into a lucrative business. Try these steps to get started:
First, make sure your hobby is something you actually want to be obligated to do for money.
Listen, as much as I love putting together a good wig or two for myself (and can spend hours on YouTube watching videos about hair care and wig-making) I certainly am not interested in making them for others. There's that obligation-to-a-customer factor that deters me. I like doing it for the love and outlet, not for paying customers who will demand more and more.
If your hobby is something you do solely for your own self-care or as a method to facilitate mental and physical wellness, you might want to think twice about monetizing it.
Be sure the hobby you choose to monetize is something that you love offering to others and that you're committed to consistently doing, on a daily, weekly, or monthly basis, for an actual profit. If you can't see yourself, for example, creating artwork for multiple patrons or clients and only draw or paint when you feel the urge, creating a whole business (or even a side hustle) around that is probably not the best move.
Showcase your hobby on social and use it as free marketing.
Listen, if you're great at scrapbooking, making T-shirts, doing nails, launching events, or cooking, and you want to start doing these things for money, a great place to start getting potential customers via social. Start posting great videos and images about your process or product and going Live on Facebook, YouTube, Instagram, or LinkedIn. (Yes, there's an option there, and to be honest, that's where there are probably more paying customers and investors than you'd think.) Slowly and consistently (i.e. at least 3 times per week) introduce your followers to your hobby and don't assume people just knew you could do it so well.
Then start to market after connecting with both your current and your new audience (or "followers"). Start letting them know what you offer, having a call-to-action (such as "Connect with me on my website for my cooking services" or "Visit my Facebook page to find out about the next event") in order to draw people in and grab your first paying clients or customers.
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Start small, then scale bigger.
Oftentimes when people think about starting a business or side hustle, they have these grand visions of what that actually looks like. (Trust me, I've consulted small business owners and founders for years, and this is a common occurrence.) With any new process or endeavor, you can think big but start small.
For example, if you love making jewelry, instead of trying to make a whole line of rings, necklaces and bracelets, stick to one item at first, cultivate a community, track the growth of your customer base, create a good marketing plan, and then launch more when the time is right (i.e. you've actually gained traction in the market, are making a profit, or can see things working or not working when it comes to actually making money from doing so). Once you're able to see success and build up a cult following, for say, custom necklaces, you can then launch a new or related line of other jewelry.
(This is what's meant by scaling. It helps you to avoid burnout and can oftentimes save you the disastrous occurrence of either totally flopping early with your product or service or not being able to accommodate a surge of customers due to sudden popularity, a viral video, or news coverage that put your brand on the map.)
Test out your product or skill among your network.
And no, I'm not talking about family and friends because, sadly, sometimes they're the last to actually buy anything or pay an invoice for services. I'm talking about your college alumni association, your co-workers, your former employers, or your church.
Your true potential customer is your neighbor, your hair salon tribe, folk you meet at conferences, or the women who are quick to book those group trips. I'm talking about the folk who actually like and comment on your Instagram Reels or TikTok videos showcasing your skills or work.
You might want to test out your hobby at a low cost (or even for free) and ask for feedback via Google Forms or another method. Get real and honest feedback about what you're offering and find ways to leverage that to not only improve your method, product, service, or process but to make that person (or organization) your next paying customer.
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Book a session with a consultant.
If you find yourself overwhelmed with all the steps it might take to turn your hobby into a business, hire someone to help you. There are many qualified, amazing coaches and consultants who can not only guide you through the process but help you create plans to manage your time so that you can accomplish your goal of doing something you love and making a profit.
Tap into all the resources afforded to you online or in-person in order to turn a passion into a lucrative business. Hey, you never know: That hobby might someday be the thing you were destined to do to serve and slay all along, profit or not.
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Taja, an actress known most for her role on BET’s The Oval, and businessman/model Ryan Easter tied the knot on July 27 in an intimate and beautiful wedding in LA - surrounded by friends and family. During our 40+ minute conversation, the newlyweds opened up about the inner work journey they both went through individually to become their best selves.
Taja revealed that her grateful and light spirit came after being in a depressive state and doing a great deal of healing and education. And Ryan shared how losing a parent as a youth affected how he showed up in the world and the truths he had to face to embrace who he is wholly.
The pair also chatted about the power of intention, the importance of working through trauma, and the work they do every day to honor their partnership. There’s a reason their glow is so beautiful! It comes from the inside.
“You're meeting me now after I've done all this work, but I had to go through it to get to that space and be in a very happy, healed relationship,” Taja says. Check out the layered conversation below.
xoNecole: I’ll start with the most obvious question: how did you two meet, and what were your initial feelings about each other?
Ryan Easter: We connected through friends. At the time, I was in New York, and she was back and forth between LA and Atlanta. But our mutual female friends were together and decided they needed to set me up. So they confirmed I was looking for something serious and then sent me her picture.
And I was like, "Okay, she looks good - a chocolate drop." But then I thought, "What's wrong with her? So, I called them up, and one of them was messing with me and said, "Oh, she's a little crazy." I was like, "Whoa, I can't do crazy anymore. I've dealt with that before. I’d rather stay by myself than deal with that again." Then she clarified, "No, I'm just kidding. She's crazy in a good way. She's a lot of fun and has her stuff together. That’s how it started for me.
Taja Simpson: I was just going about my life, getting ready for another season of The Oval, when I got a text from my friend Natasha. She said, "Hey, I don't think you're dating anybody, but I have a friend I think you should meet. He's a great guy." She gave me this huge pedigree, saying they had been friends for 19 years. I thought, "Wow, he sounds amazing." But when she sent me a photo, I didn’t like it.
Later, I thought about it and figured it could just not be a good picture. So she sent his Instagram which had all these modeling fitness pictures and stuff. And then I was like, wow - you had my whole husband this time and didn’t tell me - now I told her she could give him my number.
"I was just going about my life, getting ready for another season of The Oval, when I got a text from my friend Natasha. She said, "Hey, I don't think you're dating anybody, but I have a friend I think you should meet. He's a great guy." She gave me this huge pedigree, saying they had been friends for 19 years. I thought, "Wow, he sounds amazing." But when she sent me a photo, I didn’t like it."
Taja Simpson & Ryan Easter
Photo by @jorgemezaphotos
xoN: I love that because, you know, there's all these conversations about the ways people meet, and I still feel like friends and family are one of the best ways. It’s like they know you! What are your thoughts?
Ryan: Yeah, absolutely! You feel a great sense of obligation to be the best version of yourself because you’re not just representing yourself; you’re also representing the person who referred you. I can’t go out there acting like a fool and have them looking at their friend like, "Why did you hook me up with this clown?" It’s like, we're gonna be clear and honest about our intentions. And if it works, great, and if it doesn't, it's okay.
Taja: Exactly. When he called, we spoke that day for like, an hour. The rest was history. We just connected, and it was great. After that, we started talking every day, and now here we are.
xoN: Okay, so tell me about your first date! Do you remember where you went? What did you do? How was the vibe?
Taja: Our first in-person date was two months after we met over the phone. This was during COVID, so we got introduced in July 2020 but didn’t meet until September. From July to September, we were doing video dates and phone calls, building up this excitement about meeting in person. I was really nervous. I thought, "Oh my God, is it going to be like it was over the phone?" We really connected and vibed. I was there to pick him up at LAX, and I felt like this was it. I thought, "God put this brother in my life to be this good, this perfect." It felt too good to be true.
I actually had a friend meet us at the airport to film our meeting without him knowing. I told her to stay in the corner and keep the camera hidden. When he was coming down the escalator, I had this whole plan to run up to him in slow motion and jump into his arms. When I saw him, I froze. I was so nervous that I couldn’t move! He came up to me, gave me a big hug, and swung me around, and I just thought, "Wow!" Everything I planned went out the window.
Ryan: I was really excited to meet her, too. Technically, our first date was at Firestone Brewery. After the airport, we went back to her place to drop off my stuff, and then she said, "I like to drink beer," so she took me to a brewery nearby.
I remember being there, and we were kind of embracing, but not too much since it was technically the first time we were in physical proximity. You still have to play it cool, even after talking for a while. But every time I touched her, it felt good. I thought, "Yeah, this is it." When we hugged at the airport, I felt like, "Yo, this is home." At that moment, I knew she was the one.
xoN: Ugh, I love that. So when did the courtship start to develop into a relationship? Did y'all have that conversation?
Ryan: Initially, we were very clear about our intentions. We were both dating with purpose and had similar aspirations of eventually finding someone to marry, start a family, create businesses together, and live our lives to the fullest. We knew from the beginning that this was our goal and checked in with each other to see if we were on the same page.
After establishing our intentions, it was about having those small conversations. We discussed what was important to each of us—our needs, wants, likes, dislikes, triggers, and traumas. All those details are crucial for building a solid foundation for a healthy relationship. We spent a lot of time getting to know the real person, not just the representative we might present to the world.
Sometimes, it’s difficult because it requires us to be extremely vulnerable. For men, especially in our society, vulnerability is often frowned upon, making it hard to expose that sensitive side. You never know how people will react—some might use it against you, while others might protect you.
I think for her; it took her understanding that mentality that men have and use that to her advantage to make sure she's like, look, this is a safe space for you to allow me to see the full person that you are. I appreciated that because, like, I would tell her, if you really want a man to value you, he has to feel safe with you, right, not necessarily in a physical capacity but more so from an emotional standpoint; I need to feel like I can be safe with you emotionally.
So that courtship was a lot of just having those serious, sometimes difficult conversations about things we're going through in the past to things we aspire to accomplish in the future, to things that we're currently dealing with, and started to gain that understanding about who we are and what we aspire to be, and just continue to flow.
"So that courtship was a lot of just having those serious, sometimes difficult conversations about things we're going through in the past to things we aspire to accomplish in the future, to things that we're currently dealing with, and started to gain that understanding about who we are and what we aspire to be, and just continue to flow."
Taja: I mean, that's exactly right, and a lot of it we spoke about even before we met. Because it was this free thing where we didn’t know each other. We didn't have to be a representative. I was just my authentic self. It’s like - I'm an actor, and I got five or six characters that may come out in our conversation. I'll be funny, then the next moment, I'll be serious. It just happens.
I was very vocal about how I foresee my life going. Also, because I'm in entertainment, that played a part. I had met people before who couldn't handle that. They wanted a woman with a nine-to-five, a teacher, or just somebody with a very strict schedule. But that wasn't me. So I think we were super intentional when it came to dating and making sure we can build and grow together. So, we made that commitment prior to him leaving. He came to LA for a week, and the day before he left, it was like, okay, so this is it.
xoN: I’ve noticed that intention and vulnerability are both powerful words that you two keep using, which I think is essential for any long-term relationship. What are some of your other shared values?
Ryan: Also, we both understood the power of mindset. When you see successful or unsuccessful people, sometimes others will attribute their state to their family or money. And I'm not saying that that doesn't help. But there are a lot of people who have come from very humble beginnings and very troubled past that have gone on to do great things, and it all had to do with their mindset. They had to leave and see themselves doing what they desired to do before it became a reality in the physical realm.
I think a lot of those beliefs and mentalities that we shared was refreshing because, you know, we've all known people that every time you talk to them, something bad is going on. And it's such a drag because they can bring your energy down. We don't subscribe to that. Not saying that we don't go through tough times. But when we do, the question that we always ask ourselves is, what is it that I'm supposed to learn from this? I think those type of elements of just being in alignment mentally about how we view the world definitely help to solidify our relationship and our connection.
Taja: When we met, I was in a headspace of growth. We now call it believe, evolve, become because you have to believe that thing right in order to show up. We both understand that your vibration precedes your manifestation, so you have to vibrate and believe at a certain level. Act as if you have to be in that space, that energy, in order for that thing to come so you can evolve and then become whatever that said thing is. But I was in that headspace before we met, and I was clearing out people in my life.
I was really intentional with finding someone that was in that headspace, too. I was not okay with anyone being stagnant.
Taja Simpson & Ryan Easter
Photo by @jorgemezaphotos
xoN: You two seem so evolved individually and collectively. I'm curious, were there any challenges that you two had to get through together, and what did you learn from that experience?
Ryan: Being parents. And if your partner doesn't have a great pregnancy, then it can be tough, and it stretches you in a lot of ways. But I would definitely say the first five months of being new parents was a lot because we were both exhausted. And she's also trying to heal her body because giving birth puts a tremendous amount of stress on the woman's body. It gives you a different respect for the strength of femininity because I wouldn't want to go through that. And I was there the whole 29 hours.
So during that time I'm getting snappy because I need to rest. I have not been able to rest, and I'm sleep-deprived, and I don't feel like I got my foot in yet. And, and then, on top of that, you have this, this really small human that's completely dependent upon you. They can't do anything for himself, and that, even psychologically, that's a lot to carry. But the thing that I think that has helped us is that we understand that we won't always be on the same page. It's okay to have disagreements, but you always have to lead with love, meaning that if I'm upset with her or she's upset with me, we focus on what the issue is.
Taja: I had a horrible pregnancy and was still feeling like I want to be productive; it’s just part of who I am. And during the newborn phase, like he said, we were exhausted. We were zombies. I'm getting whiny. I need sleep. He's getting snappy and short, and we're having to figure out us. The hardest thing is trying to still learn how to effectively communicate in the midst of this space where you are exhausted; you don't feel good, nothing's going your way.
But I'm a big believer of being accountable, especially for women, because women are not always accountable. But we encourage each other to address the trauma and encourage positive self-thought and talk. Because what you think, speak, and do creates power for better and worse.
xoN: Were there any past traumas you had to heal from in order to love each other correctly, and do you feel comfortable discussing them?
Ryan: For me, the biggest thing was my father’s death at nine. You’re young, and you don’t know how to process the loss. It’s one of those things I thought I dealt with, but when I got into my adult years, I realized it didn’t. I always felt like I had to go above and beyond because I didn’t have my father there to be a man - I excelled in sports and academics, but it was based on an inadequate feeling.
I understand the importance of fathers in children’s life but you still have the power to be the best version of yourself whether your father is there or not. And I believe the almighty Creator will put people in your life to be the best version of yourself. I wanted to be that confident person for her and our children - and I didn’t want to carry that trauma into our relationship or our son. So I worked on it before us and I continue to now.
Taja: Mine was colorism. I grew up where the brown paper bag thing was a thing. There were kids I couldn’t play with because “I was too Black.” I had a family member who called me “Ew.” Like she’d literally say, come here, Ew, you ugly thing. And my family, for a long time, didn’t realize how it was breaking me. But eventually, my mom noticed and taught me more about self-esteem and then I started to do the work. But it still shows its head. I still would have thoughts that I’m not good enough because of how I look. I’ve literally not tried out for roles because of that. One of my friends’ friends has literally called out once that I was the only dark person at an event.
So when I started doing the work, I noticed the ways it showed up, like I just wouldn’t want to be in the sun long. I mean when I was younger, I used to pray to God to make me “better” or lighter. It took a long time to really get over that. There’s a book I wrote called Women Who Shine - where I got my thoughts out about this.
So he knows my sensitive spots and speaks to the little girl in me. It's so interesting how the things we go through when we’re young affect us in adulthood. Mental health is as important as physical health - and I’m grateful that he understands the importance of both of those.
xoN: Thank you for your vulnerability. I hope it helps someone else. Finally, I’ll close with this: what’s your favorite thing about each other?
Ryan: Definitely her mindset. She doesn’t have a victim mindset; she’s empowered. That’s so attractive. I believe that she prides herself on being a good, great communicator. She moves with integrity, you know, I think that's important. And you know, she also understands the importance of taking care of her physical, emotional, and mental wellbeing.
Taja: There’s so many. Where do I start? My husband is supremely supportive. I absolutely love that about him. Also, I love his intention. I love how effectively he communicates. I love how he fathers our child. I love how he looks. Because, praise God. Okay, I'm just gonna put that out there.
But you know what, my favorite thing about him is that I love that he's a man of integrity.
Integrity was the highest things on my list when I’d write out what I wanted in a partner. Because it’s everything. And so I love that I feel the level of safety that I feel with him, that I can completely be my 100% authentic self. I know that he's taking care of me, my heart, and our family. We're good.
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In her May 2022 Vogue cover story, the "Diamonds" singer opened up about Rocky for the first time. “People don’t get out of the friend zone very easily with me,” she said. “And I certainly took a while to get over how much I know him and how much he knows me because we also know how much trouble we can land each other in.”
However, after a road trip with just the two of them, she got to see another side of Rocky. The "D.M.B." rapper has also vocalized his love for the Bajan star. Read below to see everything A$AP Rocky has said about Rihanna.
A$AP Rocky On Meeting Rihanna For The First Time
Photo by Stephane Cardinale - Corbis/Corbis via Getty Images
Rihanna shot Rocky for the August cover story of W Magazine, and during the interview, he recalled when they first met. “It’s a lot of history between us,” he said. “I was kicked out of this nightclub. They wasn’t giving me no access to it. This is when I’m just starting out, so nobody knows me. I was with Matthew Williams and Virgil. I was getting into it with the bouncers, and she came out. We just locked eyes. She didn’t even know us, but she was like, ‘Yo! Why y’all not letting him in? What’s wrong with you?! Let that man in!’ ”
A$AP Rocky On Having Rihanna Star In His 2013 Music Video "Fashion Killa"
In his summer 2022 cover story for Dazed, the "Purple Swag" artist recalled the making of his "Fashion Killa" music video, which starred Rih. “I was just on tour with my lady, you know? We wanted it to feel like a love story, a fairytale with a street twist. I expected my core following to be receptive, but with Virgil in the mix, its success was a no-brainer. I was living in New York at the time, too.”
A$AP Rocky On Visiting Rihanna's Home Country Of Barbados For The First Time
In the same Dazed interview, he also opened up about visiting Barbados for the first time. During the trip, he not only met Rihanna's family but also some of his own family members. “It was honestly so unbelievable," he said.
"I had family there that only came up [to New York] once every five years, family I only spoke to over the phone my whole life. You remember those one-dollar, five-dollar phone cards? I was raised to know about my heritage, but I was missing the actual experience. I didn’t get to experience it until I was an adult. It was one of the most surreal experiences I’ve encountered in my lifetime.”
A$AP Rocky On Rihanna Being "The One"
In the June/ July 2021 issue of GQ, A$AP Rocky gushed about the bad gal being “the love of my life." “So much better when you got the One,” he said. “She amounts to probably, like, a million of the other ones. I think when you know, you know. She's the One.”
A$AP Rocky On His And Rihanna's Personal Styles
Photo by Gotham/GC Images
Rocky and Riri are both fashion icons, respectively, so when they come together, it's a sight to behold. Speaking to Dazed, the father of two reflected on their personal styles. “I think it’s just natural. We happen to look good together naturally," he said.
"You know, it would take a lot of work to have us forcefully match before we leave the house. Sometimes we match to a T, or we just wear the same clothes. If I buy a shirt that she likes, I expect to get it stolen... but then I gotta steal it back.”
A$AP Rocky On He And Rihanna Making Time For Each Other
While speaking to Billboard, the Grammy-nominated rapper shared how he and Rih make time for each other despite their busy schedules. “[The relationship] is going great. I don’t think there’s a more perfect person because when the schedules are hectic, she’s very understanding of that. And when the schedule’s freed up, that’s when you get to spend [the] most time together. It’s all understanding and compatibility.”
A$AP Rocky On His And Rihanna's Parenting Differences
@escapetracks A$AP Rocky talks about how him & Rihanna havs different parenting styles 🎥/billboard . #asaprocky #rihanna #parenting #parentsoftiktok #parenthood #asaprockyrihanna #rihannaandasaprocky #rihannavideo #viral
In a clip that went viral, the "Tailor Swif" rapper talked about his and Rih's parenting styles, explaining that she "plays too f-kn much."
"She's fun as sh-t, too. I mean, she's the mom. I'm the dad. She's a female. I'm a male, and I think that's the only differences," he said. "We both silly as sh-t. She play too f-kin much, like she likes to prank and sh-t like that."
A$AP Rocky On Knowing He And Rihanna Would End Up Together
When discussing Rihanna in W Magazine, Rocky revealed that he always knew they would end up together. "I knew from when we were younger. We both did, I think. So it was only right when we got older. We just kind of reconnected.”
A$AP Rocky On How His And Rihanna's Personalities Are Reflected In Their Sons
Jamie McCarthy/ Getty Images
As he continued speaking to W Magazine, the fashion designer dished on his sons and how they are a reflection of him and Rihanna. “I think Rza is going to keep to himself. He’s an introvert,” Rocky said.
“Riot’s an extrovert—he’s just like his mom. Rza is more so like his dad, like me. And he’s my twin. He got his mom’s forehead, but he got everything else from me. I love my boy’s big forehead! I loved it on his mother. Listen to ‘Jukebox Joints.’ ”
A$AP Rocky On Rihanna Being A Supportive Partner And Great Mother
Rounding out his W Magazine interview, the Harlem-bred rapper praised Rihanna as his “companion, from my woman, from my partner. She knows when to hold it down," he said.
"I think we both have our niches, our things that we do that we’re good at. She could never be a great dad, because she’s a great mom. And I could never be a great mom, because I’m the greatest dad in the whole wide world.”
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