I've been an entrepreneur for almost nine years. As I enter a reflective state of mind, I find myself watching new businesses springing up every month, especially by women of color across my local community of Atlanta, Georgia and beyond.
As a profit strategist, I help new entrepreneurs create and identify their opportunities for profit in their business and the first conversation I have with clients is an understanding of what their common "struggle" or "obstacle" is in their business.
As I document a consensus in my mind, the majority of new business owners are enthused on the thought of becoming an entrepreneur but struggle with clarity, balancing, and a "saturated" market. You know, "saturated market", when there are too many people doing what you do.
Let me be clear.
Saturation is a "thing", but it only is a thing of the mind. As a millennial, you are in one of the most creative generations where fearlessness and a solid stance on equality, balance, and justice is embedded within us. In order to truly thrive as an entrepreneur in this day and age, here are a few keys to keep in mind.
Know Your Value
When launching your business, it's important to not focus on how many people are doing what you do, but what's your differentiating value to the market?
Your differentiating value is known as your market-add and some identify it as a culture-add. What new vibe does your business bring to its industry?
This is the value you bring to the marketplace that has not been done. What value does your business have? This could be your customer service, quality, depth of knowledge, experience, product scarcity, etc.
It is your responsibility to know how your business adds value.
You can't expect to see a tribe pull up on you if you're not doing anything different. Either you need to make what is already done better or create something entirely never done before.
Build Interest Through Story-Selling
Once you understand your market-add, it's time to determine how you can build interest so that you can break through the noise.
A strategy to grab the attention of your audience on social media is through what I like to call "The Story-Selling Framework". This framework involves you creating a past (a hook), present (a struggle), and a remedy (a solution) post. This framework can also be used for your e-mail marketing. It is a copy tactic.
To start your story-sell, you must start with a hook. A hook is an attention-getting headline or story opener. The goal here is to grab your audience's attention in the first sentence. A photo or video can be a hook. The next step in story-selling is identifying a struggle of your audience. What annoys your ideal client or customer? Is it not having time? Is it not having enough energy? These are all common struggles, obstacles, and annoyances that your ideal client may have. Create a list of 3-5 common struggles your customer or client is having right now. The goal here is to agitate the excuses your ideal client has.
Finally, the "remedy" is the last statement in the story-selling framework. You are the remedy to your audience. It is important that you focus on how you're the solution as it relates to your social media post(s).
Consistency, Consistency, Consistency
In story-selling, you must tell your story at least 7x on as many platforms as you're active on.
As a vet in entrepreneurship, it is important for you to understand that this is a LONG RACE. Entrepreneurship is not for the faint or weak at heart. It is for those with determination, will-power, and strength to endure even when the results are not immediate.
You may not win quickly.
You may not make money right away.
You might have to sacrifice.
But what I can guarantee is consistency is the only way that this race will work out. Shift your mindset to believe that one day the check WILL come and it will! Invest in the growth of your business. If you aren't willing to make a financial investment into your own self, why would you believe others would into you?
Invest In Self
Do not freebie your business to death. When you invest in programs, masterminds, retreats, coaches, learning, conferences, etc. you are telling yourself that you are betting on you! There's nothing quite more admirable than you putting your money where your mouth is!
Pay your homegirl for her work, tell your homeboy you could use his services, pay these people so the energy that you give off only exudes there's a "price" for that. Your vibrations will be higher when you have money invested.
You will work harder.
You will know how to repel people wasting your time.
You will feel empowered as a business owner to only do business.
The key to success in business is research (test to see what works in your audience and keep what gives the best results), relationships (create a community and collaboration in your local area), and reputation (provide great experiences for your clients or customers so they can refer or #repost).
As you thrive in your journey with entrepreneurship, understand you don't need to feel defeated. You can have a sustainable business in any market because the value you bring is ordained in you.
You were chosen to carry it out, it is and always will be your gift.
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- Growing a Company in a Competitive or Saturated Market ›
- What Market Saturation Means for Your Business ›
- Why You Should Compete in a Saturated Market | BusinessCollective ›
- The Disadvantage of Market Saturation | Chron.com ›
- Want to Penetrate a Saturated Market? Here's How | Inc.com ›
- What is market saturation? definition and meaning ... ›
- How To Sell In An Over-Saturated Market ›
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Step 1: Schedule Your Reset Meeting
The first step to hitting the reset button is a State of the Union meeting with your partner. This is your chance to take a pulse on the relationship, discuss what's working, and identify areas that need attention. It’s all about creating space to reflect, without distractions.
Grab a pen and paper (or open a shared note on your phone) and come prepared to share your top 2-3 desires for your relationship.
What do you both want to feel more of in 2025? Maybe it’s feeling more appreciated, or perhaps you want to reignite the passion you had when you first started dating. Whatever it is, get clear about it, and make sure both of you are on the same page.
This isn’t just about listing your own wants, it’s also about discussing ways to nurture each other’s needs. Relationship goals should be focused on fostering deeper intimacy, trust, and mutual respect. Use this time to check in, not only with each other but with your individual feelings and expectations. Set the foundation for a fulfilling year ahead.
Alistair Berg/Getty ImagesStep 2: Set A Date (Or Multiple!)
Having the meeting is only the first step. Now, it’s time to take action. One of the simplest ways to breathe new life into a relationship is by reintroducing consistent, intentional time spent together. For many couples, life gets busy, and date nights fall by the wayside. But dating doesn’t stop when you say "I do"—in fact, it’s even more essential.
During your reset meeting, lock in a regular date night that works for both of your schedules. This could be a weekly dinner date or an every-other-week adventure—whatever keeps things fresh. The goal is consistency. It’s easy to push date nights aside when life gets hectic, but if you set a specific date each week or month, you’re making your relationship a priority.
If you’re unsure what to do for your date nights, don’t worry! The key is creating new experiences together. This is what sparks excitement and brings you closer as a couple. Whether it’s cooking a new recipe together, trying a dance class, or exploring a nearby town, it’s about creating shared memories that build your connection.
Getty ImagesStep 3: Find an Accountability Partner
Just like you might have a personal trainer to help you crush your fitness goals, an accountability partner for your relationship can do wonders for keeping both of you on track. Consider hiring a marriage coach or therapist—someone who can meet you where you are and guide you in strengthening your relationship.
When selecting a professional, it’s important to choose someone who truly wants the best for your marriage and can provide actionable advice.
Don’t be afraid to set high standards for your relationship, and seek guidance on how to keep it thriving for the long haul. In your reset meeting, discuss your commitment to growth, and be honest about areas where you may need support.
Marriage isn’t a set-it-and-forget-it endeavor—it’s an ongoing process. Regular check-ins with a professional can help keep your relationship in tip-top shape and “divorce-proof” by addressing issues before they become insurmountable.
DMP/ Getty ImagesStep 4: Try Something New Together
Stale routines can easily make a relationship feel monotonous. Spice things up by trying something new! Couples that explore new activities and create new memories together have stronger, more fulfilling bonds.
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The element of surprise can reignite your connection. It’s exciting, fresh, and shows your partner that you’re committed to growing together. This doesn’t have to be a huge commitment—it could be as simple as trying a new hobby or planning an impromptu weekend getaway.
Your Relationship Should Be A Priority
As you start the year with personal goals in mind, don’t forget the importance of nurturing your relationship. It’s easy to get caught up in work, fitness, and family obligations, but your bond with your partner deserves to be at the top of your list. Resetting your relationship offers an opportunity to reignite that spark and remind each other why you fell in love in the first place.
In 2025, make a commitment to prioritize your partnership, to nurture it daily, and to invest in its growth. Take time to celebrate each other’s victories, support one another’s dreams, and build a foundation of love and respect. When you start the year with a clear focus on your relationship, you’re setting it up for success.
So, before you start mapping out your new workout plan or work goals, do yourself a favor: put your relationship at the top of that list. Your love story deserves a fresh start, too.
Happy New Year, and here’s to a love-filled 2025!
Couples, if you are ready to do the work and invest in your relationship register for A Weekend For Love: Heart Retreat Feb 21-23, 2025.
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And that is why, while I was recently out in cyberspace seeing what the topic of sex had to offer (of merit), a particular study especially caught my attention. The reason why is because, while the topic of faking orgasms has been explored, pretty much ad nauseam at this point, what I haven’t personally seen a lot and enough of is how to stop them from happening so much and when people do them, what personally caused them to in the first place.
Today, we’re going to strive to get down to the root of some of those queries. And so, if you’ve always been curious about how to make the cycle of faking orgasms stop, this piece just might shed a little light. Here’s hoping anyway, chile.
Faking Orgasms. Why I Loathe It So.
GiphyDo you ever stop to think about certain songs from back in the day and wonder if they were released now, would people try to cancel them (hmph, as if this culture ever really cancels anybody for really anything, right?)? An example of what I mean is Alexander O’Neal’s song, “Fake”. If you’re too young to know it, or it’s been a while since you’ve heard it, feel free to go back and listen to the lyrics in order to grasp where I am coming from.
And why am I bringing it up in the context of today’s conversation? Well, whenever I think about folks faking orgasms, that song almost instantly plays in the background of my mind because, while he’s basically talking about the word from the definition of “to conceal the defects of or make appear more attractive, interesting, valuable, etc.,” when I think of “faking it” in a sexual way, definitions like “to deceive,” “to pretend” and “anything made to appear otherwise than it actually is” are what I ponder — because y’all, I don’t care how many people do it, how can any of those definitions truly be good, right or helpful when it comes to copulation? Deceiving your partner into thinking that you climaxed when you actually didn’t? Pretending to be satisfied when you actually aren’t? Making sex appear like it’s one kind of experience for you when it actually…isn’t? SMDH. Yeah, that is something that I can never personally get behind, which is why I once penned, “Why You Should Stop Faking Orgasms ASAP” for the platform. To me, since sex is about establishing a profound mental, emotional, and physical connection, how can that truly and authentically happen if one or both involved individuals are not being honest with each other about what they want, need and desire in order to make that happen?
Yeah, when it comes to the ever so popular fake orgasms, I’ll pass and will forever encourage others to do the same.
Faking Orgasms. Why So Many People Do It.
GiphyHere’s what’s wild, though — even if what I just said made complete and total sense to you, there’s still a really good chance that you’ve faked at least one orgasm before (check out “So, 10 Women Sat Down And Told Me Why They Fake Orgasms...More Times Than Not”). Know what else? There’s also a good chance that your partner has done the same (check out “Men Fake Orgasms (And 14 Other Semi-Random Things About Them In Bed)”. And why is it that so many continue to do it, even if, in the back of their mind, they believe that it’s at least somewhat counterproductive?
Well, from the personal conversations (and coaching sessions) that I’ve had with both men and women, the top reason for why so many men fake orgasms is because they don’t want to hurt their partner’s feelings by telling them that the sex isn’t as good as they might think that it is, and when it comes to women, they fake in order to hurry up and get the experience over with — which, when you really think about it, for both genders, the motives are pretty much two sides of the same coin: people not being satisfied and trying to avoid sharing that reality with their partner.
OK, butwhat does science say is the main cause for men and women faking it? Well, a top reason for whya lot of men decide to go that route is because they simply want to get the experience over with (although being unable to orgasm due to drunkenness, medication, and/or boredom ranked pretty highly, too). And women? Difficulty achieving an orgasm is the biggest one (check out “How Can You Know For Sure That You've Had An Orgasm?” and “Ladies, Please Stop Pressuring Yourself Over Vaginal Orgasms”). Hmph, when I stop to take this all in, I find both reasons to be unfortunate. On the male tip, is it just me, or does it seem like there is a real disconnect of intimacy if that is why men fake it? What I mean by that is, if you’d rather “hurry up and get done” — are you having sex with your partner or at your partner (some of y’all will catch that later)? And, as far as the ladies go, if you are so uncomfortable and/or self-conscious and/or embarrassed about not being able to climax to the point that you will lie and say that you did — do you trust your partner enough to tell him the truth and then are you willing to work through the process of achieving an orgasm…together?
These types of questions are what piqued my curiosity when I happened upon a study of over 11,000 participants that transpired over in the UK. The focal point of it? Since faking orgasms is so prevalent, what actually causes people to stop? Because listen, none of us are actually going to get anywhere if we only focus on the problem and don’t seek to find some sort of solution (lawd).
Faking Orgasms. What Actually Makes People Stop.
GiphyOK, so from what I’ve read and researched, The Journal of Sex Research hassemi-recently published the study that I was just referring to. Before we get into what caused people to stop lying — umm, faking orgasms, check out these findings first:
·51 percent of participants claimed to have never faked an orgasm before
·Close to 66 percent of men and 34 percent of women say that they have faked an orgasm
·Almost 19 percent of men and 35 percent of women say that although they have faked one in the past, they have since stopped
·Almost nine percent of men and 20 percent of women are currently “faking it”
Yeah, I already know. The discrepancies between the men and women are quite noticeable. Let’s keep going, though, because the reason for why men and women decided to stop is the main reason why we’re all here — plus, it’s pretty interesting.
So, when it comes to the demographic of individuals who no longer fake it, what brought them to that point and place? Fascinatingly enough, around 26 percent of both men and women said that the communication between them and their partner improved while 24 percent of both men and women said that it was because their partner became more attentive. Well looka there — when couples connected on a mental and emotional level, the physical aspect of sex got better. Some other points did come into play, though:
·Around 29 percent of women and 25 percent of men decided to be content without having an orgasm
·Around 19 percent of men and 18 percent of women decided to get orgasms on their own (i.e., masturbate)
·Around 19 percent of men and (wow) two percent of women were caught faking it
·Around 15 percent of men and 10 percent are currently not having sex
OK, so when you read all of that, what tripped you out the most? As someone who works with married couples and is a huge advocate of them gettingthe most pleasure possible out of their sexual experiences, honestly, the first three (because, if you are married, please don’t settle fora sexless dynamic). I’ll break down why for each one.
First, if you used to fake orgasms and no longer do because you have settled for — pardon the pun — anti-climatic copulation…settling is exactly what you are doing. Listen, even if you’re not able to achieve a vaginal orgasm (and many women are not), it’s important to remember that there are oh so many other kinds to choose from (check out “U-Spot Orgasm, Fantasy Orgasm & 6 Other Orgasms You Should Try Tonight”). And what if you’ve tried those and still there are nofireworks? Make an appointment to see your doctor (to get your hormone levels checked) and/or a sex therapist (check out “Have You Ever Wondered If You Should See A Sex Therapist?”). Remember, the reason whyyou have a clitoris is so that you can experience the heights of sexual pleasure. If that’s not happening for you, it’s important to do all that you can to get to the root of why.
Secondly, not faking it because you have taken matters into your own hands — literally. So, here’s my issue with that. Unfortunately, our culture is so lust-crazed that we tend to forget (or is it ignore?) that sex shouldn’t ONLY be about cumming; sex should also be about connecting. And so, while masturbation may help you out in the climaxing department, it’s essential to not get so used to it that you fail to bond with your partner or that you put up walls of resentment because there are things that are happening when you’re alone that aren’t happening when the two of you are together. In other words, don’t let jacking off or solo sex toy experiences get in the way of heartfelt and honest conversations with your partner about your sexual needs (check out “How To Get More Of What You Need In The Bedroom” and “Sooo...What's Your Favorite TYPE Of Sex?”).
Finally, getting caught lying — again, I mean, faking it. Yeah, I know that I’m not the only one who noticed that there is a pretty big difference between how many women caught their man acting like he had an orgasm when he didn’t vs. how many men noticed that their lady acting like she had an orgasm when she didn’t. To that, let me first say that if you thought, “If a man ejaculated, he came. Duh” — look updry orgasms sometime. Believe it or not, it is possible for men to orgasm without cumming. And to the fellas (who may be reading this): I continue to be amazed by how you can’t tell if a woman is faking it because even if she is yelling and screaming at the top of her lungs, if her vagina isn’t contracting, guess what? Yeah, between that and extra lubrication coming from her vaginal area —those are pretty common signs that an orgasm has transpired; this basically means that if you don’t notice these things going down, how attentive of a sex partner are you? #justsaying3 Tips to Avoid Faking Orgasms
GiphyNow that you know what science says about why people fake orgasms, did any of the intel surprise you? More importantly, if you can personally relate to what was said, did any of the information inspire you to make some changes in your own sex life? Yeah, if faking orgasms is indeed a thing in your own world right now, as I close this out, here's three quick tips:
1. Remember the definitions of fake. Never forget them. Deception. Pretending. Making something look like something that it is not. No time to get into all of this today, yet I have worked with many people who fake orgasms and…fake other things in their relationship. You don’t want to deceive your partner or yourself. It’s not going to help the relationship. Ultimately, it’s only going to cause hurt and/or harm. Communicate your thoughts and feelings in the way that you would like to hear someone convey theirs to you (respectfully, thoughtfully, etc.); do make sure to share them, though.
2. Stop “performing”. Start being REAL. Know who fakes a lot of orgasms? Porn actors (I prefer to call them that over “porn stars”). That’s because sex work is…work; it’s a billion-dollar industry that people get paid to act like sex is always the bomb. You’re not a porn actor, so why put that kind of pressure on yourself? No matter what the reasons are for why an orgasm isn’t coming for you, if you are having sex with someone who can’t handle the realness of the reasons or “worse”, doesn’t care — don’t put that on the sex or yourself. Sis, you are simply sleeping with the wrong person/people.
3. If you build it, one way or another, it will come…and you will cum.Do orgasms come easier for some than others? 1000 and 10 percent. That is absolutely not the point, though. If experiencing this type of pleasure is what you long for, with the help of your intentions, your partner’s willingness, and if need be, professional assistance, you can get there. Not by faking it — by being honest about the fact that you need more time, patience, and empathy.
____
Clearly, faking orgasms is a common thing; that doesn’t mean that it has to be the case for you, though. As you unpack what has made you start, process how to make it all stop.
Hmph. Better to take a while in order to experience what true bliss feels like than to keep faking it and never really know.
Words to live — and lie down — by. #wink
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Featured image by Giphy