There's always talk about entrepreneurship and how it can be the key to making your financial dreams come true, but there often isn't as much talk about the sacrifices—especially those that hit your pockets hard—required to get a business off the ground, nevertheless keep it running. And maybe you've got a great idea, but when you're out there just trying to live a normal life, who can even think about taking money out of the I'm-barely-making-ends-meet account and putting it toward starting a business? Research even shows that one of the top reasons women don't start businesses is because of the startup costs required.
Well, we're not into discouraging our aspiring bosses out there. We're here to talk solutions for starting a business with little money. Here are a few ideas inspired by those who have done just that so you can get started on making your business vision a reality:
1. Start small and scale.
Getty Images
Sometimes that infamous quote, "Go big or go home," might not apply to startup costs. Take a nod from the founder of The Mane Choice who is now CEO of Olbali Corp. Courtney Adeleye started her line of haircare products by making the first product in her home, and she took advantage of free resources such as YouTube and Instagram to build her customer base. Within a few years, she was able to turn those small efforts into millions of dollars in sales and expansion into collections of products in stores likeTarget.
Get out of your own head and get into facts by reading up on what it truly costs to start your business and then calculate, based on your finances and lifestyle, what you can realistically afford to do.
For example, if you want to sell clothes, maybe start with one cache item, see how that sells, and then expand the line. Want to offer a service? Start with one niche that you can excel at, track the success, then pivot and change your strategy where necessary. Want a storefront? Try a mobile or online business first, build up your capital and customer base, and create a plan for saving up and financing for your grand opening at a later date.
2. Pool investors.
There are many ways to do this, but don't let that overwhelm you. (Also, don't be intimidated by the big-money talk or the multi-millionaire professionals who are the movers and shakers.) If you have a good product, prototype, brand, or idea, think strategically about who could invest in your launch and get in the game.
Angel investment organizations or firms are a good place to start (and there's a good list of those that support women- and minority-led startups here). Platforms created by women like Arielle Loren, founder of 100K Incubator, are also great resources for finding investors and networking with other entrepreneurs.
You'll want to weigh the pros and cons of taking on an investor to start up your venture. Getting money is great, but investors sometimes have authority over important aspects of your business including how the money is spent or even the name of your company. They might also, down the line, play a role in how you run your brand or even decide whether you remain as the leader at all.)
Another great option is crowdfunding or microfunding, where you use a platform like Kickstarter, present your business idea or project to the world, and raise funds via community investors.
Dawn Dickson, founder of Flat Out Heels and CEO of PopCom, was able to raise more than $1 million to launch and expand businesses via supporters in her community. Other entrepreneurs have used this method and raised funds even without having a physical product, gauging interest and building momentum via pre-sales, offers of equity, and prizes.
Oh, and don't overlook networks within your family, your school, your civic organizations, or your workplace. There might be someone less than six degrees of separation from you who is willing to invest just to gain a percentage in profits or ownership or to contribute to the greater good.
3. Get into a pitch competition.
Getty Images
Be inspired by the story of Stephanie Smith, founder of Digital Insomnia, who won $25,000 to put toward creating a digital marketing simulator prototype. Or the story of Range Beauty founder and CEO, Alicia Scott, who was able to take her brand from $300 to $300K by becoming a master of pitching her business. Organizations and businesses often sponsor pitch competitions that offer thousands of dollars in startup funds as prizes, and this is a great way to get that financial boost you need to start your business. Some even cover all expenses and offer additional support resources like mentors and tech tools.
Sharpen up those public speaking, marketing, and sales skills, sis, and make sure your business plan is a solid one. Invest in a coach, watch competitions online, or attend a few so you can hear common feedback from judges.
The better prepared you are, the more likely you'll come out the victor. (Oh, and of course, here's a great list of a few to start with. Yep, you're welcome.)
4. Outsource and partner up.
Any time you can split the costs of something, you save, so if you have a similar idea as someone else or you might be serving the same audience, why not partner up and pool resources? Malaika Jones, Nia Jones, and Tai Beauchamp, the three Spelman sisters who founded wellness brand Brown Girl Jane, are a great example of how combining talents and resources for launching a brand is more than smart.
Let's say you want to start a business building and selling phone apps. Well, maybe there's a tech professional in your network (or someone you could get to know through, well, networking) who wants out of the 9-to-5 life and has plans to transition into tech entrepreneurship. Pitch your idea and see where there might be common goals. Match their skills and network with yours and you might have a winning combo in which you can split the costs of bringing an idea to life.
Not too keen on partnering up and sharing profits? Many online vendors can handle certain aspects of getting your business off the ground in a more cost-effective way due to their level of experience or expertise. It might be a better idea, in the long run, to simply pay them a one-time fee to handle those areas.
Contacting a consultant with skills in coming up with cost-effective strategies for starting your business can sometimes save you money in the long run. LinkedIn is a great place to start to find other professionals and entrepreneurs to become partners or consultants, and nothing beats attending events and seminars (whether virtually or in person) where smart business-minded and successful folk congregate.
5. Try low-investment retail.
Getty Images
Just a disclaimer on this one: We're not talking about "easy" or "get-rich-quick" ways to start a business, and you'll want to be aware of all risks associated with these sorts of businesses (or any business, for that matter). That being said, dropshipping, print-on-demand, and direct sales are options for breaking into a business without shelling out a lot in upfront costs.
Picture this: You design something for T-shirts, mugs, or other custom items (or pay a one-time fee for someone else to), upload the design on a third-party supplier portal, build your store on a platform like Shopify (which costs less than $50 to launch), and then let the third-party supplier take care of the production, inventory, and shipping.
Products are made only after orders are received (thus, printed "on demand"), allowing you to avoid several overhead. Sites like Amazon offer dropshipping, and there are other platforms that allow you to create your own marketplace without having to take care of order fulfillment.
If you've ever heard of Avon, Mary Kay, or Tupperware, then you know a bit about direct sales. With this model, you might have to pay a registration or starting fee (several of which are less than $100), be offered an optional, moderately priced starter kit of products, or both. You'll earn a commission on sales (with some as much as 50 percent) and you'll be able to tap into a network of support from others in the industry.
The direct-sales market includes selling almost anything nowadays—cosmetics, kitchenware, coffee, health and wellness supplements, hair extensions, appliances, even medical scrubs—but be sure to look into the fine print on quotas, refund policies, and earnings or incentive models. Avoid scams, and be sure you have a realistic understanding of the sales savvy, time commitment, and financial investment required for success in these types of businesses.
6. Be patient and save up.
Some of us want to start something without worrying about a loan to pay back or investors to answer to, so a savings plan is the best option. If you don't have enough money right now, save up. It may take a bit longer, but hey, you have to start somewhere. Karen Young, founder of Oui The People, a personal care brand, saved up $1,500 while working for Estee Lauder to launch the beginnings of her business. Shana Cole, founder of The Shana Cole Collection, used $4,000 in savings to launch her first line of lipsticks and expand her customer base from Jamaica to the U.S.
Slow and steady can win the race, and if you're able to be disciplined, set a goal, and stick to a plan, you'll eventually have the money you need to get started. Think about it: Saving just $5 a day can go a long way. In one year, you'll have more than $1,800 for your entrepreneurship adventure.
Look at your current budget and needs, and find areas where you might be able to cut back or adjust in order to pour into your "Business Launch" fund. Also, be sure to look into savings accounts that have higher interest rates or high yield options so you can get the most from your efforts. Squirrel away your next tax refund, or find ways to give your savings a boost such as reselling items or downsizing your home or car. Implement settings like automatic transfers or deposits to a separate account so that you'll be sure to hit your goal in the time you need to.
Finding the money to start your business on a small (or barebones) budget is all about being creative and figuring out the best route for your future. The key is to at least take that first leap, with research and planning as your parachutes, and just go for it.
For more business tips, career advice and profiles, check out the xoNecole Workin Girl section here.
Featured image by Getty Images
- The Lip Bar Founder Melissa Butler, Boss Up - xoNecole: Women's ... ›
- How To Start A Family Business - xoNecole: Women's Interest, Love ... ›
- Wanna Start Your Own T-Shirt Line? 7 Pros Will Show You How ... ›
- How To Get An Investor For Your Business - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- How To Finance A Startup Business - xoNecole: Lifestyle, Culture, Love, & Wellness ›
- How to Start a Business With Very Little Money - WSJ ›
- Is It Possible to Start a Business With Little to No Money? ›
- How To Start A Business When You Have Literally No Money ... ›
- 25 Businesses You Can Start for Less Than $100 - Small Business ... ›
- Starting a Business With No Money? Here's How to Do It. ›
Reset Your Relationship: How To Start 2025 Strong With Your Partner
As the calendar turns and a new year unfolds, many of us are laser-focused on our career goals, fitness resolutions, and vision boards that outline the journey to our best selves. But amidst all the planning and self-improvement, have you made room for another important part of your life? Your relationship.
It's easy for couples to fall into a routine, going through the motions and letting their connection sit on autopilot. While comfort is natural in a long-term relationship, it’s important to remember: that what you don’t nurture, eventually fades. So, why not make 2025 the year you reset your relationship? Here’s how to start the year with a renewed bond, reigniting the spark that brought you together.
Step 1: Schedule Your Reset Meeting
The first step to hitting the reset button is a State of the Union meeting with your partner. This is your chance to take a pulse on the relationship, discuss what's working, and identify areas that need attention. It’s all about creating space to reflect, without distractions.
Grab a pen and paper (or open a shared note on your phone) and come prepared to share your top 2-3 desires for your relationship.
What do you both want to feel more of in 2025? Maybe it’s feeling more appreciated, or perhaps you want to reignite the passion you had when you first started dating. Whatever it is, get clear about it, and make sure both of you are on the same page.
This isn’t just about listing your own wants, it’s also about discussing ways to nurture each other’s needs. Relationship goals should be focused on fostering deeper intimacy, trust, and mutual respect. Use this time to check in, not only with each other but with your individual feelings and expectations. Set the foundation for a fulfilling year ahead.
Step 2: Set A Date (Or Multiple!)
Having the meeting is only the first step. Now, it’s time to take action. One of the simplest ways to breathe new life into a relationship is by reintroducing consistent, intentional time spent together. For many couples, life gets busy, and date nights fall by the wayside. But dating doesn’t stop when you say "I do"—in fact, it’s even more essential.
During your reset meeting, lock in a regular date night that works for both of your schedules. This could be a weekly dinner date or an every-other-week adventure—whatever keeps things fresh. The goal is consistency. It’s easy to push date nights aside when life gets hectic, but if you set a specific date each week or month, you’re making your relationship a priority.
If you’re unsure what to do for your date nights, don’t worry! The key is creating new experiences together. This is what sparks excitement and brings you closer as a couple. Whether it’s cooking a new recipe together, trying a dance class, or exploring a nearby town, it’s about creating shared memories that build your connection.
Step 3: Find an Accountability Partner
Just like you might have a personal trainer to help you crush your fitness goals, an accountability partner for your relationship can do wonders for keeping both of you on track. Consider hiring a marriage coach or therapist—someone who can meet you where you are and guide you in strengthening your relationship.
When selecting a professional, it’s important to choose someone who truly wants the best for your marriage and can provide actionable advice.
Don’t be afraid to set high standards for your relationship, and seek guidance on how to keep it thriving for the long haul. In your reset meeting, discuss your commitment to growth, and be honest about areas where you may need support.
Marriage isn’t a set-it-and-forget-it endeavor—it’s an ongoing process. Regular check-ins with a professional can help keep your relationship in tip-top shape and “divorce-proof” by addressing issues before they become insurmountable.
Step 4: Try Something New Together
Stale routines can easily make a relationship feel monotonous. Spice things up by trying something new! Couples that explore new activities and create new memories together have stronger, more fulfilling bonds.
My husband and I host one of the top luxury marriage retreats, A Weekend For Love, designed to help couples experience new things together. From couples' workshops to outdoor adventures, the retreat provides a platform to rediscover each other and reconnect on a deeper level.
The element of surprise can reignite your connection. It’s exciting, fresh, and shows your partner that you’re committed to growing together. This doesn’t have to be a huge commitment—it could be as simple as trying a new hobby or planning an impromptu weekend getaway.
Your Relationship Should Be A Priority
As you start the year with personal goals in mind, don’t forget the importance of nurturing your relationship. It’s easy to get caught up in work, fitness, and family obligations, but your bond with your partner deserves to be at the top of your list. Resetting your relationship offers an opportunity to reignite that spark and remind each other why you fell in love in the first place.
In 2025, make a commitment to prioritize your partnership, to nurture it daily, and to invest in its growth. Take time to celebrate each other’s victories, support one another’s dreams, and build a foundation of love and respect. When you start the year with a clear focus on your relationship, you’re setting it up for success.
So, before you start mapping out your new workout plan or work goals, do yourself a favor: put your relationship at the top of that list. Your love story deserves a fresh start, too.
Happy New Year, and here’s to a love-filled 2025!
Couples, if you are ready to do the work and invest in your relationship register for A Weekend For Love: Heart Retreat Feb 21-23, 2025.
Featured image by zamrznutitonovi/Getty Images
Alaska Wasn’t On My Bucket List, But My Glacier Adventure Made Me A Believer
We all have bucket list destinations at the top of our lists. I visited one of those at the top of 2024: Japan! But what happens when you get an opportunity to go someplace that wasn’t on it? For me, that was Alaska. Now, I’d submitted my short film to the Anchorage International Film Festival, genuinely thinking it would be a long shot to get in with a short film about fibroids and Black women’s health.
However, to my surprise, I received an email that read: “It’s with great excitement that we announce your film, Super High: A Period Piece, has been selected for the 24th Anchorage International Film Festival.” After looking at the flight distance from Atlanta to Anchorage—a solid 10 hours one way— I’d decided this would be one I wouldn’t attend.
That was until there was a follow-up email that shared that the festival was sponsoring two excursions for filmmakers: A Northern Lights Tour and A Glacier Hike.
With that, I knew I had to make the trip to the 49th state! I flew Delta, which offered the shortest layovers—just 50 minutes each way. For a more comfortable flight on the longer legs that were about six hours between my layover city and Anchorage, I upgraded to first class with an in-app discount for $256 (the regular price of a first-class ticket runs about $2,100), which was so worth it for additional space and service for the six-hour trek.
Courtesy of Bianca Lambert
"So What’s Alaska Like? Did You Have To Wear a Snowsuit? What’s the Food Like?"
These are among the major questions I’ve gotten. Anchorage reminds me less of a bustling major city and more of a small town with an easygoing feel. When I arrived, they’d just had snow a few days before, so it was cold, and the streets were slick. So, I was so happy I’d invested in a pair of snow boots. For my first few days, the locals said it was warm. Warm to them being 20s at night and mid-30s during the day.
However, by the time I left, fresh snow was on the ground, and temps were well into the single digits—and it felt like it. Oh, the sun doesn’t rise until 10:30 a.m., and it sets around 4 p.m. That was among the most challenging things to experience because I felt like I never really woke up. So, between the lack of sun and the four-hour time difference, I felt tired the whole time I was there.
As for food, I didn’t explore a ton because I was so cold. But I found two gems! First was Whiskey and Ramen. If you enjoy ramen and exceptional service, this is a must-visit. I’d make a trip back just for their Wagyu ramen and their special take on an old fashion!
And, for coffee, I thoroughly enjoyed That Feeling Co. The coffee was great, and being surrounded by plants helped to perk up my spirits.
The Northern Lights
Iceland is one of the most popular places to see the Northern Lights, so I was very excited to know that Alaska also gets to see the Aurora Borealis light show. Typically, many people visit Fairbanks to see them, but there are tours offered in Anchorage too! When prepping for the late-night tour, we’d heard that the night we were heading out to see the lights, the cloud coverage likely meant we wouldn’t be able to see them. Bummer. I know. So, we could sit the tour out or still try. But, in my mind, I was like, why would I come all the way to Alaska not to try?
So, at about 9:30 p.m., we piled into vans and headed out to chase the Northern Lights. We traveled about an hour and a half from Anchorage, and when we stepped out of the van, it was cold and pitch black. And unfortunately, after a couple of hours in the cold, those clouds in the sky never parted for us. I know that when we see the posts of people who do get to see Mother Nature do her thing, we don’t have all of the context of the science, which is Aurora Borealis.
Sometimes, the weather just doesn’t do what we earthlings would like, which can lead to disappointment. However, our guide did give a recommendation. When you book a trip to see the lights, give yourself four to five days to see them. Don’t bank on one day because, at the end of the day, this is science.
Courtesy of Bianca Lambert
Now, On to the Glacier!
Just six hours after returning from the Northern Lights tour, we were up for the glacier tour because they were back-to-back! I was exhausted and so excited. If someone had told me I’d hike on a glacier, I would have given them a mean side-eye. I mean, where on earth does one climb a glacier? Let me share a few destinations with you, just in case you want to plan an icy adventure: Switzerland, Norway, Iceland, Chile, Argentina, and Alaska.
Aside from the fact the Matanuska Glacier is 22,000 years old, it’s the largest glacier accessible by car in the United States—27 miles long and four miles wide, making it one of the easier ones to see IRL. As a girlie with generalized anxiety disorder, I get anxious about doing this kind of thing because I know that to see these world wonders is usually a mountainous trek.
This one was two hours long, one-way, up snow-capped, windy, mountainous terrain. However, my therapist always reminds me to push myself to do what scares me (as long as it’s for a reason, of course). I held my breath for the journey there and back! And white-knuckled it from time to time, too.
Courtesy of Bianca Lambert
Once we got there, we were surrounded by fresh, fluffy snow, and it was COLD! In the negative cold. I was thankful, I’d over-prepared. If you even go on a glacier tour, I recommend a few things: Balaclava, heavy-weight gloves, cashmere socks, snow boots, and lots of layers.
Here’s what I wore. My first layer was Ann Taylor leggings and a Wolford Turtleneck. Then, I layered a cashmere turtleneck and cashmere joggers. A COACH down vest, which I’d recommend anyone own just for winter, in general, because it’s SO warm! For my feet, I wore Ann Taylor cashmere socks (I love these because they’re affordable and so warm) and Adidas Adifom Superstar Winter Boot and topped all of that with a Brandon Blackwood ankle-length parka. I know BB is known for his accessories, but the brand’s outwear is truly amazing and worth the investment. After two hours on the ice, I felt great!
If you’re open to adventure travel, I highly recommend putting a glacier tour on your list of things to do. There are a few reasons. First, standing on an ice age-old massive piece of glacier was my 2024 version of touching some grass. I was reminded that I’m a speck on this spinning rock and need to spend more time grounded in that fact as I move through the world. I looked to the sky and thought of how proud my ancestors would be, even though I know they’d be telling me to get my butt home and off a dog on a glacier!
Secondly, I gained an ever-large appreciation for Mother Nature as I learned that glaciers are the world's largest reservoir of freshwater, containing around 69% of the world's freshwater. Again, another fact that helped me gain perspective. Lastly, it’s just fun and stunningly beautiful!
After this, I’m looking forward to my next cold-weather adventure! Iceland and Argentina are at the top of the list!
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image courtesy of Bianca Lambert