“Who made the potato salad?” As summertime kicks off, this is the universal question that, without fail, will be asked at every barbeque and backyard kickback over the coming months. With the Fourth of July also nearing, summertime celebrations and cookouts will be in full force. However, as the tide begins to turn in this new day and age, more Black Americans are celebrating Juneteenth, instead of the Fourth of July, because, after all, there were still over 250,000 Black Americans enslaved in Galveston, Texas during this so-called Independence Day.
In the words of our brother Frederick Douglass, “What to the Slave is the Fourth of July?” Also, with the world being put on pause for over two years due to COVID, and in many cases keeping families separated during this time, now is the perfect time to reach back to our roots and bring back family reunions as an alternative to celebrating the Fourth of July.
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It’s time to cue the Soul Train line as folks boogie down to the beats of Earth, Wind and Fire’s "September," and Cameo’s "Candy." Of course, you have to whip out the card table for endless rounds of spades and hear the back-and-forth banter that will surely ensue, followed by the familial “whack!” sound as some unsuspecting soul just got their deuce of diamonds cut by a little joker and backdoored by the big joker to seal the win. “Who got next?!” the victor queries.
Tables shake and “bones” rattle over an intense game of dominoes. Uncle So-and-So, the self-proclaimed grill master, throws down on the grill while rocking the universal “barbeque sandal.” You know the ones we’re talking about. Paper plates sit on laps and red Solo cups rest by feet. Family, food, and fellowship -- ahhh yes, the perfect recipe for a family reunion.
How Family Reunions Started
Family reunions go beyond those, just the right touch of sweet, baked beans and finger-lickin' good barbeque ribs. While food may be the vessel through which we fellowship and frolic with our folks, how Black American family reunions took shape dates back to the times of the Emancipation Proclamation. During enslavement, Black families were ripped apart.
According to an Equal Justice Initiative report, "It's estimated that more than half of all enslaved people in the Upper South were separated from a parent or child, and a third of their marriages were destroyed by forced migration.” After the Emancipation Proclamation, newly freed Black Americans desperately sought out their missing family members, posting advertisements in local newspapers as a part of their search efforts. If history has taught us anything, it’s taught us that our ancestors are resilient and resourceful.
Whether it was through advertisements or word of mouth, the nation experienced what would become known as the Great Migration where nearly 4 million African Americans migrated from the South to the North. This migration and reunification of Black families was the beginning of family reunions as we know them.
Nowadays, family reunions have evolved to be more than just a picnic. They are now oftentimes multi-day events that alternate locations from year to year, and out-of-towners make the pilgrimage, much like the ancestors, to reunite with family.
The Importance of Family Reunions
Why are Black family reunions so important? Because, while our roots may be intertwined with a harrowing past, our resilience is what has led us to where we are today, and that is to be celebrated. Black family reunions serve as an opportunity for us to sit at the feet of our elders and learn about our family’s history and legacy -- to soak up the knowledge that we will one day be able to pass down to those that come after us. It is an opportunity to truly connect, beyond the computer screens and social media statuses, and to gather for events besides weddings or funerals. Life, lineage, and legacy should be celebrated while living, and while there are things that should be buried with our ancestors, i.e. generational curses, our family’s stories should live on forever.
Want to incorporate some new traditions at your next family reunion? Here are a few suggestions:
1. Shop with Black-owned brands and businesses.
Family reunions are the perfect time to support skinfolk by shopping Black. Use Black vendors for things like catering, DJs, decorations, etc. Those matching t-shirts we mentioned earlier, use a Black-owned t-shirt printing company. Keep those dollars circulating in the Black community.
2. Create a family journal.
Creating a family journal for your family reunion is a great tradition to start as a way to document the lives, stories, and words of wisdom from the family. There are a few ways this can be done. You can create a video journal, which is likely the easiest and quickest way to capture information, especially for elders who may be unable to write or type. Another way is to have people physically write their stories or advice and have it all scanned into a digital ebook. Another possible option is for everyone to submit their information electronically and then it is all compiled into physical or digital books. Imagine future generations being able to have a tangible book of their family's words that have been passed down for generations.
3. Create a family cookbook.
Some of the best recipes are those that have been passed down from generation to generation. Some of the best recipes are buried in graves because our loved ones refused to let anyone in on their secret ingredients. For shame. However, for those willing to depart with their secret 11 herbs and spices, creating a family heritage cookbook is a great way to do it. Give them fun titles like “Aunt Mary’s Make You Wanna Slap Yo’ Mama Mac & Cheese” or keep it simple like, “Uncle Bobby’s BBQ sauce.” These recipes will stay in the family long after loved ones have departed.
4. Create a scholarship fund.
Starting the family reunion tradition of creating a scholarship fund is a way to pour into the family youth while promoting family unity through academic excellence. Applicants could be high school seniors who must complete an application form and essay. One of the questions could be “How do you plan to continue the family legacy?” Whether there are multiple recipients or a single recipient, another requirement could be that they must pour into or give back to the next year’s recipient(s), whether that is through time and mentorship and/or financially.
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5. Host a fashion show.
Who doesn't love a reason to get gussied up and dressed to the nines? Having a family reunion fashion show is a fun way to get everyone involved, young and old. Themes can change yearly, or however often you have your family reunion. Or if you don’t want to hassle the family with packing extra clothes, you can simply do a “Strut Your Best Stuff” fashion show, and the person that serves the fiercest strut and garners the biggest crowd reaction will be crowned the victor.
No matter how you celebrate, big or small, consider getting the family together for a family reunion as an alternative to Fourth of July celebrations.
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RELATED
So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Then there were those who gave up their zip code altogether and found a permanent home in the skies. After years spent recruiting students for a university, Lisa-Gaye Shakespeare became a full-time travel influencer and founded her travel company, Shakespeare Agency. And she's not alone.
These stories mirror the experiences of women across the world. For millions, the pandemic induced a seismic shift in priorities and desires. Corporate careers that were once hailed as the ultimate “I made it” moment in one's career were pushed to the back burner as women quit their jobs in search of a more self-fulfilling purpose.
xoNecole spoke to these three Black women who used the pandemic as a springboard to make their wildest dreams a reality, the lessons they learned, and posed the question of whether they’ll ever return to cubicle life.
Answers have been edited for context and length.
xoNecole: How did the pandemic lead to you leaving the cubicle?
Randi: I was becoming stagnant. I was working in mortgage and banking but I felt like my personality was too big for that job! From there, I transitioned to radio but was laid off during the pandemic. That’s what made me go full throttle with entrepreneurship.
Gabrielle: I moved around a lot for work. Five times over a span of seven years. I knew I needed a break because I had experienced so much. So, I just quit one day. Effective immediately. I didn’t know what I was going to do, I just knew I needed a break and to just regroup.
Lisa-Gaye: I was working in recruiting at a university and my dream job just kind of fell into my lap! But, I never got to fully enjoy it before the world shut down in March [2020] and I was laid off. On top of that, I was stuck in Miami because Jamaica had closed its borders due to the pandemic before I was able to return.
Randi O
xoN: Tell us about your journey after leaving Corporate America.
Randi: I do it all now! I have a podcast, I’m an on-air talent, I act, and I own a public relations company that focuses on social media engagement. It’s all from my network. When you go out and start a business, you can’t just say, “Okay I’m done with Corporate America,” and “Let me do my own thing.” If you don’t build community, if you don’t build a network it's going to be very hard to sustain.
Gabrielle: I realized in New York, there was not a lot to do for Black lesbians and queer folks. We don’t really have dedicated bars and spaces so I started doing events and it took off. I started focusing on my brand, Raw Honey. I opened a co-working space, and I was able to host an NYC Pride event in front of 100,000 people. I hit the ground running with Raw Honey. My events were all women coming to find community and come together with other lesbians and queer folks. I found my purpose in that.
Lisa-Gaye: After being laid off, I wrote out all of my passions and that’s how I came up with [my company] Shakespeare Agency. It was all of the things that I loved to do under one umbrella. The pandemic pulled that out of me. I had a very large social media following, so I pitched to hotels that I would feature them on my blog and social media. This reignited my passion for travel. I took the rest of the year to refocus my brand to focus solely on being a content creator within the travel space.
Gabrielle
xoN: What have you learned about yourself during your time as an entrepreneur?
Randi: [I learned] the importance of my network and community that I created. When I was laid off I was still keeping those relationships with people that I used to work with. So it was easy for me to transition into social media management and I didn’t have to start from scratch.
Gabrielle: The biggest thing I learned about myself was my own personal identity as a Black lesbian and how much I had assimilated into straight and corporate culture and not being myself. Now, I feel comfortable and confident being my authentic self. Now, I'm not sacrificing anything else for my career. I have a full life. I have friends. I have a social life. And when you are happy and have a full quality of life, I feel like [I] can have more longevity in my career.
Lisa-Gaye: [I'm doing] the best that I've ever done. The discipline that I’m building within myself. Nobody is saying, ‘Oh you have to be at work at this time.’ There’s no boss saying, ‘Why are you late?’ But, if I’m laying in bed at 10 a.m. then it's me saying [to myself], 'Okay, Lisa, get up, it's time for you to start working!’ That’s all on me.
xoNecole: What mistakes do you want to help people avoid when leaving Corporate America?
Randi: You have to learn about the highs and lows of entrepreneurship. You have a fast season and a slow season and I started to learn that when you're self-employed the latter season hits hard. Don't get caught up on the lows, just keep going and don't stop. I’m glad I did.
Gabrielle: I think everyone should quit their job and just figure it out for a second. You will discover so much about yourself when you take a second to just focus on you. Your skill set will always be there. You can’t be afraid of what will happen when you bet on yourself.
Lisa-Gaye: When it comes to being an influencer the field is saturated and a lot of people suffer from imposter syndrome. There is nothing wrong with being an imposter but find out how to make it yours, how to make it better. If you go to the store, you see 10 million different brands of bread! But you are choosing the brand that you like because you like that particular flavor.
So be an imposter, but be the best imposter of yourself and add your own flair, your own flavor. Make the better bread. The bread that you want.
Lisa-Gaye Shakespeare
xoNecole: Will you ever return to your 9 to 5?
Randi: I wouldn’t go back to Corporate America. But I don’t mind working under someone. A lot of people try to get into this business saying, “I can't work under anyone.” That’s not necessarily the reason to start a business because you're always going to answer to somebody. Clients, brands, there’s always someone else involved.
Gabrielle: I went back! I really needed a break and I gave myself that. But, I realized I’m a corporate girl, [and] I enjoy the work that I do. I’m good at it and I really missed that side of myself. I have different sides of me and my whole identity is not Raw Honey or my queerness. A big side of me is business and that’s why I love having my career. Now I feel like my best self.
Lisa-Gaye: I really don’t. For right now, I love working for myself. It's gratifying, it's challenging, it's exciting. It’s a big deal for me to say I own my own business. That I am my own boss, and I'm a Black woman doing it.
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Featured image courtesy of Lisa-Gaye Shakespeare
Originally published on February 6, 2023