How Briana Wilson Went From College Dropout to Owning a Six-Figure Business in Three Years
It was a typical spring afternoon in Los Angeles and the entertainment capital of the world was on brand: a paradise of good weather. Upon entering a luxury high-rise apartment complex in the heart of downtown, I was met with multiple smiles. I returned the kind gesture (not often practiced in LA), glanced at my phone to confirm the room number, and said the resident’s name: Briana Wilson. The concierge nodded in understanding and led me to the elevator. After the doors closed, I made my way up… all the way up.
I thought briefly to myself how our missteps are often as important, if not more important, than our steps in the journey to the top. Those moments not only mold you, but they grow you and they are often a testament to who you really are. If you have a setback, are you going to allow it to stop you completely or are you going to take it as an L, and understand that there is more work to be done on the pursuit of what you want?
Briana Wilson is living proof that you can work really hard, collect those L's in stride, and in the end, still get it right.
The North Texas native is the mastermind behind MATTE, a thriving fashion line with simplistic everyday essentials.
Wilson’s designs have been featured in mainstream magazines, flooded Millennials’ social media timelines, and has been photographed on celeb influencers like Bella Hadid, Kim Kardashian, Keke Palmer, Teyana Taylor, Draya Michele and Karrueche Tran thanks to overeager paparazzi.
Moments after knocking on the door to her LA apartment, Briana greeted me with a saccharine smile, such a contrast from the usual badassness her features typically serve in IG photos. I am reminded of someone I've known for years as opposed to the mere seconds that had just transpired between two strangers. She took no time in filling me in on who she is and how her journey to MATTE all started. Humbly as ever, back in Texas in the 90s.
“I didn’t know shit about brands,” she admitted. “But I always cared about my appearance and the way clothes fit on people.”
Her mom noticed her appreciation for clothing early on and suggested a broadcast position that would fulfill her love for fashion and not cost a single cent.
After high school, Wilson counted down the days until she left the nest. A visit to Texas Southern University (TSU) on a college tour sparked her interest in the School of Communication.
For more than three years, Wilson juggled coursework while being a waitress at Twin Peaks, a popular sports bar in Houston. When she wasn’t working, attending classes, or modeling part-time, she was traveling and relishing in her early 20s. Around that time, she also began reading numerous books to quench her budding entrepreneurial thirst, including The Secret, The Seven Spiritual Laws of Success and The Alchemist.
However, just one semester shy of a journalism degree, Wilson decided to move to the East Coast after being fired from Twin Peaks. She found that she was no longer interested in delivering on-air weather forecasts and instead, stepped out on faith. She quit school, sold her Jeep for $2,000, and moved to Far Rockaway, NY where her entrepreneurial skills were pumped into high gear.
There, she learned all about production, shipping, and running an e-commerce business while watching her boyfriend, Kobi McLemore, build Death Precision, a brand he had been perfecting since the age of 16. Through him and lessons she had learned, she was inspired to begin her own line.
“I really took notice one day when he found a striped t-shirt from a store next to the bus stop we always took,” Wilson shared. “He made $2,000 in one week.”
Within a year, she was ready to sell and maximize her own social media presence. Wilson purchased mesh and crochet tops online wholesale and found a jewelry designer to create customized necklaces, which would become the first items sold by MATTE. Her opening weekend goal was $4,000. At the time, she was living with McLemore in New Jersey.
“It was a humbling moment,” Wilson stated. “I might’ve made $300 the first weekend.”
Because she only met 7.5-percent of her goal, this was the first time she thought she would have to pack up everything and move back to Texas. There was no money and she was painfully broke.
Just before she was planning to move home from NY, she received a phone call from a friend with an enticing housing offer. Despite her initial doubt, she checked out the available living room space and it was a good fit. Plus, she didn’t have to sign a lease or pay a deposit.
It wasn’t her ideal living situation, but MATTE’s sales kept her afloat as she started to focus on selling hot-ticket items. In her words, it wasn't perfect, but she was doing well, which was a step up from previous months of everyday struggle.
Wilson lived there for about eight months before she was involved in a near-fatal car accident that resulted from rear-ending another vehicle while pulling into a Brooklyn gas station. “I immediately started freaking out,” Wilson recalled. “I put the truck in reverse to move off the other car.”
The other driver—a visibly angry man—yelled for Wilson not to move the truck to prevent any further damage. She thought she put the truck in park but it must have been in reverse or neutral.
As Wilson exited the truck and proceeded to walk behind her vehicle to the opposite side of the car, the truck rolled backwards, pinning her left leg between the base of a light pole and the truck’s bumper. The other driver hopped in the truck and immediately freed Wilson. Her main injury was a broken femur bone, the longest and strongest bone in your body. But like any purposeful entrepreneur, Wilson continued to run her business from the hospital bed.
She also started reading The Kybalion: A Study of The Hermetic Philosophy of Ancient Egypt and Greece. Reading the book reminded her that you can't feel happiness truly without feeling an equal amount of pain.
[Tweet "You can't truly know happiness without feeling an equal amount of pain."]
After her two-week hospital stay, Wilson relied on crutches for three months. She began to feel like it was time to switch locations and decided to move to LA. This move found her bank account balance looking right at $10,000 and she felt like things could only get better.
“I started making the most money when I moved to LA,” Wilson revealed.
Within the past year, Wilson has launched three additional lines under the MATTE Brand: WORKING GIRL, LEISURE, and FORWARD. Some of her most popular designs include bodysuits, leggings, and bikini bottoms. Scrolling through MATTE’s Instagram and Twitter profiles is guaranteed to take your mind to dirty places, as the fit and design of her clothing are created to leave little to nothing to the imagination. “I always wanted my clothes to be tight and to accentuate whatever I had going on.”
Wilson has a secure business flow and knows the basis of what makes a good company. She also has a solid team: Kristopher Welcome, Head of Operations; Sara Gomez, Customer Service Coordinator; and McLemore is the Graphic Design Artist (and still riding by his woman’s side). You can follow their day-to-day business operations on the MATTE video blog. Like her style, the video blog is straightforward and sometimes NSFW. Most importantly, she spoils her loyal customer base with consistency.
“You have to be consistent. I’ve never taken a business class but remaining consistent has got me so far as a businesswoman.”
Consistency paired with grand slam online marketing tactics has taken Wilson’s designs around the globe. A recent fashion shoot with a photographer revealed MATTE was popular among young adults in a European town known for Renaissance architecture.
MATTE Brand is expected to exceed a million dollars in sales this year.
“After going through so many lessons last year, I’ve found exactly what I need to do. I’m still standing.”
Kenneth Ware Jr. is a freelance writer with a smile as big as his home state Texas and a personality as lively as his new home, Los Angeles. You can usually find him in the middle of a dance floor or retrieving the 4-1-1 from your favorite celebrity, sometimes on a dance floor. Pics or it didn’t happen, right? Follow him on Instagram and Twitter at@KennethWareJr.
Reset Your Relationship: How To Start 2025 Strong With Your Partner
As the calendar turns and a new year unfolds, many of us are laser-focused on our career goals, fitness resolutions, and vision boards that outline the journey to our best selves. But amidst all the planning and self-improvement, have you made room for another important part of your life? Your relationship.
It's easy for couples to fall into a routine, going through the motions and letting their connection sit on autopilot. While comfort is natural in a long-term relationship, it’s important to remember: that what you don’t nurture, eventually fades. So, why not make 2025 the year you reset your relationship? Here’s how to start the year with a renewed bond, reigniting the spark that brought you together.
Step 1: Schedule Your Reset Meeting
The first step to hitting the reset button is a State of the Union meeting with your partner. This is your chance to take a pulse on the relationship, discuss what's working, and identify areas that need attention. It’s all about creating space to reflect, without distractions.
Grab a pen and paper (or open a shared note on your phone) and come prepared to share your top 2-3 desires for your relationship.
What do you both want to feel more of in 2025? Maybe it’s feeling more appreciated, or perhaps you want to reignite the passion you had when you first started dating. Whatever it is, get clear about it, and make sure both of you are on the same page.
This isn’t just about listing your own wants, it’s also about discussing ways to nurture each other’s needs. Relationship goals should be focused on fostering deeper intimacy, trust, and mutual respect. Use this time to check in, not only with each other but with your individual feelings and expectations. Set the foundation for a fulfilling year ahead.
Step 2: Set A Date (Or Multiple!)
Having the meeting is only the first step. Now, it’s time to take action. One of the simplest ways to breathe new life into a relationship is by reintroducing consistent, intentional time spent together. For many couples, life gets busy, and date nights fall by the wayside. But dating doesn’t stop when you say "I do"—in fact, it’s even more essential.
During your reset meeting, lock in a regular date night that works for both of your schedules. This could be a weekly dinner date or an every-other-week adventure—whatever keeps things fresh. The goal is consistency. It’s easy to push date nights aside when life gets hectic, but if you set a specific date each week or month, you’re making your relationship a priority.
If you’re unsure what to do for your date nights, don’t worry! The key is creating new experiences together. This is what sparks excitement and brings you closer as a couple. Whether it’s cooking a new recipe together, trying a dance class, or exploring a nearby town, it’s about creating shared memories that build your connection.
Step 3: Find an Accountability Partner
Just like you might have a personal trainer to help you crush your fitness goals, an accountability partner for your relationship can do wonders for keeping both of you on track. Consider hiring a marriage coach or therapist—someone who can meet you where you are and guide you in strengthening your relationship.
When selecting a professional, it’s important to choose someone who truly wants the best for your marriage and can provide actionable advice.
Don’t be afraid to set high standards for your relationship, and seek guidance on how to keep it thriving for the long haul. In your reset meeting, discuss your commitment to growth, and be honest about areas where you may need support.
Marriage isn’t a set-it-and-forget-it endeavor—it’s an ongoing process. Regular check-ins with a professional can help keep your relationship in tip-top shape and “divorce-proof” by addressing issues before they become insurmountable.
Step 4: Try Something New Together
Stale routines can easily make a relationship feel monotonous. Spice things up by trying something new! Couples that explore new activities and create new memories together have stronger, more fulfilling bonds.
My husband and I host one of the top luxury marriage retreats, A Weekend For Love, designed to help couples experience new things together. From couples' workshops to outdoor adventures, the retreat provides a platform to rediscover each other and reconnect on a deeper level.
The element of surprise can reignite your connection. It’s exciting, fresh, and shows your partner that you’re committed to growing together. This doesn’t have to be a huge commitment—it could be as simple as trying a new hobby or planning an impromptu weekend getaway.
Your Relationship Should Be A Priority
As you start the year with personal goals in mind, don’t forget the importance of nurturing your relationship. It’s easy to get caught up in work, fitness, and family obligations, but your bond with your partner deserves to be at the top of your list. Resetting your relationship offers an opportunity to reignite that spark and remind each other why you fell in love in the first place.
In 2025, make a commitment to prioritize your partnership, to nurture it daily, and to invest in its growth. Take time to celebrate each other’s victories, support one another’s dreams, and build a foundation of love and respect. When you start the year with a clear focus on your relationship, you’re setting it up for success.
So, before you start mapping out your new workout plan or work goals, do yourself a favor: put your relationship at the top of that list. Your love story deserves a fresh start, too.
Happy New Year, and here’s to a love-filled 2025!
Couples, if you are ready to do the work and invest in your relationship register for A Weekend For Love: Heart Retreat Feb 21-23, 2025.
Featured image by zamrznutitonovi/Getty Images
Alaska Wasn’t On My Bucket List, But My Glacier Adventure Made Me A Believer
We all have bucket list destinations at the top of our lists. I visited one of those at the top of 2024: Japan! But what happens when you get an opportunity to go someplace that wasn’t on it? For me, that was Alaska. Now, I’d submitted my short film to the Anchorage International Film Festival, genuinely thinking it would be a long shot to get in with a short film about fibroids and Black women’s health.
However, to my surprise, I received an email that read: “It’s with great excitement that we announce your film, Super High: A Period Piece, has been selected for the 24th Anchorage International Film Festival.” After looking at the flight distance from Atlanta to Anchorage—a solid 10 hours one way— I’d decided this would be one I wouldn’t attend.
That was until there was a follow-up email that shared that the festival was sponsoring two excursions for filmmakers: A Northern Lights Tour and A Glacier Hike.
With that, I knew I had to make the trip to the 49th state! I flew Delta, which offered the shortest layovers—just 50 minutes each way. For a more comfortable flight on the longer legs that were about six hours between my layover city and Anchorage, I upgraded to first class with an in-app discount for $256 (the regular price of a first-class ticket runs about $2,100), which was so worth it for additional space and service for the six-hour trek.
Courtesy of Bianca Lambert
"So What’s Alaska Like? Did You Have To Wear a Snowsuit? What’s the Food Like?"
These are among the major questions I’ve gotten. Anchorage reminds me less of a bustling major city and more of a small town with an easygoing feel. When I arrived, they’d just had snow a few days before, so it was cold, and the streets were slick. So, I was so happy I’d invested in a pair of snow boots. For my first few days, the locals said it was warm. Warm to them being 20s at night and mid-30s during the day.
However, by the time I left, fresh snow was on the ground, and temps were well into the single digits—and it felt like it. Oh, the sun doesn’t rise until 10:30 a.m., and it sets around 4 p.m. That was among the most challenging things to experience because I felt like I never really woke up. So, between the lack of sun and the four-hour time difference, I felt tired the whole time I was there.
As for food, I didn’t explore a ton because I was so cold. But I found two gems! First was Whiskey and Ramen. If you enjoy ramen and exceptional service, this is a must-visit. I’d make a trip back just for their Wagyu ramen and their special take on an old fashion!
And, for coffee, I thoroughly enjoyed That Feeling Co. The coffee was great, and being surrounded by plants helped to perk up my spirits.
The Northern Lights
Iceland is one of the most popular places to see the Northern Lights, so I was very excited to know that Alaska also gets to see the Aurora Borealis light show. Typically, many people visit Fairbanks to see them, but there are tours offered in Anchorage too! When prepping for the late-night tour, we’d heard that the night we were heading out to see the lights, the cloud coverage likely meant we wouldn’t be able to see them. Bummer. I know. So, we could sit the tour out or still try. But, in my mind, I was like, why would I come all the way to Alaska not to try?
So, at about 9:30 p.m., we piled into vans and headed out to chase the Northern Lights. We traveled about an hour and a half from Anchorage, and when we stepped out of the van, it was cold and pitch black. And unfortunately, after a couple of hours in the cold, those clouds in the sky never parted for us. I know that when we see the posts of people who do get to see Mother Nature do her thing, we don’t have all of the context of the science, which is Aurora Borealis.
Sometimes, the weather just doesn’t do what we earthlings would like, which can lead to disappointment. However, our guide did give a recommendation. When you book a trip to see the lights, give yourself four to five days to see them. Don’t bank on one day because, at the end of the day, this is science.
Courtesy of Bianca Lambert
Now, On to the Glacier!
Just six hours after returning from the Northern Lights tour, we were up for the glacier tour because they were back-to-back! I was exhausted and so excited. If someone had told me I’d hike on a glacier, I would have given them a mean side-eye. I mean, where on earth does one climb a glacier? Let me share a few destinations with you, just in case you want to plan an icy adventure: Switzerland, Norway, Iceland, Chile, Argentina, and Alaska.
Aside from the fact the Matanuska Glacier is 22,000 years old, it’s the largest glacier accessible by car in the United States—27 miles long and four miles wide, making it one of the easier ones to see IRL. As a girlie with generalized anxiety disorder, I get anxious about doing this kind of thing because I know that to see these world wonders is usually a mountainous trek.
This one was two hours long, one-way, up snow-capped, windy, mountainous terrain. However, my therapist always reminds me to push myself to do what scares me (as long as it’s for a reason, of course). I held my breath for the journey there and back! And white-knuckled it from time to time, too.
Courtesy of Bianca Lambert
Once we got there, we were surrounded by fresh, fluffy snow, and it was COLD! In the negative cold. I was thankful, I’d over-prepared. If you even go on a glacier tour, I recommend a few things: Balaclava, heavy-weight gloves, cashmere socks, snow boots, and lots of layers.
Here’s what I wore. My first layer was Ann Taylor leggings and a Wolford Turtleneck. Then, I layered a cashmere turtleneck and cashmere joggers. A COACH down vest, which I’d recommend anyone own just for winter, in general, because it’s SO warm! For my feet, I wore Ann Taylor cashmere socks (I love these because they’re affordable and so warm) and Adidas Adifom Superstar Winter Boot and topped all of that with a Brandon Blackwood ankle-length parka. I know BB is known for his accessories, but the brand’s outwear is truly amazing and worth the investment. After two hours on the ice, I felt great!
If you’re open to adventure travel, I highly recommend putting a glacier tour on your list of things to do. There are a few reasons. First, standing on an ice age-old massive piece of glacier was my 2024 version of touching some grass. I was reminded that I’m a speck on this spinning rock and need to spend more time grounded in that fact as I move through the world. I looked to the sky and thought of how proud my ancestors would be, even though I know they’d be telling me to get my butt home and off a dog on a glacier!
Secondly, I gained an ever-large appreciation for Mother Nature as I learned that glaciers are the world's largest reservoir of freshwater, containing around 69% of the world's freshwater. Again, another fact that helped me gain perspective. Lastly, it’s just fun and stunningly beautiful!
After this, I’m looking forward to my next cold-weather adventure! Iceland and Argentina are at the top of the list!
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image courtesy of Bianca Lambert