Quantcast
RELATED

The beauty routine of women has featured a host of revolutions and new ways to pamper yourself by looking and feeling your best. From makeup and spa treatments to hair-styling and skincare, women's beauty regimens are always changing—and now, a once taboo practice is proudly being displayed in a new ad for women's razors.


You might not have even realized it, but in every women's razor ad, no actual body hair has ever been shown—unbelievable! However, Billie, a female-led razor brand is finally changing all that with its new launch of Project Body Hair. Project Body Hair is a new campaign that aims to break ground and get rid of the stigma surrounding female body hair.

In a statement to press, Billie co-founder Georgina Cooley explained why the ad is so important and how she hopes to usher in a modern way of viewing women's body hair.

"Only showing smooth, hairless legs seemed like an archaic way of representing women. We have always said shaving is a choice—it's your hair and no one should tell you what to do with it. We're excited to launch a campaign that will help normalize body hair and change the one-dimensional way in which women are portrayed in mass media."

On the quest to normalize and modernize women's body hair, Billie plans to donate all of the photos shot for the Project Body Hair campaign to the stock photo website Unsplash, in an effort to provide more diverse images of women for everyone's use.

Billie is also taking its message to social media, specifically Instagram, by encouraging its followers to get in on the celebration of their body hair.

Billie is crowdsourcing images of women's body hair courtesy of the upload feature on the campaign site, projectbodyhair.com and with the hashtag #ProjectBodyHair on Instagram.

You can check out additional visuals for the campaign below:

 

RELATED

 
TRENDING
ALSO ON XONECOLE
2025-love-forecast-for-every-zodiac-sign

The most important lesson we are learning about love in 2025 is change. Many major Astrological transits are happening this year, and these will last for years to come. As we walk through this new year, we are being asked to let go of the things we can’t control, and give more grace to the things we can. This is a year of a new perspective on love, finding gratitude in the little things, and watching as the universe supports us and the dreams we build for ourselves here.

KEEP READINGShow less
Navigating Infertility As A Black Woman: My IVF Story From Start To Finish

I felt my husband’s leg tapping underneath the table, and I calmly put my hand on top of it. The doctor on the other side of the screen had just matter-of-factly told us that the likelihood of us having a child “the natural way” was slim to none and immediately recommended IVF.

I’m going to have a financial counselor call you as early as next week.”

The call was quick. The doctor didn’t extend any empathy or any type of emotion - but I also didn’t know what to expect. The abrupt push for IVF didn’t feel right at the moment - I did know that.

KEEP READINGShow less
LATEST POSTS