Every time that a new season rolls around, something I try and do is provide hair tips to help to prepare for it. Well, now that spring is officially here and I'm pretty sure that you're beyond ready to get out of your house a little bit more, I wanted to make sure that your hair is at its best, whenever you do. So below, you'll find 12 tips that can help your hair to look and feel its best; especially if you're looking to gain a few extra inches come Labor Day.
1. Get a Microfiber Towel for Curly Hair
If you don't treat your hair to anything else this spring season, make sure to cop yourself a microfiber towel. Using a microfiber towel for curly hair is dope because, not only does the material help to prevent snagging, but it also absorbs water without drying out your tresses, and doesn't leave any lint in your hair (a big plus) and it significantly reduces your chances of frizzing. Since it's getting warmer outside and you probably wanna rock more wash 'n go looks more often, all of this is really good to know. Home improvement stores and places like Target and Walmart carry them for a pretty reasonable price.
2. Exfoliate Your Scalp with Homemade Coffee Scrub for the Scalp
As I'm in the midst of my own hair journey, something that I have learned on a very personal level is, that the more I take care of my scalp, the more my hair is able to flourish. That's why I'm all about scalp exfoliation (check out "Treat Your Scalp To A Little Bit Of Detoxing This Weekend"). It removes dead skin cells. It helps to balance your scalp's pH levels. It unclogs hair follicles. It soothes the scalp (so that you can keep your hands out of your hair more). And, if you decide to exfoliate with coffee beans, it can actually stimulate hair growth. One reason why is because it's able to increase blood circulation to your scalp. Another reason is it contains antioxidants that are able to block DHT (Dihydrotestosterone) which is a hormone that sometimes causes hair loss.
If you'd like to exfoliate with a homemade coffee scrub for the scalp, simply combine three tablespoons of fresh coffee grounds with one tablespoon of brown sugar (it's a humectant; more on that in a sec), two teaspoons of olive oil (olive oil is also high in antioxidants) and a couple of drops of peppermint essential oil (it increases blood circulation, moisturizes and invigorates your scalp). Mix everything together and apply to your damp hair and scalp before shampooing or conditioning your hair. Gently massage your scalp for about five minutes, let the exfoliant sit for five more, rinse your hair with warm water and go on with your wash routine as usual. Your scalp will feel amazing!
3. Skip the Sulfates and Wash Your Curly Hair with Shampoo Bars
It has taken me a hot minute to find the best shampoo for my hair. I've shared before that, for me, shampoo bars are the lick. The ones that I've purchased on Etsy are all-natural and sulfate-free. Also, since they are a bar, I can basically massage my head while applying the shampoo. Shampoo bars are super concentrated with whatever ingredients that they contain. They're good for the environment (because there's nothing to throw away). And they get your hair really clean without totally drying them out.
You can find shampoo bars more and more at local beauty supply stores. As I said, though, Etsy is the lick. Just go to the site, put "shampoo bar" in the search field and you'll be able to read up on all kinds so that you can figure out which one works best for your personal hair needs.
4. Condition Your Hair with Canned Coconut Milk
I don't care how well you take care of your hair, if you're not conditioning it properly, it's never gonna thrive in the way that you truly want it to. Not only does conditioning your locks help to put moisture into them, but it also gives your hair extra sheen, increases its elasticity (so that it doesn't break as much when you're styling it), can reduce the trauma that color-treating your hair can cause and it can decrease the chances of hair damage too. If you'd prefer to go with an all-natural conditioner (so that you can keep a lot of unnecessary chemicals out of your hair), a must-add ingredient is coconut milk.
When it comes to our hair, specifically, coconut milk is high in lauric acid (which helps to strengthen your hair's cuticles). Our hair is made of protein (keratin) and coconut milk is high in it. Vitamins B, C, and E are all up in coconut milk. Some of the properties in coconut milk can actually help to slow down hair loss. The anti-inflammatory properties in coconut milk can soothe scalp irritation and dandruff. And the fatty acids in coconut milk can deeply condition your hair too.
Coconut milk also smells pretty nice in your hair, so if you want to try it as a deep conditioner for your hair, click here to check out a video on how to make it and here for instructions on how to DIY a leave-in option.
5. Use Some Humectants for Your Natural Hair in the Spring
One of the reasons why our hair can sometimes get really dry is our curls happen to be tighter than other ethnicities typically are. As a result, the natural sebum that our hair follicles produce is unable to easily flow down the entire strand of our hair. This is why it's so important to deep condition your hair every wash day. You also should look into adding some humectants to your hair as well. What are humectants and how can you apply them to your hair? Basically, humectants are products that help to pull moisture out from their air and into your hair (and skin). Honey is a humectant. Aloe Vera is a humectant. Vegetable glycerin is a humectant. Off of the top of my head, these are three ingredients that you can add to your shampoo, conditioner or put into a water bottle and lightly spray your hair with that can help to bring moisture to your hair, so that it doesn't feel dry and brittle.
6. Go Lighter with the Types of Hair Creams, Oils, and Butters You Use
Something that I'm a huge fan of is sealing my ends (check out "Top To Bottom: 10 Tips To Strengthen Your Hair Follicles & Protect Your Ends"). It's basically when you apply some type of hair cream or butter (shea butter is bomb) to your ends, after applying some oil to your hair, in order to seal in moisture on your wash day so that your ends break less. While sealing is something that you should do, no matter what time of year it may be, if you've been applying butters and creams to your hair over the fall and winter seasons in order to give your hair more moisture, you might wanna let up on them, just a bit, during the spring and summertime.
The warmer times of the month are usually when we want our hair to have a bit more movement. Besides, butters and creams can weigh your hair down. That's why you might wanna try a light oil instead. Sweet almond oil, grapeseed oil, jojoba oil, avocado oil, pomegranate oil, and argan oil are all potent moisturizers that don't leave a lot of residues behind.
7. Wet ‘n Define Your Curls
Now that it's getting warmer outside, you might want to wear a wash 'n go or twist out more often. If you want either look to last for more than a couple of days, the key is definition. When it comes to wearing a blowout, it's best if you allow your hair to dry about 60 percent before applying the heat of your blow dryer to it so that you don't end up frying your locks (don't forget to put some thermal heat protectant on your hair, by the way). On the other hand, if you want your curls to look as defined as possible, you're going to need to do the complete opposite—your hair needs to be wet, then apply your product, and then allow your hair to air dry.
I already know. This sometimes can take several hours, if not even a couple of days, based on how thick your hair is or how long it may be. Still, it really is the most effective way to get the look that you're after. And just what are some of the best products on the market to achieve the most optimal results? Naturally Curly has a list of 10 defining products that you can check out here. Caring for Natural Hair's site has some good tips for how to have a bangin' wash 'n go. You can check it out here.
8. DIY Your Own Hair Mousse
When it comes to what can give your curls the kind of definition that you're after, it's important that you avoid hair products that contain alcohol. That's because alcohol can dry your hair out and ultimately lead to breakage. So, what should you do? Well, a healthy alternative is to make your own hair mousse. Mousse is great because it is able to protect your strands while reducing frizz and giving them a good amount of definition in the process. If this is something that you want to try, again, check out Naturally Curly's "3 All-Natural (Firm Hold) Curl Styler Recipes". It's got a recipe that's easy to make and makes your hair look and feel pretty amazing.
9. Keep a Rosewater Hair Spritz as a Moisturizer/Conditioner for Your Curls
If you're someone who lets your soul glow by wearing an Afro most of the time, something that you might want to keep close by is some rosewater spritz. Personally, I'm such a fan of it that I actually shouted it out in an article on how to heal dry skin too (you can check it out here). Off top, you can probably guess that rosewater is the ultimate moisturizer/conditioner. And indeed it is.
Rosewater is also really good for your hair because 1) it helps to keep calcium build-up in tap water from damaging your hair; 2) it can help to remove dandruff flakes; 3) it soothes your scalp if it is irritated or inflamed; 4) it reduces frizzing and 5) it adds shine. Something else that's great about rosewater is if you use it as a spritz in your hair, the scent of it can actually help to decrease symptoms that are related to headaches and migraines (how cool is that?).
If you want to make some of your own from the comfort and convenience of your own home, check out this video and this video for step-by-step tutorials.
10. Pull Out the Hair Accessories
Hair has décor trends, just like anything else does. So, why not get into some of the hair accessories that have already proven to be really popular this year? Some of them include super-wide, braided and beaded headbands; vintage scarves (like literally tying them underneath your chin); hats with wide brims; either really small or super large hair clips; pearly hair claws; putting multiple hair pins in your hair at one time (like on the back when you're rocking a low ponytail); black ribbons and, of course, flowers.
11. Get on Top of the 2021 Hair Trends
When it's cold outside, we're oftentimes rocking hats and wrapping our hair up in scarves in order to protect it from the harsh winds and bitter chilly temps. Now that the weather is milder, it's time to put our hair up into some trends, don't you think? Some popular ones for 2021 include Bantu knots, long braids and twists, layered textured bobs, bangs, and "messy hair" (which is basically just adding a little bit of product to whatever your natural texture is and letting your hair do whatever it wants to do).
For the most part, what it basically boils down to is "less is more". Just make sure that if you go with a protective style that you read "This Is How To Know Your Protective Style Ain't Workin'" beforehand. There's no point in rockin' one if it's ultimately gonna damage your natural hair in the process.
12. Enjoy Wearing Your Hair Out More
A woman by the name of Jessica Harrelson once said, "Spring adds new life and new beauty to all that is." I definitely believe that there is a lot of truth to this. So, let this be the season when you fully embrace your hair's texture and, even if it's just on the weekends, that you enjoy wearing it out more. After all, your hair is your crown, right? Let the sun kiss it. Take some pictures outdoors. Let everyone see how gorgeous your curls truly are. Allow your tresses to…fully bloom!
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It's kinda wild that, in 2025, my byline will have appeared on this platform for (what?!) seven years. And yeah, when I'm not waxing poetic on here about sex, relationships and then...more sex and relationships, I am working as a certified marriage life coach, helping to birth babies (as a doula) or penning for other places (oftentimes under pen names).
As some of you know, something that I've been "threatening" to do for a few years now is write another book. Welp, October 2024 was the month that I "gave birth" to my third one: 'Inside of Me 2.0: My Story. With a 20-Year Lens'. It's fitting considering I hit a milestone during the same year.
Beyond that, Pumas and lip gloss are still my faves along with sweatshirts and tees that have a pro-Black message on them. I've also started really getting into big ass unique handbags and I'm always gonna have a signature scent that ain't nobody's business but my own.
As far as where to find me, I continue to be MIA on the social media front and I honestly don't know if that will ever change. Still, if you need to hit me up about something *that has nothing to do with pitching on the site (I'm gonna start ignoring those emails because...boundaries)*, hit me up at missnosipho@gmail.com. I'll do what I can. ;)
'We Had To Heal To Love': Taja Simpson And Ryan Easter’s Journey To Lasting Love
How We Met is a series where xoNecole talks love and relationships with real-life couples. We learn how they met, how like turned into love, and how they make their love work.
One of my favorite things about interviewing married couples and hearing their diverse “How We Met” stories is the way they affirm true love and integral beliefs. One principle that I wholeheartedly believe is that one must truly know and love oneself before effectively doing it for another human being, and Taja Simpson and Ryan Easter’s story affirms this.
Taja, an actress known most for her role on BET’s The Oval, and businessman/model Ryan Easter tied the knot on July 27 in an intimate and beautiful wedding in LA - surrounded by friends and family. During our 40+ minute conversation, the newlyweds opened up about the inner work journey they both went through individually to become their best selves.
Taja revealed that her grateful and light spirit came after being in a depressive state and doing a great deal of healing and education. And Ryan shared how losing a parent as a youth affected how he showed up in the world and the truths he had to face to embrace who he is wholly.
The pair also chatted about the power of intention, the importance of working through trauma, and the work they do every day to honor their partnership. There’s a reason their glow is so beautiful! It comes from the inside.
“You're meeting me now after I've done all this work, but I had to go through it to get to that space and be in a very happy, healed relationship,” Taja says. Check out the layered conversation below.
xoNecole: I’ll start with the most obvious question: how did you two meet, and what were your initial feelings about each other?
Ryan Easter: We connected through friends. At the time, I was in New York, and she was back and forth between LA and Atlanta. But our mutual female friends were together and decided they needed to set me up. So they confirmed I was looking for something serious and then sent me her picture.
And I was like, "Okay, she looks good - a chocolate drop." But then I thought, "What's wrong with her? So, I called them up, and one of them was messing with me and said, "Oh, she's a little crazy." I was like, "Whoa, I can't do crazy anymore. I've dealt with that before. I’d rather stay by myself than deal with that again." Then she clarified, "No, I'm just kidding. She's crazy in a good way. She's a lot of fun and has her stuff together. That’s how it started for me.
Taja Simpson: I was just going about my life, getting ready for another season of The Oval, when I got a text from my friend Natasha. She said, "Hey, I don't think you're dating anybody, but I have a friend I think you should meet. He's a great guy." She gave me this huge pedigree, saying they had been friends for 19 years. I thought, "Wow, he sounds amazing." But when she sent me a photo, I didn’t like it.
Later, I thought about it and figured it could just not be a good picture. So she sent his Instagram which had all these modeling fitness pictures and stuff. And then I was like, wow - you had my whole husband this time and didn’t tell me - now I told her she could give him my number.
"I was just going about my life, getting ready for another season of The Oval, when I got a text from my friend Natasha. She said, "Hey, I don't think you're dating anybody, but I have a friend I think you should meet. He's a great guy." She gave me this huge pedigree, saying they had been friends for 19 years. I thought, "Wow, he sounds amazing." But when she sent me a photo, I didn’t like it."
Taja Simpson & Ryan Easter
Photo by @jorgemezaphotos
xoN: I love that because, you know, there's all these conversations about the ways people meet, and I still feel like friends and family are one of the best ways. It’s like they know you! What are your thoughts?
Ryan: Yeah, absolutely! You feel a great sense of obligation to be the best version of yourself because you’re not just representing yourself; you’re also representing the person who referred you. I can’t go out there acting like a fool and have them looking at their friend like, "Why did you hook me up with this clown?" It’s like, we're gonna be clear and honest about our intentions. And if it works, great, and if it doesn't, it's okay.
Taja: Exactly. When he called, we spoke that day for like, an hour. The rest was history. We just connected, and it was great. After that, we started talking every day, and now here we are.
xoN: Okay, so tell me about your first date! Do you remember where you went? What did you do? How was the vibe?
Taja: Our first in-person date was two months after we met over the phone. This was during COVID, so we got introduced in July 2020 but didn’t meet until September. From July to September, we were doing video dates and phone calls, building up this excitement about meeting in person. I was really nervous. I thought, "Oh my God, is it going to be like it was over the phone?" We really connected and vibed. I was there to pick him up at LAX, and I felt like this was it. I thought, "God put this brother in my life to be this good, this perfect." It felt too good to be true.
I actually had a friend meet us at the airport to film our meeting without him knowing. I told her to stay in the corner and keep the camera hidden. When he was coming down the escalator, I had this whole plan to run up to him in slow motion and jump into his arms. When I saw him, I froze. I was so nervous that I couldn’t move! He came up to me, gave me a big hug, and swung me around, and I just thought, "Wow!" Everything I planned went out the window.
Ryan: I was really excited to meet her, too. Technically, our first date was at Firestone Brewery. After the airport, we went back to her place to drop off my stuff, and then she said, "I like to drink beer," so she took me to a brewery nearby.
I remember being there, and we were kind of embracing, but not too much since it was technically the first time we were in physical proximity. You still have to play it cool, even after talking for a while. But every time I touched her, it felt good. I thought, "Yeah, this is it." When we hugged at the airport, I felt like, "Yo, this is home." At that moment, I knew she was the one.
xoN: Ugh, I love that. So when did the courtship start to develop into a relationship? Did y'all have that conversation?
Ryan: Initially, we were very clear about our intentions. We were both dating with purpose and had similar aspirations of eventually finding someone to marry, start a family, create businesses together, and live our lives to the fullest. We knew from the beginning that this was our goal and checked in with each other to see if we were on the same page.
After establishing our intentions, it was about having those small conversations. We discussed what was important to each of us—our needs, wants, likes, dislikes, triggers, and traumas. All those details are crucial for building a solid foundation for a healthy relationship. We spent a lot of time getting to know the real person, not just the representative we might present to the world.
Sometimes, it’s difficult because it requires us to be extremely vulnerable. For men, especially in our society, vulnerability is often frowned upon, making it hard to expose that sensitive side. You never know how people will react—some might use it against you, while others might protect you.
I think for her; it took her understanding that mentality that men have and use that to her advantage to make sure she's like, look, this is a safe space for you to allow me to see the full person that you are. I appreciated that because, like, I would tell her, if you really want a man to value you, he has to feel safe with you, right, not necessarily in a physical capacity but more so from an emotional standpoint; I need to feel like I can be safe with you emotionally.
So that courtship was a lot of just having those serious, sometimes difficult conversations about things we're going through in the past to things we aspire to accomplish in the future, to things that we're currently dealing with, and started to gain that understanding about who we are and what we aspire to be, and just continue to flow.
"So that courtship was a lot of just having those serious, sometimes difficult conversations about things we're going through in the past to things we aspire to accomplish in the future, to things that we're currently dealing with, and started to gain that understanding about who we are and what we aspire to be, and just continue to flow."
Taja: I mean, that's exactly right, and a lot of it we spoke about even before we met. Because it was this free thing where we didn’t know each other. We didn't have to be a representative. I was just my authentic self. It’s like - I'm an actor, and I got five or six characters that may come out in our conversation. I'll be funny, then the next moment, I'll be serious. It just happens.
I was very vocal about how I foresee my life going. Also, because I'm in entertainment, that played a part. I had met people before who couldn't handle that. They wanted a woman with a nine-to-five, a teacher, or just somebody with a very strict schedule. But that wasn't me. So I think we were super intentional when it came to dating and making sure we can build and grow together. So, we made that commitment prior to him leaving. He came to LA for a week, and the day before he left, it was like, okay, so this is it.
xoN: I’ve noticed that intention and vulnerability are both powerful words that you two keep using, which I think is essential for any long-term relationship. What are some of your other shared values?
Ryan: Also, we both understood the power of mindset. When you see successful or unsuccessful people, sometimes others will attribute their state to their family or money. And I'm not saying that that doesn't help. But there are a lot of people who have come from very humble beginnings and very troubled past that have gone on to do great things, and it all had to do with their mindset. They had to leave and see themselves doing what they desired to do before it became a reality in the physical realm.
I think a lot of those beliefs and mentalities that we shared was refreshing because, you know, we've all known people that every time you talk to them, something bad is going on. And it's such a drag because they can bring your energy down. We don't subscribe to that. Not saying that we don't go through tough times. But when we do, the question that we always ask ourselves is, what is it that I'm supposed to learn from this? I think those type of elements of just being in alignment mentally about how we view the world definitely help to solidify our relationship and our connection.
Taja: When we met, I was in a headspace of growth. We now call it believe, evolve, become because you have to believe that thing right in order to show up. We both understand that your vibration precedes your manifestation, so you have to vibrate and believe at a certain level. Act as if you have to be in that space, that energy, in order for that thing to come so you can evolve and then become whatever that said thing is. But I was in that headspace before we met, and I was clearing out people in my life.
I was really intentional with finding someone that was in that headspace, too. I was not okay with anyone being stagnant.
Taja Simpson & Ryan Easter
Photo by @jorgemezaphotos
xoN: You two seem so evolved individually and collectively. I'm curious, were there any challenges that you two had to get through together, and what did you learn from that experience?
Ryan: Being parents. And if your partner doesn't have a great pregnancy, then it can be tough, and it stretches you in a lot of ways. But I would definitely say the first five months of being new parents was a lot because we were both exhausted. And she's also trying to heal her body because giving birth puts a tremendous amount of stress on the woman's body. It gives you a different respect for the strength of femininity because I wouldn't want to go through that. And I was there the whole 29 hours.
So during that time I'm getting snappy because I need to rest. I have not been able to rest, and I'm sleep-deprived, and I don't feel like I got my foot in yet. And, and then, on top of that, you have this, this really small human that's completely dependent upon you. They can't do anything for himself, and that, even psychologically, that's a lot to carry. But the thing that I think that has helped us is that we understand that we won't always be on the same page. It's okay to have disagreements, but you always have to lead with love, meaning that if I'm upset with her or she's upset with me, we focus on what the issue is.
Taja: I had a horrible pregnancy and was still feeling like I want to be productive; it’s just part of who I am. And during the newborn phase, like he said, we were exhausted. We were zombies. I'm getting whiny. I need sleep. He's getting snappy and short, and we're having to figure out us. The hardest thing is trying to still learn how to effectively communicate in the midst of this space where you are exhausted; you don't feel good, nothing's going your way.
But I'm a big believer of being accountable, especially for women, because women are not always accountable. But we encourage each other to address the trauma and encourage positive self-thought and talk. Because what you think, speak, and do creates power for better and worse.
xoN: Were there any past traumas you had to heal from in order to love each other correctly, and do you feel comfortable discussing them?
Ryan: For me, the biggest thing was my father’s death at nine. You’re young, and you don’t know how to process the loss. It’s one of those things I thought I dealt with, but when I got into my adult years, I realized it didn’t. I always felt like I had to go above and beyond because I didn’t have my father there to be a man - I excelled in sports and academics, but it was based on an inadequate feeling.
I understand the importance of fathers in children’s life but you still have the power to be the best version of yourself whether your father is there or not. And I believe the almighty Creator will put people in your life to be the best version of yourself. I wanted to be that confident person for her and our children - and I didn’t want to carry that trauma into our relationship or our son. So I worked on it before us and I continue to now.
Taja: Mine was colorism. I grew up where the brown paper bag thing was a thing. There were kids I couldn’t play with because “I was too Black.” I had a family member who called me “Ew.” Like she’d literally say, come here, Ew, you ugly thing. And my family, for a long time, didn’t realize how it was breaking me. But eventually, my mom noticed and taught me more about self-esteem and then I started to do the work. But it still shows its head. I still would have thoughts that I’m not good enough because of how I look. I’ve literally not tried out for roles because of that. One of my friends’ friends has literally called out once that I was the only dark person at an event.
So when I started doing the work, I noticed the ways it showed up, like I just wouldn’t want to be in the sun long. I mean when I was younger, I used to pray to God to make me “better” or lighter. It took a long time to really get over that. There’s a book I wrote called Women Who Shine - where I got my thoughts out about this.
So he knows my sensitive spots and speaks to the little girl in me. It's so interesting how the things we go through when we’re young affect us in adulthood. Mental health is as important as physical health - and I’m grateful that he understands the importance of both of those.
xoN: Thank you for your vulnerability. I hope it helps someone else. Finally, I’ll close with this: what’s your favorite thing about each other?
Ryan: Definitely her mindset. She doesn’t have a victim mindset; she’s empowered. That’s so attractive. I believe that she prides herself on being a good, great communicator. She moves with integrity, you know, I think that's important. And you know, she also understands the importance of taking care of her physical, emotional, and mental wellbeing.
Taja: There’s so many. Where do I start? My husband is supremely supportive. I absolutely love that about him. Also, I love his intention. I love how effectively he communicates. I love how he fathers our child. I love how he looks. Because, praise God. Okay, I'm just gonna put that out there.
But you know what, my favorite thing about him is that I love that he's a man of integrity.
Integrity was the highest things on my list when I’d write out what I wanted in a partner. Because it’s everything. And so I love that I feel the level of safety that I feel with him, that I can completely be my 100% authentic self. I know that he's taking care of me, my heart, and our family. We're good.
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Feature image by @jorgemezaphotos
Stepping Down But Not Out: Dorion Renaud On Growing Buttah And Moving On
When Dorion Renaud created Buttah in 2018, it was out of necessity. He had yet to learn that it would be as embraced by the culture as it has been.
The skincare company was created due to some of Renaud’s woes when caring for his skin. Ultimately, he wanted Black men to feel confident in their complexion after discovering that there were little to no products in the market that catered specifically to his problems of discoloration, breakouts, etc.
“I had no idea that people would even latch on to it or that it would take off,” Renaud tells xoNecole. “I didn’t know until I started hearing from people in the streets over the past couple of months when I announced that I was stepping down as CEO. So many people were telling me, ‘Thank you. We need you to keep going, and we got to do it again.’
"I understand my purpose in beauty even more now and realize that I must continue to evolve in the skincare space and keep learning what people are into. Just like clothes and other trends, I’m realizing that skincare has followed that because so many people have gotten to be here. Things are changing.”
When the former College Hill cast member kicked off Buttah in 2018, it was a passion project. Today, it is a heavy-hitter in the beauty world after securing spots on retailers' shelves, including Macy’s, HSN, Nordstrom, Ulta Beauty, and more. Now, just six years later, Renaud’s role within the company has shifted. No longer is he juggling being the founder, face of the products, day-to-day operator, and all that comes with being an entrepreneur.
“I will always be the founder of Buttah,” he explains. “I knew it was time. I’ll say the decision was probably more personal than professional, and it was the first decision in my life since I was 19 and doing television, I decided based on my personal life and not what I needed next in business. I learned so much quickly, and it was tough being the CEO of the company, the face of the company, and managing the ins and outs and day-to-day. I’ve grown so much and felt like I had done so much with Buttah, and it was just time.”
He adds, “I trust my gut. I trust God. Everything in my world started moving towards me, doing other things, expanding what I had learned with Buttah, and taking it to another place. This was an era. I also know when to walk away from the casino if you know what I’m saying, and that doesn’t necessarily just mean from a monetary standpoint.”
In the Black community, when the founder of a brand that we’ve grown to love and cherish changes ownership, terms like sellout are often used. Luckily, Renaud says that his experience has been positive. However, this does not mean that’s the norm for everyone else.
“I think it’s the lack of education around business, and that is what I aim to do in this next chapter,” Renaud explains when asked why he thinks the Black community is so skeptical of founders stepping down and selling their businesses.
“I started in a one-bedroom apartment and created Buttah in the middle of the night. I had to learn to detach emotionally from it and let it go when it was the right time for me. I think some people are in certain things for the long haul and want to go through the ups and downs with the companies. I am all for that, but it’s just a personal choice. Sometimes, when the climate changes and things change, your life changes. It’s time to step away.”
“I trust my gut. I trust God. Everything in my world started moving towards me, doing other things, expanding what I had learned with Buttah, and taking it to another place. This was an era. I also know when to walk away from the casino if you know what I’m saying, and that doesn’t necessarily just mean from a monetary standpoint.”
Renaud says he was inspired by Rihanna's resignation as CEO of her Savage X Fenty lingerie brand. As he looks ahead, Renaud’s dreams are more significant than ever. “I’m writing a book right now about rebranding yourself, starting your brand, and making money off of who you are in the right way,” he says.
“I am going to be diving back into acting. I will go back into the music and I will bring you all more innovative, amazing skincare for the rest of my life. I’ll bring products to the community as long as I'm here. I hope to be a major mogul one day and continue inspiring others, achieving all of my dreams, and living my purpose. I just want to manifest my purpose taking over for me and my community to be alright.”
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