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The seeds for these entrepreneurs were planted during their time as students at schools like Spelman, North Carolina A&T, and more, which is why xoNecole caught up with Look Good Live Well’s Ariane Turner, HBCU Buzz’s Luke Lawal and Morehouse Senior Director of Marketing and Comms and Press Secretary Jasmine Gurley to highlight the role their HBCU roots play in their work as entrepreneurs, the legacy they aim to leave behind through the work that they do, and more as a part of Hyundai’s Best In Class initiative.
On Honoring HBCU Roots To Create Something That Is For Us, By Us
Ariane Turner
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When Ariane Turner launched Look Good, Live Well, she created it with Black and brown people in mind, especially those with sensitive skin more prone to dryness and skin conditions like acne and eczema.
The Florida A&M University graduate launched her business to create something that addressed topical skin care needs and was intentional about its approach without negative terminology.
Turner shared that it is important to steer clear of language often adopted by more prominent brands, such as “banishing breakouts” or “correcting the skin,” because, in reality, Turner says there is nothing wrong with the way that our skin and bodies react to various life changes.
“I think what I have taken with me regarding my HBCU experience and translated to my entrepreneurial experience is the importance of not just networking,” Turner, the founder and CEO of Look Good, Live Well, tellls xoNecole.
“We hear that in business all the time, your network is your net worth, but family, there’s a thing at FAMU that we call FAMU-lee instead of family, and it’s very much a thing. What that taught me is the importance of not just making relationships and not just making that connection, but truly working on deepening them, and so being intentional about connecting with people initially, but staying connected and building and deepening those relationships, and that has served me tremendously in business, whether it’s being able to reach back to other classmates who I went to school with, or just networking in general.”
She adds, “I don’t come from a business background. As soon as I finished school, I continued with my entrepreneurial journey, and so there’s a lot of that traditional business act and the networking, those soft skills that I just don’t have, but I will say that just understanding how to leverage and network community and to build intentional relationships is something that has taken me far and I definitely got those roots while attending FAMU.”
On Solving A Very Specific Need For The Community
Luke Lawal Jr.
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When Luke Lawal Jr. launched HBCU Buzz, his main focus was to represent his community, using the platform to lift as they climbed by creating an outlet dedicated to celebrating the achievements and positive news affecting the 107 historically HBCUs nationwide.
By spotlighting the wonderful things that come from the HBCU community and coupling it with what he learned during his time at Bowie State University, Lawal used that knowledge to propel himself as an entrepreneur while also providing his people with accurate representation across the internet.
“The specific problem in 2011 when I started HBCU Buzz was more so around the fact that mainstream media always depict HBCUs as negative,” Lawal says. “You would only see HBCUs in the mainstream media when someone died, or the university president or someone was stepping down. It was always bad news, but they never shed light on all the wonderful things from our community."
So, I started HBCU Buzz to ensure the world saw the good things that come from our space. And they knew that HBCUs grew some of the brightest people in the world, and just trying to figure out ways to make sure our platform was a pedestal for all the students that come through our institutions.”
“The biggest goal is to continue to solve problems, continue to create brands that solve the problems of our communities, and make sure that our products, our brands, our companies, and institutions are of value and they’re helping our community,” he continues. “That they’re solving problems that propel our space forward.”
On How Being An HBCU Alum Impacts The Way One Shows Up In The World
Jasmine Gurley
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Jasmine Gurley is a proud North Carolina Agricultural and Technical State University alum. She is even more delighted with her current role, which enables her to give back to current HBCU students as the Senior Director of Brand Marketing and Communications and official press secretary at Morehouse College.
“It was a formative experience where I really was able to come into my own and say yes to all the opportunities that were presented to me, and because of that, it’s been able to open the doors later in life too,” says Gurley of her experience at North Carolina A&T. “One thing I love about many HBCUs is that we are required to learn way more about African American history than you do in your typical K through 12 or even at the higher ed level."
She adds, “It allowed us to have a better understanding of where we came from, and so for me, because I’m a storyteller, I’m a history person, I’m very sensitive to life in general, being able to listen to the stories and the trials that our ancestors overcame, put the battery pack in my back to say, ‘Oh nothing can stop me. Absolutely nothing can stop me. I know where I came from, so I can overcome something and try anything. And I have an obligation to be my ancestors’ wildest dreams. Simultaneously, I also have a responsibility to help others realize that greatness.
Gurley does not take her position at an HBCU, now as a leader, lightly.
“People think I’m joking when I say I’m living the dream, but I really am,” she notes. “So I wake up every day and know that the work that I do matters, no matter how hard it might be, how frustrating it may be, and challenging it. I know the ripple effect of my work, my team, and what this institution does also matter. The trajectory of Black male experiences, community, history, and then just American advancement just in general.”
On the other hand, through her business, Sankofa Public Relations, Gurley is also on a mission to uplift brands in their quest to help their respective communities. Since its inception in 2017, Sankofa PR has been on a mission to “reach back and reclaim local, national, and global communities by helping those actively working to move” various areas of the world, focusing on pushing things forward for the better.
“Through Sankofa, we’ve worked with all different types of organizational brands and individuals in several different industries, but I would think of them as mission-based,” says Gurley.
“So with that, it’s an opportunity to help people who are trying to do good in the world, and they are passionate about what they’re doing. They just need help with marketing issues, storytelling, and branding, and that’s when my expertise can come into play. Help them get to that moment where they can tell their story through me or another platform, and that’s been super fulfilling.”
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
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I, for a long time, thought that being girly was the equivalent to living luxuriously, which is still true in some cases. However, for years, I struggled to relate to that concept because I had a hard time connecting to my girly side. I was just too mentally drained from having to think about and fulfill my ‘daily’ responsibilities, solo. So, I had to redefine what luxury means to me, and what it means at this current point of my life is freeing my mind from clutter, allowing me to simply be.
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To get started on my journey, I started at the bottom and began to ask myself some honest questions like: What can I do to alleviate some of the day-to-day tasks? What areas in my life do I need additional assistance in? What should I start or stop doing that can help me clear my mind from clutter, giving me more time to relax?
In no particular order, here’s what I came up with!
Tip 1: Compartmentalize
Identify the areas in your life that require the most time out of your day, cause the most stress, and, of course, affect your funds the most. Once you have a handle on that, then you need to start thinking about the next most important step. What requires more money vs. what requires more labor and go from there.
Tip 2: Outsourcing
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We know that you’re a strong, independent woman who can do it all…but is that the life you want to continue living? For example, put down the broom, pick up the phone, and hire a house cleaning service if cleaning your home takes too much of your time. If you can’t afford a housekeeping service, then space out your chores. You don’t have to clean your home all in one day.
Tip 3: Maintain car maintenance checks
Girls, we must remember that our cars are just as important as our homes and bodies and require its own maintenance. We can’t ignore the check engine light forever. Little do you know, the very knowledge of knowing that your cars’ needs are being neglected is causing subliminal stress because it will always reside in your mind. Just take it a day at a time. Set aside one day to clean your car and set aside another day to make those big girl phone calls to schedule a maintenance appointment.
Tip 4: Meal planning
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If you’re not comfortable in the kitchen, then that means you’re probably ordering in or going out to eat. Figure out what your goal is when it comes to meals and your money. If you can afford to eat out every day, then do you sis! But maybe utilize a meal prep service at least once a month; that way, you don’t have to “think” about your next meal. And if you’re a girlie who likes to cook, then eliminate the mental fatigue by pre-planning your meals on your off days so you can just grab it and go throughout the week.
Tip 5: Notes & Calendar apps
What’d En Vogue say? Free your mind, and the rest will follow! When it comes to running your whole life, you’ve got to keep a schedule or else you’ll endure the mental gymnastics of trying to remember everything on your own. Utilize a calendar and write notes to yourself as they come to mind. Writing things down gets them out of your brain, freeing your mind from clutter and allowing you to rest.
Tip 6: Maintaining bills
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There’s not much you can do about having to pay your own bills. It can definitely be a lot harder to manage when you don’t have someone to (financially) depend on for things you didn’t plan, like getting a boot on your car, medical bills, etc… I’ve found that living below your means until you’re in a position to splurge, has helped tremendously. That means, to preserve my peace of mind, I have to say ‘no’ to hanging out sometimes unless, of course, someone else is footing the bill *wink wink*
Tip 7: Ask for help
It’s not a flex doing everything on your own, by yourself. This way of living is not supporting our soft girl-era ladies. Identify who’s in your circle and ask for help. Help might not always be monetary, but it could be in the form of asking someone to house-sit for you while the internet guy installs your router and you’re at work. That one effort of asking someone in your village for their time is indispensable.
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