
Health Scares And A Hostage Experience Led Gaynete Jones To Lean Into Entrepreneurship

Gaynete Jones's story leading up to her venture into entrepreneurship almost plays out like a good Nollywood flick you'd find on Netflix, except hers is very, well, real, is much more poised, and is set in paradises of the Caribbean.
Jones, founder of Best, Periodt, a femcare brand making major waves both on drugstore shelves and social media, has had to push through more than a few traumatic and dramatically life-changing events to get to the point of investing nearly $100,000 to start her business.
Courtesy of Gaynete Jones
"I go hard for everything. I think that's just in my innate makeup," Jones says. "Truly, it's the hardships that have helped me be able to prioritize what's important in my life and what I need to focus on going forward. So any hardships that [I've faced with] Best Periodt—like manufacturer delays with COVID happening and all of that—I stepped back, [and was] like, 'If I could handle all those things I've already been through, I can handle anything.' "
Anything, indeed. The Bermuda native, author, and host of Freedom Slay Podcast survived the removal of a tumor on her windpipe at 14, a specialized surgery, by her recollection, that had a very low survival rate. "There were only three people that had the surgery before me, and two of them didn't survive," she recalls. "So I knew going in, even at 14, that I had a one-in-three chance of surviving, and that just put a little perspective shift where you're like, man, life's finite."
At 18, she'd be held at gunpoint in a robbery. In her account of things, the day seemed just like any typical one would for a rotary exchange student in Venezuela: an exploration of sights in the streets of Maracaibo, a summer BBQ with the host family, and the online sharing of memories with the folks back home. Then normal turned dangerous when a group of what Jones says were "cops" crashed the party and instructed everyone to lay on the ground while they collected electronics, passports, keys, money, jewelry, and the family's car. Though no one was physically harmed, the mental damage had definitely been done.
"Again, things get put in perspective because the whole— everything was robbed. I didn't have anything at that point. I remember my host family coming up to me and they're like, 'But you have your life.' So again, it's just those little moments that are like perspective shifts."
Jones would finish out her time in Venezuela despite the incident and says she still holds a love for her host family, the culture, and the overall experience. From there, she returned to Bermuda, with plans to work in law only to find out she was pregnant. "I was 19 when I had my baby, which made me a teen mom, and I didn't want to be a statistic. So I did what success looked like to me or what I thought success was, which was climbing the corporate ladder."
While working as a trust and estate practitioner, she found out that her dad had fallen ill from complications of a tumor on one of his kidneys.
"I remember asking at my job for the time off, and that was an issue. They were giving me trouble to get off from work and I'm like, 'Listen, I'm here all this time. This is my time.' Like, why do I have to ask for time off? It just used to frustrate me."
Another family emergency would lead her back to a hospital again when her mother got sick and had to have major surgery in 2015. "That's when I actually started writing my book. Again, [I had the] same issue trying to get off from the employer and they were giving me push-back. And I really, at that point, knew I had to figure out a way out of this." Jones adds that though her job paid a decent wage, she was living paycheck to paycheck, so the funds to make a clean break and travel to be there for her mom were also scarce.
"I remember my mom was going to Johns Hopkins. She was in Baltimore getting her surgery, and I had the issue where I didn't have enough money to pay for the two bags [to get on the plane]. I asked my [now] mother-in-law for the $50 to cover it. I wrote myself an email while I was on the plane [which] was just a message to myself like, 'You're not going to let this happen again. For your sake and for your daughter's sake, you have to figure this out.'
"I didn't know where it was going from there, but I knew that I had to do something different from what I was doing at the moment. I had been taking online classes with the University of London [to get a] finance degree, and I dropped out. I paid for a writing course, I put my book, The Lucky Code: A Guide to Winning at Life, out in May 2015, and it became an Amazon bestseller in a few different categories."
That same moment of truth also led to her decision to up her presence in teaching people to self-publish and building a brand from that. She's also hosted webinars and masterclasses covering lessons on subjects including how to create passive income. "I've been able to create a business teaching people how to start their own businesses and things like that. And from there I just had a bunch of courses and things I was selling on the side. I was able to triple my income before I left in 2019."
Jones's community has grown to more than 28,000 followers across her social platforms and her podcast has had some of your favorite highly successful women entrepreneurs including New York Times best-selling author Luvvie Ajayi, Schmidt's Naturals founder Jamie Schmidt, and Black Girl Sunscreen founder Shontay Lundy. It's what served as the springboard for launching Best Periodt. "I bring on six- to nine-figure business owners that really help the listeners to just figure out what they need to grow their business. I had someone on one day, and she had an Amazon business that she grew from bonnets—yes, bonnets.
"And at that point, just talking to her and listening to the process, I got really intrigued about creating a physical product. So I didn't know at the time what it was going to be or anything like that, but I knew I wanted to create something. I went to sleep that night, and I woke up, and my period had started. It seemed like divine intervention at that point because when I went to go grab one of the [menstrual] cups I was using, [I realized] it just didn't have enough capacity for heavy flow days."
Talk about a light-bulb moment. Jones knew then what problem she had to solve and through research, she found a female-led manufacturer to create a menstrual cup prototype. "I wanted them to be US-based and [the product to be] FDA-registered. It was just so many things I had on the checklist that I wanted with this cup," Jones said of the process to get started. "Once I found a manufacturer that ticked all the boxes—they had done cups before, they haven't had any issues with them, and all of that kind of stuff—I sketched what I wanted mine to look like."
"I worked with the engineer they had on their team to create a mock up, and then we got a 3-D model printed. And from that model, we actually had to get samples created from their sample. Something that I thought was going to take just a couple of months ended up being close to a year [because] it was a lot of headaches, especially because it started at the beginning of COVID last year."
Jones didn't want to go the white-label route, where she basically took something already made and added her branding to it to sell. She wanted to be sure she was offering something unique that would really make an impact on the market and serve women's needs. Best Periodt offers cups that are made with medical-grade silicone, are vegan and environmentally-friendly, and come in two sizes (one of which holds the capacity of up to eight regular tampons). They are also OBGYN-tested and cost-effective, considering they can last for up to 10 years.
Another bonus: They come in a convenient (and cute!) hygienic case. "I try to make it as relatable as possible, even the instruction manual. I've never seen an instruction manual in my entire life with Brown bodies, so of course I wanted to include that in this one. It's so important to have representation, right?"
The cups are sold in drugstores in Bermuda and online, and according to Jones, they'll be on U.S. shelves soon. She has even more plans for her brand's expansion, which points back to her persistent drive to achieve her wildest dreams and push limits. "I know for certain, our next product is not in the femcare aisle, but it all ties together with having a better period experience. This is the genesis of a mega brand."
Find out more about Best Periodt products via their website and more about Gaynete Jones via her Instagram.
Featured image courtesy of Gaynete Jones
'He Said, She Said': Love Stories Put To The Test At A Weekend For Love
At the A Weekend For Love retreat, we sat down with four couples to explore their love stories in a playful but revealing way with #HeSaidSheSaid. From first encounters to life-changing moments, we tested their memories to see if their versions of events aligned—because, as they say, every story has three sides: his, hers, and the truth.
Do these couples remember their love stories the same way? Press play to find out.
Episode 1: Indira & Desmond – Love Across the Miles
They say distance makes the heart grow fonder, but for Indira & Desmond, love made it stronger. Every mile apart deepened their bond, reinforcing the unshakable foundation of their relationship. From their first "I love you" to the moment they knew they had found home in each other, their journey is a beautiful testament to the endurance of true love.
Episode 2: Jay & Tia – A Love Story Straight Out of a Rom-Com
If Hollywood is looking for its next Black love story, they need to take notes from Jay & Tia. Their journey—from an awkward first date to navigating careers, parenthood, and personal growth—proves that love is not just about romance but also resilience. Their story is full of laughter, challenges, and, most importantly, a love that stands the test of time.
Episode 3: Larencia & Mykel – Through the Highs and Lows
A date night with police helicopters overhead? Now that’s a story! Larencia & Mykel have faced unexpected surprises, major life changes, and 14 years of choosing each other every single day. But after all this time, do they actually remember things the same way? Their episode is sure to bring some eye-opening revelations and a lot of laughs.
Episode 4: Soy & Osei – A Love Aligned in Purpose
From a chance meeting at the front door to 15 years of unwavering love, faith, and growth, Soy & Osei prove that when two souls are aligned in love and purpose, nothing can shake their foundation. Their journey is a powerful reminder that true love is built on mutual support, shared values, and a deep connection that only strengthens with time.
Each of these couples has a unique and inspiring story to tell, but do their memories match up? Watch #HeSaidSheSaid to find out!
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Celebrity Engagements Of 2025: All The Stars Who Locked It Down This Year (So Far!)
February might be in the rearview, but love is most definitely still in the air as the gworls are getting wifed up left and right. We love love over here at xoNecole, and 2025 is already shaping up to be a year full of celebrity engagements. Zendaya had the innanet in a chokehold when she kicked off award season flashing a stunning rock on her ring finger, and more recently, Normani announced her engagement to long-time partner DK Metcalf.
As more of our faves take that next step to saying "I do," keep reading for all the couples who got engaged in 2025. Stay tuned!
Every Celebrity Engagement of 2025 (So Far)
Normani and DK Metcalf
“Hold that rock up, baby!” That’s how DK Metcalf casually dropped the news of his engagement to singer Normani while speaking during a press conference that followed the announcement of his trade from the Seattle Seahawks to the Pittsburgh Steelers in a five-year, $150 million contract. And just like that, we all wanted in the group chat.
But before this love story led to a ring, it had to have its start. And for that, we can thank Ciara and Russell Wilson. The couple's mutual friends played matchmakers for Normani, 28, and DK, 27, bringing them together at a party for Ciara’s rum brand after DK had already manifested their love years earlier. “Me and Ciara are really close, and Russell and DK were teammates on the Seattle Seahawks,” Normani shared with Vogue.
“About two years prior to us even meeting, they were playing music videos in the locker room, and ‘Motivation’ ended up popping up on the screen. DK said, ‘The moment I saw you come up on that screen, I said, ‘That's going to be my wife.’’” At the time, Normani was in a relationship, but two years later, Ciara made sure the stars aligned. “I ended up going [to the party], and lo and behold, he ended up being there, and the rest is history.”
As for the actual proposal, DK had been planning it for over a year—initially hoping to pop the question during a family trip to Turks & Caicos. But with Normani focused on her album at the time, he decided to wait for the perfect moment. That moment came on March 12 during another family trip, this time to Houston, where he surprised her with an intimate proposal surrounded by their loved ones. To say that Normani was shocked is an understatement. “I was like, ‘Baby, you knew for over a year?’” she recalled to the publication. “To get anything past me for over a year is crazy!”
Swooning!
Winnie Harlow and Kyle Kuzma
There might be something in the water in Turks & Caicos because while DK Metcalf had dreams of proposing to Normani there, Kyle Kuzma made it happen for Winnie Harlow this past Valentine's Day. The NBA star popped the question to his longtime love in the same place they took their first baecation back in 2022, a trip that, according to Kyle, cemented his plan to propose to the fashion model one day.
The Milwaukee Bucks player went all out for the occasion, chartering a private jet decked out with roses, balloons, chocolates, and champagne, all of which Winnie assumed was just an elaborate Valentine’s Day surprise. But the real moment came when Kyle, 29, read Winnie, 30, a heartfelt poem he had written, which ended with the words, “Will you be my wife?” The 8.5-carat oval-cut engagement ring that accompanied it sealed the deal.
The couple celebrated with a dreamy beachfront dinner, fireworks lighting up the sky as Winnie held up her ring in disbelief. She later shared the news with her fans on Instagram in a post, writing “To eternity” alongside a carousel of photos capturing the magical moment.
Amber "AD" Smith and Ollie Sutherland
If you know the Love Is Blind lore, this engagement announcement is going to hit a little different. After all, AD Smith and Ollie Sutherland both made it to the altar in their respective seasons, but not with each other. Now, in a full-circle plot twist for the ages, the two reality stars found love off-screen, and they just made it official.
During the recent Love Is Blind reunion special, AD and Ollie dropped the bombshell news that they’re engaged! The couple met while filming the upcoming season of Netflix's Perfect Match, but while we don’t know all the ins and outs of how their love story began (yet!), we do know where they are now. The pair opened up more about their engagement on AD’s podcast, What’s the Reality?, while Ollie took to Instagram to hard launch their love with a collab post captioned, “THIS is how you do a hard launch! 💍 #TheSutherlands.”
After everything they’ve been through in their respective Love Is Blind journeys, AD and Ollie are proof that sometimes, love finds you when and where you least expect it. And we’re always here for a second chance at true love.
Paige Hurd and Royce O' Neal
Paige Hurd is engaged, y'all! The actress, known most recently for her work in Power Book II: Ghost, and Phoenix Suns forward Royce O’Neale are officially tying the knot following a romantic proposal in Cabo San Lucas, Mexico.
Their love story feels like something straight out of a rom-com. Paige, 32, had just sworn off dating, fully focused on her faith and personal growth—then, boom, in walks Royce, 31, to change everything. “Nice as can be,” she recalled in a PEOPLE exclusive, though she initially only saw him as a friend. But Royce? He had a very different vision of who he saw her as in his life. “She was my lifelong crush,” he admitted. “A couple years ago, I told my friends, ‘One day I’ll meet her, date her, and marry her.’ Of course, they thought I was joking, but I was serious.”
Fast forward to February 13, and that longtime manifestation became reality. During an intimate oceanfront dinner at the Viceroy Riviera Maya, surrounded by candlelight and rose petals, Paige was served a slice of red velvet cake with “Will you marry me?” written on the plate. And their journey to a lifetime is only beginning.
From childhood crush to future husband, Royce spoke this love into existence. And with Paige calling him “the most thoughtful, down-to-earth, gentle man I’ve ever known,” it’s clear this is a love story written in the stars.
Jilly Anais and DeShaun Watson
Jilly Anais and her longtime love DeShaun Watson are officially engaged! The Cleveland Browns quarterback popped the question to the singer/content creator with the help of a gorgeous beachside backdrop. On March 16, the couple announced the news in a collab Instagram post, where Jilly beamed ear to ear while showing off her massive diamond ring. “Mrs. Watson loading…” she captioned the post, sending friends, fans, and NFL teammates into a frenzy.
Their love story first began in 2019 when Watson slid into Jilly’s IG DMs, and they’ve been inseparable ever since. From celebrating career wins to house-hunting together on Selling Sunset, these two have been building a life together—and now, wedding bells are otw.
Kyle Massey and Hana Giraldo
From Disney Channel star to fiancé, Kyle Massey is officially an engaged man! The That’s So Raven and Cory in the House alum popped the question to his longtime love, Hana Giraldo, daughter of rock legend Pat Benatar and Neil Giraldo.
Hana announced the big news on Instagram, writing, “IM ENGAGED 💍 to my best friend, my soulmate, and my forever @kylemassey. A lifetime of love, laughter, and adventure begins now! I love you so much Xo.” The couple, who have been together for years, couldn’t be happier to step into this next chapter together. “I'm marrying my best friend, this is a dream come true,” Hana shared.
DeVon Franklin and Maria Castillo
DeVon Franklin and celebrity trainer Maria Castillo are engaged! The preacher and producer proposed during a romantic getaway in Maui on December 27, 2024, but the couple kept their engagement under wraps until February 2025 (which is why they are on this list), when they shared the news exclusively with PEOPLE.
DeVon, 46, gave them the deets of how he pulled off the ultimate surprise. As they posed on a grassy cliff for what she thought was a regular photo shoot, DeVon turned to Maria, 29, and told his bride-to-be, “You know, this whole time has really been an engagement photo shoot.” Shocked, Maria dropped to the ground before DeVon got down on one knee to pop the big question. “Finding Maria has been one of God’s greatest blessings in my life, so I wanted the proposal to be as special as our love,” DeVon told PEOPLE. “It was truly a magical moment, and I can’t wait to spend a magical life with Maria!”
The couple, who were introduced by a mutual friend last year, have been inseparable ever since. “To know I’ll be spending the rest of my life with this incredible man is a dream come true,” Maria shared with the outlet.
Zendaya and Tom Holland
This wouldn’t be a list of celebrity engagements of 2025 without the engagement announcement that kicked it all off: Zendaya and Tom Holland! The pair sparked loads of speculation after Zendaya blinded us with a stunning diamond ring at the Golden Globes in January 2025. And while the notoriously private couple has yet to publicly address the news, multiple reports have confirmed that they are, in fact, officially engaged.
Adding to the confirmation, PEOPLE recently reported that Tom’s Spider-Man co-star Jacob Batalon—who also got engaged this year—set the record straight about their proposal timelines. According to the publication, sources confirmed that Tom and Zendaya were engaged as of January 6, but Jacob argues that he had his proposal plans set in motion before Tom. “No, we did not know about each other's plans like that,” he told Metro Entertainment. “But I will say I thought about it first.”
Zendaya and Tom have always kept their love story low-key, so an official announcement might never come. But between the ring, the reports, and their inner circle spilling deets, it looks like they are locking it down on their own terms.
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Featured image by Normani/Instagram