Clean beauty products have been trending for a minute. Every time I walk into Target or Ulta, I spend hours in all the beauty aisles. Makeup. Skin. Hair. All of it. If the packaging screams "try me", I want to try it. But I never really cared to try any clean beauty brands until recently. I love clean beauty products for skincare, but I have yet to try any for haircare. It's no secret that when it comes to curly hair, finding the right products is a hit or a miss. How many times have you bought a curl product that doesn't agree with your curl type and end up having to return the item? I have been guilty of this so many times. Let me just say, knowing your curl type is the number one curl rule. If you don't know your curl type, take a curl type quiz.
I also love that we have so much variety when it comes to textured hair, but sometimes it can be overwhelming. And for me, I'm always skeptical of trying new shit. I like to stick to what works until the brand decides to switch up the ingredients. I recently came across Function of Beauty's haircare line at Target. For those of you that don't know, Function of Beauty is an international clean beauty brand offered in 45 countries and uses over 60 natural ingredients to create customized formulas for hair, skin, and body goals. Yes y'all, Function of Beauty offers customized skin and body products too. But we will save that review for another day.
Writer Camille Ali/xoNecole
As I stopped in front of Target's Function of Beauty display, the pink packaging that read "curly" called to me. Not only is the product affordable, but you can also customize each shampoo and conditioner based on your hair goals and needs. Sis was sold. I picked up a bottle of the shampoo and conditioner along with three booster shots. You can choose from 10 different booster shots, but I chose color protection, anti-frizz, and soothe the scalp. The shampoo and conditioner were $10 each. Each booster shot was $2.99. I left Target spending a total of $50 bucks. But I mean, who doesn't leave Target spending more than they had planned to? Guilty.
I Tried Function Of Beauty On 3B Hair, This Is My Review
Writer Camille Ali/xoNecole
Here is how my wash day went using my customized Function of Beauty's Curly Shampoo and Conditioner.
The Function of Beauty Curly Hair Shampoo
Writer Camille Ali/xoNecole
Most shampoos tend to dry out my hair after one wash, so I was interested to see how my hair would react to this shampoo. I never feel like my scalp or my hair gets clean when using "no-poo" shampoos. I need some soap suds. First of all, the smell is divine. It's a light sweet smell. Actually, it's their signature scent – peach. As I massaged the shampoo into my scalp, my hair felt super soft. The shampoo created a lather that was just right – not too heavy and not too light. I only needed to rinse my hair out once. After rinsing out the product, my scalp and my curls were clean. And nothing makes me feel better than a clean scalp.
The Function of Beauty Curly Hair Conditioner
Writer Camille Ali/xoNecole
Next, I applied the conditioner to the ends of my hair. I like my conditioners to be thick, the more slip the better. It helps me detangle my hair. I'm not a fan of products that can't help detangle my hair. It's my biggest challenge and the main feature I look for when trying a new conditioner. As I worked the product through my curls, it gave me just enough "slip" to finger-comb my hair. Usually, I have to work the conditioner in for a few minutes before I begin detangling. But the product agreed with my hair so well that detangling was easy!
I loved how the conditioner coated and softened my curls. After rinsing the conditioner out, my hair still felt soft. Some conditioners leave your hair feeling like rope after rinsing. Dry and brittle.
The Results
Writer Camille Ali/xoNecole
Most of us curly girls hate wash day, but I love wash day. I am telling you – there is something about a clean scalp and detangled curls that just makes me feel good. Especially, when you find products that agree with your hair. And for me, Function of Beauty did that y'all. My curls were soft, hydrated, shiny, and ready to be styled. Styling products are not offered through the Function of Beauty x Target partnership. BUT they do have a customizable leave-in-conditioner I am dying to try in their regular collection. The regular collection can be purchased online through their website.
It's hard to find curl products that work for your curl type. And when you do find a product that agrees with your hair, it's usually a few brands to choose from. Function of Beauty is one of those brands. Affordable, vegan, good for your hair, and good for the environment. I would continue to use their product line as part of my wash day routine. I have enjoyed my wash day experience so much, that I am ready to order my own customized Function of Beauty curl collection (color, scent, and ingredients) personalized with my name on it! I'll call it Function of Cam.
I'm ready to meet my #hairgoals, are you?
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Featured image by Function of Beauty
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So, we handpicked one hundred It Girls who embody that palpable It Factor moving through us as young Black women, the kind of motion lighting up the world both IRL and across the internet.
It Girl 100 became xoNecole’s most successful program, with the hashtag organically reaching more than forty million impressions on Instagram in just twenty-four hours. Yes, it caught on like wildfire because we celebrated some of the most brilliant and influential GenZennial women of color setting trends and shaping culture. But more than that, it resonated because the women we celebrated felt seen.
Many were already known in their industries for keeping this generation fly and lit, but rarely received recognition or flowers. It Girl 100 became a safe space to be uplifted, and for us as Black women to bask in what felt like an era of our brilliance, beauty, and boundless influence on full display.
And then, almost overnight, it was as if the rug was pulled from under us as Black women, as the It Girls of the world.
Our much-needed, much-deserved season of ease and soft living quickly metamorphosed into a time of self-preservation and survival. Our motion and economic progression seemed strategically slowed, our light under siege.
The air feels heavier now. The headlines colder. Our Black girl magic is being picked apart and politicized for simply existing.
With that climate shift, as we prepare to launch our second annual It Girl 100 honoree list, our team has had to dig deep on the purpose and intention behind this year’s list. Knowing the spirit of It Girl 100 is about motion, sauce, strides, and progression, how do we celebrate amid uncertainty and collective grief when the juice feels like it is being squeezed out of us?
As we wrestled with that question, we were reminded that this tension isn’t new. Black women have always had to find joy in the midst of struggle, to create light even in the darkest corners. We have carried the weight of scrutiny for generations, expected to be strong, to serve, to smile through the sting. But this moment feels different. It feels deeply personal.
We are living at the intersection of liberation and backlash. We are learning to take off our capes, to say no when we are tired, to embrace softness without apology.
And somehow, the world has found new ways to punish us for it.
In lifestyle, women like Kayla Nicole and Ayesha Curry have been ridiculed for daring to choose themselves. Tracee Ellis Ross was labeled bitter for speaking her truth about love. Meghan Markle, still, cannot breathe without critique.
In politics, Kamala Harris, Letitia James, and Jasmine Crockett are dragged through the mud for standing tall in rooms not built for them.
In sports, Angel Reese, Coco Gauff, and Taylor Townsend have been reminded that even excellence will not shield you from racism or judgment.
In business, visionaries like Diarrha N’Diaye-Mbaye and Melissa Butler are fighting to keep their dreams alive in an economy that too often forgets us first.
Even our icons, Beyoncé, Serena, and SZA, have faced criticism simply for evolving beyond the boxes society tried to keep them in.
From everyday women to cultural phenoms, the pattern is the same. Our light is being tested.
And yet, somehow, through it all, we are still showing up as that girl, and that deserves to be celebrated.
Because while the world debates our worth, we keep raising our value. And that proof is all around us.
This year alone, Naomi Osaka returned from motherhood and mental health challenges to reach the semifinals of the US Open. A’ja Wilson claimed another MVP, reminding us that beauty and dominance can coexist. Brandy and Monica are snatching our edges on tour. Kahlana Barfield Brown sold out her new line in the face of a retailer that had been canceled. And Melissa Butler’s company, The Lip Bar, is projecting a forty percent surge in sales.
We are no longer defining strength by how much pain we can endure. We are defining it by the unbreakable light we continue to radiate.
We are the women walking our daily steps and also continuing to run solid businesses. We are growing in love, taking solo trips, laughing until it hurts, raising babies and ideas, drinking our green juice, and praying our peace back into existence.
We are rediscovering the joy of rest and realizing that softness is not weakness, it is strategy.
And through it all, we continue to lift one another. Emma Grede is creating seats at the table. Valeisha Butterfield has started a fund for jobless Black women. Arian Simone is leading in media with fearless conviction. We are pouring into each other in ways the world rarely sees but always feels.
So yes, we are in the midst of societal warfare. Yes, we are being tested. Yes, we are facing economic strain, political targeting, and public scrutiny. But even war cannot dim a light that is divinely ours.
And we are still shining.
And we are still softening.
And we are still creating.
And we are still It.
That is the quiet magic of Black womanhood, our ability to hold both truth and triumph in the same breath, to say yes, and to life’s contradictions.
It is no coincidence that this year, as SheaMoisture embraces the message “Yes, And,” they stand beside us as partners in celebrating this class of It Girls. Because that phrase, those two simple words, capture the very essence of this moment.
Yes, we are tired. And we are still rising.
Yes, we are questioned. And we are the answer.
Yes, we are bruised. And we are still beautiful.
This year’s It Girl 100 is more than a list. It is a love letter to every Black woman who dares to live out loud in a world that would rather she whisper. This year’s class is living proof of “Yes, And,” women who are finding ways to thrive and to heal, to build and to rest, to lead and to love, all at once.
It is proof that our joy is not naive, our success not accidental. It is the reminder that our light has never needed permission.
So without further ado, we celebrate the It Girl 100 Class of 2025–2026.
We celebrate the millions of us who keep doing it with grace, grit, and glory.
Because despite it all, we still shine.
Because we are still her.
Because we are still IT, girl.
Meet all 100 women shaping culture in the It Girl 100 Class of 2025. View the complete list of honorees here.
Featured image by xoStaff
Kayla Nicole says she wore a dress that was once worn by Braxton herself for the Halloween costume. “It’s not a secret Toni is more on the petite side. I’m obsessed with all 5’2” of her,” she tells xoNecole via email. “But I’m 5’10'' and not missing any meals, honey, so to my surprise, when I got the dress and it actually fit, I knew it was destiny.”
The episode was the perfect way for the multihyphenate to take control of her own narrative. By addressing the viral moment on her own platform, she was able to stir the conversation and keep the focus on her adoration for Braxton, an artist she says she grew up listening to and who still makes her most-played playlist every year. Elsewhere, she likely would’ve received questions about whether or not the costume was a subliminal aimed at her ex-boyfriend and his pop star fiancée. “I think that people will try to project their own narratives, right?” she said, hinting at this in the episode. “But, for me personally – I think it’s very important to say this in this moment – I’m not in the business of tearing other women down. I’m in the business of celebrating them.”
Kayla Nicole is among xoNecole’s It Girl 100 Class of 2025, powered by SheaMoisture, recognized in the Viral Voices category for her work in media and the trends she sets on our timelines, all while prioritizing her own mental and physical health. As she puts it: “Yes, I’m curating conversations on my podcast The Pre-Game, and cultivating community with my wellness brand Tribe Therepē.”
Despite being the frequent topic of conversation online, Kayla Nicole says she’s learning to take advantage of her growing social media platform without becoming consumed by it. “I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out,” she says.
On The Pre-Game, which launched earlier this year, she has positioned herself as listeners “homegirl.” “There’s definitely a delicate dance between being genuine and oversharing, and I’ve had to learn that the hard way. Now I share from a place of reflection, not reaction,” she says. “If it can help someone feel seen or less alone, I’ll talk about it within reason. But I’ve certainly learned to protect parts of my life that I cherish most. I share what serves connection but doesn’t cost me peace.
"I refuse to let the internet consume me. It’s supposed to be a resource and tool for connection, so if it becomes anything beyond that I will log out."
Credit: Malcolm Roberson
Throughout each episode, she sips a cocktail and addresses trending topics (even when they involve herself). It’s a platform the Pepperdine University alumnus has been preparing to have since she graduated with a degree in broadcast journalism, with a concentration in political science.
“I just knew I was going to end up on a local news network at the head anchor table, breaking high speed chases, and tossing it to the weather girl,” she says. Instead, she ended up working as an assistant at TMZ before covering sports as a freelance reporter. (She’s said she didn’t work for ESPN, despite previous reports saying otherwise.) The Pre-Game combines her love for pop culture and sports in a way that once felt inaccessible to her in traditional media.
She’s not just a podcaster, though. When she’s not behind the mic, taking acting classes or making her New York Fashion Week debut, Kayla Nicole is also busy elevating her wellness brand Tribe Therepē, where she shares her workouts and the workout equipment that helps her look chic while staying fit. She says the brand will add apparel to its line up in early 2026.
“Tribe Therepē has evolved into exactly what I have always envisioned. A community of women who care about being fit not just for the aesthetic, but for their mental and emotional well-being too. It’s grounded. It’s feminine. It’s strong,” she says. “And honestly, it's a reflection of where I am in my life right now. I feel so damn good - mentally, emotionally, and physically. And I am grateful to be in a space where I can pour that love and light back into the community that continues to pour into me.”
Tap into the full It Girl 100 Class of 2025 and meet all the women changing game this year and beyond. See the full list here.
Featured image by Malcolm Roberson