Just a few months ago, I packed everything that I loved (including my dog) in my Honda Civic, and traveled 22 hours from Texas to California to pursue a new venture for my business. Since making the move, I've been introduced to new opportunities, but I've also been exposed to a lot of distractions. Sometimes when you're on a new journey, it's easy to become preoccupied with unnecessary things and lose track of what truly deserves your attention and energy. In return, this can cause your productivity level to decrease. It seems like in a blink of an eye, the worst happens.
Whether you're bossing up as a business owner or in the corporate world, your level of productivity can easily dictate whether or not you're successful. Being productive isn't something you can just pop up and be a beast at immediately. Mastering productivity happens over time and requires a change in mindset and lifestyle. It's something you have to intentionally practice every day.
Recently, I connected with a few business owners on what productivity means to them and how they maintain a high level of productivity. Keep reading to learn from these bosses and snag some inspo that you can use in your own life!
Let your past and shortcomings be fuel for the future.
Image via Sky Landish
Sky Landish, Founder, StripN'Fitness:
Being productive means continuously hustling daily for the things that add up to the big picture in your mind.
"I feel as though the largest two challenges surrounding my definition of productivity is the motivation that facilitates your hustle and the vision that keeps that picture in your mind clear yet attainable. We constantly have to reinvent motivation because it can quickly expire. A vision of your picture--your end goal--can be clouded with small setbacks and financial or personal struggles such as breakups or costly bills. When I was 23 years old, I was homeless, struggling to finish college, working a full-time job, unhealthy, unhappy, and had recently been cheated on. There was a moment where I didn't know what to do. However, I somehow found my motivation in the anger of being treated less than by another human being and it led me to hustle harder, to start working out, and to share more on social media. I saw my bigger picture in my ability to take the worst situations and make them a positive light. That alone allowed me to build on me, what I wanted out of life, and how I could create the dopest future for myself.
"A productive workday for me includes waking up at 9 a.m, creating the vibe for my ladies who are signed up for my 'Transform Your Eating & Exercise' program in our Facebook group, and responding to their questions.
"After that, I answer any emails from brands for influencer collaborations, negotiate, and sign any contracts. I then go to my beauty room and tape content for my social media platform, then head to the gym to do my daily workout. Once I'm done, I go to my collaborative office space that I share with my fiancé, and we typically discuss whatever calendar updates, bookings, or other things that are coming up. We usually end the day with dinner together, and I head home to catch up on news or trending topics for the day."
Let technology aid in your productivity.
Image via Alexis Davis
Alexis Davis, Founder, The Content Plug:
There are only so many hours in a day, so having systems and using your time efficiently is vital for entrepreneurs and businesses of every size.
"It takes a certain mindset to perform at your best each and every day. For one, I strongly believe that getting started early helps me have a productive 16 hours. I like to begin my day by checking emails and responding to items that need immediate attention. I double-check my calendar to see what meetings I have planned for the day and ensure that I have my agendas and notes prepared well before my meetings are set to begin. Scrambling at the last minute will only pull me away from focusing on other important tasks.
"Managing my to-do list on Trello helps me significantly as I am able to put dates and times on tasks instead of feeling like I need to accomplish everything in one day.
"Since I am a social media manager, I spend a lot of time on the various platforms looking at discussions or trends to see if there are any conversations I can appropriately jump into on behalf of my clients and to keep an eye on current events. Ironically, looking at pages that have nothing to do with my clients can get distracting, and I have to have a bit of self-control.
"Finally, getting a full eight hours of sleep helps tremendously. I was once a person that could stay up all night and run on a few hours of sleep, but [that will] catch up to you and does not help you or your productivity in the long run! For me, a productive month ends with happy clients, new proposals delivered to potential clients, at least one new invitation to speak on a panel or teach a class, a short to-do list, and little to no emails."
It's OK to pivot.
Image via Psyche Terry
Psyche Terry, Co-founder, UI Global Brands:
Being productive means to be moving but not in the same place and to have energy but not in the same area. It's about forward motion even if it's not the original direction but you're still moving, learning, and being challenged. It's about growth rather than standing still.
"A couple of years ago in my business, we were doing the most! We had two LLCs under one company---one was apparel and the other was beauty. I was still in motion with both so [I was] not as productive with my beauty business because of the time that I was spending on the apparel brand. This wasn't a line--it was a whole company! I put a lot of time, energy, effort, and talent into it, but ultimately it was distracting from my other brand.
"Great business mentors are part of my success story. Enrolling in the Goldman Sachs 10,000 Small Businesses program was most productive for us as a company because it helped me to identify the best path for us while truly looking at the final outcome.
"Once I considered the end result, it forced me to choose the most productive route and avoid distractions. My definition of a productive workday is constantly changing.
"I would define a productive workday as anything that helps me get closer to my end result. [It's] if I'm able to move, whether the movement is positive or negative, to get closer to that end result that I have stated for myself. This also includes self-care, rest, and being conscious of my personal well-being. To do that, I have to breathe and reflect in self-care. To me, that's the true definition because if you end up burned out at the end, then what's the point?"
Every second counts.
Image via Instagram/getfitwithmassi
Masiel Encarnación, Weight-loss coach & Founder, The ConFITence Blueprint:
Being productive means being efficient and wasting as little time as possible.
"Instagram used to be a major distraction when I first started my business. First, I followed too many influencers in the health and wellness space which clouded my creativity and focus. Scrolling through a feed full of others in your space to be 'inspired' is actually a sure-fire way to always be in second place. I had to quickly learn that being an influencer and being a profitable business owner were not always the same thing.
"The way I overcame this was to unfollow almost everyone in my space unless I knew them personally and focus on my company's framework and mission.
"Secondly, I love connecting with my community, and in the last 6 years, I've built a very engaged following. However, at one point, I constantly felt pulled into 100 different directions with requests from all over the place. My desire to be accessible and immediately responsive to hundreds of DMs (and emails) in real time was unrealistic and a huge stressor. Once I changed my mindset, prioritized revenue-generating activities, and set better business boundaries around my availability and response time, I was able to be more efficient.
"For me, a productive workday begins with self-care and non-work activities. I create, meditate, write, read, journal, exercise, eat breakfast, and then dive into work after I've already poured into myself. Work happens between the hours of 9 a.m.-9 p.m."
The small wins add up.
Image via Kaylen Zahara
Kaylen Zahara, Founder, AmazedByKay Consulting:
Productivity is knowing each day you performed a micro task that targets executing your macro goal.
"The biggest distraction for me as a founder and content creator is analysis paralysis along with a pinch of procrastination. As the boss, you have no one to micromanage you but yourself, so there are times when my moods can get the best of my mornings. The fear within will nudge me to put things off for later in the day. Before you know it, it's a new day and my to-do list has barely been tended to. On days my moods aren't in charge, my fear of failure is, and I convince myself that if I spend more hours being analytical, that contributes to productivity, therefore I can't be hard on myself after all, right? If you can relate, the best way to eliminate these habits and comfort zones are to look in the mirror and be honest. Realize you are just afraid of your best version of yourself.
"To rise to success, you have to sit with that fear and be friends with it, quiet the noise, and reprogram your subconscious to believe you are capable. Remind your conscience of your why.
"Here's what a productive workweek looks like: 5 a.m. wake-up times to set intentions for the day, 45 minutes of daily exercise, therapy sessions, deal-closing, accomplishing the biggest to smallest tasks, and assisting my team to meet their needs and to ensure overall brand success."
Being aligned with your team is important.
Image via Jasmine Shells
Jasmine Shells, Co-Founder & CEO, Five to Nine:
Productivity means to be in a state of flow and to accomplish the tasks I set for myself to complete.
"As a startup founder, things always pop up onto your radar that tend to divert your attention from the goals you set for the day. It's inevitable. Those things typically disrupt the flow completely. So I started looking at my to-do list in an aggregate week view versus a daily view. It provides me with more flexibility to accomplish my goals and to allow room for those things that pop up. For low-priority tasks, I easily prioritize them later in the week without any associated guilt.
"I've noticed that weekly to-do lists give me what feels like more control over my schedule and my mindset by creating a more realistic working environment for what startup life looks like.
"A productive workday or workweek from my perspective is alignment between my team members. We have work that is interdependent and collaborative, so keeping us all on the same page while moving a million miles an hour is a constant focus. This, to me, is the ultimate productivity goal."
Understand that success takes a village.
Image via KaDeadra McNealy
KaDeadra McNealy, Founder, Millennial Nail Bar:
As a founder, being productive is understanding what skill set isn't my strongest and reaching out to other female founders for recommendations.
"When Millennial Nail Bar (MNB) first launched, I truly thought I could do it all. From creating the website, running the social media accounts, and partaking in pitch competitions---all while searching for potential investors. I remember speaking with a fellow woman founder who not only explained how important it is to lose the grip on 'your baby' and onboard a team, but how to properly select the individual who can help you accomplish the company's goals.
"Every week, I look over the prior week and/or month's goals. This might include eliminating or continuing current tactics or understanding where the ball was dropped and how to prevent it from happening again."
Planning must meet consistency.
Image via Dawn Myers, Esq
Dawn Myers, Esq., Founder, The Most:
Peak productivity means meeting specific metrics for my organizations as efficiently and effectively as possible.
"In the past, I have been guilty of sacrificing sleep and pulling egregiously long workdays. I was moving the ball forward, but I wasn't working smart, and I was careening toward burnout. It took me a while to realize that the easy way is the smart way. I come from a professional background that glorifies backbreaking work hours, so it took some time to stop feeling guilty about delegating. I thought I was being lean by doing it all myself instead of hiring contractors and virtual assistants. I know now that delegating allows me to focus on the highest-impact activities which result in the highest impact gains. Also, delegating has forced me to build a team, put repeatable processes and training documents into place, and strengthen my management skills. I'm happier and less overwhelmed, and my company runs much more smoothly than it did when I kept a firm grip on every single task.
"Productivity is what happens when planning meets consistency. With the time freed up by delegating low-impact tasks, I've been able to embed small but mighty habits into my routine like blocking off an hour each day for investor outreach or fitting in a morning workout to power me through the rest of my day. Having the space to make consistent, measurable progress has been transformative. Measurability is the key here. Make sure that you associate goals with attainable daily and weekly metrics.
"A successful, productive week for me starts on Sunday night. I have an alarm set on my phone for 7 p.m. to skim my calendar and plan in any high-priority tasks for the week. Less is more. I aim to complete no more than I can fit on a sticky note each day (I use ruled notepads so I can't cheat by using smaller script). If I delegate effectively, adhere to healthy habits, and manage a few high-impact tasks every single day, I am guaranteed to see stunning progress month over month."
Make conscious decisions to take care of yourself first.
Image via Gabrielle Deculus
Gabrielle Deculus, Founder, Business Rules for Women:
Being productive means moving the needle forward, productivity ultimately equates to accomplishing my goals and accomplishing my goals yields success.
"To be honest, mental health has been a challenge, and I work on it daily. There have been times when I struggled with productivity because of it, specifically because of personal life events and work-related experiences. Without having proper support as a founder, you will be impacted and distracted in a multitude of ways. The bottom line is things will happen, but how will you handle it? This is why I actively invest in my mental health and why I started Business Rules for Women. Being ambitious and in business can be lonely, and I have had to deal with a lot on my own.
"Within the last year, I have made conscious decisions to go to therapy, actively develop stronger relationships with my business friends, and share as much as possible with others. We learn when we teach, and we grow when we are vulnerable and willing to listen.
"The past several months, I have been continuously working on producing a much-needed 3-day conference for ambitious women happening April 3-5 here in New Orleans. I truly believe in fully utilizing my time, which means my days are filled with setting timers to meet deadlines, holding several meetings each day, and communicating with my team to ensure things are constantly moving."
Multitasking is a trap.
Image via Dorian Morris
Dorian Morris, Founder, Undefined Beauty:
Productivity is about taking it step-by-step, building brick-by-brick and not trying to boil the ocean while also recognizing multitasking is actually the ultimate productivity killer.
"As the solo bootstrapping founder of Undefined Beauty, there's never enough time in the day to tackle the constantly growing to-do list and capitalize on opportunities, especially in the dynamic and ever-evolving cannabis and CBD space. It can get overwhelming but I find chunking--breaking big tasks into small steps--makes it easier and less anxiety-provoking to GSD (aka get stuff done).
"It takes focus and removing unnecessary, derailing distractions like social media and resisting the urge to multitask, which makes each task actually take longer. I also celebrate small wins along the way to maintain momentum.
"A productive workday involves balancing the strategic versus tactical tasks--putting out today's fires while also planting seeds for future growth and opportunities. It's definitely a journey that's part art and part science, but that's what makes entrepreneurship fun."
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Featured Image courtesy of Dawn Myers, Esq
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The essence of effortless poise and refinement shines bright through the iconic university colors of indigo blue, red, and white. Every October, Howard University students, alumni, staff, and friends gather on the prestigious campus in Washington, D.C. to take part in time-honored traditions and events, which is Homecoming. This year's theme, “The Meccaverse,” was a week-long celebration of Howard University’s heritage, including the Homecoming football game and Bison Pep Rally, the Fashion Show, Greek Life Step Show, Homecoming Day of Service, Lavender Reception, and the iconic Yard Fest Concert.
As 2024 marked the 100th anniversary of the Howard Bison trek back to The Mecca and after two years of virtual events due to the COVID-19 pandemic, this was to be a celebration of a lifetime. We enlisted HU alumnus Sharmaine Harris, a luxury retail buyer, as she revisited her alma mater as eyes on the yard for fashion-forward outfits mixed with personal style and campus pride for the weeklong celebration.
Before we get to the looks, discover how attending Howard University impacted her career in fashion and her day-to-day style:
Credit: Sharmaine and Friends
xoNecole: Describe your personal style. Did attending Howard have any impact on developing it?
Sharmaine: Howard taught me that there’s no such thing as being TOO dressed. There’s always a reason to “put it on” and look presentable, even if it’s just for a day of classes. Standing out was celebrated and encouraged with my peers embracing the opportunity, giving me the confidence to try new styles and trends.
xoNecole: How did Howard shape your career as a luxury buyer?
Sharmaine: I studied Fashion Merchandising, through which I was fortunate to have professors who were very connected to the industry and able to give first-hand accounts of opportunities and what to expect post-college. I was also able to build a network through my peers and other Howard Alum, which has opened doors to endless possibilities both within fashion as well as daily life.
The same confidence instilled in me through my style has also been rooted deeply within me as I step into any role or project I’m faced with throughout my career.
xoNecole: This year marked Howard’s 100th-anniversary Homecoming celebration. Can you describe what the weekend looked and felt like?
Sharmaine: I’ve gone to many Howard Homecomings since graduating, but this year’s 100th anniversary felt like a huge family reunion filled with nothing but love. It was beautiful to see so many Bison return home looking great and radiating joy. It was beautiful!
xoNecole: What makes Howard fashion different from other HBCUs?
Sharmaine: Being that Howard is The Mecca, we have such a diverse population with each individual having their own spin on fashion. Getting dressed is second nature for us, but the layered confidence is our secret ingredient to make any look come together. Through that comfortability to push barriers, we have a legacy of setting trends, as indicated by the many alumni we have in the fashion and entertainment industry.
Keep scrolling for the top street style moments from The Mecca's Homecoming weekend:
Credit: Lacey Gallagher
Credit: Alan Henderson
Credit: JaLynn Davis
Credit: Dylan Davis
Credit: Caleb Smith
Credit: Kendall W.
Credit: Jordyn Finney
Credit: Vanessa Nneoma
Credit: Dr. Mariah Sankey-Thomas
Credit: Caleb MacBruce
Credit: Tiffany Battle
Credit: Teniola
Credit: Ilahi Creary
Credit: Nicolas Ryan Grant
Credit: Dylan Davis
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Featured image courtesy of Sharmaine Harris
I certainly don’t believe in shrinking the essence of who I am just to bag a man –whether in-person or online– including for the one thing that brings me pure joy: my worldwide adventures. By now, it’s common knowledge that social media is only a shiny highlight reel that doesn’t take into account all aspects of real life.
I’m fortunate that the men I date in my late 30s are mature enough to understand that notion, but in the past, I’ve learned the hard way that many men are, in fact, judging women’s social media accounts to determine if they are a perfect match.
While trying to stay afloat in grad school, I managed a week-long promotional gig for a festival concert. I stumbled across a breathtakingly handsome guy engrossed in curating melodic sound production as an audio engineer.
Bridgerton GIF by Gena ShowalterGiphyFine enough to giveBridgerton’s Regé-Jean Page a run for his money, this tall cutie had glistening caramel skin, big brown eyes, and a gorgeous smile that radiated across the conference center.
My heart practically stopped each time I glanced at him. I caught him conspicuously glancing my way throughout the day, too. Our energy was magnetic. I couldn’t let him get away without making it very apparent I was feeling him. Ten hours passed before we found ourselves drawing near one another. Dating co-workers is against my rules, however, dating someone I’ve met after completing a temporary gig was an exception I’d happily make.
Serotonin oozed throughout my body when he approached me. We engaged in meaningless talk, while I anticipated he’d ask for my number. Instead, he asked, “What’s your IG name?”
I’m old school; I want to get acquainted chatting on the phone until twilight–or on a well-executed romantic date. I accepted his request and followed him back. Baby steps.
Each time his adorable face popped into my mind, a rush of happiness flooded me. I’d already conducted a pre-check for a potential relationship, and based on absolutely nothing but chemistry, he had already passed. Scrolling through his page, I could see he had three, incredibly young children, from ages two to five. That’s okay, I can play step-mommy. Or so I thought.
Issa Rae Lol GIF by Insecure on HBOGiphyThe next morning, I swapped out my motivational morning gospel music for my vibey, R&B music. I floored the gas pedal, speeding to work in hopes of getting to the fine audio engineer as quickly as possible.
I sashayed through the conference doors with an extra sway in my hips–smitten and glowing as my bright eyes landed on him, standing by for sound check. He took one blistering look at me, and as time stood still, his scathing disapproval made me feel as though we were arch-enemies with unfinished business.
What happened in the less than twelve hours we met and were apart? I was flabbergasted by his bait-and-switch of emotions. The only culprit, I surmised: freaking Instagram.
A few hours of him ducking and diving to avoid me passed. I put my grown woman panties on and marched over to him. He pretended he couldn’t see me through the corner of his eye, but judging from the nervous stiffening of his erect posture and locked jaw–even through his discomfort, he would have to face me.
“Hey, how’s it going? You’re different today,” I said casually, yet resolute, peering deep into his wide eyes.
“Well, you know, it’s cause you’re big time. I’m just a regular guy.” He quipped. Completely confused, I stared blankly at him, waiting for an explanation.
“Your Instagram...” He confirmed like I had full knowledge of his insecurities.
“If I had seen your page before I met you, I would’ve never tried to talk to you. I’m not good enough for you.”
I melted into a puddle of vexation. I wasn’t a celebrity or social media star. Hell, I didn’t even have more than 5,000 followers! I’m a regular girl who’s had a career in entertainment which has afforded me many opportunities to attend swanky events; I love upscale travel and dining at Yelp’s highest-rated star restaurants–and yes, I relish capturing those delicious moments. But at that time, I was a broke girl in grad school, making a few coins on the same gig I’m certain he was earning a pretty penny for.
He’d already taken over my thoughts, feelings, and body’s desires in a short twenty-four hours. Though he was far from aware of all the ways he had swept me off my feet without stepping foot on an actual date, the energy between us was undeniable. I literally couldn’t stop thinking about him and grinning since the moment I saw him, and I know for sure he felt the same. And now he’s thinking he isn’t good enough for me?
He was fine, humble, funny, had a sexy physique, and a lucrative career, yet for some ridiculous reason he’d convinced himself he could never be with a woman like me? I was floored. Typically, I’m not forward with men in the initial stages of dating. It’s important I feel highly desired and sought after before I explode candidly. But the world was going to absolutely know that day: “I like you. You’re someone I’d like to get to know. And you’re absolutely perfect for me.”
He sighed and relaxed his shoulders. I felt empowered, quelling his feelings of inadequacy. (Or temporarily, I shall say). I’d soon learn that if a guy was harboring major insecurities, the idyllic lines to boost his ego are merely fleeting.
Pumped up on an extra dose of courage, later that day, he asked for my number. And I delightfully obliged.
We spent a good amount of time expressing our mutual feelings towards each other and perused through calendar dates to see when our schedules would match up. He lived in Las Vegas, but working as an audio engineer for major events necessitated him to spend most of his year traveling across the country and internationally. Still, I was determined to make it work.
And yet, it didn’t work. Despite my insanely busy grad schedule, I was ready to trek to Vegas or whichever country he visited, except his insecurities overflowed like putrefying lava. I probed to see how involved he was with his baby mama. Ya know, normal stuff. Somehow, he took that as a jab.
“You don’t want to date me because I have three kids, huh?” Again, he left me confused and exhausted because I was absolutely ready to become a bonus mommy to the right one.
Despite the endless times I cleared up what he thought was a problem, boom! another insecurity flared up. Coddling a mid-thirties man, who had thee lowest self-esteem I’d ever encountered was dooming.
GiphyA few months passed and winter had descended upon the Sundance Film Festival in Park City, Utah. I’d just left a snazzy art gallery Chiwetel Ejiofor hosted for his independent movie premiere. Park City is a magical and frosty cold, picturesque town in January. Most of the festival events are situated on densely packed Main Street. I stepped my leather boots outside onto the icy, uphill sidewalk, with a platonic male friend in tow. My phone rang–it was audio engineer bae. I noticed his name and pushed decline.
“You ignoring me now when you could’ve easily picked up the phone?”
What in the hell?! I peered around on both sides of my street, cautiously nervous.
I hopped into the black SUV. The festival traffic moves slower than molasses. You could gingerly walk down the street and still beat a moving car. As the driver slowly peeled away, I glanced to the opposite side of the art gallery street; there I saw old bae, forlornly staring at me, saddened with puppy eyes in his hooded Parka. I was busted. In my defense, however, I hadn’t heard from him in months, and us dating was certainly a never-ever-going-to-happen-closed case.
How was I supposed to know he’d been watching me from 150 feet away? No human in their right mind would expect an immediate answer, but he did.
“Hey, sorry, but it’s really hectic; I gotta hurry to this next event.” I apologized despite not owing him one. If he’d crossed my mind at any point up until now, it’d be futile. His recurring insecurities ate at him and thus, swallowed any attraction or potential traction for us.
By the time my plane landed in sunny Los Angeles, he unfriended me on IG. Exhausted from the nonsensical mental gymnastics, I unfollowed him, too.
Finally, we agreed: the feeling is mutual, boo.
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Featured image by Charles Olu-Alabi/Getty Images