The Fall 2024 Nail Trends You're About To See Everywhere
As a summer baby, I'm partial to the too-hot heat, the barely-there bikinis, and the overall bright and vibrant vibes that the June, July, and August months bring. Over the years, especially working in media and having to be up-to-date on different trends, the fall has held a special place in my heart and my Pinterest mood boards. Beyond the drop in temperature, the effortlessly chic OOTDs, and pumpkin spice-everything, I love a good fall trend list.
While "summertime fine" is most definitely a thing, nothing compares to a good fall trend. In the fall, our go-to manis will be more chic and calm, more mindful and demure. To discuss this and the other fall trends we can hope to see, we spoke with experts Imani J. Myers, Celebrity Nail Artist and founder of Imanicurist, and Session Manicurist Joelle Rodriguez, who gave us all the need-to-know deets about her top fall nail trend predictions. Keep reading for more.
Color Me Baddie
Keeping in line with her belief that fall will mean more muted nail colors, Myers predicts that the top nail colors will keep that same energy. Think "a deep wine red, chocolate brown, deep blues and of course the classiest, black," she tells xoNecole. As gravitating towards a more calm aesthetic becomes the vibe, opting for a solid, rich color is another fall 2024 nail trend. For color, Rodriguez is seeing green. "I think green, specifically a natural forest green, is going to have a moment," the manicurist envisions.
Run the Jewels
Just because fall may mean a more calm and muted aesthetic when it comes to our nails doesn't mean you have to sacrifice the bling. "There’s a bunch of holidays, and the last quarter of the year gets busy. I can predict major jewel designs for this holiday season," Myers says. Rodriguez is more than here for the bling. "The layered bling look has been around forever and comes back every winter. Now more than ever, it's more intricate and gorgeous!" she exclaims.
Almond Joy
In terms of the nail shape that will be the trendiest, Myers believes it will be all about the almond shape this fall in a variety of lengths. "I’ve noticed a lot of girls are leaning towards almond-shaped [nails], short to extra long. Such a timeless, dainty shape." Rodriguez sees almond and stiletto shapes as mainstays when it comes to manis but is also feeling square or oval shapes for the girls. "It's something fresh for the season, and she's a classic," Rodriguez emphasizes. "For my long-extension wearers, I think a traditional oval would be a cute shape to play around with."
Back in Matte
For the fall, Myers says matte is in order as a go-to finish for nail looks. "A lot of clients prefer the calmer designs, such as a solid rich color, for the colder months," she shares. "Matte top coat is a customer favorite. The finish is spotless and velvety." Rodriguez shares a similar sentiment, "I think glossy flat colors and metallics will be in, but I wouldn't be mad if matte made a debut. People do tend to skew away from it though because it can appear 'dirty' after some wear."
In Motion, In 3D
As far as emerging nail trends on her radar, Myers has one word: 3D. "Everything 3D," she says. "Products are changing daily, and new things [are being] introduced to make the work even cooler! 3D is taken over in the design portion of getting your nails done." Her personal favorite is the 3D flower nails that have been everywhere. Rodriguez seconds this forecast, adding, "Whether it's a single rhinestone or two, slightly 3D painted art, or extreme 3D with all the bells and whistles, I think the texture and having something to interact with on your nails is a nice way to bring the vibrancy of summer into the cold months." Noted.
Maximalist vs Minimalist
"While the maximalists of the world are leaning more toward colorful and heavily detailed nail art. The minimalists admire natural-looking and impeccably done manicures and extensions," Rodriguez shares. "For the minimal girls, I’m leaning towards a solid color, tortoise, chrome French tip, animal prints, and plaid. For my maximalist girlies, I’m leaning towards a lot of 3D and jewel work using darker/muted tones," says Myers.
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Featured image courtesy of Joelle Rodriguez/@joellesbosom
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This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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There Are Actually Scientific Reasons Why So Many Of Us Adore The Fall Season
Chile, maybe I’m just biased, but when I read earlier this year that the majority of Americans prefer the fall season over any other one, all I thought was, “Duh.” There really is no telling just how many articles I’ve written for this platform alone that have mentioned how fond I am of autumn and especially the month of October. I like the temperatures (well, I mean, global warming excluded). I like the scenery. I dig the outfits. I like pulling out my blankets and sipping on warm cider — hell, when it comes to fall, I adore pretty much everything about it.
Know what’s wild, though? There are actually some science-based reasons why so many of us are such big fans of that time of the year — one that is steadily approaching. So, if you’ve been trying to talk yourself out of getting a new neutral-colored comforter for your bed or you’re wondering if you’ve already gone too far with the pumpkins that you’ve got on your porch — my answer would be that you haven’t done enough to officially ring fall in! I’m not the only one who thinks that, either. Quite a bit of research thoroughly agrees.
It Takes Us Back to Our Childhoods
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It’s very common for fall to create feelings of nostalgia.For instance, even though it’s the season that technically doesn’t happen until the third week of September, many of us associate it with the first day of school, high school games, new television schedule line-ups (gee, remember that?), some of our favorite foods and drinks (like ginger snaps and hot cocoa), corn mazes, carving pumpkins, going trick-or-treating, attending fall festivals and so much other stuff that made autumn such a special time while growing up. Yeah, I bet if you thought back to what fall was like back when you were a kid right now, at least a couple of memories would immediately bring a smile to your face. (See…I told you.)
The Aesthetic Is Cozy and Comforting
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Scented candles. Roaring fireplaces. Fresh chrysanthemums. Foliage art. Metallic branches in vases. Neutral throw rugs. Carved pumpkins. Warm hues. Big throw pills. Cable-knit blankets. All of these are things that say “fall is here” in the most cozy and comforting ways. I mean, can you think of another time of year that beckons you to stay indoors more than fall does? Yeah, me neither.
It Boosts Your Self-Image
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Listen, if there’s one thing that I’m gonna do during the fall and winter seasons, it’s layer my outfits. That’s actually one of the reasons why I like fall so much — it’s because the fashion and style takes tend to be super on-point. And yes, based on what I’ve read, that’s another reason why a lot of people like the fall so much…since layering is about adding additional articles of clothing on, you don’t have to worry (as much) about the condition that your body is in like you do in the summertime. And when your body image is elevated, so is your confidence overall.
The Landscape Calms Us Down
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You might’ve already been aware of the fact that when you spend time in nature, it can help to de-stress you. Well, were you also aware of the fact that the beautiful colors of fall foliage can keep you calm as well? If you know anything about color psychology, this makes a lot of sense, considering a lot of leaves are shades of red (love), orange (happiness), and yellow (hope). So, if you’ve had a really stressful day at work, take the long way home to check out some fall trees or even rake up a pile and jump into them like when you were a kid. It could end up giving you the feeling of much-needed relief that you’ve been looking for.
It Creates a “Temporal Landmark”
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If you’ve never heard of a temporal landmark before, the long short of it is it’s moments in time that stand out to you to the point that it creates the perceptions that you currently have, plus it influences how you use your time in real-time. Since the holiday season kicks off during the fall season, activities like football games and homecomings mean a lot to people, and for some of us, the fall season marks the beginning of a new year (Rosh Hashanah), that’s another thing that makes autumn such a wonderful time of the year — we enjoy the way that we spend that season…a lot.
It’s an Unexpected Motivator
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On the heels of what I just said, whether you observe Rosh Hashanah or the winding down of the year is simply when you choose to pause and reflect in preparation for the calendar new year that is to come, some people really like the fall season because it motivates them to set new plans and goals. In fact, when you get a chance, check out “Why Fall Is The Perfect Time To Prep For The New Year.”
Using the next couple of months to ease into the new year makes a helluva lot more sense than jotting something down on New Year’s Eve real quick and then pressuring yourself to follow through for the first month of January.
It Means More Time with Family and Friends
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There’s probably no other time in the year when you are able to spend so much quality time with your loved ones than during the fall season, especially if they live out of town. I mean, just Thanksgiving alone proves that. Plus, winter doesn’t officially begin until December 21, which means that if you take time off leading into Christmas to visit family as well — that’s two times in less than a month that you’ve been able to get in some family and friends bonding time. If you love being around your family, fall always gives you time with them to look forward to.
It Means More Fall-Themed Sex
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When you get a chance, check out “Here's How To Have Some Really Great Fall-Themed Sex.” A part of the reason why I wrote it is because, did you know that late fall/early winter are the best times of the year to get some nookie? If you don’t believe me, also read “Did You Know Fall & Winter Are The Best Times To Have Sex?”
Between it being darker for a longer period of time, science saying that rainy weather actually makes us hornier, and pumpkins being an aphrodisiac (among other things) — if fall wasn’t your favorite time of year before you read this, maybe it will convince you to change your mind. Enjoy your fall season, everybody! Oh, and read up on what the combination of pumpkin and lavender scents can do for your boudoir experience. Thank me later. #wink
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