Issa Rae finally released the trailer for her highly anticipated new series Rap Sh!t. The HBO show’s trailer hit the internet on Monday after the Insecure star shared it on her Instagram page. “🗣 New Sh!t #RapShit - July 21st @rapshitonmax,” Issa wrote. The trailer gave viewers insight into what they can expect and it looks like they will be in for a ride.
The show, which was created and executive produced by Issa, is about two former high school friends who reconnect to form a rap group in their hometown of Miami, FL. The new series stars Aida Osman, KaMillion, Jonica Booth, Devon Terrell, and RJ Cyler. Here’s everything we know so far about the series that will premiere on July 21.
Rap Sh!t stars a Miami rapper and one of HBO’s Youngest executives.
KaMillion and Aida Osman co-star in the series as best friends Mia and Shawna. In real life, KaMillion is a rapper who hails from Miami and she has also starred in Love and Hip Hop: Miami. From what we know so far, it appears that art will be imitating life as she will be playing a Miami rapper trying to make it to the top. Aida, who grew up in Nebraska, and worked on many TV series as a writer, now has the spotlight on her as a co-lead on the HBO show. Aida spoke about her character in an interview with Harper’s Bazaar.
“It’s comedy, it’s storytelling, it’s music, it’s fine b–hes!” she said. “It’s interesting with Shawna—I’m giving her a lot of my personal storylines. In the writers’ room, we access our own personal stories and give them to the characters just by nature of having conversations about our life and about what’s going on in culture around us. We can have real conversations about Black femininity and control as a young creative, and that’s beautiful to me as a young creative and a Black woman. I get to do a lot of self-exploration through the show, and heal and investigate my own life. It’s like constant therapy.”
Social media is its own character on the show.
Rap Sh!t shows how the characters use social media as a way to document their journey to stardom. Social media plays a key part in many artists' success as they use it to build and entertain their followers. Issa explained why it was important to show that in the series and how famous female rappers like Cardi B and Megan Thee Stallion influenced the show.
"When I think about Cardi B, I discovered her because of friends sending me her social media videos before she was a rapper, before Love & Hip Hop. And then, being able to watch her journey and watch people fall in love with her and root for her, and then root for her downfall like that—that is so interesting to me," Issa explained in the Harper’s Bazaar interview.
" Megan Thee Stallion too. I didn't become a fan of hers until I saw the twerking gas station video she did. When I think about so many of the female rappers that we see today, and even just the music industry as a whole, social media is such a huge part of that come-up. To be famous during this time relies so much on what you're putting out. The question of how authentic we really are, knowing that people are watching, really fascinates me. I don't think that this era of female rap exists without social media."
Alicia Vera/HBO Max
Rap Sh!t is about female empowerment.
Issa enlisted Yung Miami and JT of the City Girls to co-executive produce the series along with Kevin “Coach K” Lee and Pierre “P” Thomas who are the co-owners of the “Period” hitmaker’s music label Quality Control. Rap Sh!t’s showrunner is Syreeta Singleton who also worked on Insecure.
The Photograph star explained the concept behind Rap Sh!t and how she found the inspiration. “I think this is just such a unique time in hip-hop, especially when it comes to female rappers, because there’s such an abundance, and it doesn’t feel like they’re all in competition with each other,” Issa said. “I’m a child of the ’90s, and there used to always be a tendency to put two women against one another. It feels like we’re in an era where there’s such a supportive environment now because of that abundance. All of that, combined with just my own story of coming up, became the next story that I wanted to tell.”
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Featured image by Alicia Vera/HBO Max
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Scoring the Gig & Clicking Instantly with Deion
Photo by Paras Griffin/Getty Images for Essence
Deion Sanders had been dreaming of hosting a talk show, and when Tubi came calling, it was only right he made it happen. But before he found the perfect co-host, he held auditions with different women for the spot.
Lucky for us, Rocsi threw her hat in the ring, and the connection was instant. “You just can’t buy chemistry like we have,” she tells us. “We are legit like big brother, little sister—fighting, cracking jokes, telling each other off. When you watch the show, it’s like watching family.”
Mixing News, Culture & Sports—Minus the Snooze
With We Got Time Today, Rocsi and Deion cover everything from the latest headlines to celebrity tea and, of course, sports. But instead of stiff, rehearsed segments, the show keeps it loose and unpredictable.
“We’re not breaking the mold—it’s not rocket science,” Rocsi jokes. “We just bring our own flair, our authenticity, and our personalities to it. Deion has firsthand experience in sports, so when we talk about athletes, he brings a different perspective.”
And the best part? Unlike traditional talk shows that rush through quick interviews, We Got Time Today actually takes its time. “A lot of shows might give you one or two segments with a guest,” Rocsi says. “With us, we actually sit down and have real-life conversations.”
Her Top Guests (So Far!)
From music icons to relationship experts, the show has already had some unforgettable guests—but a few stand out for Rocsi.
“Ice Cube was our first guest, and he’s just legendary,” she says. “Kirk Franklin had us cracking up when he broke into a full choir freestyle for our Christmas special. And anytime we get Dr. Bryant on to put Deion in the hot seat? That’s my favorite!”
And of course, there’s Nick Cannon. “Nick was amazing,” she adds. “You already know he’s going to bring the energy and say something wild.”
Tag-Team Hosting with Deion: The Inside Scoop
While Deion Sanders is best known for his football greatness, Rocsi says he’s also one of the funniest people she’s ever worked with.
“He’s goofy—like, really goofy,” she laughs. “A lot of people didn’t know that side of him, but now they do. He can crack a joke, and if you’re too sensitive, good luck, because he will go in. But the best part? I throw it right back at him! Sometimes we just look at each other like, ‘Okay, that was a good one.’”
But beyond the laughs, she admires his insane work ethic. “Watching him juggle everything he does is just super admirable,” she says.
How "We Got Time Today" Brings That "106 & Park" Energy
Photo by David Livingston/Getty Images
For those wondering if We Got Time Today feels like 106 & Park 2.0, Rocsi says it’s a whole different vibe.
“The only comparison I’d make is that it’s a destination for the culture,” she explains. “It’s a platform where our people can come, feel safe, and have real conversations. But other than that, this is Deion’s world—we’re just having fun in it.”
The Talk Show Shake-Up: Why This Show Hits Different
Unlike traditional networks, We Got Time Today lives exclusively on Tubi, proving that streaming platforms are changing how we watch talk shows.
“Tubi is giving more people opportunities and making content more accessible,” Rocsi says. “Deion is a huge Tubi fan—he literally loves Black cinema—so it just made sense for him. And honestly? He’s got me watching it too!”
Real Ones Only: Women Holding Each Other Down
Rocsi credits her best friend, Chantelle, for always keeping her grounded. “She kept pouring into me, reminding me of who I am,” she shares. Even Deion Sanders makes sure to give her flowers, often calling her “the hostess with the most.”
In the industry, she’s built lasting bonds with women like Julissa Bermundez, Angie Martinez, and Angela Yee. “Julissa and I still kick it—her house is basically Sephora, so I just shop there,” she jokes. She also cherishes her friendships with Melyssa Ford and Robin Roberts, who have offered unwavering support. “Robin has always been there for me,” Rocsi says, reflecting on the wisdom she’s gained from the legendary journalist.
With the show’s first season wrapping up, Rocsi is grateful for the experience and excited for what’s next. “We’re having a good time, and the audience can feel that,” she says.
And if you haven’t tuned in yet? Well, Rocsi and Deion got time—so you might as well make some too.
Catch We Got Time Today now streaming on Tubi!
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