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Growing up, Esther Wallace, founder of Playa Society, took the title of the tallest girl among her peers. Naturally, winning the genetic lottery in stature brought about suggestions of becoming a basketball player, but Wallace had other aspirations in mind. “I always saw myself as an artist and wanted to go to fashion design school, I just didn't have that exposure to build the interest,” she tells xoNecole.


As early as elementary school, Wallace was pulled toward fashion and design, with her sketchbooks in hand at all times. Drawing influence from hip-hop culture and iconic figures like Missy Elliott and red-carpet events, it wasn’t long before Wallace would find a way to merge her natural gifts as an artist and athlete and bring the two worlds together.

“Since I was so fixated on design and fashion, I just remember the differences in ordering our team gear for the year; the men’s catalog always had better stuff,” she recalls. “And that's what I started to take that exploration and be more exposed to the idea of how to solve some of these discrepancies.”

Women's sports face many inequalities, from unequal media coverage, to lower pay and fewer opportunities for women in leadership roles. For Wallace, this fact, coupled with her personal experiences as an athlete has since inspired her to design a t-shirt with a stylist statement.

Photo Credit: Sassa S

Her “Female Athlete” t-shirt made waves after dropping in 2017. The tee, which features the word "female” crossed out and the phrase "teammates not by gender" became an instant hero product of the brand. “I remember designing it and it just felt like a statement that needed to be said,” she tells xoNecole. “It was more so just creating a conversation and starting a movement around the concept of equality for women in sports and from there, I was able to build the brand around it.”

The world of sports, fashion, and culture has always formed a harmonious relationship. With tunnel walks being an opportunity for players to showcase their personal style, sports figures taking up social causes, and sports marketing being a form of storytelling, Wallace understands the power of using clothes to make a statement.

“It's definitely about using apparel or design as a platform for storytelling,” she says. “I always want to try and captivate as much of that energy throughout the women's basketball community as possible and pour it into the design process.”

"I always want to try and captivate as much of that energy throughout the women's basketball community as possible and pour it into the design process."

Esther Wallace, Playa Society CEO + Designer

Photo Credit: Briele Chanel

As a brand, Playa Society focuses on celebrating and highlighting major moments within women’s basketball, from rising players to WNBA legends, and momentous championships, to uplift and honor the community. “There's always so many layers to the design process, between the message and the design. So I’m continuing to dig through those layers and find ways to piece it all together so that it's always putting the women of the league at the forefront.”

Esther Wallace, Playa Society CEO + Designer

Photo Credit: Briele Chanel

Today, the WNBA has entered a new era, with standout players like A'ja Wilson, Angel Reese, Skylar Diggins, Alyssa Thomas, and more bringing record-breaking viewership to the game along with soldout arenas. Amidst the controversy and spectacle, this momentum has brought well-deserved attention to the sport that Wallace says is “overdue."

“I think that there are a lot of untold stories just amongst the women in the league,” she says, “I don’t think people realized how exciting, skilled, and talented these players are. I'm excited that a lot of these players are getting so much more well-deserved exposure because I do believe that once the culture starts to embrace these athletes, that's how the game and the league are going to thrive. It's a really exciting time.”

"I'm excited that a lot of these players are getting so much more well-deserved exposure because I do believe that once the culture starts to embrace these athletes, that's how the game and the league are going to thrive."

Photo Credit: Sassa S

Any athlete will tell you that having a player’s mindset is essential to success both on and off the court. For Wallace, incorporating her on-court intentions into her entrepreneurial endeavors has been the secret sauce to her success. “Everything that I do and how I navigate always goes back to basketball. I'm always operating under that pressure — basketball has taught me about being poise and prepared,” she says. “What tends to hold people back is second-guessing and self-doubt, but cut through all of that noise. It's a constant game of continuing the path and trusting your instincts because none of this happens overnight.”

The great women’s basketball renaissance is here and with advocates like Wallace championing the sport, it isn’t going anywhere anytime soon.

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Featured image by Sassa S

 

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