Dr. Lakeysha "Key" Hallmon is one woman who is serious about advocating for black entrepreneurs. She's the founder and CEO of The Village Market, and she cultivates events to provide a platform for socially-conscious, black-owned startups and entrepreneurs to get support, build community, and showcase their products and services.
As a social entrepreneur, speaker and curator, Hallmon uses her gifts of tenacity, smarts and bold confidence to rally behind small business owners, kidpreneurs and nonprofit leaders.
"I started the village before the marketplace. I was teaching classes [on] entrepreneurship and holistic health at a coffee shop on Marietta Street in Atlanta," Hallmon recalled during an interview with xoNecole. "I was dealing with a community of entrepreneurs–some business owners working a 9-to-5 on the side–and from those classes, I would choose about 10 businesses that had a great deal of promise. We were a very small community that met inside a coffee shop once a month."
From there, the community grew, and Hallmon wanted to find a way to meet a common need among the entrepreneurs. "Those classes were the kick-start to everything. Being the researcher I am, I asked, 'What else do you need? Do you need to feel more confident in starting your business or in scaling and growing your business?' They [said they] needed a place where people could shop with them and know that they are here in Atlanta, so I started the market. At my first event, we had 31 small businesses participate and about 300 to 400 people came out. We had a lot of passion and no website or Instagram–just word of mouth. From there, it literally began to be the thing that people became excited about. Today, we offer them the highest level of customer service and entrepreneurs feel seen, guided, and heard."
The Village Market, helmed by Hallmon and her all-female team, is now held quarterly in Atlanta and features more than 50 vendors offering an array of products and services, from apparel to home goods to beauty products. Attendees can also enjoy live performances, a kids zone, and art installations. Hundreds of entrepreneurs vye for a spot at the market and the variety of products and services they offer are diverse.
"Vendors have to apply. We do this partly because at this point, we get a great deal of [applications]," Hallmon said. "We then start our selection process, choosing the best of the best. [As a participant], you also agree to be trained and sign up for workshops and webinars. I wanted to have something that would be more than a marketplace, so entrepreneurs get to work with other entrepreneurs. We have a partnership with Google for our Saturday School and all of these are offerings we have for any business in the village. For the market, the communities get to see the businesses, but the businesses already began to form relationships with one another over the course of three months."
As part of the market experience, attendees can also enjoy plant-based food at the Village Cafe and get a taste of healthy eats. "We feature between 13 and 15 plant-based culinary artists, and the food is so good! I get so excited because …. some of [the attendees'] first experiences with plant-based food are from the Village," Hallmon said. "My goal has always been not to impose my lifestyle on others but to expose our community to other options. They may like something different and expose it to [their families.]"
Her venture into plant-based foods and holistic living began years ago with her mom, who, at the time, was battling lupus and cancer. Hallmon wanted to support her mother's journey to manage the illnesses and get well.
"We were learning a lot together at that time. She just wanted to be better–feel better. I was learning some things, and we began juicing together," Hallmon said. "My mother still transitioned, but I do know that the quality of her life changed. Everything that I support for the community is so that people can feel better and feel loved. It's what I wanted for my own mom. No one should be ashamed of what they don't know or about the foods they eat. We can meet people where they are."
Hallmon also credits much of the motivation behind her belief that education empowers, and opens doors, to her mother. The graduate of Tougaloo College, a historically black institution, continued her academic excellence in an effort to make her mom and family proud and went on to earn her master's and doctoral degrees, graduating from the University of Mississippi and Liberty University, respectively.
"My mother was a high school dropout and earned her GED. She'd say, 'This is good for me, but it's not good enough for y'all,'" Hallmon said, adding that her mom wanted her and her sister to put education first and value the opportunities education would bring. "It was a no-brainer for me. [As a youth], I did well in school. I was an athlete and an avid reader. I'd read books by Maya Angelou and Toni Morison. I would try to find women who had the Dr. in front of their names and figure out how they got it. I once asked a counselor, 'How do I get to have 'Dr' in front of my name?' and he said, 'That's not something you'll ever probably get to do.' I didn't know why he'd say that to me considering I was a pretty good student. [When I went to] Tougaloo College, all of my professors had doctoral degrees and were black. It opened me up and felt so real. I wouldn't stop. I wanted to take the torch further."
She would later become an English teacher and then a Department of Education professional, and she uses those experiences today, as a full-time entrepreneur and consultant, in the work she does with entrepreneurs in the Village.
"There's a privilege that comes [with education] where people will pull the chair out for you at the table and believe that you're supposed to be there. I understand that," she said. "And because I know there's a certain privilege that comes with my education, I don't lose myself because of that opportunity. Every opportunity my education allows me to get, I'm bringing my community with me. When you can speak differently about your business and connect it to research and data, people listen to you differently. You have a different level of respectability. Getting my doctorate is probably one of the best things I've done for my family and my legacy."
"Every opportunity my education allows me to get, I'm bringing my community with me. When you can speak differently about your business and connect it to research and data, people listen to you differently."
That legacy intertwines with what the Village Market stands for, empowering black entrepreneurs through education and offering a community and customer base that will help them thrive, evolve, advance, and someday, pay it forward.
"The reason I created the Village Market: I tell everyone we operate in excellence. That's a hard part to always live up to, [but] I put my company up there. I need people to understand that if we put ourselves up to a level of excellence, you can trust every business that has come into The Village Market to showcase."
For more information on The Village Market, which will be held in Atlanta, GA on November 29-November 30, visit https://www.thevillagemarketatl.com/.
Featured image courtesy of Carol Rose.
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Taja, an actress known most for her role on BET’s The Oval, and businessman/model Ryan Easter tied the knot on July 27 in an intimate and beautiful wedding in LA - surrounded by friends and family. During our 40+ minute conversation, the newlyweds opened up about the inner work journey they both went through individually to become their best selves.
Taja revealed that her grateful and light spirit came after being in a depressive state and doing a great deal of healing and education. And Ryan shared how losing a parent as a youth affected how he showed up in the world and the truths he had to face to embrace who he is wholly.
The pair also chatted about the power of intention, the importance of working through trauma, and the work they do every day to honor their partnership. There’s a reason their glow is so beautiful! It comes from the inside.
“You're meeting me now after I've done all this work, but I had to go through it to get to that space and be in a very happy, healed relationship,” Taja says. Check out the layered conversation below.
xoNecole: I’ll start with the most obvious question: how did you two meet, and what were your initial feelings about each other?
Ryan Easter: We connected through friends. At the time, I was in New York, and she was back and forth between LA and Atlanta. But our mutual female friends were together and decided they needed to set me up. So they confirmed I was looking for something serious and then sent me her picture.
And I was like, "Okay, she looks good - a chocolate drop." But then I thought, "What's wrong with her? So, I called them up, and one of them was messing with me and said, "Oh, she's a little crazy." I was like, "Whoa, I can't do crazy anymore. I've dealt with that before. I’d rather stay by myself than deal with that again." Then she clarified, "No, I'm just kidding. She's crazy in a good way. She's a lot of fun and has her stuff together. That’s how it started for me.
Taja Simpson: I was just going about my life, getting ready for another season of The Oval, when I got a text from my friend Natasha. She said, "Hey, I don't think you're dating anybody, but I have a friend I think you should meet. He's a great guy." She gave me this huge pedigree, saying they had been friends for 19 years. I thought, "Wow, he sounds amazing." But when she sent me a photo, I didn’t like it.
Later, I thought about it and figured it could just not be a good picture. So she sent his Instagram which had all these modeling fitness pictures and stuff. And then I was like, wow - you had my whole husband this time and didn’t tell me - now I told her she could give him my number.
"I was just going about my life, getting ready for another season of The Oval, when I got a text from my friend Natasha. She said, "Hey, I don't think you're dating anybody, but I have a friend I think you should meet. He's a great guy." She gave me this huge pedigree, saying they had been friends for 19 years. I thought, "Wow, he sounds amazing." But when she sent me a photo, I didn’t like it."
Taja Simpson & Ryan Easter
Photo by @jorgemezaphotos
xoN: I love that because, you know, there's all these conversations about the ways people meet, and I still feel like friends and family are one of the best ways. It’s like they know you! What are your thoughts?
Ryan: Yeah, absolutely! You feel a great sense of obligation to be the best version of yourself because you’re not just representing yourself; you’re also representing the person who referred you. I can’t go out there acting like a fool and have them looking at their friend like, "Why did you hook me up with this clown?" It’s like, we're gonna be clear and honest about our intentions. And if it works, great, and if it doesn't, it's okay.
Taja: Exactly. When he called, we spoke that day for like, an hour. The rest was history. We just connected, and it was great. After that, we started talking every day, and now here we are.
xoN: Okay, so tell me about your first date! Do you remember where you went? What did you do? How was the vibe?
Taja: Our first in-person date was two months after we met over the phone. This was during COVID, so we got introduced in July 2020 but didn’t meet until September. From July to September, we were doing video dates and phone calls, building up this excitement about meeting in person. I was really nervous. I thought, "Oh my God, is it going to be like it was over the phone?" We really connected and vibed. I was there to pick him up at LAX, and I felt like this was it. I thought, "God put this brother in my life to be this good, this perfect." It felt too good to be true.
I actually had a friend meet us at the airport to film our meeting without him knowing. I told her to stay in the corner and keep the camera hidden. When he was coming down the escalator, I had this whole plan to run up to him in slow motion and jump into his arms. When I saw him, I froze. I was so nervous that I couldn’t move! He came up to me, gave me a big hug, and swung me around, and I just thought, "Wow!" Everything I planned went out the window.
Ryan: I was really excited to meet her, too. Technically, our first date was at Firestone Brewery. After the airport, we went back to her place to drop off my stuff, and then she said, "I like to drink beer," so she took me to a brewery nearby.
I remember being there, and we were kind of embracing, but not too much since it was technically the first time we were in physical proximity. You still have to play it cool, even after talking for a while. But every time I touched her, it felt good. I thought, "Yeah, this is it." When we hugged at the airport, I felt like, "Yo, this is home." At that moment, I knew she was the one.
xoN: Ugh, I love that. So when did the courtship start to develop into a relationship? Did y'all have that conversation?
Ryan: Initially, we were very clear about our intentions. We were both dating with purpose and had similar aspirations of eventually finding someone to marry, start a family, create businesses together, and live our lives to the fullest. We knew from the beginning that this was our goal and checked in with each other to see if we were on the same page.
After establishing our intentions, it was about having those small conversations. We discussed what was important to each of us—our needs, wants, likes, dislikes, triggers, and traumas. All those details are crucial for building a solid foundation for a healthy relationship. We spent a lot of time getting to know the real person, not just the representative we might present to the world.
Sometimes, it’s difficult because it requires us to be extremely vulnerable. For men, especially in our society, vulnerability is often frowned upon, making it hard to expose that sensitive side. You never know how people will react—some might use it against you, while others might protect you.
I think for her; it took her understanding that mentality that men have and use that to her advantage to make sure she's like, look, this is a safe space for you to allow me to see the full person that you are. I appreciated that because, like, I would tell her, if you really want a man to value you, he has to feel safe with you, right, not necessarily in a physical capacity but more so from an emotional standpoint; I need to feel like I can be safe with you emotionally.
So that courtship was a lot of just having those serious, sometimes difficult conversations about things we're going through in the past to things we aspire to accomplish in the future, to things that we're currently dealing with, and started to gain that understanding about who we are and what we aspire to be, and just continue to flow.
"So that courtship was a lot of just having those serious, sometimes difficult conversations about things we're going through in the past to things we aspire to accomplish in the future, to things that we're currently dealing with, and started to gain that understanding about who we are and what we aspire to be, and just continue to flow."
Taja: I mean, that's exactly right, and a lot of it we spoke about even before we met. Because it was this free thing where we didn’t know each other. We didn't have to be a representative. I was just my authentic self. It’s like - I'm an actor, and I got five or six characters that may come out in our conversation. I'll be funny, then the next moment, I'll be serious. It just happens.
I was very vocal about how I foresee my life going. Also, because I'm in entertainment, that played a part. I had met people before who couldn't handle that. They wanted a woman with a nine-to-five, a teacher, or just somebody with a very strict schedule. But that wasn't me. So I think we were super intentional when it came to dating and making sure we can build and grow together. So, we made that commitment prior to him leaving. He came to LA for a week, and the day before he left, it was like, okay, so this is it.
xoN: I’ve noticed that intention and vulnerability are both powerful words that you two keep using, which I think is essential for any long-term relationship. What are some of your other shared values?
Ryan: Also, we both understood the power of mindset. When you see successful or unsuccessful people, sometimes others will attribute their state to their family or money. And I'm not saying that that doesn't help. But there are a lot of people who have come from very humble beginnings and very troubled past that have gone on to do great things, and it all had to do with their mindset. They had to leave and see themselves doing what they desired to do before it became a reality in the physical realm.
I think a lot of those beliefs and mentalities that we shared was refreshing because, you know, we've all known people that every time you talk to them, something bad is going on. And it's such a drag because they can bring your energy down. We don't subscribe to that. Not saying that we don't go through tough times. But when we do, the question that we always ask ourselves is, what is it that I'm supposed to learn from this? I think those type of elements of just being in alignment mentally about how we view the world definitely help to solidify our relationship and our connection.
Taja: When we met, I was in a headspace of growth. We now call it believe, evolve, become because you have to believe that thing right in order to show up. We both understand that your vibration precedes your manifestation, so you have to vibrate and believe at a certain level. Act as if you have to be in that space, that energy, in order for that thing to come so you can evolve and then become whatever that said thing is. But I was in that headspace before we met, and I was clearing out people in my life.
I was really intentional with finding someone that was in that headspace, too. I was not okay with anyone being stagnant.
Taja Simpson & Ryan Easter
Photo by @jorgemezaphotos
xoN: You two seem so evolved individually and collectively. I'm curious, were there any challenges that you two had to get through together, and what did you learn from that experience?
Ryan: Being parents. And if your partner doesn't have a great pregnancy, then it can be tough, and it stretches you in a lot of ways. But I would definitely say the first five months of being new parents was a lot because we were both exhausted. And she's also trying to heal her body because giving birth puts a tremendous amount of stress on the woman's body. It gives you a different respect for the strength of femininity because I wouldn't want to go through that. And I was there the whole 29 hours.
So during that time I'm getting snappy because I need to rest. I have not been able to rest, and I'm sleep-deprived, and I don't feel like I got my foot in yet. And, and then, on top of that, you have this, this really small human that's completely dependent upon you. They can't do anything for himself, and that, even psychologically, that's a lot to carry. But the thing that I think that has helped us is that we understand that we won't always be on the same page. It's okay to have disagreements, but you always have to lead with love, meaning that if I'm upset with her or she's upset with me, we focus on what the issue is.
Taja: I had a horrible pregnancy and was still feeling like I want to be productive; it’s just part of who I am. And during the newborn phase, like he said, we were exhausted. We were zombies. I'm getting whiny. I need sleep. He's getting snappy and short, and we're having to figure out us. The hardest thing is trying to still learn how to effectively communicate in the midst of this space where you are exhausted; you don't feel good, nothing's going your way.
But I'm a big believer of being accountable, especially for women, because women are not always accountable. But we encourage each other to address the trauma and encourage positive self-thought and talk. Because what you think, speak, and do creates power for better and worse.
xoN: Were there any past traumas you had to heal from in order to love each other correctly, and do you feel comfortable discussing them?
Ryan: For me, the biggest thing was my father’s death at nine. You’re young, and you don’t know how to process the loss. It’s one of those things I thought I dealt with, but when I got into my adult years, I realized it didn’t. I always felt like I had to go above and beyond because I didn’t have my father there to be a man - I excelled in sports and academics, but it was based on an inadequate feeling.
I understand the importance of fathers in children’s life but you still have the power to be the best version of yourself whether your father is there or not. And I believe the almighty Creator will put people in your life to be the best version of yourself. I wanted to be that confident person for her and our children - and I didn’t want to carry that trauma into our relationship or our son. So I worked on it before us and I continue to now.
Taja: Mine was colorism. I grew up where the brown paper bag thing was a thing. There were kids I couldn’t play with because “I was too Black.” I had a family member who called me “Ew.” Like she’d literally say, come here, Ew, you ugly thing. And my family, for a long time, didn’t realize how it was breaking me. But eventually, my mom noticed and taught me more about self-esteem and then I started to do the work. But it still shows its head. I still would have thoughts that I’m not good enough because of how I look. I’ve literally not tried out for roles because of that. One of my friends’ friends has literally called out once that I was the only dark person at an event.
So when I started doing the work, I noticed the ways it showed up, like I just wouldn’t want to be in the sun long. I mean when I was younger, I used to pray to God to make me “better” or lighter. It took a long time to really get over that. There’s a book I wrote called Women Who Shine - where I got my thoughts out about this.
So he knows my sensitive spots and speaks to the little girl in me. It's so interesting how the things we go through when we’re young affect us in adulthood. Mental health is as important as physical health - and I’m grateful that he understands the importance of both of those.
xoN: Thank you for your vulnerability. I hope it helps someone else. Finally, I’ll close with this: what’s your favorite thing about each other?
Ryan: Definitely her mindset. She doesn’t have a victim mindset; she’s empowered. That’s so attractive. I believe that she prides herself on being a good, great communicator. She moves with integrity, you know, I think that's important. And you know, she also understands the importance of taking care of her physical, emotional, and mental wellbeing.
Taja: There’s so many. Where do I start? My husband is supremely supportive. I absolutely love that about him. Also, I love his intention. I love how effectively he communicates. I love how he fathers our child. I love how he looks. Because, praise God. Okay, I'm just gonna put that out there.
But you know what, my favorite thing about him is that I love that he's a man of integrity.
Integrity was the highest things on my list when I’d write out what I wanted in a partner. Because it’s everything. And so I love that I feel the level of safety that I feel with him, that I can completely be my 100% authentic self. I know that he's taking care of me, my heart, and our family. We're good.
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Feature image by @jorgemezaphotos
“I was doing the same thing every day, and I just was getting tired of it. And we were remote at that time, and I'm like, this would be the perfect opportunity to explore. My partner was very supportive of it, and we were between Atlanta and Houston,” Kaylyn tells xoNecole.
“I have a young son, so Atlanta made kind of more sense because it was still close to my family, and that's ultimately what we decided. So I moved to Atlanta, and then my first job was with Compass (real estate company), and that was my first and last job, so far, fingers crossed.”
While working at Compass, she did marketing on the side. However, it took Kaylyn being laid off from the company to truly give full-time entrepreneurship a shot. Already having some clients, the marketing guru continued to build her clientele and ultimately became even more successful. The Florida State alum has even begun hosting events such as a lifestyle networking event “For The Tastemakers + Visionaries” back in October.
Moving to a new city can be daunting, especially when you’re trying to build a business. It’s important to make the right connections in order to thrive in your entrepreneurship journey. Kaylyn shares how she did it.
“I feel like you have to get out. And I think one thing about Atlanta, and it's probably prevalent in other cities, but you don't necessarily have to seek out those rooms, but also kind of understand what rooms not to be in because that can taint your experience honestly,” she explains.
“Like when I moved people were like, ‘You, like Atlanta?’ I'm like, ‘Yeah,’ but other people's experiences are different because they come for maybe the wrong things. But everything that I explored first was intentional for the progression of my career and the path that I was on. So I was looking for ways to be in marketing rooms, or, like, just find a job that was in marketing.
She adds, “My advice is it doesn't have to necessarily look like your dream company. And what I mean by that is because when I worked with Compass, it wasn't my ideal company. I took it literally because every company has a marketing department within it.
"And if this is a good-paying job, something that's still within my willpower, I know I can do it with no problem. Let me get my foot in the door. I'm all about getting my foot in the door somewhere because I feel like my personal connections are what has taken me further in life. So when I get into those spaces, I'm a sponge.”
What’s next for Kaylyn is curating more intimate events, building BLK Book’s portfolio, and giving back.
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Feature image courtesy Trenton Butler/ @mindofjr