Doechii, born Jaylah Hickmon, is a rising star in the music world with a unique flair that sets her apart. Doechii's trajectory shows that she's not just another name in the industry; she's carving out her own space with her creativity, authenticity, and unapologetic style.
Raised in a household that loved music, she began exploring her creative side early on, dabbling in poetry, dance, and theater. By the time she was a teenager, she was already making her own music, writing lyrics, and experimenting with different sounds. Doechii initially shared her songs on YouTube and SoundCloud, steadily building a loyal fan base and refining her artistic identity.
This year the Florida native is leading the ladies in the rap pack with four Grammy nominations — Best New Artist, Best Rap Album, Best Rap Performance, and Best Remixed Recording.
In March, Doechii took the pop charts by storm with her track "Alter Ego" featuring JT and Kaytranada. Shortly after, she released one of the year's most refreshing rap projects, Alligator Bites Never Heal. The project stands out as a lyrical tour de force, effortlessly weaving wordplay with raw emotion and vulnerability in a way that few artists of her generation can match.
1.Doechii Has Genre-Bending Style
Doechii is known for blending genres like rap, R&B, and pop with influences from punk, hip-hop, and electronic music. Her sound is distinct and showcases her versatility.
2.Her Viral Beginnings with "Yucky Blucky Fruitcake"
She first gained significant attention in 2020 with the viral success of her song "Yucky Blucky Fruitcake." The track, which features a raw storytelling style, quickly became a hit on TikTok, introducing her to a wider audience.
In a blend of all the emotions—relief, pride, and irritation, Doechii raps "I am a Black girl who beat the statistics," in “Yucky Blucky Fruitcake.” While her vocal nuances and cadences on the song are reminiscent of Nicki Minaj, the unique origin story at its core is all Doechii.
3.Doechii Signed with Top Dawg Entertainment (TDE)
In 2022, Doechii became the first female rapper to sign with Top Dawg Entertainment (TDE), joining a roster that includes Kendrick Lamar, SZA, and Isaiah Rashad. This marked a major milestone in her career.
On October 17, Mr. Morale himself expressed his admiration for Doechii by declaring her the "hardest out" in an Instagram Story post. This post highlighted the cover art of her acclaimed mixtape, Alligator Bites Never Heal, which is a testament to the Florida native's talent. Doechii returned the favor by reposting the IG Story and expressing her gratitude to K. Dot for recognizing her. "Thank you, Dot, you're the greatest," wrote the 26-year-old rapper in response.
4.Performing on Major Platforms
Doechii has performed on major platforms like the BET Awards and MTV Video Music Awards (VMAs). Her high-energy performances have captivated audiences, showcasing her charisma and stage presence. Not to mention, she joined Isaiah Rashad at Coachella this year and gave it all the way up as the musical guest on The Tonight Show Starring Jimmy Fallon in May 2022.
5.Doechii's Hit Singles Like "Crazy" and "Persuasive"
She released the singles "Crazy" and "Persuasive," both of which received critical acclaim. "Persuasive" became a summer anthem, and a remix featuring SZA further elevated the track's popularity.
As of late, “Nissan Altima” and “What It Is” have the girlies in the chokehold.
6.Creative Visuals and Fashion Sense
Her music videos are known for their bold, artistic visuals. Doechii's fashion choices often feature eclectic, avant-garde styles, which add to her artistic identity and set her apart in the music industry. Whether it’s a killer suit, balloon skirt, or custom couture, she’s gonna eat the girls up every time.
7.Doechii Is an Openly Queer Artist
Doechii identifies as queer and often incorporates themes of gender fluidity and sexuality into her music. Her openness about her identity has made her an icon in the LGBTQ+ community.
To commemorate Pride Month this year, the Swamp Princess crafted a heartfelt letter addressing the LGBTQ community, expressing gratitude for their unwavering support. This support empowered her to courageously challenge societal expectations and embrace her authentic self without reservation.
She wrote, “My creative work is heavily influenced by both my Florida roots and the vibrant LGBTQ+ community. Whether I’m working on choreography or undergoing a glamorous transformation, I draw inspiration from my memories of resilience and artistry of drag queens in Ybor City and the energy of ballroom culture in NYC.”
8.Doechii's Inspirations and Influences
Her influences range from Missy Elliott and Nicki Minaj to genre-defying artists like Tyler, The Creator to the greats like Kanye West, Beyoncé, Lauryn Hill, and Outkast. Doechii cites their innovation and boldness as key inspirations in shaping her own artistic journey. In an interview with NME, Doechii shared, “These are artists who are the most honest, the most creative, and I’m really inspired by them. They gave me the courage to do what I’m doing right now.”
The rapper continued, “I wrote my first song when I was in the 6th grade. I knew this girl who was a huge Nicki Minaj fan. She put me onto Nicki Minaj and I was immediately hooked and wanted to start a group. I wanted to rap, so I wrote my first song and we did it at a talent show, and we won!”
9.Her Debut EP 'she / her / black bitch'
In 2022, she dropped her EP she / her / black bitch, a powerful project that explores themes of identity, race, and womanhood. The title and content reflect her experience as a Black woman in America, aiming to reclaim and empower.
10.Her Advocacy for Mental Health and Self-Love
Doechii is vocal about mental health, self-love, and the struggles of navigating the music industry as a young artist. She uses her platform to encourage fans to embrace their authentic selves and prioritize their mental well-being.
When sitting down with Netflix and Baby Tate for a roundtable discussion, Doechii shared, “Same as Tate, I recognize my shadow self and my demons as something that I work with. Now I kinda tell them what to do and we really cool now. If anything, I used to be really ashamed like, why do I even have a dark side? … Then I realized that my shadow side and my demons can actually help me see myself in a more human way. I kinda forgave myself, and them, and now we work together. We cool but not too much."
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Joce Blake is a womanist who loves fashion, Beyonce and Hot Cheetos. The sophistiratchet enthusiast is based in Brooklyn, NY but has southern belle roots as she was born and raised in Memphis, TN. Keep up with her on Instagram @joce_blake and on Twitter @SaraJessicaBee.
The Mecca Of Fashion: The Top Street Style Moments At Howard Homecoming
Outfits were planned, bags were packed, and cameras were ready to capture Howard University's collegiate spirit during its centennial Homecoming celebration. Not only does it hold the number one ranking as the most elite Historically Black College and University or its top performing academics, diversity of students and alumni, but the HBCU also leaves a legacy of style and grace.
The essence of effortless poise and refinement shines bright through the iconic university colors of indigo blue, red, and white. Every October, Howard University students, alumni, staff, and friends gather on the prestigious campus in Washington, D.C. to take part in time-honored traditions and events, which is Homecoming. This year's theme, “The Meccaverse,” was a week-long celebration of Howard University’s heritage, including the Homecoming football game and Bison Pep Rally, the Fashion Show, Greek Life Step Show, Homecoming Day of Service, Lavender Reception, and the iconic Yard Fest Concert.
As 2024 marked the 100th anniversary of the Howard Bison trek back to The Mecca and after two years of virtual events due to the COVID-19 pandemic, this was to be a celebration of a lifetime. We enlisted HU alumnus Sharmaine Harris, a luxury retail buyer, as she revisited her alma mater as eyes on the yard for fashion-forward outfits mixed with personal style and campus pride for the weeklong celebration.
Before we get to the looks, discover how attending Howard University impacted her career in fashion and her day-to-day style:
Credit: Sharmaine and Friends
xoNecole: Describe your personal style. Did attending Howard have any impact on developing it?
Sharmaine: Howard taught me that there’s no such thing as being TOO dressed. There’s always a reason to “put it on” and look presentable, even if it’s just for a day of classes. Standing out was celebrated and encouraged with my peers embracing the opportunity, giving me the confidence to try new styles and trends.
xoNecole: How did Howard shape your career as a luxury buyer?
Sharmaine: I studied Fashion Merchandising, through which I was fortunate to have professors who were very connected to the industry and able to give first-hand accounts of opportunities and what to expect post-college. I was also able to build a network through my peers and other Howard Alum, which has opened doors to endless possibilities both within fashion as well as daily life.
The same confidence instilled in me through my style has also been rooted deeply within me as I step into any role or project I’m faced with throughout my career.
xoNecole: This year marked Howard’s 100th-anniversary Homecoming celebration. Can you describe what the weekend looked and felt like?
Sharmaine: I’ve gone to many Howard Homecomings since graduating, but this year’s 100th anniversary felt like a huge family reunion filled with nothing but love. It was beautiful to see so many Bison return home looking great and radiating joy. It was beautiful!
xoNecole: What makes Howard fashion different from other HBCUs?
Sharmaine: Being that Howard is The Mecca, we have such a diverse population with each individual having their own spin on fashion. Getting dressed is second nature for us, but the layered confidence is our secret ingredient to make any look come together. Through that comfortability to push barriers, we have a legacy of setting trends, as indicated by the many alumni we have in the fashion and entertainment industry.
Keep scrolling for the top street style moments from The Mecca's Homecoming weekend:
Credit: Lacey Gallagher
Credit: Alan Henderson
Credit: JaLynn Davis
Credit: Dylan Davis
Credit: Caleb Smith
Credit: Kendall W.
Credit: Jordyn Finney
Credit: Vanessa Nneoma
Credit: Dr. Mariah Sankey-Thomas
Credit: Caleb MacBruce
Credit: Tiffany Battle
Credit: Teniola
Credit: Ilahi Creary
Credit: Nicolas Ryan Grant
Credit: Dylan Davis
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Featured image courtesy of Sharmaine Harris
We Had A Strong Connection IRL But My Instagram Scared Him Away
If you scroll past anydating guru’s free advice, such as dating coach Anwar’s, they often promote a long-curated list of dos and don’ts, advising women on how to attract the ideal relationship.
“When men are looking at your pictures on social media or on dating apps, they’re making two assessments: one–affordability, and two–seriousness.” Dating coach Anwar said. He recommends women curate their pictures well by minimizing skin and avoiding posting too many traveling pictures which don’t represent your full life because men are trying to envision themselves in your life.
I certainly don’t believe in shrinking the essence of who I am just to bag a man –whether in-person or online– including for the one thing that brings me pure joy: my worldwide adventures. By now, it’s common knowledge that social media is only a shiny highlight reel that doesn’t take into account all aspects of real life.
I’m fortunate that the men I date in my late 30s are mature enough to understand that notion, but in the past, I’ve learned the hard way that many men are, in fact, judging women’s social media accounts to determine if they are a perfect match.
While trying to stay afloat in grad school, I managed a week-long promotional gig for a festival concert. I stumbled across a breathtakingly handsome guy engrossed in curating melodic sound production as an audio engineer.
Fine enough to giveBridgerton’s Regé-Jean Page a run for his money, this tall cutie had glistening caramel skin, big brown eyes, and a gorgeous smile that radiated across the conference center.
My heart practically stopped each time I glanced at him. I caught him conspicuously glancing my way throughout the day, too. Our energy was magnetic. I couldn’t let him get away without making it very apparent I was feeling him. Ten hours passed before we found ourselves drawing near one another. Dating co-workers is against my rules, however, dating someone I’ve met after completing a temporary gig was an exception I’d happily make.
Serotonin oozed throughout my body when he approached me. We engaged in meaningless talk, while I anticipated he’d ask for my number. Instead, he asked, “What’s your IG name?”
I’m old school; I want to get acquainted chatting on the phone until twilight–or on a well-executed romantic date. I accepted his request and followed him back. Baby steps.
Each time his adorable face popped into my mind, a rush of happiness flooded me. I’d already conducted a pre-check for a potential relationship, and based on absolutely nothing but chemistry, he had already passed. Scrolling through his page, I could see he had three, incredibly young children, from ages two to five. That’s okay, I can play step-mommy. Or so I thought.
The next morning, I swapped out my motivational morning gospel music for my vibey, R&B music. I floored the gas pedal, speeding to work in hopes of getting to the fine audio engineer as quickly as possible.
I sashayed through the conference doors with an extra sway in my hips–smitten and glowing as my bright eyes landed on him, standing by for sound check. He took one blistering look at me, and as time stood still, his scathing disapproval made me feel as though we were arch-enemies with unfinished business.
What happened in the less than twelve hours we met and were apart? I was flabbergasted by his bait-and-switch of emotions. The only culprit, I surmised: freaking Instagram.
A few hours of him ducking and diving to avoid me passed. I put my grown woman panties on and marched over to him. He pretended he couldn’t see me through the corner of his eye, but judging from the nervous stiffening of his erect posture and locked jaw–even through his discomfort, he would have to face me.
“Hey, how’s it going? You’re different today,” I said casually, yet resolute, peering deep into his wide eyes.
“Well, you know, it’s cause you’re big time. I’m just a regular guy.” He quipped. Completely confused, I stared blankly at him, waiting for an explanation.
“Your Instagram...” He confirmed like I had full knowledge of his insecurities.
“If I had seen your page before I met you, I would’ve never tried to talk to you. I’m not good enough for you.”
I melted into a puddle of vexation. I wasn’t a celebrity or social media star. Hell, I didn’t even have more than 5,000 followers! I’m a regular girl who’s had a career in entertainment which has afforded me many opportunities to attend swanky events; I love upscale travel and dining at Yelp’s highest-rated star restaurants–and yes, I relish capturing those delicious moments. But at that time, I was a broke girl in grad school, making a few coins on the same gig I’m certain he was earning a pretty penny for.
He’d already taken over my thoughts, feelings, and body’s desires in a short twenty-four hours. Though he was far from aware of all the ways he had swept me off my feet without stepping foot on an actual date, the energy between us was undeniable. I literally couldn’t stop thinking about him and grinning since the moment I saw him, and I know for sure he felt the same. And now he’s thinking he isn’t good enough for me?
He was fine, humble, funny, had a sexy physique, and a lucrative career, yet for some ridiculous reason he’d convinced himself he could never be with a woman like me? I was floored. Typically, I’m not forward with men in the initial stages of dating. It’s important I feel highly desired and sought after before I explode candidly. But the world was going to absolutely know that day: “I like you. You’re someone I’d like to get to know. And you’re absolutely perfect for me.”
He sighed and relaxed his shoulders. I felt empowered, quelling his feelings of inadequacy. (Or temporarily, I shall say). I’d soon learn that if a guy was harboring major insecurities, the idyllic lines to boost his ego are merely fleeting.
Pumped up on an extra dose of courage, later that day, he asked for my number. And I delightfully obliged.
We spent a good amount of time expressing our mutual feelings towards each other and perused through calendar dates to see when our schedules would match up. He lived in Las Vegas, but working as an audio engineer for major events necessitated him to spend most of his year traveling across the country and internationally. Still, I was determined to make it work.
And yet, it didn’t work. Despite my insanely busy grad schedule, I was ready to trek to Vegas or whichever country he visited, except his insecurities overflowed like putrefying lava. I probed to see how involved he was with his baby mama. Ya know, normal stuff. Somehow, he took that as a jab.
“You don’t want to date me because I have three kids, huh?” Again, he left me confused and exhausted because I was absolutely ready to become a bonus mommy to the right one.
Despite the endless times I cleared up what he thought was a problem, boom! another insecurity flared up. Coddling a mid-thirties man, who had thee lowest self-esteem I’d ever encountered was dooming.
A few months passed and winter had descended upon the Sundance Film Festival in Park City, Utah. I’d just left a snazzy art gallery Chiwetel Ejiofor hosted for his independent movie premiere. Park City is a magical and frosty cold, picturesque town in January. Most of the festival events are situated on densely packed Main Street. I stepped my leather boots outside onto the icy, uphill sidewalk, with a platonic male friend in tow. My phone rang–it was audio engineer bae. I noticed his name and pushed decline.
“You ignoring me now when you could’ve easily picked up the phone?”
What in the hell?! I peered around on both sides of my street, cautiously nervous.
I hopped into the black SUV. The festival traffic moves slower than molasses. You could gingerly walk down the street and still beat a moving car. As the driver slowly peeled away, I glanced to the opposite side of the art gallery street; there I saw old bae, forlornly staring at me, saddened with puppy eyes in his hooded Parka. I was busted. In my defense, however, I hadn’t heard from him in months, and us dating was certainly a never-ever-going-to-happen-closed case.
How was I supposed to know he’d been watching me from 150 feet away? No human in their right mind would expect an immediate answer, but he did.
“Hey, sorry, but it’s really hectic; I gotta hurry to this next event.” I apologized despite not owing him one. If he’d crossed my mind at any point up until now, it’d be futile. His recurring insecurities ate at him and thus, swallowed any attraction or potential traction for us.
By the time my plane landed in sunny Los Angeles, he unfriended me on IG. Exhausted from the nonsensical mental gymnastics, I unfollowed him, too.
Finally, we agreed: the feeling is mutual, boo.
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