The ItGirl 100 List, in partnership with Hyundai, is a celebration of 100 Black women who aren’t afraid to pull up their own seats to the table.
If turning your side hustle into a flourishing career was a person, it'd be Dimplez Ijeoma.
In 2007, the Senior Vice President of Marketing at Capitol Music Group and digital marketer discovered her knack for building websites and blogs for social media’s early tastemakers.
“I got very, very curious about everything that went into making a website pop,” she tells xoNecole. “I started to dig into the minutiae around what excited people to view and visit certain sites — it was very apparent that there was a lane for me to explore.”
At the time, Dimplez was a grad student studying physical therapy, so while marketing and digital storytelling wasn’t the initial path she saw for herself, it was the one her curiosity led her to. “It wound up being a circumstance of my hobby piquing my interest in this area, and there ended up being a career path for me in the area.”
As many up-and-blossoming ItGirls use the internet to share their niche interests and build communities around their hobbies and passions, a common hesitancy for some is turning their hobbies into careers, only to lose the initial spark that brought them joy. For Dimplez, the distinction within this conundrum was clear.
“There's a difference between hobby and passion for me,” she explains. “I would never monetize [my hobbies] because that's something that just genuinely brings me joy.”
She continues, “I'm passionate about how people think, what people enjoy consuming, and how artists tell their stories. That's my passion. I don't mind monetizing my passion because I would do it whether I was paid for it or not.”
Courtesy
"I'm passionate about how people think, what people enjoy consuming, and how artists tell their stories. That's my passion."
Dimplez is candid about the fact that when she first embarked on her career, social media was shifting into an entirely new frontier, and the title of “digital marketer” didn’t exist. That’s why, years later, becoming a director of digital marketing and now, the Senior Vice President of Marketing at Capitol Music Group, is a full circle moment.
“I definitely want to give a nod to Michelle Jubelirer, who was the CEO at the time,” Dimplez shares. “When Michelle was appointed CEO, I was one of her first calls because she cares about artists, she cares about storytelling, and she wants the best people around to do those things. Under her tenure and guidance, I co-lead a team of the best digital marketers, short-form content creators, and digital technologists in our industry. And with them, we were able to not only turn the company around but turn the label group around to its greatest success in the last 19 years.”
For Dimplez, lifting as you climb has been the hallmark of her trajectory and the template for the ItGirls coming behind her, looking to blaze their own path. “I expect anyone who wants to be a digital marketer to beat me: be better.”
On what it means to be an ItGirl:
"It means that I am representing us well. My mom is my favorite girl known to man, because in every room, she represented, not only herself, but she represented everyone who she stood for, well. Oftentimes, I am in rooms where I am the only Black woman, I am the most senior Black woman, I am the most senior immigrant, I am the only immigrant, whatever the case may be.
"Oftentimes, I am in rooms where I am the only Black woman, I am the most senior Black woman, I am the most senior immigrant, I am the only immigrant, whatever the case may be."
"It's not lost on me that in the spaces I occupy, I am not only representing myself, but I'm representing everyone who will come after me. And to be an ItGirl, it means I am doing this justice."
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On how she overcomes challenges in her career journey:
"The biggest challenge that any of us will ever face in different environments is communication. It's not that we're not speaking the same language, but we're not understanding the same. I remember one of my mentors once told me that we judge ourselves based on intention, but we judge everyone else based on action. And what I found a lot in the corporate space was, people were judging actions versus intent, and we needed to level set.
"A lot of workplace or career challenges literally boiled down to miscommunication — whether it be intentional or unintentional. And as an executive, a woman, and a human, the moment we become better communicators, the less friction we will have."
On the advice she'd give women who aspire to follow a similar path as her:
"To anyone looking to follow in the same pathway: do it and do it better, be greater. I was only able to even visualize my role because I thought of executives that came before me. I think often of Vivian Scott Chew, Lynn Scott; these are Black women marketers that lifted as they climbed, and made it a point to protect their artists, protect the talent that they represented, and create a lane for themselves that didn't really exist.
"Whatever anyone is thinking, you can do it. Do it even bigger. Do it even better. Because I think everyone is capable of doing it."
To learn more about the ItGirl 100 List, view the full list here.
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RELATED
Whether you're planning to meet a certain financial or fitness goal, or you're simply trying to maintain and build on the progress you made this year, having something to look forward to is always a good look. Setting actual goals, according to research, actually leads to more success than just playing things by ear. So here are a few to get you started, sis:
(Disclaimer: Not everything is for everyone, so do like my Granny always says: "Eat the meat. Spit out the bone." Take on five out of the 40 and focus on that for the remainder of the year, or do them all. Either way, this is just to get you started.)
40 Ways To End The Year Strong and Inspired
Money Moves
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1. Increase your retirement (or other savings/investment) contributions by 1%.
Experts have found that you could be leaving money on the table by not upping your contributions when you can.
2. Cancel two to five subscriptions.
You could be missing hundreds, even thousands, of dollars a year due to sneaky price hikes and "updates."
3. Create a "fun" in a high-yield savings account.
This is especially important if you struggle with the dreaded b-word (budget) and will make next year's efforts a lot less intimidating. Even if it's $10 a month, do it.
4. Put on your big-girl panties, and set up automatic transfers and payments for at least one bill.
It reduces the stress of managing bills, lessens the chance of a missed payment---and the fees that come with that---and there can be cost savings for doing so.
5. Invest in a cleaner or housekeeping service.
Bosses who value their time (and mental health) invest their dollars into areas where the time they'd spend doing those tasks themselves could be better used to focus on other money-making projects. (And yes, rest is part of that.) Get a housekeeper, sis, or drop off that laundry, even if it's once per month.
6. Donate to a charity.
Beyond the tax benefits, it's a win-win for the greater good of communities you care about.
7. Review your insurance policies and negotiate a better rate (or move on) before their end dates.
Experts often agree this is a small but mighty step to take each year, especially since insurance rates are competitive, you could be spending more money than you need to (or not enough) and your insurance rates can affect your mortgage payments.
8. Call your loan provider and refinance.
As interest rates fall, “millions of borrowers may be able to refinance and get more affordable payments. As interest rates eased down to 6.5%, about 2.5 million borrowers could already refinance and save at least 75 basis points (0.75%) on their interest rate,” the Consumer Financial Protection Bureau reports. You can also refinance student and other types of loans.
9. Stop buying individual items and stock up via going bulk.
Research has found that, among 30 common products, buying in bulk could save you 27% compared with buying in lower quantities. Water, paper products, and baby products like diapers, toiletries, and garbage bags are the top items where people see the most cost-effectiveness. (This has been a lifesaver for me—children, large family, or not—especially when it comes to toothpaste, deodorant, toilet paper, and feminine hygiene products, saving stress, time, and money.)
10. Go cash-only for the holidays.
If you set smart goals and stick to limits on things like gifts, going out to eat, or groceries, you'll see the benefits of this. Cash-stuffing is one method recommended, but something as simple as taking a $10 bill out for lunch, disabling that card for an hour, and leaving your card in a safe place at the office can give you that mindset jump start to see how far you can take your money without the need to splurge.
Love And Romance
11. Say "no."
There are clear mental and physical health benefits to saying no including the setting of healthy boundaries, creating time and energy for other self-care activities, and protecting yourself from physically harmful situations (i.e. unprotected sex or abuse). Just say it, clearly and simply, when you need to.
12. Set a fun, free, adults-only date night for once a week or twice a month with your spouse.
If busy, high-profile folk have touted the success of this, even you can make the time for quality time with your partner. And it's even better when it costs nothing. The best connections are made doing something chill, challenging, or outside the usual dinner-and-a-movie date. Play a game that allows you to reconnect, take a walk in your neighborhood to chat and laugh, or try a little erotic chocolate/edible liquid/paint episode a la Mea Culpa.
13. Go out with Mr. or Ms. "Not My Type."
I love my man, but if I were waiting out for my "type" at the time, we wouldn't be celebrating seven (going on eight) years together. Sometimes having strict, unrealistic expectations for a spouse (especially related to things like height, physical features, or career path) is what's keeping you alone and lonely.
Take the pressure off and explore all your options. I'm not telling you to stop popping the balloon on the guy who earns $20,000 less than you if that's a hard no that Jesus himself told you to skip. I'm asking you to explore other options and see what else God might have out there for your love journey.
14. Immediately apologize and pray together.
I've learned that always being "right" isn't always ideal when you truly care about someone and you're in a relationship for the long haul. Defaulting to an apology when necessary, even when things aren't 100% resolved, is a good way to prioritize peace and save your energy for more worthwhile battles. Research has even supported the benefits of apologies in relationships, and how couples married for five or more years do it often.
15. Get a Rose and discover true self-love.
Do I really have to explain this? You've gotta know what satisfies you, and how better to figure that out than to practice self-love in the bed by yourself? You can also try this with a partner, but as a woman who got on this train very much later in my sexual activity journey. I have a lot more learning to do on my own, and even in a satisfying relationship, I like to find out new things about myself, by myself.
Figure out what you're into, watch what you want to watch, and read what you want to read to define pleasure for yourself. There's a freedom and empowering element there especially if you're used to prioritizing pleasing your partner.
16. Be direct and have the "money talk" with bae.
Money issues are one of the leading causes of divorce, so you need to have those conversations before you even think about marrying someone. And true, nobody can predict the future so you won't be able to avoid some challenges altogether, however, talking with your potential spouse about how they view money, their spending habits, and the pain points in terms of their approach to money management can at least give you a glimpse into what's in store if you do walk down the aisle, move in with them, or decide to share a bank account/business/child with them.
17. Invest in the "paid" version of that dating app.
I know plenty of successful, married folk who did this and met "the one" as a result. Let's be honest: The free version is for playing around. I had a lot of fun with my "free" profile back in the day, trust me. Upgrade that photo, profile, and package, and see if the quality of your dating adventures changes when you're serious about finding a true partner. Dating coaches and matchmakers cosign this.
18. Solo travel to meet that long-distance connection.
Sometimes, your perfect match isn't within 100 miles of you, and that's okay. Make it an adventure, enjoy the memories, and book that ticket. I met my man this way and it's been a whirlwind escape ever since. If you're not comfortable traveling solo, travel or (network to plan travel) with a group via Facebook.
Career And Business
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19. Schedule coffee or virtual meetups with smart people from your graduating class, previous employer, or current employer.
I have gotten many freelance opportunities by doing this. It's as simple as connecting and offering value (or simply learning how you can better equip yourself to do so.) It's also a great way to expand your network, spark new friendships, or find out about new job opportunities.
20. Invest in a well-made suit.
I don't care what industry you're in, a suit says "power," and it's not as old-school or out-of-style as you'd think. Plus the whole experience of looking for a new one (or getting one tailored) is fun and affirming. Try these options. I swear, anytime I wear a blazer, I'm treated like a celebrity or boss, especially when traveling. I was once upgraded to first-class wearing a yellow blazer outfit, and the airline professional literally said, "You look like somebody important. Here you go."
21. Volunteer for a worthwhile project or cause that's important to your company.
If you're overworked and underappreciated, skip this one, but if you truly have the time, love what you do, and want to advance, this move is clutch. Volunteering for extra projects got me where I am today in media because I had foresight, and knew that was the only way at the time to leverage relationships, and I was able to challenge myself to learn skills that 20 years later are still bankable. That VP you can't get a meeting with will be at that gala your company is planning, so join that committee, sis.
22. Write down why you deserve a raise and ask for it in your next one-on-one.
Gather those receipts (ie sales increase numbers, KPIs met, deals closed, people acquired via recruitment, the impact of systems updates, or other tangible success metrics) and ask for that raise before the first or second-quarter budgets are being finalized.
23. Instead of quitting, write down your exit plan.
While revenge quitting is set to be a thing next year (and maybe you're among those who will be leading the trend), try the better boss move and quit with a real plan.
24. Start automatically separating that estimated self-employed quarterly tax estimate.
If you have side hustles (or you're collecting 1099 income,) baby, you do not want to neglect those quarter tax payments. Talk to a professional, do your research, and set up automatic transfers to an account specifically for paying these at the appropriate due dates.
25. Sign up for a free one- to 11-week course related to your industry—or the industry you want to be in next year.
Institutions like Harvard University and platforms like Coursera offer free courses that can enhance your skills. You can also invest in certificate courses with accredited colleges as well as tech training.
26. Hit "Easy Apply" for 10 dream jobs listed on LinkedIn.
While you shouldn't solely rely on this when actively job-seeking, using this convenient LinkedIn option is a great way to get into the habit of applying for positions. And if you're already employed, you should still be "dating" other employers if you're looking to make a move in the next six months. Keep your interview skills sharp, practice toughening up for the "nos," and get a bit of an ego boost in the process.
Self-Care And Wellness
27. Pre-schedule three month's worth of massages.
Oftentimes this is cost-effective since some spas offer deals for multiple bookings. Also, it makes an act of self-care deliberate and important, not an option. When you get that reminder call, you'll know it's real.
28. Fire that therapist and try another one.
Cultural competency in mental health support is one major problem that can hinder Black women from even bothering with therapy. And who wants the added stress of spending multiple, paid sessions explaining why something is a microaggression? Cut the cord and move on to try someone else, either via a Black women therapists channel or recommendations from others.
29. Join a small group at church.
Bedside service ain't gonna cut it and neither is going to the usual Sunday service. Join a smaller group and upgrade your efforts to connect, network, and elevate spiritually. Even if virtually, take a step to dig a bit deeper with more targeted Bible study and discussions.
30. Say no, even to loved ones.
This is on here twice, for a reason. Saying no is the simplest, most powerful micro-action you can take today to make 2025 better. No explanations. No guilt. Say no.
31. Choose one "luxury" beauty product for skincare and stick to it.
This was trending big on social, especially for millennials hitting their 40s. There's just something so freeing about not giving in to every trend and sticking to the basics that work, especially when there are quality, healthy ingredients involved. Put those orders on auto-renew.
32. Sign up for a new sport or fitness class just for fun, not for results.
It's great to be on a weight-loss or weight-lifting journey, but try something just for the fun of it. Switch things up with a couple of these fitness activities.
33. Book a staycation.
Leave the passport at home and explore a nearby community or another town in your state. There's so much enrichment in your own backyard right here in the U.S., and you don't even have to break the bank.
34. Pre-schedule your mammograms, Pap smear, and peri-menopause checkups for next year.
Take control of your health by pre-scheduling essential appointments like mammograms, Pap smears, and peri-menopause check-ups for 2025. Prioritizing these screenings early ensures you stay on top of your wellness and make time for self-care in the new year.
35. Cut off support of beauty and wellness professionals whose customer service is below standard.
This is another one that many Black women have been vocal about—from unrealistic pre-appointment requirements, to booking fees, to long waits, to unsavory in-salon experiences. Spot the red flags early, and just stop accommodating foolishness. Support salons or experienced stylists who are kind, have proper systems in place and value your time.
36. Schedule five to 10-minute moments of silence on your calendar.
Again, wellness is not optional, and if it's not on my calendar, it's not official. Sit quietly. Pray. Meditate. Or do nothing. The benefits of silent moments are almost endless.
37. Download a meditation app.
If you've found that meditation is difficult to schedule or to even start, an app can help. Try this, this, or this one, and take that step to embrace something new to enhance your wellness routine. If you're tired of downloading apps, create a playlist for meditation via Amazon Music or Spotify and schedule a reminder to do it once a day or week.
38. Invest in a healthy meal prep or delivery service.
Time is emotionally expensive, so save as much of it as possible. Getting into meal prep to keep to your goals is a great way to save time, stress, and effort. The health benefits of meal prepping have also been proven via research.
39. Create a positive playlist on Spotify, Amazon Music, YouTube, or other streaming platform.
It can be podcasts, music, affirmations, or somatic sounds. It's a game-changer. You can even set an alarm to wake you up to start your day with the positive playlist. Not into creating your own? There are plenty to choose from with a quick search.
40. Set up reminders for Alexa (Siri or other AI) to remind you, "You are loved," and "You are okay."
This simple effort can boost your endorphins and remind you that you're indeed, not alone, and you will be okay, regardless. To set mine up, I simply commanded, "Alexa, remind me everyday 'Jesus loves me,'" and like clockwork she does. She almost scared the ish out of me one day when I'd forgotten the reminder was active, but it was the reminder I needed when anxiety had gotten the best of me that week.
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In the VogueBeauty Secrets video, we find that the popular TikToker’s beauty routine is more than just products—it’s a testament to self-care, practicality, and embracing life’s imperfections. Her balance of natural beauty and thoughtful touches serves as an inspiring guide for anyone looking to elevate their routine.
Skincare First: A Simple but Powerful Routine
Screenshot/ Vogue YouTube
Nara’s approach to skincare starts with simplicity.
- Cleansing: She begins her day by splashing her face with water. "I usually just splash my face with water in the morning," she explains.
- Nourishment: Nara swears by the True Botanicals Oil, a product she’s been using since her first pregnancy. "This is my favorite thing. I started using it four years ago when I was pregnant with my first baby."
- Hydration: For her dry, eczema-prone skin, Nara relies on DLA Real, a German pharmacy moisturizer she’s used for a decade. “I have very dry skin and deal with a lot of eczema...I try to keep my skin as moisturized as possible.”
- Sunscreen: Despite occasionally forgetting it, sunscreen is a staple in her routine. "I made this sunscreen once for my husband...he didn’t get a sunburn that day, so I guess it works."
Skincare First: A Simple but Powerful RoutineScreenshot/ Vogue YouTube
Her DIY sensibilities extend to her lips, where she uses a homemade scrub crafted from brown sugar, coconut oil, honey, and peppermint essential oil. "My mom actually taught me how to make this."
Makeup: Natural, Fun and Versatile
Screenshot/ Vogue YouTube
When it comes to makeup, Nara’s philosophy is all about enhancing her natural beauty with a playful twist.
- Primer and Concealer: A matte primer sets the stage for her hydrating products. Nara mixes two shades of Hourglass Concealer, letting it sit for optimal coverage. “I apply my concealer and let it sit...it always helps with coverage.”
- Brows and Lashes: Her eyebrows, lightly plucked and filled for a wispy effect, have a story of their own. "I remember when I was 14, my modeling agency told me to never touch my eyebrows again. I didn’t, until a few months ago." For lashes, she relies on Ardell Individual Lashes, which "have carried me through very tough times."
- Blush and Contour: Nara admits to having “blush blindness” because of her love for the product. She layers cream blush with powder blush and contours lightly using the Fenty Matchstick in Mocha.
- Lips: A defined yet soft lip is her signature, using Mac Chestnut Lip Liner, a berry stain, and Mac Lip Glass. “I smudge the liner with my finger for a softer look.”
A Personal Touch to Haircare
@naraazizasmith well… #easyrecipe #hairtok #fypシ #homemade #hairgrowth
Nara’s hair journey reflects her resilience and adaptability. After struggling with severe scalp eczema, she transitioned from curly to straight hair to protect her scalp and hairline. "People always tell me to bring my curls back, but they don’t realize the struggle with scalp eczema."
She also shared on TikTok that she recently had a scissor-happy stylist who cut a little too much so of course the woman who also makes homemade PopTarts, Cola, and Cheez-Its, also made her own hair growth serum.
With rosemary sprigs and boiled water, she transforms the mixture into a spray bottle. Nara combines olive oil with clean rosemary sprigs, jojoba, sweet almond oil, vitamin E, peppermint oil and Argan oil for the rosemary hair oil. She sprays rosemary water onto her scalp and hair. Then, she will massage oil directly onto her scalp and leave it on before washing it out.
Finishing Touches
Screenshot/ Vogue YouTube
Nara’s final steps are all about adding a polished, dewy glow. She uses the Chanel Transparent Balm, describing it as a product that “makes you look dewy and sweaty, but in the best way.” A spritz of Fix Plus Spray sets her look, and her favorite fragrance, Maison Margiela Beach Walk, completes the routine.
Cooking, Kids and Confidence
Outside of beauty, the South African-born beauty finds joy in cooking from scratch—a necessity born from managing her autoimmune disease and eczema. "Cooking meals from scratch started when my eczema flared up so badly I couldn’t function." Her 4-year-old daughter, Rumble, also shares her love for makeup, often mimicking her routine. "She needs her blush on, and her eyebrows brushed up...the more glitter, the better."
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Feature image Screenshot/ Vogue YouTube