How This 26-Year-Old Detroit Native Got Her Job Working For Diddy Through Social Media
A lot of us grew up believing the key to success was as simple as DJ Khaled’s major key alerts on Snapchat: Stay in school. Get good grades. Get your degree. #MogulTalk. But we were never really given any guidelines or play-by-plays on how to successfully navigate the ins and outs of young adulthood. We were sort of just thrown into it — a whirlpool of expectations and unexpected circumstances — with little to no warning.
26-year-old Tomeka Kolleh, Associate of the Chairman’s Office at Combs Enterprises, can personally attest to the twenty-something struggle — that horrifying stage of adulthood when you have no frigging clue what your next move is going to be. That crucial moment in life where you either choose to step out on faith or fall by the wayside.
For Tomeka, a first-generation Liberian American from Detroit, stepping out on faith meant quitting her $10/hour gig at a small coffee shop — her first job after graduating with her bachelors degree in public relations from Bowling Green State University — and moving to New York without a job or dollar to her name. It meant going hard or going home. Literally.
Images courtesy of Tomeka Kolleh
Tomeka’s older sister, Deconte, who was living in New York at the time, agreed to help her get on her feet under one condition: Tomeka would have one month to find a job in New York, and if she didn’t, she would have to return home to Detroit. Within a month of moving to NY, Tomeka held up her end of the deal and landed her first job as an admissions counselor at a post-secondary school called Plaza College. A few months later, she wound up picking up an internship at a small PR firm.
“It was a start-up agency, but they had big accounts… We had the money, we had the budget, but we had little manpower,” she said. “So I was an intern working maybe 11- to 12-hour days.”
That small amount of manpower gave Tomeka just enough room to shine.
“I knew Photoshop from back in college,” she said. “They didn’t even know I knew Photoshop until one day [when] they needed edits. I said, ‘Hey, I know how to do it!’… And so that’s when I first learned how to build corporate equity — you have to bring something to the table, or they won’t even think twice.” #MajorKeyAlert
Tomeka had saved up enough money to move into her own place right before she turned 23, but just when things were starting to look up, her situation took a turn for the worse. “I was fired from Plaza College a week before my birthday,” she said. “That was the same time I moved into a bed bug-infested apartment in Brooklyn — the worst experience of my life.”
Frustrated and defeated, Tomeka decided she would leave New York and move back home. But her sister convinced her to stay another week and she wound up picking up a temp job at a media company. Her career took a major turn not long after that.
Tomeka was offered a position a few months later at Remy Martin Cognac as a PR Assistant. While working there, she attended numerous industry events to familiarize herself with industry leads. One of the events she attended was honoring her now boss and mentor Ericka Pittman, who was Vice President of Combs Wines and Spirits at the time. “I knew who [Ericka] was before she could even speak to me. Back then I was obsessed with the industry and what the women of Ciroc were doing for the brand,” she said.
A huge admirer of Pittman, Tomeka took the opportunity to congratulate her and introduce herself. After chatting briefly, Pittman gave Tomeka her card and informed her that Ciroc was always looking for new talent.
Tomeka came across a job posting from Ciroc on Instagram not long after that. She immediately sent Pittman an email expressing her interest in the position and was invited to come in the following day to interview with Pittman and a few other executives at the Bad Boy headquarters. After three months, Tomeka was finally offered the Marketing Coordinator position at Combs Wines and Spirits, the company that houses Ciroc Vodka and Deleon Tequila. She got straight to work on her very first day.
Tomeka (left) with her boss/mentor Ericka Pittman, Vice President of Combs Enterprises.
Tomeka channeled her inner Yoncé and fell right into formation. Under Pittman’s direction, she helped manage the company’s national accounts and new business. Then, in January of 2015, Tomeka was called into Pittman’s office to speak with her about something important. Pittman had just been awarded a huge promotion from Mr. Combs himself and accepted the position on the terms that Tomeka would be promoted as well. But there was a catch — the new position would be based in LA. “At the time I had never even been to LA, and now there I was, being presented an offer to pack my things and move,” she said.
Although she had no intentions of ever moving to the West Coast, Tomeka accepted the offer right on the spot. She figured it was the biggest risk she could take that was safe.
“I had a company that was paying for me to move, I had a place to stay because my best friend had just moved out there, I had a car, and I was working for Sean Combs. So I was like, okay,” she said.
A day after returning from her 25th birthday trip to the Dominican Republic, Tomeka said her good-byes, packed up her things and moved straight to LA to begin her new role as the Associate of the Chairman’s Office for Combs Enterprises. In this position, she assists Pittman on a daily basis to synthesize the vision for all of the brands housed under the Combs Enterprises portfolio: Revolt TV, Sean John, CWS (Ciroc Vodka & Deleon Tequila), Blue Flame Agency, Bad Boy Records and Aquahydrate.
“As cliché as it sounds, every single day is different,” she said. “Some days we’re updating Mr. Combs on the activity of his companies and other days we have two weeks to plan and execute an event.”
Tomeka (left) and Vice President of Ciroc Erin Harris with Brandy, who was awarded the Women of Empowerment Award at the Ciroc Empowered Brunch in February.
Tomeka says a lot of men have a tendency to be intimidated by her career, which can be annoying. “Dating as a Millennial and a woman in the entertainment industry is super hard because now, I feel like guys in our generation — the good ones — have more options, so they treat everybody like options. And if you’re headstrong, and you know what you want, they’re like, ‘You can either play by my rules, or you can get on.’ And I’m like, no, I’m not doing that with you.”
Tomeka says a lot of men have a tendency to be intimidated by her career, which can be annoying.
“I work for Mr. Combs — I am not Puff Daddy. I am not Ericka Pittman. I don’t have a lot of money. So it’s like, don’t be intimidated by me, because I’m just a regular old girl that’s just corny and fun. It’s not that big of a deal.”
But when you’re constantly grinding and making moves, maintaining a love life can be tough. Tomeka learned this firsthand from a previous relationship.
“I was 23 at the time and he had to be maybe 28. He could work from home and he traveled for work. He was well into his career to where he had that power. Me, on the other hand, there were days I would work like 14-hour days, 15-hour days, and I would forget (we made plans). He would say, ‘Let’s go to dinner tonight.’ And I’d tell him ‘Okay.’ And then it’s 8PM and I’m like, ‘Oh, I’m so sorry, I have to cancel.’ It was one of those things where I didn’t have a choice but to choose the option that was going to feed me.”
Even though things didn’t work out, Tomeka says that experience helped her understand why so many women in the industry don’t have successful relationships.
“(Men) are okay with empowering you and supporting you, but at the same time, if you’re picking your job over them consistently, they’re like, ‘Yeah, this is pointless — I’m dating a girl, but she’s barely there.'”
Although Pittman is Tomeka’s boss, as her mentor she makes it a point to encourage her to make time for her personal life. “She’ll sit me down and stress, ‘You have to date, date, date,'” Tomeka said.
While she’s not looking to stay single forever, she’s also not willing to settle for just any guy that comes her way. “I’m conscious about my worth; I’m really conscious about who I give my time to, and I don’t want to settle just to have somebody… I’m cool with waking up and it’s not one text message on my phone. I’m used to it — I’m cool with that,” she said. “I think the biggest thing about dating in this age is don’t just know your worth, but play your worth. Because you can know your worth and you can have morals, but if you’re not exercising your morals and sticking by them, then you’re not living out your morals… I just have to do what’s best for me because some of these guys are adult-sized boys that won’t lead you like a man. So I have to be the [person] that I want to date.”
[Tweet ""The biggest thing about dating in this age is don't just know your worth, but play your worth. "]
Amen? Amen.
In addition to the love and support of her family, Tomeka attributes her inspiring journey to her faith in God. Her personal mantra is: “When the universe wants you to succeed, walk by faith and everything will fall into place on its own time.”
[Tweet ""When the universe wants you to succeed, walk by faith and everything will fall into place on its own time.”"]
“My belief [in God] didn’t become 1000% until I moved to New York,” she said. “You have to stand by faith… You couldn’t tell me when I graduated from college I was going to work for Puff. You couldn’t tell me I was going to work for Remy Martin. I didn’t know what was going to happen when I moved to New York. All the time I was in New York I used to tell myself God is not going to play you. God got me this far, he’s going to work it out. God will take care of it. God will help me get a job. And there have been times when I realized in my career that I’m scary. So if it wasn’t for God, I would’ve settled a long time ago.”
Tomeka closed with some wise words of encouragement for other Millennials who are embarking on the unknown path to success.
“I would say challenge yourself to be committed to your passion and purpose as much as possible. No, it might not come with the most money right now. No, it won’t instantly be gratifying and glamorous. But if you stay committed to your passion and purpose, all your dreams will SLOWLY come into fruition. So many times I see my peers bouncing from one hustle to the next without ever allowing one to ever truly manifest. Be committed and love it until it hurts.”
Related Post:Ericka Pittman: Diddy's Right Hand Woman Is Bringing Beauty To The Boardroom
Originally posted on According to Kori.
Kori A. Winters is a Black female 20-something with an unyielding passion and God-given purpose to motivate others through her creative talents. A 2012 graduate of Howard University, Kori earned her B.B.A. in marketing, which works hand in hand with her passion for writing and social media. Outside of her day job as a communications and social media coordinator, she runs her own blog, "According2Kori.com: The Random Thoughts of a Single Black Female", which serves as an outlet for her to uplift others, namely young women, through the sharing of Kori's life experiences and perspectives. Kori plans to use her blog as a platform to launch other projects centered around promoting principles of faith, health and self-love.
Reset Your Relationship: How To Start 2025 Strong With Your Partner
As the calendar turns and a new year unfolds, many of us are laser-focused on our career goals, fitness resolutions, and vision boards that outline the journey to our best selves. But amidst all the planning and self-improvement, have you made room for another important part of your life? Your relationship.
It's easy for couples to fall into a routine, going through the motions and letting their connection sit on autopilot. While comfort is natural in a long-term relationship, it’s important to remember: that what you don’t nurture, eventually fades. So, why not make 2025 the year you reset your relationship? Here’s how to start the year with a renewed bond, reigniting the spark that brought you together.
Step 1: Schedule Your Reset Meeting
The first step to hitting the reset button is a State of the Union meeting with your partner. This is your chance to take a pulse on the relationship, discuss what's working, and identify areas that need attention. It’s all about creating space to reflect, without distractions.
Grab a pen and paper (or open a shared note on your phone) and come prepared to share your top 2-3 desires for your relationship.
What do you both want to feel more of in 2025? Maybe it’s feeling more appreciated, or perhaps you want to reignite the passion you had when you first started dating. Whatever it is, get clear about it, and make sure both of you are on the same page.
This isn’t just about listing your own wants, it’s also about discussing ways to nurture each other’s needs. Relationship goals should be focused on fostering deeper intimacy, trust, and mutual respect. Use this time to check in, not only with each other but with your individual feelings and expectations. Set the foundation for a fulfilling year ahead.
Step 2: Set A Date (Or Multiple!)
Having the meeting is only the first step. Now, it’s time to take action. One of the simplest ways to breathe new life into a relationship is by reintroducing consistent, intentional time spent together. For many couples, life gets busy, and date nights fall by the wayside. But dating doesn’t stop when you say "I do"—in fact, it’s even more essential.
During your reset meeting, lock in a regular date night that works for both of your schedules. This could be a weekly dinner date or an every-other-week adventure—whatever keeps things fresh. The goal is consistency. It’s easy to push date nights aside when life gets hectic, but if you set a specific date each week or month, you’re making your relationship a priority.
If you’re unsure what to do for your date nights, don’t worry! The key is creating new experiences together. This is what sparks excitement and brings you closer as a couple. Whether it’s cooking a new recipe together, trying a dance class, or exploring a nearby town, it’s about creating shared memories that build your connection.
Step 3: Find an Accountability Partner
Just like you might have a personal trainer to help you crush your fitness goals, an accountability partner for your relationship can do wonders for keeping both of you on track. Consider hiring a marriage coach or therapist—someone who can meet you where you are and guide you in strengthening your relationship.
When selecting a professional, it’s important to choose someone who truly wants the best for your marriage and can provide actionable advice.
Don’t be afraid to set high standards for your relationship, and seek guidance on how to keep it thriving for the long haul. In your reset meeting, discuss your commitment to growth, and be honest about areas where you may need support.
Marriage isn’t a set-it-and-forget-it endeavor—it’s an ongoing process. Regular check-ins with a professional can help keep your relationship in tip-top shape and “divorce-proof” by addressing issues before they become insurmountable.
Step 4: Try Something New Together
Stale routines can easily make a relationship feel monotonous. Spice things up by trying something new! Couples that explore new activities and create new memories together have stronger, more fulfilling bonds.
My husband and I host one of the top luxury marriage retreats, A Weekend For Love, designed to help couples experience new things together. From couples' workshops to outdoor adventures, the retreat provides a platform to rediscover each other and reconnect on a deeper level.
The element of surprise can reignite your connection. It’s exciting, fresh, and shows your partner that you’re committed to growing together. This doesn’t have to be a huge commitment—it could be as simple as trying a new hobby or planning an impromptu weekend getaway.
Your Relationship Should Be A Priority
As you start the year with personal goals in mind, don’t forget the importance of nurturing your relationship. It’s easy to get caught up in work, fitness, and family obligations, but your bond with your partner deserves to be at the top of your list. Resetting your relationship offers an opportunity to reignite that spark and remind each other why you fell in love in the first place.
In 2025, make a commitment to prioritize your partnership, to nurture it daily, and to invest in its growth. Take time to celebrate each other’s victories, support one another’s dreams, and build a foundation of love and respect. When you start the year with a clear focus on your relationship, you’re setting it up for success.
So, before you start mapping out your new workout plan or work goals, do yourself a favor: put your relationship at the top of that list. Your love story deserves a fresh start, too.
Happy New Year, and here’s to a love-filled 2025!
Couples, if you are ready to do the work and invest in your relationship register for A Weekend For Love: Heart Retreat Feb 21-23, 2025.
Featured image by zamrznutitonovi/Getty Images
New year, new dating style. Courtesy of a former sugar baby.
Being a sugar baby had its (obvious) perks, but the most significant ones didn’t center around the material benefits. To date, I have a bigger appreciation for the lessons I’ve learned and applied them to my dating life.
Dating men of higher social status shortened my tolerance for a lot of things I was convinced were normal. I blamed the universe for attracting undesirable men when it was my fault for allowing undesirable behavior. An interesting dichotomy between those guys and sugar daddies was the treatment I accepted.
It was easier to put my foot down with men of opulence because their privilege meant there was no limit to meeting my desires. Plus, recognizing my own worth made them (the good ones) want to treat me with the same high regard.
I’ll admit you don’t NEED to be an SB to enhance your dating style, but that’s the path I journeyed. It taught me how to be gracefully tough on men based on the simple fact that I’m invaluable. I’ll never convince anyone to be an SB, but feel free to pick a few gems I learned that might take your 2025 dating style to the next level.
Don’t overdo it by showing gratitude.
Let’s stop praising men for the bare minimum.
Yes, it’s okay to make a man feel affirmed but don’t let those affirmations come off too intensely, especially for things that require minimal effort. Don’t tell him about your ex never opening the passenger door for you, don’t brag about him being "The One" because he texted to make sure you got home safely, and most definitely don’t offer up the cat just because he paid a $150 dinner bill (give it because you want to, not out of obligation).
To be honest, I barely even say thank you when a man finds me attractive. “You are so beautiful.” I would respond, “Aww, you’re so sweet.” When he holds the door open, I graze his arm and smile.
Showing too much excitement about the bare minimum strokes his ego and draws a ceiling, which he doesn’t feel he needs to surpass. It tells him you’re not used to regular treatment, so you’ll be grateful for anything. Why do more than necessary? I like my men reflecting at the end of our date, thinking, “What can I do to impress her?”
Don’t stop having manners, though. Just keep it simple and move on.
There’s no such thing as “dating for potential.”
Hold my hand with this one.
There comes a time when the word “potential” shouldn’t be a part of your dating vocabulary. It’s nothing more than the encouragement of false hope. He’s not flaky with time because his schedule is too busy between balancing family and work. It’s because you’re not important enough to prioritize making time for.
He’s not stingy on dates because he’s having a rough time handling all his financial responsibilities. It’s because he’d rather spend his money on things that don’t involve you.
Trust me when I say men don’t date with potential in mind. Many of them hold themselves in very high regard with an “I can do better” mindset, and so should you. There’s A LOT of weight in the saying, “If he wanted to he would.” So stay away from Mr. Shoulda Coulda Woulda because, at the end of the day, he didn’t.
*P.S. If he ever says he doesn’t deserve you, he’s not being sheepishly humble. Take his word for it and run.
Do NOT be afraid to say no.
How many times have you put yourself through something you didn’t want to do based on feeling obligated? You compromised yourself in order to please the person you’re dating because it seemed like the easier option. Let me just remind you of the old saying, “Nothing good in life comes easy.”
I like comparing men to children, not to demean them but to draw similarities. Children often like to push and see how much they can get away with until the parent says no. Once you allow them to get away with one thing, they’ll nudge the limits to see how often they can skate by.
Dating is just like this. Get comfortable giving rejection. It can be an uncomfortable concept for some, so consider saying no and following it with a light reason. For example, “Do you want to come over and watch Netflix?” “No, I don’t feel comfortable going to strangers’ houses.” If his response is anything but understanding with a Plan B, on to the next.
Those boundaries were created to protect you. Any man who respects you will respect them too.
Don’t lay all your cards on the table.
When a man asks, “So what exactly are you looking for?” The vaguest response comes to mind.
It’s a common mistake to think men (not all) ask questions for unselfish reasons. That one, especially, is basically like asking for cheat codes to a game. Describing your idea of a perfect man, dating intentions, etc. allows him to know who he needs to morph himself into in order to get what he wants. Enter love bombing, physical intimacy, delusions of potential, then ghosting.
I’ve said the below on a few first dates and wasn’t surprised by how quickly the guys weeded themselves out.
"I’ve been having fun figuring things out as time goes on. There are times when I love going out to meet new people and times when I love cuddling up on the couch. It depends on how I’m feeling.”
I just said a whole lotta nothing, leaving it up to him to decipher. It’s open-ended, which forces him to show his intentions and let things play out naturally with as little manipulation as possible.
The first date defines how he views you.
This is where all those conversations leading up to this day come into play.
The perfect first date doesn’t only have to consist of 5-star dining and lavish wine collections. Those are merely perks. The perfect first date is valued based on how much effort he put in to show he’s been listening.
You’ve been dropping subtle hints that tulips are your favorite flowers. Did he show up empty-handed? You shared your discomfort with driving to far places at night. Did he book a 9 p.m. reservation somewhere 30 minutes away? You told him about your new venture into veganism. Did he take you to his favorite steakhouse?
These aren’t small things and they’re DEFINITELY not things for you to take on as a challenge. These could be easy signs of a life full of selfishness and laziness if shrugged off by the belief you should be satisfied with him making time for you.
Will taking my advice find you a husband faster? Who knows? But, ultimately, dating isn’t supposed to be an earnest search for a man. It should be a time of personal growth while sorting through experiences to find a partner who will appreciate the valuable woman you are.
Having high standards for yourself doesn’t make you difficult or unreasonable. To the right man, it definitely won’t make you undateable. Like I said before, nothing good in life comes easy.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image by PeopleImages/ Getty Images