Just a few years ago, I shared the stories of a few fellow travelistas who came across a $200 travel glitch to South Africa and Dubai. At the time, I remember thinking, I hope to one day get to travel to a foreign destination for a low price myself. I knew a handful of people who were able to snatch tickets at the below market value price, and each one came back with amazing stories to tell. So I followed the advice shared in my interviews, started following Twitter pages like The Flight Deal and Airfare Deal Alert, and prayed that one day, my moment would come.
And my day did come on New Year’s Day in 2023. I woke up to an email in my inbox about a “travel glitch” for a $400 round trip to Dakar, Senegal, from Scott's Cheap Flights (now Going), one of many sites that I subscribed to that sends out daily travel deals for destinations all around the globe. While I had heard of Dakar from friends who went, I admit it wasn’t initially high on my bucket list. I was determined to get to Cape Town, Ghana, or Egypt before venturing out to other countries in the Motherland.
But the thing about travel glitches is that you have little time to think. As I had learned from missing out on previous travel glitches, waiting more than a few hours could cost you a good deal. So after doing a quick Google search to see if Dakar would be a good solo travel destination (in case I couldn’t convince anyone else to come), I booked the trip and shared the news with friends and family to see if anyone else wanted to go.
At first, nobody seemed interested, so I mentally prepared myself to go on what I thought would be my first international solo trip. But a few days later, my best friend surprised me when she said, “I’m down to go with you, boo.” And those coveted words were the beginning of what would be one amazing trip with my ride-or-die bestie.
If Dakar wasn’t on your radar before, I hope that by the end of reading this, you get an idea of the magic of this gem nestled on the West Coast of Africa. From the rich and vibrant culture to fun day trips and beautiful beaches to take a dip, here are five reasons you need to book a flight to Senegal ASAP!
Gorée Island
Kiah McBride
1. The History is Rich
Writer Kiah at Gorée Island
Kiah McBride
Dakar is a place filled with history just as rich and colorful as its French colonial buildings. On a tour through the city of Dakar, we stopped by the Our Lady of Victories Cathedral, where we learned that 96% of Senegalese identify as Muslim, though the city is known for being extremely tolerant towards different religions. We wound our way through Marché Kermel, one of the most popular markets for food, spices, and souvenirs. As we made our way to Gorée Island, one of the largest slave-trading centers on the African coast from the 15th to 19th century, we felt the weight of our ancestors' pain as we walked through the eerily quiet streets of the island.
At each stop of the tour, we got a sense of where Dakar has been and where it’s going as the city continues to grow economically and modernize its infrastructure. For that reason, like any city, expect to see a mix of more humble and luxurious abodes as you ride through different areas.
African Renaissance Monument
Kiah McBride
2. The People are Kind and Offer Great Hospitality
Dakar Market
Kiah McBride
Whenever you travel to a new country, there’s always that question of whether or not you will feel accepted by the people there. I was pleasantly surprised to find that the people of Dakar are not only kind, but they actually pride themselves on their hospitality. In fact, they even have the word “terenga” in their local language, Wolof, to describe the warm welcome that they give visitors. Throughout my time there, I felt safe and even managed to stumble through my beginner French to connect and converse with some of the locals. If safety and hospitality are high on your list of travel needs, you will find yourself at home in Dakar.
Dakar Market
Kiah McBride
3. The Food is Phenomenal
Thieboudienne meal with bissap on Gorée Island
Kiah McBride
The amount of yassa fish (Filet de Lotte) and bissap (a sweet hibiscus drink similar to the Jamaican drink Sorrel) we consumed should be a sin. The food in Dakar was so fresh and flavorful that I found myself looking forward to every meal. Whether you indulge in more traditional cuisine such as thieboudienne—a seasoned fish simmered with vegetables in tomato paste and served over broken rice—or opt for more familiar dishes, Dakar has a restaurant to accommodate your taste buds. A bonus if you go to a place with a view just as beautiful as your plated dish!
Ngor Island
Kiah McBride
Kiah pictured at Ngor Island
Kiah McBride
4. There are Endless Activities and Attractions
Bandia Reserve
Kiah McBride
From the beautiful beaches of Plage de Yoff to the Bandia Reserve, where you can go on your own mini safari tour, there’s no shortage of things to do both in and outside of the city. We were in Dakar for nearly seven days and only managed to squeeze in enough time to tour the main sites and monuments, catch a small boat for an overnight stay on Ngor Island, and make our way to see the giraffes at the Bandia Reserve. That may sound like a full itinerary, but we probably would need at least a month in Senegal to really experience all that it has to offer. Be sure to do your research to best determine how to plan your itinerary, as some attractions like Lac Rose (a pink lake) and Lompoul Desert will require you to be gone for a full day or even overnight.
Kiah at Ngor Island
Kiah McBride
5. The Nightlife is a Vibe
Hitting the late-night streets may not be everyone’s preference, but if you do find yourself curious about the evening festivities of the city, then Dakar certainly will not disappoint. We were surprised to discover that Dakar has a vibrant nightlife and that many of the clubs and late-night eating spots don’t close until the sun comes up. While I normally wouldn’t emphasize the party life as being the reason to travel, there’s just something about listening to Afrobeats in Africa on a beautiful summer night that’s a magical experience. If nightclubs aren’t your thing, consider enjoying live music at a local spot or nearby hotel, such as Hotel Boma, for a more chill vibe.
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Featured image by Kiah McBride
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
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The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
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But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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