Courtney Adeleye Knows How To Find The Sweet Spots For Million-Dollar Success
Courtney Adeleye is no stranger to making multi-million-dollar moves that not only change lives but empower others to do the same. As the founder of The Mane Choice—a line of natural haircare products that went from her home to the shelves of major stores like Target—she took $500 and turned it into more than $100 million within a few years. Her online brand is undeniable—bright, bold, and uber-confident—and her more than 380,000 followers on Instagram alone eat it up.
Her most recent transition has been her biggest yet. She struck a deal with MAV Beauty Brands for millions more, which meant The Mane Choice would be acquired by the Canadian company and more doors would be open for partnerships like the Generational Advantage Fund that would help women build generational wealth. She also made a personal investment, to the tune of $30 million.
Yep. Sis, is about that life. "Doing the acquisition gave me the ability to expand and to continue to grow in other areas of business that I wouldn't have had the ability to do," Courtney said in a recent interview with xoNecole. "It's not only a financial thing but it's about a resource, a growth, and an understanding. It put me in a position to do other things I really enjoy which includes pouring back into women, investing back into female brands, and creating the conglomerate I have today."
We talked with her more on those other things, which right now fall under the umbrella of her newest venture, Olbali Corp. The conglomerate houses brands Lily Frilly (where her 7-year-old daughter is the CEO), Foolproof Body, Cool Coffee Clique, and POPtritional.
Check out what Courtney had to say about how she finds multi-million-dollar sweet spots in business, how she remains inspired as an entrepreneur, and her advice for other Black women who want to continue to grow and advance in building the lives of their dreams:
You've got your hands in multiple businesses. What inspires you to pursue certain industries? How do you know it's worth the risk?
I don't think there's an industry out there that I'm not interested in. I can look at a category and I can see what we call in business the 'white space.' I always think, 'What are those opportunities that could possibly exist?' So creating a company like Olbali, we're going to play in different areas from a consumer-product goods perspective, whether that be food or health and wellness.
I thought, 'Do I see an opportunity to do it better? Do I see an chance to give the industry something it doesn't have?'
Even with my daughter's brand, I definitely feel representation matters. Sometimes we can't achieve what we haven't seen. So, it's about putting her in a position where she can speak to little girls across the world to let them know they can do it, too. I definitely felt like we had a lack of representation in a community in regard to what we see in the retail world and what we see on TV. You're never too old and never too young. Entrepreneurship is a special gift from God and you have to give that back to the world.
This is so fascinating, because you've been able to take several businesses and turn them into platinum. Tell me more about this 'white space' concept.
A lot of times, we're motivated only by what we see. It's easy to pinpoint what's already been done. Ultimately, when you look at a business, there are not many things out there that are totally new or haven't been done before, but what makes a business special is doing it in a way that hasn't been done before—doing it in the unique way you have to offer.
I see a lot of entrepreneurs who think they're too young or too new and they think they have a lot missing, but what's missing is what makes them special. I always say don't be afraid to infuse that thing that makes you different into your brand.
Take an industry, such as coffee, which you could say is a boring industry. I look at it and say, "No, there's a lot of white space there because if it's so boring, who can make it dope? Who can make it classy? Who can make it something everyone would want to be part of?" I think there's a lot of white space in everything we do. You have to look at something and innovate. It's easy to say, "Hey, this is how it's always been done," but in order to be innovative you have to be willing to take those risks and do things differently.
For example, with [Cool Coffee Clique], it's very risky to make coffee [packaging] pink. It's like, 'Am I excluding men?' But I have to be confident in what I have to offer and say, "But it's been done before in black, brown, and in every traditional way. How do I make it interesting?" That's where that white space comes in.
That's awesome. We have to tap into those white spaces where we can create what we want to see on the market. So, to some, you pretty much made it when you started earning millions. What's the key to continue growing and leveling up?
We can all agree that no matter what your age, there's experience there that's going to give you the jump on entrepreneurship or innovation. And I have to continue doing that, to continue innovating. That experience is the very thing you amplify and use for your brand. It's important to have an understanding that you can grow as you go. You don't have to seek funding in order to make it. I started with $500. I didn't have a line of credit or a credit card.
Also, it's understanding that distractions come in many shapes, forms, or fashions. It could be a relationship, time, or lack of support. Distractions are the No. 1 deterrents to someone going into business, no matter what age you are.
Sometimes, isolation is going to help you ascend to the next level. You're going to have to lock yourself in that room in order to think. It's going to take you not being at those functions sometimes, which, as you mature, you understand that's not always where it's it. I have to think about my future.
Ask yourself, "How do I compare to people who are dominating in the industry?" It's not about comparing to say, "I need to mimic that," but what elements about that brand inspire you? There's something you can do to make your own brand attractive. Many times I'll sit with entrepreneurs and ask, "Do you think you have the best product?" and many times, the scary thing I hear, is "No I don't." Well, why? Whatever that reason is, you've got to address it and fix it.
You're looking at someone else's social media page and saying, "I think everything they post is clean. Everything is dope." Meanwhile, you have the ability to come close, even if you're not mimicking it--even if you're inspired to go get an AirBnB, for example, and take some great pictures. You say, "I'm going to call some models in and take some product shots."
Business is business. You have to understand you're taking the market share from somebody. I'm in the coffee industry, so I understand, "Hey Starbucks is dominating. How can I take that consumer? How does that translate to the consumer? What are the things I can do?"
I'm always about leveling up—always try to do it better. If I did something great last year, how do I do better this year?
Follow Courtney Adeleye and learn more about her brands via Instagram @courtneyadeleye, or via Olbali's website.
Featured image courtesy of Olbali Corp.
Reset Your Relationship: How To Start 2025 Strong With Your Partner
As the calendar turns and a new year unfolds, many of us are laser-focused on our career goals, fitness resolutions, and vision boards that outline the journey to our best selves. But amidst all the planning and self-improvement, have you made room for another important part of your life? Your relationship.
It's easy for couples to fall into a routine, going through the motions and letting their connection sit on autopilot. While comfort is natural in a long-term relationship, it’s important to remember: that what you don’t nurture, eventually fades. So, why not make 2025 the year you reset your relationship? Here’s how to start the year with a renewed bond, reigniting the spark that brought you together.
Step 1: Schedule Your Reset Meeting
The first step to hitting the reset button is a State of the Union meeting with your partner. This is your chance to take a pulse on the relationship, discuss what's working, and identify areas that need attention. It’s all about creating space to reflect, without distractions.
Grab a pen and paper (or open a shared note on your phone) and come prepared to share your top 2-3 desires for your relationship.
What do you both want to feel more of in 2025? Maybe it’s feeling more appreciated, or perhaps you want to reignite the passion you had when you first started dating. Whatever it is, get clear about it, and make sure both of you are on the same page.
This isn’t just about listing your own wants, it’s also about discussing ways to nurture each other’s needs. Relationship goals should be focused on fostering deeper intimacy, trust, and mutual respect. Use this time to check in, not only with each other but with your individual feelings and expectations. Set the foundation for a fulfilling year ahead.
Step 2: Set A Date (Or Multiple!)
Having the meeting is only the first step. Now, it’s time to take action. One of the simplest ways to breathe new life into a relationship is by reintroducing consistent, intentional time spent together. For many couples, life gets busy, and date nights fall by the wayside. But dating doesn’t stop when you say "I do"—in fact, it’s even more essential.
During your reset meeting, lock in a regular date night that works for both of your schedules. This could be a weekly dinner date or an every-other-week adventure—whatever keeps things fresh. The goal is consistency. It’s easy to push date nights aside when life gets hectic, but if you set a specific date each week or month, you’re making your relationship a priority.
If you’re unsure what to do for your date nights, don’t worry! The key is creating new experiences together. This is what sparks excitement and brings you closer as a couple. Whether it’s cooking a new recipe together, trying a dance class, or exploring a nearby town, it’s about creating shared memories that build your connection.
Step 3: Find an Accountability Partner
Just like you might have a personal trainer to help you crush your fitness goals, an accountability partner for your relationship can do wonders for keeping both of you on track. Consider hiring a marriage coach or therapist—someone who can meet you where you are and guide you in strengthening your relationship.
When selecting a professional, it’s important to choose someone who truly wants the best for your marriage and can provide actionable advice.
Don’t be afraid to set high standards for your relationship, and seek guidance on how to keep it thriving for the long haul. In your reset meeting, discuss your commitment to growth, and be honest about areas where you may need support.
Marriage isn’t a set-it-and-forget-it endeavor—it’s an ongoing process. Regular check-ins with a professional can help keep your relationship in tip-top shape and “divorce-proof” by addressing issues before they become insurmountable.
Step 4: Try Something New Together
Stale routines can easily make a relationship feel monotonous. Spice things up by trying something new! Couples that explore new activities and create new memories together have stronger, more fulfilling bonds.
My husband and I host one of the top luxury marriage retreats, A Weekend For Love, designed to help couples experience new things together. From couples' workshops to outdoor adventures, the retreat provides a platform to rediscover each other and reconnect on a deeper level.
The element of surprise can reignite your connection. It’s exciting, fresh, and shows your partner that you’re committed to growing together. This doesn’t have to be a huge commitment—it could be as simple as trying a new hobby or planning an impromptu weekend getaway.
Your Relationship Should Be A Priority
As you start the year with personal goals in mind, don’t forget the importance of nurturing your relationship. It’s easy to get caught up in work, fitness, and family obligations, but your bond with your partner deserves to be at the top of your list. Resetting your relationship offers an opportunity to reignite that spark and remind each other why you fell in love in the first place.
In 2025, make a commitment to prioritize your partnership, to nurture it daily, and to invest in its growth. Take time to celebrate each other’s victories, support one another’s dreams, and build a foundation of love and respect. When you start the year with a clear focus on your relationship, you’re setting it up for success.
So, before you start mapping out your new workout plan or work goals, do yourself a favor: put your relationship at the top of that list. Your love story deserves a fresh start, too.
Happy New Year, and here’s to a love-filled 2025!
Couples, if you are ready to do the work and invest in your relationship register for A Weekend For Love: Heart Retreat Feb 21-23, 2025.
Featured image by zamrznutitonovi/Getty Images
What’s one thing Black women don’t play about? Their hair. Don’t worry, we have gathered a list of trends you must apply in the next 365.
The following trends prove that 2025 will be just as stylish as the year before, with hair innovation showing no signs of slowing down! From the resurgence of pillow rollers for flawless curls to the transformative benefits of hair botox and spa treatments, these trends highlight a perfect blend of nostalgia and self-care.
Whether you're embracing intricate micro braids or prioritizing healthier locks, this year's hair game is all about versatility and TLC.
1. Hair Botox
Hair botox is giving the girls hair rejuvenation in multiple ways. According to Business Insider, “some Black women use Botox along their hairline to stop sweating and achieve smooth ‘edges.’ One dermatologist said the procedure takes 10 minutes and can cost more than $1,000. Women who underwent the procedure said it positively affected their daily lives.”
Botox injections, consisting of Botulinum toxin, function by obstructing nerve signals that trigger muscle contractions, which can lead to wrinkles. Additionally, the International Hyperhidrosis Society notes that Botox can temporarily hinder the secretion of the chemical responsible for activating sweat glands in the body.
Cherish Brooke Hill even took to the clock app to share that her dad thought she was wearing a wig thanks to the growth provided by her combo of hair botox and Olaplex treatments.
2. Pillow Rollers
As a girl who grew up on the flexi rod, I am so here for the pillow rollers. Soft, heat-free curls are here to stay, thanks to pillow rollers. These cushioned tools are perfect for creating voluminous waves while being gentle on your hair. Expect them to remain a staple for those looking to style their hair effortlessly. And the best thing is that you can snag them from almost anywhere.
Check out Alisha Lashay’s tutorial on how to make it happen.
@alishalashayy Replying to @Jai here’s the tutorial 🫶🏾 #type4naturalhair #pillowrollers #easynaturalhairstyles #naturalhairtutorial #naturalhairstyles #overnightcurls #giftedbycarolsdaughter
3. Copper Tones
Copper tones were undeniably a dominant force in 2024, with a wide spectrum of warm shades proving their versatility by complementing various skin tones. This trend encompassed a range of options, from delicate strawberry blondes to deeper, richer auburns. Given the widespread appeal and adaptability of these warm copper hues, it's highly probable that their popularity will persist and continue to be a sought-after choice throughout 2025.
And if you’re not ready to commit to a full color transformation, try a wig or crochet style. I did it and it was one of my favorite styles of 2024 inspired by Rows by Renee.
4. Gemstone Accessories
Hair accessories adorned with pearls, rhinestones, and other eye-catching embellishments have surged in popularity, becoming essential additions to any look. These versatile accessories effortlessly elevate hairstyles, adding a touch of glamour and sophistication. Whether it's a casual daytime outing or a special evening event, these sparkling barrettes and clips are the perfect finishing touch for 2025 celebrations and beyond. They offer a simple yet impactful way to transform any hairstyle, making them a must-have for fashion-forward individuals.
4. Closure 2.0
Closures kinda get a bad rep for not looking like the scalp but of course, Black women came up with a way to achieve that natural look. The answer: add the closure just behind the hairline.
A lace closure is a great option for maintaining the health of your natural hair while wearing extensions. It is a 2-6 inch wide, ventilated hair base that imitates the scalp and gives full protection to your natural hair. This semi-permanent hairpiece can be sewn, taped, or glued down to provide a realistic hairstyle and natural-looking finish.
According to Yummy Extensions, “A closure behind the hairline is exactly what it sounds like - placing your closure behind your hairline for a more realistic and natural appearance. Having your closure installed behind your hairline allows your natural baby hairs and edges to be left out a little more, showcasing a more seamless blend into your extensions."
6. Micro Braids
Intricate and versatile, micro braids have been a hit on social media and red carpets alike. Expect this protective style to remain a favorite for its adaptability to updos, ponytails, and freestyle looks. As evidenced by Elphaba in Wicked, the micro braid style is still everything.
In an interview with Variety, Cynthia Erivo who portrayed Elphaba said she “wanted something more connected to the person underneath, me.” She continued, “I asked if we could reimagine that hair as micro braids because I knew you’d still have the movement, and you could still have the length, but there was a texture that was slightly different to what you would normally see on stage, and it was a direct connection between me as a Black woman and Elphaba as a green lady."
7. Hair Spa
The search for this new beauty and wellness trend is unreal. +140 percent year-over-year Google search growth and 2.4 billion TikTok views about head spas, +2.2 percent weekly. What is a hair spa you ask? A hair spa treatment at a salon is a deep conditioning process that aims to nourish and rejuvenate the hair and scalp. The process includes steps like scalp massage, applying hair masks, steaming, and sometimes using special serums.
This intensive hair care routine deeply penetrates the hair shaft with nutrients and moisture, improving hair texture, shine, and overall health. It is more intensive than regular shampooing and conditioning.
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Featured image courtesy of Joce Blake