I didn’t think I understood the saying, “Life comes at you quickly,” until I experienced the summer of 2024.
What I thought would be a normal hot girl summer with the friendships I’ve cultivated in Atlanta since moving here in 2019 to pursue my dreams of becoming a journalist turned into a very humbling situation – the luxury one-bedroom apartment I’d been living in since 2021 was no more.
Do you know that one story where God literally strips everything away from Job? That is what the start of my summer of ‘24 felt like. While everyone was enjoying Juneteenth celebrations, I had to rally the troops to pack up and move all the items in my apartment and accept my new normal, sleeping on my friend’s couch while I looked to figure things out and get back on my feet.
Firstly, I don’t know what I would do without the community I’ve built here in Atlanta. Secondly, I had to learn to humble myself and ask for help, a sentiment foreign to me as the first-born daughter and the one that folks usually rely on for help, advice, or simply a listening ear.
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Maybe I should back up and tell you how I got here.
In second grade, I discovered my love for writing, and my second-grade teacher, Mrs. Joyce Simmons, planted the seed that a career in the field could be in my future. I’ve always loved the way writing makes me feel. It’s something about putting my thoughts down on paper that really gets me going. By the time my senior year in high school rolled around, that love for writing had developed into a love for storytelling. Before I knew it, I was headed to Virginia Commonwealth University to pursue a degree in broadcast journalism.
Fast-forward to 2019, after losing my maternal grandmother in November 2018, I didn’t want to sit around any longer, waiting for life to happen. After a spiritual fast at the top of the year, I gained clarity and set my sights on moving to Atlanta to become the journalist I have always felt I was destined to be.
A few more leaps of faith and betting on myself later, I fully immersed myself in the world of freelancing. While life as a creative entrepreneur (something that I never anticipated) looked promising, things took a turn for the worse as events like the Hollywood Strike took place, budgets at outlets began diminishing, and the bills never ceased amid it all.
When I had to choose either to continue to struggle to try to make rent at my luxury apartment in Atlanta’s Vinings neighborhood or accept my friend’s offer to sleep on her couch until I figured things out, I had no choice but to choose the latter.
While it didn’t seem like it at first, this turned out to be a life-altering decision in the absolute best way, leading me to my very own Eat, Pray, Love summer visiting friends back home in Richmond, Virginia, the DMV, and rounding out the last few weeks of the season with my childhood best friend of 20+ years in Columbus, Ohio.
Here’s what it taught me about community, faith in God, and learning to let go of material things.
You Cannot Do It Alone.
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While social media often promotes isolation and “me against the world” think pieces, one of the biggest lessons this summer taught me is the importance of sisterhood. Without my girls, I would not have made it through this rough patch, period. Whether it was catching up over cocktails or poolside deep dives, my friends gave me all of the TLC that I never knew I needed over the course of the nearly 100 days that make up the summer season.
God Will Speak To You Through Others If You Take The Time To Listen.
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I turned in the keys to my apartment on Friday, June 21, 2024, the very first day of summer. Feeling overwhelmed, burnt out, and downright sad, I drove away and completely forgot my meal at Chick-fil-A as I headed to my new temporary home with my friend, Damoneke.
What’s more, I scheduled an interview for a story that day, which is absolutely insane in hindsight, but as a freelancer, there is no such thing as PTO, and I needed the money. Late to the call, due to leaving my food at the drive-thru window and Atlanta traffic, I rushed onto the Zoom call, and what transpired moved me in a way that I still can’t fully understand.
The conversation went like any other interview, but at the end, the talent, The Voice season 12 winner Chris Blue, asked me to stop the recording because he “wanted to share something that God had put on his heart to tell me.”
Keep in mind that this was an audio-only Zoom call, so he could not see my face. Blue told me that God sent him a vision while we were on the call, and it was one of me lying on a couch with boulders on my shoulders.
“God is telling you to let it go,” he said. I was frozen in my chair because how would Chris Blue, whom I’d never met or spoken to, know that I had just transitioned from my apartment to my friend’s couch?
After I burst into tears because I didn’t have 24 hours to allow what had just happened to sink in fully, he continued to pour into me before ending with, “God also told me to tell you not to be afraid to dream again.”
It was then that I decided to live my life unapologetically for the rest of the summer, going where the love was and garnering inspiration to make my love for writing fun again.
Material Things Are Cool, But Lived Experiences Are Even Better
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From whirlwind (and short-lived) summer romances, including riding on a stranger’s motorcycle in a foreign city (sorry, mom), to becoming the middle-school-aged version of myself again during the weeks spent in Ohio with my bestie Courtney, having a night out with my siblings, followed by matching tattoos with my sister, attending a cowboy-themed party with my mommy and more, I quickly learned that life is much more than material things.
At the start of this journey, I was so sad and distraught, and if I’m being honest, embarrassed that I no longer had my own space. Now that summer has come to a close, I’m dreaming again. My writing is healing me. I’m reconciling my relationship with my father, and I feel more grounded (and still free) than ever before despite still navigating this nomadic journey.
My biggest lesson this season is that life’s circumstances do not have to define me. Yes, the economy still feels horrific. Yes, I still have a few overdue bills, but overall, I am slowly but surely learning that sometimes freedom isn’t something that you find. Sometimes, you’re forced into it, and that’s okay.
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RELATED
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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“I’m in constant discovery and learning about myself, about life, about love, about communicating, and I just say discovery is my current era, and to me, the possibilities are endless of what my capacities are,” the “Motivation” singer told xoNecole during an exclusive interview.
A part of that discovery is acknowledging all of the different looks she’s trademarked over the years, whether it’s her classic short red cut or the blonde she’s been known to lean toward recently. She attests a lot of her iconic looks to her bonus mother, Tina Knowles.
“I’m really grateful to Mama T for that because since she owned and worked in a hair salon, she would say, ‘Well, let’s try this. Let’s cut it off. Let’s grow it back. Oh, it’s just hair,’ you know what I mean?” the 43-year-old recalled.
“I’m definitely in that spirit when it comes to hair and glam and just seeing what pops and what doesn’t. I think that there are no rules.”
“For a long time, brown girls were told you can’t do this, you can’t do this, and you shouldn’t do this. It won’t look good on your complexion. That’s not our story. That does not belong to us at all.
"Our possibilities are endless. If anything, we make the trends and we make it look good. We make gem tones look wonderful because of the brown skin that pops off of the gem tone. We make it look wonderful.”
As the mother of two boys, Noah and Titan, Rowland still aims to create tradition through a good meal. She notes how she manages to balance maintaining quality time with her family as a woman who wears many hats.
“One thing that we’re trying to stay on top of right now is one-on-one quality time,” she shared. “I like to do that with my boys. They both get their own afternoon or day with me, so we have these little dates. Noah and I were sitting at this ice cream spot in LA the last time, and we just sat there and talked. It also made me sad because I was like Oh my God, this three-year-old is growing up so fast. I can’t believe he’s even three, and we’re sitting up here and having this whole conversation.”
“One thing that we’re trying to stay on top of right now is one-on-one quality time. I like to do that with my boys. They both get their own afternoon or day with me, so we have these little dates.”
Rowland added, “Then, with Titan, he likes a sushi spot that we go to for hand rolls, and so, we definitely bond over food and over certain outings that we might have. I just like for them to be one-on-one so that we can create our memories together, and they feel seen by me, their mother, and we just enjoy each other’s time. We laugh, and that means a lot to me.”
She is also very intentional in stressing the importance of giving back, something that was instilled in her at a young age by her mother that Rowland is ensuring her sons get a taste of.
“For Christmas, we like to be home, but we also like to give back,” said Rowland.
“Around Christmastime, I want my kids to understand how important it is to give back. So this year, I think we will pile it on because both of them will understand now even more.
"The three-year-old might miss it, but the nine-year-old is definitely starting to catch on. My mom poured that into me about the spirit of giving, and I want my kids to have that same tradition that my mom gave me.”
Today, she continues to give back by pouring into a locally owned eatery that made her, even having a meal named in her honor in a new partnership with Pepsi for the Local Eats Better with Pepsi program centered around spreading the love when it comes to patronizing local restaurants nationwide.
This Is It! is one of her childhood favorite Black-owned restaurants in her home city of Houston. During the earlier DC days, she recalled bonding with her bandmates-turned-family members over a delicious plate of soul food at This Is It!, a fourth-generation, family-owned establishment known for its comfort dishes.
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“I love the idea that a huge corporation like Pepsi wants to make sure that in their budget, they’re giving back to communities that have supported them for many years,” she said.
Rowland added, "This Is It! is a place that grew me up and helped me to keep my feet on the ground. This always brings back such fond memories for me.”
In honor of Rowland’s favorite This Is It! meal being named after her, which includes pepper steak with rice and gravy, green beans, peach cobbler, and an ice-cold Pepsi, the “Like This” crooner discussed her recipe for a good time.
“I would say good food,” she laughed. “Not that I need it, but a good Espresso Martini or a French white wine. Sometimes, I might lack energy, so I need a Pepsi to pick me right back up.”
“What else? Good energy. You need good energy. Like, good people with good energy who know how to have a good time. Who aren’t going to look around and see what the other person is doing," Rowland added.
"Because just when people are so good in their body and self-aware and self-assured, they are the funnest people to hang out with because they don’t give a crap about what’s happening around them. They just want to have a good time. I like those people.”
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