Between the rise of the creator economy and the gig economy, the window of opportunity to leverage your creativity for long-term gain has never been more potent.
For the last four years, I’ve worked as a full-time freelance writer and content creator. A year into this journey, I knew that if I wanted to create a sense of structure around my life outside of a traditional 9-5, I would have to create it.
To my surprise, that came in the form of social media.
Now, you might be wondering how someone might be able to juggle their work in a creatively-dominant career like writing while still having the mental capacity to produce ideas for their own personal brand, and well, that answer didn’t come easily.
In 2021, I hit a wall with writing and content creation.
With the stress and uncertainty that came as a result of the pandemic, to being burned out from having to live off my creativity, I reached a breaking point. For me, writing was always a space to explore my thoughts, process heavy topics, and express concepts that only words could bring reason to. However, when I didn’t have the brainpower to write or create content, I knew it was time to set parameters around my hobby of content creation and my passion for storytelling.
In this case, the biggest challenge was finding the balance between the two by releasing the guilt and shame of taking a break from both in order to reconnect with them.
Through years of trial and error, the fog finally cleared, and I was able to hit my stride in 2023. From garnering over 10K followers on TikTok, building an Instagram community around lifestyle and creative encouragement, along with my wellness collective, Black Girl Playground, and writing for xoNecole as a lifestyle contributor, the creative juices have been flowing steadily.
And it all happened by creating a strategy that allowed space for planning, resting, and creating. Today, I’ll be sharing my top tips to help you find your balance between your side hustle and passions.
On staying inspired and motivated when working on various content creation and freelancing projects:
Early this year, I came to the bright conclusion that I needed to shorten the gap between ideation and execution — and it completely changed how I create.
Oftentimes, when we have an idea come to us, we let it sit for too long, and then before we know it, we’ve either lost the enthusiasm to put it into action, or someone else grabs it. If you want to stay in a flow of creativity, whether side projects or full-time work, it’s important to not get slowed down by self-doubt, procrastination, or perfectionism.
Give yourself permission to act on your ideas as they come to you. Even if they’re a little muddy or not “perfect,” you can always fine-tune them later.
@yagirlaley shrinking the gap between [ideation] + [execution] 🧠💡#fyp #creativeadvice
On the importance of choosing a niche:
If there’s one thing that has helped me balance my work as a writer and content creator, it’s putting each in its own niche (or category). By definition, a niche is a specialized segment of the market or a specific area of expertise.
When you are creating in the same niche that you’re also making a living in, that’s an easy way to get your wires crossed. And at times, this could lead to feeling as if you don’t have any ideas for yourself because you’ve given them to the other area you're juggling.
When balancing two, you want to have enough fresh ideas to give to your personal projects and your full-time work to avoid any overlap. This ensures that your personal creative vision isn’t compromised when working on client projects while still having some for yourself.
On the strategies that have helped to maintain a consistent workflow in both areas:
I can’t stress enough how important it is to create a workflow and structure for yourself as a freelancer — this applies to those with a 9-5 in the day and a 5-9 at night, too.
As someone who admittedly has ADHD tendencies, object permanence can sometimes create a block in time and project management. That’s why I encourage creatives and professionals to create systems that allow you to see the work that’s ahead of you.
Personally, I can’t live without having multiple calendars going at once. My Google calendar keeps track of interviews for articles and events, while my physical calendar helps me keep track of important dates. I also work out of an Excel sheet where I can log in ongoing stories and track their status from drafting to submission. I’ve also heard great things about the Notion app for planning and tracking.
When it comes to creating content, spending time doing bulk content days has been an asset to my creative workflow. When I complete the videos, I save them to my drafts and upload them as needed.
Credit: Amberita
Courtesy of the writer
On the best advice for someone who is considering pursuing both content creation and freelancing simultaneously:
Don’t be ashamed of taking a break and resting — because both are essential to the life of a creative. Last month, I returned to Instagram after taking 6 months off from posting. During that time, I worked on growing my TikTok page, using the platform to practice vulnerability and allowing myself to put the fun back into creating content. Without the time, I can’t say I’d be able to approach Instagram with the same ease and playfulness; but thanks to that time away, it was possible.
Resting, letting our minds wander, or simply doing nothing are all just as productive as creating. No one can produce at all times, we have to allow ourselves the space for new concepts and ideas to flow to us. In addition to that, when we take breaks from social media, it allows us to stop the wheel of comparison and consume more than we create. So if you feel like you’re in a creative rut with all you want to balance, it may be time to take a step back, unapologetically.
Your creativity will thank you for it.
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So, before we look up and — boom — we’re just a few weeks away from summer (because that really is how this year is going, y’all), take a moment to learn more about spring fever and how you can actually make it work for you in ways that you may not have ever even considered before.
Spring Fever. What Is It All About?
GiphyA fun fact about me is I was born in Lincoln, Nebraska. If you add to that the fact that my mother is a New Yorker, perhaps that is why my favorite times of the year are fall and winter (check out “There Are Actually Scientific Reasons Why So Many Of Us Adore The Fall Season”) — including the fact that, yes, I like it cold and dark. Oh, I so enjoy cuddling up in cable-knit blankets in a room that is filled with candles. It is absolutely my thing.
In fact, I hate that I didn’t plan better this year, so that I could take a vacation to Colorado during this month since, reportedly, March is when a lot of the state tends to have the most snow. And if you add to that the fact that I am a bona fide ambivert — listen, if anyone is perfectly content with spending most of my time indoors (my house, specifically) with a cup of hot chocolate and a book or a good movie…she is I and I am her.
Still, that doesn’t mean that, over the past week or so, I haven’t felt the urge to get out more than I typically do. And from what I’ve read, that is probably due to, yep, spring fever — a time when many people feel more restless and/or like they have more energy than usual. And although it’s not technically a medical condition, many experts on the topic say that spring fever should be taken quite seriously.
The main reason is because when daylight savings time “springs forward,” it gives us extra daylight. When that happens, it actually has an impact on your circadian rhythm (the pattern that your body experiences every 24-hour cycle). There are actually pros and cons to this because while, on one hand, “losing an hour of sleep” can up your stress levels (including when it comes to your heart) which is a con, more sunlight also has a way of increasing your serotonin levels which is a pro. You see, serotonin is one of the “feel-good hormones” in your body that causes you to feel happier; it also makes you want to stay awake for longer periods of time.
Something else about spring fever that has some science to back it: You do tend to take a bigger interest in dating and sex (even though fall is reportedly the best time of year for copulation — check out “Did You Know Fall & Winter Are The Best Times To Have Sex?”). There is actually a pretty scientific basis for why this is the case (that you can read here). For now, I guess the best way to explain it would be that sunlight hits your optic nerve which influences the part of your brain known as your pineal gland. When that happens, less melatonin is produced and, since melatonin can actually lower your libido — there you have it: suppressed melatonin can increase your interest in flirting, dating, and intimacy, and being out in the sun more helps to make all of this happen.
Not to mention the fact thatother reports have stated that spring is a time of the year when people tend to be more body image conscious too. Since layering season is gone and yet it’s not quite time to pull out a bathing suit (check out “These 12 Tips Will Make You Feel More Confident In Your Swimsuit”), springtime is a time of preparation. And since you’ve got all of that extra energy — and potential dating interest — spring fever can help to make you more focused on getting your body in the shape that you want it to be in over the course of the next few months.
A final thing about spring fever — it may causeyour moods to be a bit…erratic. That makes sense when you really stop to think about it because spring weather tends to be the same way with all of its roller-coaster ride temperatures, “April showers” and whatnot. So, more than usual, you may feel like you want to hang out for hours with friends one day and then not even want to answer your phone another — which is pretty much a reminder that spring is a season when you should really listen to your mind, body, and spirit to see what it needs.
5 Ways to Handle Spring Fever (So That It Doesn’t Control You)
GiphyOkay, so now that you know that spring fever isn’t just a saying, that it actually has some solid truth to it, here are a few tips that can help to keep it from throwing you off course:
1. Be intentional about stabilizing your moods. It’s not good enough to know that certain things will impact your moods in a random way and then do nothing about it. And since spring fever may have you a bit all over the place, eat foods that will help to make you feel better (check out “In A Bad Mood? These Foods Will Lift Your Spirits!”), look into supplements that will boost your moods (like probiotics, magnesium, and vitamin D), and do some meditating outdoors. The combination of sunlight and deep breathing can do wonders.
2. Get on a sleep schedule. More sun really can throw your sleep patterns off, so you might want to consider putting your body on a sleep schedule. Y’all, I actually read that spring is the season when heart attacks and strokes increase, in part, due to sleep deprivation — so please don’t be out here thinking that just because you may not feel like sleeping that you don’t actually need to. YOU. DO. (Check out “12 Monthly Sleep Habits To Transform Your Rest In 2025”).
3. Exercise…even if it’s in baby steps. There are a billion reasons why we all need to exercise, no matter what time of year it is; however, if the body image thing is really on your mind, there are so many ways to get your body toned up. Jumping jacks, lunges, squats, mountain climbers, bicycle crunches — these are all things that you can do from the comfort and convenience of your house. And walking around your neighborhood either before work or after dinner (or both), especially now that it’s warmer — that is a cool way to get some cardio in. Anyway, Healthline has a helpful article on this topic. Check out “30 Moves to Make the Most of Your At-Home Workout” when you get a chance.
4. Date with a “sober” mind. A wise person once said, “Feelings don’t have intellect.” Yeah, don’t get me to preachin’ up in here (again) about just how much I hate the saying “Follow your heart” when the Good Book clearly says that the heart is deceitful (Jeremiah 17:9-10). For now, let’s just leave it at this: You get that science says that your urge to, umm, entertain more, may increase right now. Just make sure that you don’t just “go with the flow of your feelings”. Bring some common sense, street smarts, and even patience to the table. Springtime is just one season. Make choices that will make the rest of the year awesome as well.
5. Put all of that extra energy to wise use. You already read that feeling restless is pretty normal these days; that doesn’t mean that you’ve gotta do reckless things, though. The way that I see it, extra energy can help you to make some plans, reach a goal (whether it’s long-term or short-term), or try something new that you’ve always wanted to do. Bottom line: just because spring fever may have you feeling like you’re all over the place, that doesn’t mean that you can’t cultivate some real direction. Use this time to make you end this year in a way that makes you smile. All because you used spring fever…instead of allowing it to use you!
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