There is no denying that a new norm of inclusiveness and diversity within the beauty business has emerged over the past few years. As a result, several businesses have been making an effort to differentiate from the competition by asserting that they are the best for both customers and the environment. However, it has been shown that many are lying about their sustainability initiatives, the ingredients in their products, and the care they take in manufacturing their items.
So, to ensure you pick the clean beauty brands that are ideal for you, here are 10 Black-owned clean beauty companies that you should be aware of. That way, you can be confident that your beauty brand of choice was developed with you and your world in mind.
Skincare: hanahana beauty
For ladies who are concerned about how they treat their skin and the origins of the ingredients in their skincare products, hanahana beauty is a clean beauty line for you. Hanahana Beauty (stylized as hanahana beauty) was established by Abena Boamah-Acheampong with the intention of upending the international beauty industry, which is notorious for using substances that are oftentimes difficult to understand, to create products that are accessible, sustainable, transparent, and more humane.
This clean beauty company creates products that give women, especially women of color, a smooth and confident feeling in their own skin using raw shea butter and natural oils that are directly imported from Ghana. Over the last six years, the brand has dedicated itself to improving the economic, environmental, and self-sustainability of women who work in the Shea trade in ways that prioritize the health of our skin and the environment by using products that are clean, ethically sourced, fairly created, and never tested on animals.
Unquestionably beneficial for the body, mind, and spirit, hanahana beauty is a wellness brand worth every cent.
Top Products: Amber Vanilla Shea Body Butter, Lavender Vanilla Shea Body Butter, Shea Lip Balm, and more.
Cosmetics: Plain Jane Beauty
Everyone should have access to secure, efficient skincare and body care products, according to the founders of the eco-friendly color cosmetics business Plain Jane Beauty. With products free of synthetic fragrances, artificial colors, and dangerous preservatives, Plain Jane Beauty employs tried-and-true ingredients and fully discloses them. Why? Well, simple: the brand believes that fresh ingredients feel better and uses this belief as its brand's guiding principle.
PBJ, which takes inspiration from the vibrant colors of nature, mixes sustainability and beauty with ethical and aesthetic ideals to provide people the tools they need to look well and do well without sacrificing their feelings of well-being or attractiveness. Plain Jane Beauty is committed to making luxurious, high-performing cosmetics with nutritious, vegan-based formulae, which will inevitably make you feel appreciated and cared for.
Top Products: Creme Minerals Natural and Organic Foundation, Creme Minerals Foundation Stick, and more.
Skincare: 54 Thrones
You might recognize 54 Thrones from a Season 13 episode ofShark Tank. During the episode, founder Christina Tegbeis presented a compelling argument and fantastic branding, and after showing why they were a brand worth investing in, ultimately landed two sharks for a deal of $250K. For the past eight years, Tegbeis has partnered with passionate craftsmen who handcraft the rich components that make up the brand in an effort to showcase the beauty and authenticity of an Africa that is often overlooked. The brand 54 Thrones, which is an acronym for the 54 nations that make up Africa, collaborates with local cooperatives to develop natural cosmetics while supporting “trade over aid.”
In order to create clean yet opulent skincare products that sustainably honor the rich natural resources of Africa and the genuine beauty rituals that have been passed down from generation to generation, 54 Thrones offers award-winning African Beauty Butters, Glow Body Oil, and Moroccan Body Masks that are just right for any consumer.
Top Products: African Beauty Butters, Barrier Repair Cloud Cream, Alata Samina: Black Soap Detox Bar, and more.
Wellness and Supplements: Peak and Valley
The brand Peak and Valley was established in 2015 as a result of creator and neuroscience researcher Nadine Joseph's search for natural remedies to relieve her chronic stress. After months of looking for a remedy, Joseph finally found the botanicals she needed to maintain her skin, mental and emotional wellness. However, in the process of obtaining the proper herbs, Joseph also learned that the herbal trade wasn't as dependable as she originally believed. Like the other creators on this list, Joseph demanded to know where the materials originated from and if they were manufactured with sustainability in mind. When her questions could not be answered, she traveled worldwide to source the herbs herself. Thus, Peak and Valley was born.
Peak and Valley believe that supplement production should safeguard the well-being of all individuals who consume and produce their products. Therefore, Peak and Valley manufactures products with the intention of developing a better herbal trade, one with transparent sourcing, undeniably high-quality ingredients, and science-backed knowledge. It offers herbal supplements designed to improve sleep, reduce stress, care for the skin, and nourish the brain. As a clean wellness brand, Peak and Valley’s mission is to foster relationships directly with the growers of the herbs and the customer who consumes them.
Top Products: Restore My Sleep Adaptogen Capsules, Nourish My Brain Adaptogen Capsules, Balance My Stress Adaptogen Capsules, and more.
Hair Care: Donna's Recipe
Oh, Tabitha, Tabitha, Tabitha. I’d buy anything she’d make, especially if she mentioned it over a 30-second Instagram post, with her Southern drawl, and with little to no information provided. Why? Cause that’s my business. But just in case you want to make her business your business, too, let me explain why you should. Donna's Recipe, established by Tabitha Brown and Gina Woods and titled after Tabitha's Hair, became live in January 2021. Together, they set out with the goal of providing only pure, vegan, premium products for a reliable hair care regimen. The entire product line is made up of nutrient-rich, pure, vegan components that perform well for all hair types to create and maintain natural, healthy hair.
This product, which has only been available for two years, has been hailed for its sustainability, accessibility, and affordability in several reviews and was voted the Black-Owned Beauty Brand of the Year by Ulta Beauty. It has been credited for promoting the growth of healthier hair, hydrating the driest hair, and fortifying the weakest root systems. The mixture created by Ms. Tabitha and Woods could be just what you're looking for, especially if you're looking for a clean haircare line that at last takes your demands into consideration.
Top Products: Strength Hair Oil, Sweet Potato Pie Extra Creamy Moisturizing Shampoo, Sweet Potato Pie Extra Creamy Moisturizing Conditioner, and more.
Cosmetics: The Lip Bar
CEO Melissa Butler, a self-proclaimed Shark Tank reject, channeled her ire at the intrusive one-size-fits-all beauty industry into action by abandoning the lucrative but dreary corporate ladder and turning to her Brooklyn kitchen to make vibrant vegan lipstick. Melissa's unwavering will was further fueled by her Shark Tankrejection, which motivated her to regain control of her own aspirations. She extended The Lip Bar beyond lipstick to become TLB: a top-selling, universally useful beauty necessity. The Lip Bar is entirely vegan, cruelty-free, and made with non-toxic products for non-toxic people with a focus on sustainability.
Top Products: Nonstop Liquid Matte, Just A Tint 3-In-1 Tinted Skin Moisturizer, Fresh Glow 2-In-1 Powder Bronzer + Blush Duo, and more.
Hair Care: Melanin Haircare
Whitney White can be found on Instagram with the alias Naptural85. But you must spend some time watching her YouTube channel to properly understand where she has come from. White was one of the original content producers on YouTube who spent her time making videos that expressed her enthusiasm for natural and helpful hair products. She also shared the recipes and routines she used on her own luscious, natural hair. Years later, Whitney White and her sister Taffeta White have developed Melanin Haircare, a range of natural, non-toxic hair products. Melanin Haircare was established in 2015 with a love for providing the community it serves with high-quality products, distinctive lifestyle options, and natural, non-toxic ingredients for healthy hair and scalp care.
High-quality, all-natural, and non-toxic ingredients are the main emphasis of Melanin Haircare, which is carefully chosen to ensure shelf life and performance improvement. To ensure that they continue to be non-toxic, all of their constituents have been assessed by the Environmental Working Group (EWG) of the United States, which makes this a clean brand worth trying. For the greater part of four years, I have used this product, and I have enjoyed seeing my hair go from a dry, brittle mess to a moisturized masterpiece. This cosmetic brand has never let me down, whether my hair was soaring in its fro or loc'd like it is now.
Top Products:African Black Soap Reviving Shampoo, Multi-Use Softening Leave In Conditioner, Multi-Use Pure Oil Blend, and more.Body Care: OUI the People
Do you ever wonder: Where do all the plastic razors go? Well, it is estimated that two billion plastic razors end up in landfills every year, and the personal care industry is one of the largest waste producers. Eh, right? Right. Well, to guarantee that recycling is unavoidable, OUI the People's goal is to deliberately design the packaging for all of their products. Their single-blade razor provides a robust and environmentally friendly alternative to disposable plastic razors since it is made from stainless steel, which is the most recyclable substance on Earth.
Not only that, but several of their other goods, like their body gloss, are created with glass bottles, which are generally made from harmless basic materials and can be recycled or "upcycled." They never settle for anything less than the finest, and each product is designed with the needs of the customer in mind. Their products are devoid of the typical suspects (parabens, synthetic perfumes, phthalates, and animal testing), and their ingredients have been selected for their effectiveness. This beauty brand can be for you if you want body care that is eco-friendly and can get rid of dry skin, hyperpigmentation, hair, and landfill debris.
Top Products: Resurfacing Body Serum, Shave Starter Set, Hydrating Body Gloss, and more.
Skincare: Hyper Skin
Because Desiree Verdejo loved skincare but believed that women of color were underrepresented in the skincare industry, she founded Hyper Skin. As a result, the beauty product line Hyper Skin was created to finally include people with dark skin in conversations about beauty. Hyper Skin recognizes that real skin has texture and dark spots and uses solutions that are highly suited to their needs while still being effective on all skin tones.
The discontent with today's skincare products led to the creation of Hyper Skin formulas, a modern clinical brand with clean, efficient clinical ingredients and strong natural botanicals. With Hyper Skin, give your dark spots the boot and appreciate your new shine.
Top Products: Hyper Even Brightening Dark Spot Vitamin C Serum, Hyper Even Fade and Glow AHA Mask, and more.
Skincare: ROSEN Skincare
Jamika Martin made the decision to revolutionize the acne treatment market after having skin issues and using inferior skincare products. ROSEN Skincare, her business, creates affordable, healthy solutions that effectively treat acne. From cleansers to masks, ROSEN Skincare has a wide selection of cutting-edge and fun products to enhance your routine. In order to concentrate on the prevention and restoration of hyperpigmentation and breakouts in the acne industry, according to Rosen, their regimens use clean ingredients.
Rosen argues that traditional acne treatments have frequently disregarded the issues and skin types of people with varied skin types, and their out to ensure that doesn't happen, again.
Top Products: Earth Cleanser, Super Smoothie Cleanser, Tropics Toner, and more.
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Taysha Robinson is a writer and high school English teacher, based in metro-Atlanta. A self described philomath, you can find her reading books and articles of every genre, attending educational conferences, and hiking wherever the terrain will allow.
For Us, By Us: How HBCU Alumni Are Building Legacies Through Entrepreneurship
Homecoming season is here, and alumni are returning to the yard to celebrate with their friends and family at the historically Black colleges and universities (HBCUs) that have changed their lives forever.
No matter where their life journeys have taken them, for HBCU students from near and far, returning to where it all started can invoke feelings of nostalgia, appreciation for the past, and inspiration for the future.
The seeds for these entrepreneurs were planted during their time as students at schools like Spelman, North Carolina A&T, and more, which is why xoNecole caught up with Look Good Live Well’s Ariane Turner, HBCU Buzz’s Luke Lawal and Morehouse Senior Director of Marketing and Comms and Press Secretary Jasmine Gurley to highlight the role their HBCU roots play in their work as entrepreneurs, the legacy they aim to leave behind through the work that they do, and more as a part of Hyundai’s Best In Class initiative.
On Honoring HBCU Roots To Create Something That Is For Us, By Us
Ariane Turner
Courtesy
When Ariane Turner launched Look Good, Live Well, she created it with Black and brown people in mind, especially those with sensitive skin more prone to dryness and skin conditions like acne and eczema.
The Florida A&M University graduate launched her business to create something that addressed topical skin care needs and was intentional about its approach without negative terminology.
Turner shared that it is important to steer clear of language often adopted by more prominent brands, such as “banishing breakouts” or “correcting the skin,” because, in reality, Turner says there is nothing wrong with the way that our skin and bodies react to various life changes.
“I think what I have taken with me regarding my HBCU experience and translated to my entrepreneurial experience is the importance of not just networking,” Turner, the founder and CEO of Look Good, Live Well, tellls xoNecole.
“We hear that in business all the time, your network is your net worth, but family, there’s a thing at FAMU that we call FAMU-lee instead of family, and it’s very much a thing. What that taught me is the importance of not just making relationships and not just making that connection, but truly working on deepening them, and so being intentional about connecting with people initially, but staying connected and building and deepening those relationships, and that has served me tremendously in business, whether it’s being able to reach back to other classmates who I went to school with, or just networking in general.”
She adds, “I don’t come from a business background. As soon as I finished school, I continued with my entrepreneurial journey, and so there’s a lot of that traditional business act and the networking, those soft skills that I just don’t have, but I will say that just understanding how to leverage and network community and to build intentional relationships is something that has taken me far and I definitely got those roots while attending FAMU.”
On Solving A Very Specific Need For The Community
Luke Lawal Jr.
Courtesy
When Luke Lawal Jr. launched HBCU Buzz, his main focus was to represent his community, using the platform to lift as they climbed by creating an outlet dedicated to celebrating the achievements and positive news affecting the 107 historically HBCUs nationwide.
By spotlighting the wonderful things that come from the HBCU community and coupling it with what he learned during his time at Bowie State University, Lawal used that knowledge to propel himself as an entrepreneur while also providing his people with accurate representation across the internet.
“The specific problem in 2011 when I started HBCU Buzz was more so around the fact that mainstream media always depict HBCUs as negative,” Lawal says. “You would only see HBCUs in the mainstream media when someone died, or the university president or someone was stepping down. It was always bad news, but they never shed light on all the wonderful things from our community."
So, I started HBCU Buzz to ensure the world saw the good things that come from our space. And they knew that HBCUs grew some of the brightest people in the world, and just trying to figure out ways to make sure our platform was a pedestal for all the students that come through our institutions.”
“The biggest goal is to continue to solve problems, continue to create brands that solve the problems of our communities, and make sure that our products, our brands, our companies, and institutions are of value and they’re helping our community,” he continues. “That they’re solving problems that propel our space forward.”
On How Being An HBCU Alum Impacts The Way One Shows Up In The World
Jasmine Gurley
Courtesy
Jasmine Gurley is a proud North Carolina Agricultural and Technical State University alum. She is even more delighted with her current role, which enables her to give back to current HBCU students as the Senior Director of Brand Marketing and Communications and official press secretary at Morehouse College.
“It was a formative experience where I really was able to come into my own and say yes to all the opportunities that were presented to me, and because of that, it’s been able to open the doors later in life too,” says Gurley of her experience at North Carolina A&T. “One thing I love about many HBCUs is that we are required to learn way more about African American history than you do in your typical K through 12 or even at the higher ed level."
She adds, “It allowed us to have a better understanding of where we came from, and so for me, because I’m a storyteller, I’m a history person, I’m very sensitive to life in general, being able to listen to the stories and the trials that our ancestors overcame, put the battery pack in my back to say, ‘Oh nothing can stop me. Absolutely nothing can stop me. I know where I came from, so I can overcome something and try anything. And I have an obligation to be my ancestors’ wildest dreams. Simultaneously, I also have a responsibility to help others realize that greatness.
Gurley does not take her position at an HBCU, now as a leader, lightly.
“People think I’m joking when I say I’m living the dream, but I really am,” she notes. “So I wake up every day and know that the work that I do matters, no matter how hard it might be, how frustrating it may be, and challenging it. I know the ripple effect of my work, my team, and what this institution does also matter. The trajectory of Black male experiences, community, history, and then just American advancement just in general.”
On the other hand, through her business, Sankofa Public Relations, Gurley is also on a mission to uplift brands in their quest to help their respective communities. Since its inception in 2017, Sankofa PR has been on a mission to “reach back and reclaim local, national, and global communities by helping those actively working to move” various areas of the world, focusing on pushing things forward for the better.
“Through Sankofa, we’ve worked with all different types of organizational brands and individuals in several different industries, but I would think of them as mission-based,” says Gurley.
“So with that, it’s an opportunity to help people who are trying to do good in the world, and they are passionate about what they’re doing. They just need help with marketing issues, storytelling, and branding, and that’s when my expertise can come into play. Help them get to that moment where they can tell their story through me or another platform, and that’s been super fulfilling.”
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
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The End Of The Road? Zoë Kravitz And Channing Tatum Reportedly Split
Rumors are circulating that Zoë Kravitz and Channing Tatum's engagement has come to an end. Adding to the intrigue, two hours prior to the news of their split becoming public, Channing celebrated the exciting announcement that he and Zoë would reunite for an upcoming alien invasion movie entitled Alpha Gang.
Some folks are saying that October is now “uncuffing season” as partners won’t have to deal with the weight and expectations that come with this time of year. From matching Halloween costumes to voting to Thanksgiving and Christmas, it seems the new cuffing season has moved to January.
In August 2021, Zoë and Channing were first rumored to be romantically involved after being photographed riding together through the streets of New York City on a BMX bike. The following month, they were seen leaving the Met Gala together, and Tatum confirmed their relationship on Halloween by posting a picture of them wearing a couples costume from Martin Scorsese's iconic 1976 film Taxi Driver on Instagram.
Instagram/@channingtatum
After collaborating on Zoë's directorial debut, Blink Twice, where Channing played a starring role, their relationship blossomed into a full-out romance. Approximately a year later, the Step Up star popped the question.
Because the streets are always watching, PEOPLE reported that Channing joined Zoë in seeing a production of a play by Blink Twice costar Levon Hawke in New York City's Red Hook neighborhood on Oct. 6. Most recently, Kravitz has been seen in public without her engagement ring, notably during an outing with her Big Little Lies co-star Shailene Woodley.
So the news of the split kinda comes as a surprise as we were just oozing over the couple’s undeniable chemistry during their Blink Twice press run in August. Channing and Zoë openly discussed their relationship and collaborated on multiple videos that went viral.
Even proud papa Lenny Kravitz gave his approval. During an interview with BBC’s Radio 2, he said, "He was raised well. So, you know, he’s got manners. He’s charming. He’s a soulful human being. And so, he’s become part of the family quite quickly. He fits and they're in love. We’re going to have a wedding next year."
As we mourn this breakup, let’s run back some memorable moments from the possibly uncoupled pair.
"Art is our love language."
When asked about future collaborations with her boo during the premiere of Blink Twice on Aug. 23, Zoë shared, "I think it's what we love, and we love talking about it, and experiencing it, and supporting each other.” Channing chimed in saying, “This is what I'll say about creating with someone that you are with or love: I suggest it. If you are thinking about having a kid or if you're thinking about getting married, go find the hardest possible creative project with your partner.”
“I got you forever.”
Channing took to Instagram to share an adoring photo of him holding Zoë. He captioned the photo, “This little sweet. She So tired bro. Every time I wondered if she’d break…. She just kept going and going and going. Always on the dig for truth. She pour’d every single ounce of her into this film. I’m so proud to stand ten toes down for her, this film and everyone in it. forever. Knowing what it took to make it. No one will ever know.”
The last line took us out: “Thank you for finding me and seeing me. I got you forever. Me and you back to back against it all. I’ll never blink. Let’s go. #blinktwice”
GOAT Talk
On Complex’s GOAT Talk, a show where stars are prompted to reveal their favorites of all time, Channing and Zoë disclosed their go-to song for singing in the shower, their beloved ad-lib line from Blink Twice, and their stance on conspiracy theories and their favorite rapper. The moment Channing challenged Zoë’s answer that Catwoman is the best superhero of all time was just too cute.
“The Lie Detector determined…”
The cast of Blink Twice underwent Vanity Fair's well-known lie detector test, facing a barrage of probing questions. Among the inquiries were: Did Channing Tatum and Naomi Watts ever irritate Zoë Kravitz during the filming of Blink Twice? Did Naomi ever pilfer anything from the set? Did Channing's portrayal of Gambit in Deadpool & Wolverine surpass his personal expectations?
Best of all were the moments you saw Zoë and Channing look at each other adoringly and when they would finish each other sentences. “We are equally cool,” Zoë beamed.
Puppy Love
The pair hung out with BuzzFeed and a slew of adorable puppies while chatting about their favorite improvised moment on set, who has the best rizz — which is apparently Channing according to Zoë — and their first impressions of each other. Not only did they binge-watch Love Island together but they also boasted they would win Love Is Blind if they were on the show.
The Pressure
Zoë Kravitz recently sat down with Esquirefor an interview and got real about her thoughts on becoming a parent. She shared that she's always kinda thought motherhood might not be her thing. “For a long time, I felt like there was something wrong with me. I was waiting for this light to go off in my head, and it never did. When you’re younger, you’re like, ‘Well, I can’t have kids. I’m too young! It’d be crazy.’”
Her viewpoint on childbirth and parenthood has evolved as she has matured and witnessed the societal pressure placed on women to reproduce. While she recognizes the immense strength and courage required to carry and raise a child, Kravitz believes that women should not be made to feel obligated to do so.
Zoë continued, “For a lot of people that have children, it is this giant, life-changing event – and I do think there is a certain amount of focus and respect that they should get from their community. There’s a lot of pressure on women to have children, and there’s a feeling that if you don’t, you don’t have purpose here.” The director feels a special connection to her new movie akin to giving birth.
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