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Victoria Monét, Coco Jones, And More Discuss Self-Care Secrets And Biggest Career Lessons
In the ever-evolving world of music, Black women are owning the scene and rewriting the rules. From soulful beats to empowering lyrics, these artists are not just making hits; they're also dropping gems on their self-care practices and career game-changing moments. In this exclusive feature, we delve into the worlds of four remarkable talents—Victoria Monét, Coco Jones, Flo Milli, and Maiya the Don—who have not only risen to prominence but are also setting new standards in their respective genres.
The music industry has witnessed a renaissance with the emergence of these gifted artists, each contributing a unique sound and perspective. Victoria Monét, celebrated for her soulful R&B creations, has captivated audiences with her enchanting vocals and lyrical prowess. Meanwhile, Coco Jones has seamlessly transitioned from Disney star to a formidable force in the music scene, demonstrating her versatility and commanding presence. Flo Milli brings a fresh sound to rap with a distinct sound and flow, while Maiya the Don stands out with her catchy lyrics and unapologetic confidence.
These talented women have not only achieved success in their respective genres but have also become advocates for self-care and champions of important career lessons. As we explore their journeys, we uncover the secrets behind their self-care routines and the invaluable lessons they've learned along the way.
Victoria Monét
My admiration for Victoria Monét's artistry began in 2019 when her single "Ass Like That" captured my heart. Fast forward to 2021, "Coastin" marked a pivotal moment, earning her a spot on the 2022 BET Awards pre-show. Attending the FLO concert in April 2023, in Atlanta, I witnessed Victoria Monét's heartwarming support for emerging talents as she presented flowers to the UK-based girl group.
June 2023 saw the release of "On My Mama," solidifying Victoria Monét's industry presence, and is still climbing the charts peaking at #35 on the Billboard Hot 100 chart. In a recent interview, she shared the personal journey behind the song, written during her struggle with postpartum depression in 2021. Notably, her daughter Hazel Monét, at just two years old, is the youngest Grammy nominee in history for her vocals on "Hollywood" from Victoria's album Jaguar II.
With seven Grammy nominations at this year’s awards, Victoria stands as the second-highest nominee, trailing only behind SZA. As the anticipation builds for the 2024 Grammy Awards, it's evident that Victoria’s exceptional contributions to music will take center stage, adding another layer to my journey as a fan.
When asked about the biggest lesson in her career, Victoria shared insights into her longevity in the business.
“I feel like the recurring theme is just being consistent. Keeping at it because, in this industry, nothing is overnight. It's the consistency and motivation to keep going. Striving to be the best and see yourself where you want to be,” she exclusively told xoNecole.
Coco Jones
From her infectious smile gracing Disney Channel screens to her recent captivating portrayal of Hilary Banks in the reimagined Bel-Air series on Peacock, Coco Jones has undergone a remarkable journey since her early days in the spotlight. Witnessing her evolution, especially for those who grew up watching her on the small screen, has been exhilarating. Now armed with a Grammy nomination and a soul-stirring EP titled What I Didn't Tell You, released on November 4, 2022, Coco Jones has transcended being just a familiar face to become a formidable force in the entertainment industry.
The narrative of Coco's transition from Disney Channel darling to a versatile artist making waves in Hollywood embodies her resilience and talent. Fans and critics eagerly await the next chapter in her career as she seamlessly navigates between roles and mediums. Let's not overlook the impact of her hit single "ICU," a game-changer that secured her a well-deserved spot on the Billboard charts, peaking at an impressive #62. This not only marked a significant milestone in Coco's career but also highlighted her undeniable talent and versatility as an artist.
When we asked her about the biggest lesson in her career, Coco had this to say about her multi-talented career journey.
“The biggest lesson that I've learned is that sometimes things aren't gonna make sense, but you still have to go through the confusion to get to the end result,” she said. “And then hopefully things add up, and even if they don't, you learn something about yourself, so just keep going through it.”
Flo Milli
The first bar that made me fall in love with rising star Flo Milli was “Dicks up when I step in the party.” Her distinct flow on beats speaks volumes about her artistry, bringing a unique dimension to each composition, whether it's navigating bass-heavy tracks or exploring more melodic tones.
A pivotal moment in Flo Milli's career was the collaboration with Baby Tate on the anthem "I Am," resonating with women everywhere. Its empowering message and infectious nature led to viral popularity on TikTok, turning it into a cultural phenomenon. During her first tour, You Still Here, Ho? Flo Milli's live performance transcended traditional hip-hop boundaries, offering a journey through beats and bars.
The added perk of a meet-and-greet package provided a personal connection, allowing fans to meet the artist behind the music. The culmination of my admiration for Flo Milli reached new heights during our interview at the 2023 BET Hip Hop Awards, solidifying her enduring impact on the modern female hip-hop scene.
We asked her about how she prioritizes her self-care in the midst of her “Thanks For Coming Here, Ho” tour and preparing for her highly anticipated upcoming album, Fine Ho, Stay.
“I make sure I get massages every two weeks. I always make sure I keep facial appointments. Of course, you gotta keep up with yourself, but also prioritizing time to have fun,” she explained. “I was working crazy straight for years, and I was like, ‘Damn, before you know it, I’m not gonna be young anymore.’ It’s very important to prioritize being happy in life and making sure you're doing what makes you happy.”
Maiya the Don
In the heart of Brooklyn, where vibrant energy meets artistic innovation, Maiya the Don has emerged as a musical force. Her rising star status gained momentum with the TikTok sensation "Tefly," captivating global audiences and showcasing the unique blend of style and sound that reflects her proud Brooklyn identity.
"Tefly" not only introduced us to Maiya the Don's undeniable talent but marked the beginning of a remarkable musical journey, leaving an indelible mark with her distinct voice and genre-defying approach. Building on the success of this viral hit, subsequent singles like "Dusties" and "Keep it Cute" showcased Maiya's versatility, solidifying her breakout star status and reflecting the rich cultural tapestry of Brooklyn.
We asked her about how she prioritizes her self-care in the midst of going on tour with Flo Milli and dropping her first EP, Hot Commodity.
“One thing about me, I'm going to get my lashes done, hair done, nails done. I love to be pretty. That's very important to me,” she said. “I always tell my team they don’t get paid if I'm not there. So you have to let me take care of myself and then we'll tend to the other things because if not, then you don't get a check.”
As we navigate the diverse and dynamic landscape of Black women in music, the stories of Victoria Monét, Coco Jones, Flo Milli, and Maiya the Don serve as powerful testaments to their resilience, creativity, and undeniable impact. From enchanting melodies to fearless rap verses, each artist brings a unique flavor to the industry, contributing to the ever-evolving narrative of Black excellence in music.
In celebrating their journeys, we not only recognize their individual accomplishments but also honor the collective strength of Black women shaping the future of music. Through triumphs, challenges, and moments of unapologetic self-expression, these artists inspire a new generation, reminding us that the power of their voices extends far beyond the notes and beats—they echo the vibrant stories of empowerment, authenticity, and the unwavering determination to break barriers and redefine the standard. As we bid farewell to this musical journey, let their voices reverberate, creating a harmonious resonance that amplifies the essence of Black women in the rhythm of the industry.
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Feature image by Rebecca Sapp/Getty Images for The Recording Academy
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Megan Thee Stallion On Artistic Freedom, Nicki Minaj & No Longer Looking For Black Men To Protect Her
With the chart success of her first album as an independent artist and her third album Megan, a triumphant headlining tour debut with Hot Girl Summer, a bevy of lucrative brand partnerships, and a tequila brand called Chicas Divertidas underway, Megan Thee Stallion is proving she's the moment. Not only that, but sis gets money. Plus, she's a star.
Megan Thee Stallion is hosting the forthcoming 2024 MTV Video Music Awards for the first time and will be acting as a host, a performer, and possibly an award recipient as the Houston Hottie is nominated for seven awards in various categories. It all goes down on September 11. But preceding those festivities, the "Hiss" rapper has managed to stun in other ways, one of them is gracing the cover of Billboard's September issue.
Read on for some noteworthy gems from her cover story.
On being her own boss as an independent artist:
"Being independent is hard. When you got a label that does everything for you, all you got to do is wake up and be the celebrity. That’s a very easy life. I have to do s–t other people aren’t doing. I do work as my own label. I do fund a lot of my own things. There’s a lot of things I’m still learning as I go. The s–t is not just handed to me in my lap — I really got to go figure out, 'Okay, now I’m doing it by myself.'
"Not that I’m doing it only by myself, but I’m in a position to be my own boss, so I got to figure out how to be the boss and how to be the employee. It’s tough, but I like figuring it out. I like doing things on my own. I like working. I’m not going to stop. The more I know, the better I’ll get."
On what owning her masters means to her:
"I’ve been fighting for my freedom my whole rap career. I just couldn’t take no for an answer. I don’t ever want to be in a situation where somebody got their foot on my neck ever again. You got to do things to make yourself be your own boss."
On that seemingly one-sided beef with Nicki Minaj:
"I still to this day don’t know what the problem is. I don’t even know what could be reconciled because I, to this day, don’t know what the problem is."
On no longer needing others to feel safe and happy:
"At this point in life, I really don’t care. Maybe if you would’ve asked me this last year or two years ago, I would’ve wished I had more Black people in general in my corner. It would’ve felt nice to be protected by some Black men in this instance, but the more I wasn’t getting it, the more and more I realized I wasn’t going to get it. Who should feel safe and important at the end of the day is me, and I was going to have to make myself feel that way. I wasn’t going to find it in people I don’t know at all. Now I don’t care. As long as I make myself feel happy, then that’s what matters to me."
"Who should feel safe and important at the end of the day is me, and I was going to have to make myself feel that way. I wasn’t going to find it in people I don’t know at all. Now I don’t care. As long as I make myself feel happy, then that’s what matters to me."
On the difference between Megan and Megan Thee Stallion:
"I feel like Megan and Megan Thee Stallion are the same person. When I’m Megan Thee Stallion, I’m having to wear armor. I definitely got to go on stage and get in that mode, but I’m still the same person. Just when I’m not in public, I can really decompress and slouch, and I could watch anime all I want. I can play with my puppies, I can talk on the phone with my cousin, I could be with my best friends in peace. I don’t have to worry about being too strong. I could just be me."
Read the full cover story on Billboard.com.
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Featured image by Theo Wargo/WireImage