"Pauleanna, you don't just drop gems. You throw them at people's heads."
This statement from Tanisha, (an xoTribe member and one of Pauleanna's mentees) clearly explains the awe-inspiring experience that was had during the recent xoTribe Mentor Monday fireside chat with Pauleanna Reid.
On August 18, with more than 100 women in attendance, Pauleanna Reid engaged in, what felt like to me, an intimate, one-on-one conversation. Not only was it transparent and authentic, but there were also real-life actionable items and takeaways shared. Personally, my confidence and courage increased significantly as a result of the experience with college dropout turned six-figure entrepreneur, Pauleanna Reid.
As a Senior Contributor at Forbes, Pauleanna captivates readers by interviewing and sharing stories about phenomenal and successful entrepreneurs. Additionally, she lends her abilities as a ghostwriter to help celebrities and CEOs bring their books to life…and all while mentoring hundreds of career-driven women through her mentor program, New Girl On The Block.
Pauleanna may have dropped out of college, but she definitely dropped major gems about navigating life as an entrepreneur:
1.Before you transition as a full-time entrepreneur, make sure you have a plan.
You don't want to start a business out of desperation versus passion. For Pauleanna, it was imperative that she paid down debt and saw a proven track record of sales for at least a year before she fully transitioned. Once her side hustle revenue surpassed her corporate salary, it was one of the first signs that helped her realize it was time. Soon after, she "hired smart and hired fast" (e.g., executive assistant, videographer, graphic designer, and writers), having learned that it's the "responsibility of the CEO to grow the business, but the responsibility of the team to maintain it."
2.Practice getting comfortable with being uncomfortable.
Pauleanna constantly practices this each day by trying something new that scares her. Not to mention, she repeatedly reminds herself, just as she reminded us, that "we come from a lineage of excellence." By remembering and practicing this, it helps build confidence and courage so you can push through fear and self-doubt, as well as help conquer imposter syndrome.
3.Be strategic about networking.
Instead of going to multiple events, Pauleanna is very strategic about the types of, as well as the number of, events that she attends. She prefers more one-on-one connections, and each month, she sets a goal for the number of strangers she wants to meet. Making the best use of your time means being more strategic about how you use it, as well as how you allow others to use your time.
4.Craft and practice your elevator pitch.
GiphyEven though you may have more than one elevator pitch depending on your audience or the ask, your elevator pitch should communicate: who you are, what you do, who you help, and the benefit of working with you. Most importantly, it should provide some insight as to what you and your business will do to help them.
5.Don’t be intimidated by or get caught up in titles.
This applies whether it's your title or the title of the person that you're pitching to. In other words, don't be afraid to shoot your shot. Even if there isn't opportunity for you and that person to work together, they may know of someone else in their network.
Also, as Pauleanna put it, "there's a difference between your title and your purpose." Understand that your purpose isn't always tied to a paycheck. Hence, you may have to do things outside of your work or business to help live out your purpose.
6.“Everyone else is concerned with leveling up, but I’m dedicated to maintaining excellence where I am.”
As Pauleanna stated "a lot of people are good at 8 different things and phenomenal at nothing," but it's better to learn how to master and give 100% to one thing at a time. As she explained, "pursue the path that has the least resistance by doing what comes the most natural and easiest to you." Don't be that person who "does a little bit of everything, but really does nothing at all.
7.Keep telling your story because “every single day you’re going to have new attention.”
Regardless of the number of followers or customers you may have today, think of the hundreds, thousands, and millions who have yet to hear your story. "There's always something new to reveal," Pauleanna mentioned, "And you can always penetrate the same story from different angles." Whether you know it or not, someone is waiting and needs to hear your story. Ultimately, it comes down to being transparent and connecting the dots of your life to the lives of those you speak to.
8.Remember your why.
season 1 comedy GIF by ShowtimeGiphyWhen fear and self-doubt start to creep in, ask yourself: why am I here, what am I fighting for, and why am I doing this? Pauleanna actually reads her goals aloud each and every morning as a way to help set the tone and energy for that day.
9. “Crawling is OK,” but comparison is not.
If you're not careful, social media can easily trick you into thinking that success happens instantly or overnight. However, the reality is that everyone has to start somewhere, and you can't always see the story behind the success. I love when Pauleanna said, "The only way I know how to climb out of a hole is gradually. If you can't run, then walk, if you can't walk, then crawl." You have to be patient with yourself and believe that "what's for you, won't miss you."
To watch the playback of this Mentor Monday's session and other exclusive workshops, join our xoTribe membership community today!
Featured image courtesy of Pauleanna Reid
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Skylar sees things differently. At the time, she was shooting content on her iPhone. Temi came into the picture with a new perspective, an understanding of tech, and, eventually, a camera. “He doesn't give himself enough credit,” Skylar says. “He wasn't just my tripod. He wasn't just standing behind the camera and going ‘click.’ He was giving advice. He was giving me insight to how I could look at things from a different perspective. And I was like, 'Oh, he’s an artist.' I think it was maybe a heartbeat of that kind of energy of like, ‘Baby, can you take this picture?’ And it turned so quickly into, we're partners. We can work together in a way where we're advancing each other's creative thinking.”
The pair often says they’re two sides of the same coin. Skylar is an Aquarius. She attended art school, paints, and loves poetry. She’s more than happy to let the couple’s management firm and agency, Kensington Grey, handle their admin work. And, she loves to sleep in. Temi, on the other hand, wakes up early. He’s a Virgo. He loves a to-do list and regularly checks in on the couple’s brand partnerships spreadsheet to make sure everything is on track.
Because his storytelling was steeped in his love of technology, he didn’t always think of himself as a creative person. “Where I [am] the dreamer who wants to pluck things out of the sky and spend all day with my head in the clouds, Temi [is] so good at grounding me and helping me figure out how to make things make sense on paper. We just work together in such a complimentary way,” Skylar says.
It’s been more than six years since Brooklyn-based couple Temi and Skylar started dating, and nearly four since they cemented their working relationship. On TikTok and Instagram, the couple’s travel, fashion, and home content regularly rack up hundreds of thousands of views. They’ve worked with brands such as Coach, Aesop, Away, and Liquid IV, bringing their vibrant perspectives to every campaign they execute. Still, nearly two years since both Temi and Skylar committed to full-time content creation and creative directing, the couple says their romantic connection remains their priority.
“We told each other we would much rather go back to full-time jobs and preserve our relationship than to be full-time freelancers, barely getting a night's rest [and] barely kissing each other because we're so busy shooting,” Skylar says.
Working from home can make it hard to separate work from personal life for any entrepreneur. It can be even more challenging when your business partner is also your lover. Temi and Skylar had already used couples therapy as a tool to help them effectively communicate with one another. When they ran into challenges while working together, their therapist helped them set physical boundaries to help combat the issues.
"We told each other we would much rather go back to full-time jobs and preserve our relationship than to be full-time freelancers, barely getting a night's rest [and] barely kissing each other because we're so busy shooting."
“It actually took us doing very specific physical things to create boundaries between work and play in our relationship,” Skylar says. “So, for instance, we will only have conversations about work when we're out of bed or we're at the table or in the office. Initially, when we started, we had to light a candle to say that, 'Okay, this is a space where we're connecting, we’re not talking about work.' We needed really hard boundaries at the top. And then it became a little bit more organic.”
The boundaries have been crucial to implement, especially because the couple began working together so naturally. When the pair first met, Skylar was NY-based a social strategist for BuzzFeed and was using content creation to drive business to her lingerie company. She was shooting her own content. Temi was working for Microsoft in D.C. He’d recently traded in his DJing equipment for a camera. “I've always loved taking pictures,” he says. “Even when I was a kid, my African mother would wake me up at 3:00 a.m. [during a] party, and be like, 'Come take the family picture.'”
Growing up, Temi says he watched his parents support each other and be the true definition of partners. He knew he wanted the same for his own relationship. But, the couple also wanted to make sure they were being financially responsible. The pair didn’t quit their traditional jobs until they’d saved up two years' worth of their cost of living. And, Temi received his Master of Business Administration from New York University with the knowledge that it could either help him advance in his corporate career or be applicable to his business with Skylar.
Temi and SkylarCj Hart @hartbreakToday, they say their working relationship is more of a “quiet dance.” They still implement some of the boundaries they learned in therapy, but they also lean into their natural strengths and deep love for one another. When we speak, Temi has planned a date for the couple to see Princess Mononoke in 4K IMAX and added it to their Notion so they can factor it into their busy schedules. “I fully plan to date for the rest of my life,” he says.
Skylar says the couple doesn’t just wait for date nights to check in with one another, though. This often happens in the mornings, after Temi has made her peppermint tea and poured himself a cup of coffee. When they ask each other how they slept, she says, it’s not just a “nicety.” It’s a genuine question meant to foster connection.
“A lot of it happens during the day in the midst of work. We'll stop and we'll hug. Or we’ll slow dance in the kitchen,” she says. “Sometimes it's hard to set a whole date night when you have 7,000 things going on. So, we must grasp these moments and check in when we can. And I think it's become so organic to us that I actually didn't even realize how often we do it. But all day long, we're like, 'Are you good? I felt like your energy shifted,' because we're best friends, we just know. We just feel it happen.”
What’s better than being in love? Building wealth while doing it. Watch Making Cents here for real stories of couples who make money moves together.
Featured image by Cj Hart @hartbreak