

As promised, the year has been sprinkled with a lot of Black girl magic.
We saw 16 black models light up the runway at the Victoria's Secret show in Shanghai, we watchedGirl's Tripmake a historic debut at the box office, and we watched Black women show their impact at the polls.
But, our most important asset is not just our ability to vote, but our ability to spend. Consumerism drives advertising, which drives corporations which in turn drives our government. It's a pretty obvious chain of events and we are the most important link. In cosmetics, we saw what happened after Fenty Beauty launched their historic 40-shade concealers and foundations. It was named by TIME Magazine as one of the best inventions of the year.
Just recently, Neilson published a report titled, "Black Girl Magic and Brand Loyalty is Propelling Total Black Buying Power Towards $1.5 Trillion." According to the report, Black women are trendsetters, and brand loyalists who are self-made and self-reliant, and the number of businesses majority-owned by Black women grew 67% between 2007 and 2012, more than all women combined.
Now that the industry is hip to the demand by darker complexions, everyone is clamoring to rethink their business model.
Cause, meet effect.
This year, I'm reclaiming my Black power and steering my coins back into the community by buying Black. So, I have been deep diving into the hashtag universe of social media and scouring the Internet in search for Black women-owned businesses that I can support by spending my coins.
Scroll below to learn which Black women-owned businesses deserve your coin.
1. LIT Brooklyn.
LIT Brooklyn
Founded by Denequa Williams in Brooklyn, New York. LIT Brooklyn offers a line of hand-poured soy wax candles in rich, homey scents that are sure to warm up the vibes indoors.
2.Le’Chanteur.
Le'Chanteur
Another Brooklyn-born creation with two Black women at its helm, Le'Chanteur features a line of unique accessories. The founders, Soull and Dynasty Ogun (twins), have created a collection of items that vary from eye wear to metal and stone jewelry.
3.hanahana beauty.
Hanahana Beauty
Hanahana beauty was founded by Abena Boamah who was taught by her mother at a young age to experiment with Shea butter. She is an educator and a strong advocate for wellness education. Her product line includes Shea butter sourced directly from the Katariga Women's Group in Ghana.
4.Iwilla Remedy.
Iwilla Remedy
Iwilla Remedy is a Brooklyn-birthed, now Atlanta-based, wellness brand. They offer sacred herbal medicine, natural body care, and spiritual self-care consultations, practices and classes, all aiming to help you along your journey of reclaiming wholeness. The 100% woman-owned and 100% Black-owned company has been in business since 2012. "Plant your best foot forward" and check them out at iwillaremedy.com and on FB and IG @iwillaremedy.
5.Folie Apothecary.
Folie Apothecary
Co-founder of Urban Bush Babes, doula, and mother of one, Nikisha Brunson is also known around these parts as a wellness extraordinaire. Her line of skincare products, Folie Apothecary, is available on Etsy and features natural glycerin soaps, facial serums, and hair oils in small batches.
6.Woman's Touch Apparel.
Woman's Touch Apparel
If you are looking for a feminist driven clothing brand with strong powerful statements to describe the woman you are, Woman's Touch Apparel is it. Founded by Jenesis Laforcarde, the brand designs include messages that are sure to remind young women of their individual importance and power.
7.Gypsy Bruja.
Gypsy Bruja
Another small-batch woman alchemist is Trae Harris, otherwise known as Gypsy Bruja. The indie film actress and performer hand-makes healing organic serums with all-natural ingredients, including pure gold. This serum soothes the skin and the soul. You can find her posting on her Instagram account when her supply is up, so be sure to pre-order as soon as possible – they go quickly.
8.Adele Supreme.
Adele Supreme
Carole Adele Williams, or "Adele Supreme" as she's known in the cyberworld, is the genius behind The Series of Relatable Circumstances and other original art that is sure to satisfy your favorite collector. Shop her collection of t-shirts and prints that include her incredible intricate labyrinth pieces.
9.Lace By Tanaya.
Lace by Tanaya
What about the sexy vixen on your list? Lace by Tanaya is a luxurious line of body jewelry made by Tanaya Henry. From lip lace to ear lace to body chains, her line of dazzling pieces will brighten up the jewelry fanatic's New Year's Eve.
10. The Wrap Life.
The Wrap Life
Because 'tis the season to wrap that hair up, check out The Wrap Life founded by Nnenna Stella in Brooklyn, New York that has been changing the game in protective styles and creative up-dos. In delicious colors and patterns, not only is this collection sure to brighten anyone's wardrobe, their website also features wrap tutorials to expand your skill set.
Featured image by Getty Images.
Originally published December 2017.
- 20+ Black-Owned Businesses That Are Rooted In Self-Care & Wellness - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- 5 Black-Owned CBD Brands To Add To Your Self-Care Routine - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- Major Retailers Black Owned Businesses - xoNecole: Women's Interest, Love, Wellness, Beauty ›
- Black-Owned Business Directory ›
- 15 Gifts From Black-Owned Businesses Your Loved Ones Deserve ... ›
- SUPPORT BLACK OWNED BUSINESSES & ORGANIZATIONS ›
- The Largest Online Marketplace for Black Owned Businesses ... ›
- #BuyBlack: 25 Black-Owned Businesses to Check Out on Black Friday ›
- #BuyBlack: ESSENCE List of 89 Black-Owned Businesses to Shop ... ›
- 'Buying Black' during the holidays is a community investment ›
Ashley Simpo is a writer, mother and advocate for self-care and healthy relationships. She lives in Brooklyn, NY. Follow her on Instagram and Twitter @ashleysimpo. Check out her work and her musings on ashleysimpocreative.com.
'He Said, She Said': Love Stories Put To The Test At A Weekend For Love
At the A Weekend For Love retreat, we sat down with four couples to explore their love stories in a playful but revealing way with #HeSaidSheSaid. From first encounters to life-changing moments, we tested their memories to see if their versions of events aligned—because, as they say, every story has three sides: his, hers, and the truth.
Do these couples remember their love stories the same way? Press play to find out.
Episode 1: Indira & Desmond – Love Across the Miles
They say distance makes the heart grow fonder, but for Indira & Desmond, love made it stronger. Every mile apart deepened their bond, reinforcing the unshakable foundation of their relationship. From their first "I love you" to the moment they knew they had found home in each other, their journey is a beautiful testament to the endurance of true love.
Episode 2: Jay & Tia – A Love Story Straight Out of a Rom-Com
If Hollywood is looking for its next Black love story, they need to take notes from Jay & Tia. Their journey—from an awkward first date to navigating careers, parenthood, and personal growth—proves that love is not just about romance but also resilience. Their story is full of laughter, challenges, and, most importantly, a love that stands the test of time.
Episode 3: Larencia & Mykel – Through the Highs and Lows
A date night with police helicopters overhead? Now that’s a story! Larencia & Mykel have faced unexpected surprises, major life changes, and 14 years of choosing each other every single day. But after all this time, do they actually remember things the same way? Their episode is sure to bring some eye-opening revelations and a lot of laughs.
Episode 4: Soy & Osei – A Love Aligned in Purpose
From a chance meeting at the front door to 15 years of unwavering love, faith, and growth, Soy & Osei prove that when two souls are aligned in love and purpose, nothing can shake their foundation. Their journey is a powerful reminder that true love is built on mutual support, shared values, and a deep connection that only strengthens with time.
Each of these couples has a unique and inspiring story to tell, but do their memories match up? Watch #HeSaidSheSaid to find out!
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image screenshot/ xoNecole YouTube
Celebrate International Women's Day With Wellness, Empowerment & More
International Women’s Day, celebrated on Saturday, March 8th, presents an excellent opportunity to honor and celebrate women. As March marks Women’s History Month, there are numerous chances throughout the month to pay tribute to the remarkable contributions of women.
Both International Women's Day and Women's History Month serve as reminders of the progress made toward gender equality and the work still left to do.
They inspire ongoing advocacy for women's rights, fostering discussions on issues such as workplace discrimination, healthcare access, and representation in leadership. By celebrating women's contributions and amplifying their voices, these observances help pave the way for a more inclusive and equitable future.
Here are four ways to celebrate International Women's Day and Women's History Month.
Attend a Women History Month Event
This month, there are numerous events happening, particularly for International Women’s Day. One such event is organized by Media Girls Network, which will be held over a multi-day period starting on Thursday. The entire event is dedicated to celebrating women.
On Friday, the organization will honor prominent women in business and entertainment, including the OMG Girlz, celebrity restauranteur Gocha Hawkins, and more.
On Saturday, guests can indulge in a day of wellness and self-care, featuring a fitness class, massages, a journaling workshop, and other activities. For more information about these events, visit www.mediagirlsontour.com.
Support a Woman-Owned Business
Harbucks/ Getty Images
Reports indicate that women constitute 39.1% of business owners, and this percentage is steadily rising. In light of this, let’s celebrate and support women-owned businesses this month.
Here are a few ways to do so: shop at their establishments, leave positive reviews, follow and engage with them on social media, collaborate with them, or contribute to their crowdfunding efforts.
Support Women's Rights Groups
Carlos Barquero/ Getty Images
Since President Trump took office, we’ve witnessed an unprecedented number of rights being reversed, including DEI programs. Women have been particularly concerned about his decision regarding abortion and reproductive rights. Recently, he dismissed the Idaho Emergency Abortion case, which was a legal battle to ensure Idahoans had access to emergency abortion care.
Writing in her Substack blog, Abortion, Everyday, journalist and abortion rights advocate, Jessica Valenti, said, “By dropping this case, the Trump administration is sending a clear message that anti-abortion states don’t have to adhere to [the Emergency Medical Treatment and Labor Act] by giving pregnant patients life-saving care.”
Instead of waiting on Trump's next move regarding women's rights, support women's rights organizations and charities like In Our Own Voice Action Fund and Planned Parenthood.
Empower Others
Xavier Lorenzo/ Getty Images
Use your voice to raise awareness about the challenges women encounter. This can be achieved through social media platforms or by speaking at local rallies and events. By leading by example, you can inspire others to get involved and contribute to the support.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image by izusek/ Getty Images