Every season is bob season, right? Whether you’re a protective style, curly, or relaxed-hair girly, a bob unites us all. It’s arguably earned the title of most popular, just like finger waves and French rolls did in the ‘90s.
The bubble bob is the latest rendition of this timeless style that’s earned our attention and appreciation. It’s a short and bouncy voluminous bob with a bubble-esque effect. And seeing our faves like Lori Harvey, Zendaya, Ciara, and Kelly Rowland rock it effortlessly has us adding a round brush to our Amazon cart ASAP.
If this is your first time stumbling on this phenomenon, you’re invited to the chat as we explore all things bubble bob. If you’re already familiar with it but want to know more, keep reading sis, we got you. Here’s everything you need to know about a bubble bob, and how to achieve the classy look.
First Things First: What’s a Bubble Bob Exactly?
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London hairstylist Luke Hersheshon officially coined the term “bubble bob,” according to Vogue. Hersheshon said, “It’s defined by that ’90s curve, which until recently was a bit of a no-no, plus it also has a little bit of bounce to it.” Its signature is a curvy silhouette made complete with bumped ends. “Think a classic, old-school, super smooth blow dry, that’s slightly curved under,” he said.
Who Can Rock It Best?
Because a bubble bob typically falls right between the shoulder and the chin, it’s actually flattering for most face shapes, the celebrity hairstylist pointed out. Hairstylist to the stars, Chad Wood, told Byrdie that it mostly complements round, heart, square, and inverted-triangle face shapes. For the ladies with longer face aesthetics, keep in mind that the bubble bob can make your neck and face appear longer, Wood said.
Still, don’t be afraid to go for this look as it works on all types of hair from full and thick to thin and fine.
How To Style a Bubble Bob Haircut
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We all want our bobs to have more bounce than the ounce. If you’re not afraid of a little heat, you can achieve this look by pairing a one-inch round brush with a hair dryer (or just use a blow dryer hair brush), starting at the neck and angeling the ends as you work your way up to the top of your head. Don’t forget your heat protectant, girl.
Still, a bubble bob doesn’t always require a ton of heat. Instead, you can also air dry and fluff your hair and use a round brush to give the ends that must-have bend. But I’d be lying if I said this method will get you the same volume and luster as using heat (because it most likely won’t).
Even though it has standout features like volume and such, there are different ways to sport it and make it your own. “You can angle or flip the ends of your bubble bob, add in curls, or leave it smooth. You can also leave longer angled pieces in the front to funk it up and make it more fun,” said Wood.
It’s All About The Versatility
Bubble bobs have easily become a hairdo fave thanks to their versatility. From length to volume, you can still make a bubble your own. Try it with a deep side part, bangs, or a middle part that frames your face. You can also experiment with chin, neck, or shoulder length to create a tailor-made look. Spicing it up with layers will give it that extra stamp of approval.
So How Do You Maintain It?
We all feel at our best when our bob is bobbing properly, especially when it comes to its sleek appeal. Depending on your hair type, you can keep it full of luster by using products like a finishing cream or anti-frizz serum.
If you love extra volume and bounce, NYC salon owner Nunzio Saviano, tellsReal Simplethat velcro rollers are the key. “Rollers are ideal to style a bubble bob. They are best for long-lasting volume.” For heat styling, get the lift with a round brush and a blow dryer, then finish off with rollers. Volumizing mousse and hairspray are also go-to products.
Getting a trim every four to six weeks also stops the ends from being disrespectful and turning outward. If you do use rollers or heat, you can extend the time in between cuts.
Will you be trying out the bubble bob?
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While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
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The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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