
How Brittney Winbush Created The Ultimate Self-Care Trinity After Losing Nearly Everything

They say that God works in mysterious ways—both in the face of our greatest losses and biggest wins. And while the road to uncovering the reason and ‘why’ behind such marvels may seem dim, what’s later relieved often lights the path to our purpose. And thus was the case for Brittney Winbush, founder of the breakout candle brand, Alexandra Winbush (AW).
Photo Cred: Mark C. (Mark Clemmons @mark.c)
After experiencing a house fire during college, much of what Brittney called home was unrecoverable. “I was like, why did this happen? Why did it happen in my room? Why was I the only person that lost something?” she tells xoNecole. As the aftermath of the fire brought on waves of anxiety and depression, Brittney began to reestablish a sense of stability back into her life through her sacred self-care trinity: music, tea, and candle making. “Now I have this routine. Now I'm tapped in, open, and happy to talk about my journey with anxiety and depression,” she says. “I found comfort in candles and tea and music, and I was able to build a business out of it.”
What came from the ashes was a brand that’s rooted in self-care and grounded by an ever-growing community that’s found a safe place to land during life’s toughest moments. “I always say that AW is for your bad days,” she shares. “Everybody's bad day isn't a house fire, but it could be a rough day at work, tension in your relationship, or what none of us saw coming: a global pandemic that puts you in the house for a year. I create products for those days.”
Photo Cred: Mark C. (Mark Clemmons @mark.c)
Supplying a product that allows her customers to take a load off, this wellness founder has found her sweet spot. Through her curated playlists, aromatic candle line, and teas, Brittney is proving that peace of mind and ease can be found in the small moments we make for ourselves. “The combination of escaping with scent, sitting down with a cup of tea, and enjoying whatever music I want in that moment, feels like the perfect three,” she says.
And as she embarks on a new chapter in life, having recently celebrated her 30th birthday, Brittney is confident that wherever it leads her, she can always return to the home within.
“I thought at 30, I needed to be somebody else. But now that I'm here, I'm happy with who I am,” she reflects. “I'm leaning into the newness of, ‘hey, I thought I needed to have it all figured out,’ but I don't — and that's actually exciting.”
“I'm excited to figure it out and be on this next part of my journey and see what the next decade brings for me.”
xoNecole: As someone who is in the business of self-care, how has your relationship with self-care evolved since starting your business and what does it look like for you today?
Brittney Winbush: Self-care is ever-changing for me. I always say the biggest form of self-care is listening to yourself. There's no one particular practice, although I do have the things that I always can go back to, on any given day, I might need something different. Some days I need to get on the phone with my mom and talk about whatever or nothing at all, other days I need to close my laptop and only do things that make me happy. I’ll go to yoga or the spa.
The best form was self-care is me being honest and listening to myself when I want to do nothing, ask for help, or be alone to pray. It's listening to those things and doing it.
Photo Cred: Skylar Marshai (@skylarmarshai)
xoN: In the age of social media, entrepreneurship can be so glamorized and highly curated. But what would you say is something that has been a challenge for you to adjust to on your journey, and what have you learned from it?
BW: As a small business in the digital age, really big things happen really fast. You could be having slow sales one day, and then the very next day, Issa Rae can post about your business and you can have the most amount of orders that you've ever had. Because you're a small business, and it's so insular, the moment eventually goes.
So take time to revel in those things that happen, because when other things come in, it'll just be a moment that passes. It's okay to sit in those moments and take them in because when you let them pass you might not be thinking about the lessons or the celebration part—but take in every moment, big and small.
“It's okay to sit in those moments and take them in because when you let them pass you might not be thinking about the lessons or the celebration part—but take in every moment, big and small.”
I’m literally in church talking to God asking Him to guide me in my business, take lead & just give me a push because I’ve been feeling off lately. I grab my phone to take notes from the sermon & see this notification from ISSA FREAKING RAE. pic.twitter.com/C9cC43rl5q
— Brittney 🕯 (@voguebritt) August 18, 2019
xoN: Speaking of Issa Rae, back in 2019, you got a major shoutout from her highlighting your "September Sixth" candle. What did your now-viral moment teach you about the power of preparation?
BW: I think sometimes with a business, especially a small, Black business, and with the lack of capital that Black businesses have in the playing field, that we start at such a different place than a lot of other businesses. There's only so much you can prep for sometimes. There are certain things you don't know until it happens.
The best thing you can do is be prepared for flexibility. I feel like I held on to the moment as best as I could and got the orders out. But oh my gosh, that was like a hell of a time. I felt bad for my roommates, they couldn't walk through our apartment because orders were everywhere. I was shipping further than I ever had before. Candles are breaking in transit. Those are things I couldn't prepare for because you don’t know until you know. The most I could do was be prepared to be flexible, be prepared to learn, and then be prepared to be transparent along the journey.
Photo Cred: Mark C. (Mark Clemmons @mark.c)
xoN: You have such a solid, supportive group of friends in your circle. As a creative, how has your community played a role in the growth and trajectory of your business?
BW: Oh my gosh, it's everything. AW is nothing without our community. A part of that is my really close friend circle and the way that they've supported and helped me with this business every step of the way. From the very beginning, AW has been community-driven, and I think that stemmed from my own personal brand and community that I had before I launched AW. There was a community of people that already trusted me because before I had products I still talked about the house fire, my anxiety and depression, and things I was doing for myself—so they already trusted me.
Once we built AW, the community grew with people that were open to sharing bad days and good products.
xoN: One of the things I admire about your brand is that the aesthetic and design all feel like an extension of who you already are as a person. What tips do you have for aspiring entrepreneurs who are looking to create a product or service that fits their passions and lifestyle?
BW: If what you're trying to do is a medium of self-expression and a part of the passion you have, then you have the biggest tool already there. Start with what you have. It's okay to put in the groundwork silently. It's okay if you even do it loudly, but no one's paying attention. But just start with the little things in whatever you have. And if you're building something out of love and passion and a reflection of you, it's going to attract the right people. You just have to put yourself out there and lean into your resources and your people.
"If you're building something out of love and passion and a reflection of you, it's going to attract the right people. You just have to put yourself out there and lean into your resources and your people."
There’s this Issa Rae quote where she talks about how sometimes people are trying to network up but you need to network laterally. There are people right next to you who are doing amazing things and are killing in their industry. Link up and create.
xoN: Overall, I think we’re all pretty excited about what’s to come from your brand. What can your supporters expect from Alexandra Winbush this year?
BW: You can expect to see us a lot more in public. We'll be celebrating our five-year anniversary in April, which I'm really excited about. We also have a brand new candle coming out in February. It's called “Plum Wine.” It's incredible. I'm obsessed with it. So expect new products throughout the year that we'll be putting out and we’ll have some in-person events so we can get back around each other and love on each other as a community.
For more of Brittney, follow her on Instagram @voguebritt. Shop Alexandra Winbush here.
Featured image by Mark C. (Mark Clemmons @mark.c)
Aley Arion is a writer and digital storyteller from the South, currently living in sunny Los Angeles. Her site, yagirlaley.com, serves as a digital diary to document personal essays, cultural commentary, and her insights into the Black Millennial experience. Follow her at @yagirlaley on all platforms!
'He Said, She Said': Love Stories Put To The Test At A Weekend For Love
At the A Weekend For Love retreat, we sat down with four couples to explore their love stories in a playful but revealing way with #HeSaidSheSaid. From first encounters to life-changing moments, we tested their memories to see if their versions of events aligned—because, as they say, every story has three sides: his, hers, and the truth.
Do these couples remember their love stories the same way? Press play to find out.
Episode 1: Indira & Desmond – Love Across the Miles
They say distance makes the heart grow fonder, but for Indira & Desmond, love made it stronger. Every mile apart deepened their bond, reinforcing the unshakable foundation of their relationship. From their first "I love you" to the moment they knew they had found home in each other, their journey is a beautiful testament to the endurance of true love.
Episode 2: Jay & Tia – A Love Story Straight Out of a Rom-Com
If Hollywood is looking for its next Black love story, they need to take notes from Jay & Tia. Their journey—from an awkward first date to navigating careers, parenthood, and personal growth—proves that love is not just about romance but also resilience. Their story is full of laughter, challenges, and, most importantly, a love that stands the test of time.
Episode 3: Larencia & Mykel – Through the Highs and Lows
A date night with police helicopters overhead? Now that’s a story! Larencia & Mykel have faced unexpected surprises, major life changes, and 14 years of choosing each other every single day. But after all this time, do they actually remember things the same way? Their episode is sure to bring some eye-opening revelations and a lot of laughs.
Episode 4: Soy & Osei – A Love Aligned in Purpose
From a chance meeting at the front door to 15 years of unwavering love, faith, and growth, Soy & Osei prove that when two souls are aligned in love and purpose, nothing can shake their foundation. Their journey is a powerful reminder that true love is built on mutual support, shared values, and a deep connection that only strengthens with time.
Each of these couples has a unique and inspiring story to tell, but do their memories match up? Watch #HeSaidSheSaid to find out!
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More Than A Meal: How Bryant & Daniella Found Love In The Kitchen
How We Metis a series where xoNecole talks love and relationships with real-life couples. We learn how they met, how like turned into love, and how they make their love work.
They say the best relationships start off as friendships, and Bryant aka Chef Baul, and Daniella Williams are living proof of that. The couple met on the job and from there, their relationship organically blossomed into something much more.
Now married for almost three years, the couple has grown their family and businesses, opening a brunch restaurant, Betty Sue’s, in Atlanta.
From the day they met, food has always played a role in their relationship, and working together in the food industry is what we call a full circle moment. Learn more about Bryant and Daniella’s story of finding love with one another.
How they met.
Bryant: We met at a mutual clients’ house. She was doing the lady hair, and I was cooking for the lady. The client sent her downstairs to record me while I was cooking to, I guess, see what I was cooking, and I caught her recording, but we didn't talk. I caught her recording, we laughed it off, and she went about her day.
So I guess that was the first thing that made us interact with each other. A few months down the line, I think she posted something [on social media]. I hopped in her DM and responded to it, and then we decided to just meet up and hang out. I looked at her as an entrepreneur. I'm an entrepreneur. She don’t need nothing. I don’t need nothing. It's good to hang with people who don't need nothing from you.
When we linked up, our chemistry was just so soft and just so nice. She is a great person, but after meeting up with her [for the] first time, she went back to Miami. She came back [to Atlanta], and we just kicked it off that next weekend, and ever since then, we've been locked in.
Daniella: That same client had flew me back in so I knew I had to come up here for work. But I told him that we'll meet up and [go] on a date and see each other again. When that happened, everything else was history. It just happened organically. It wasn’t forced or anything.
Bryant and Daniella Williams
Courtesy
First impressions.
Bryant: I knew for a fact for her to come downstairs and try to record me, I knew that she was brave, and that said a lot about her, because I barely even talk when I'm cooking for my clients. So you have to talk to somebody for them to feel comfortable to play with you, or do certain things. I feel like the client sent her downstairs because she knew that she's an outspoken, bubbly type of person who don't mind laughing it off if she gets caught doing it.
When she came back to Atlanta, she booked me to cook for her family. So while I was cooking for her in the kitchen, the whole time she was in there talking to me. It was like a date in the kitchen, and I cooked her food. Once the food was laid out, I just left. We had a great conversation when I was cooking for her, and also when she came downstairs and tried to record me.
Daniella: I was impressed how he was multitasking because I was asking him deep, interesting questions, and he was cooking the food, and he was still answering my questions. But I was in a relationship at that time, so I wasn't really in tune. It was no emotions. But when I came back and flew in to work, we met with each other.
He came and picked me up from the hotel and we drove around Atlanta, sightseeing. We went to the African club. So when he came downstairs, I was like okay, you not gonna hug me, you not gonna say nothing? He was shocked and we stayed together for like eight or nine hours, and he took me back to the hotel. I think he picked me up around nine at night. He took me back to the hotel around seven in the morning. Then he walked me to my hotel door. He gave me a hug and he gave me a kiss and said, 'I love you.' And I was like, what?
We stayed together for like eight or nine hours, and he took me back to the hotel. I think he picked me up around nine at night. He took me back to the hotel around seven in the morning. Then he walked me to my hotel door. He gave me a hug and he gave me a kiss and said, 'I love you.' And I was like, what?
The one.
Daniella: When we first linked up, he took me around Atlanta. He was soft and gentle. He was a gentleman. He opened the door for me and I never had nobody open the door. He opened the door every single time I was going in and getting out the car, and when we went to that restaurant. I was like, [there’s] something about him, and he was just nice, calm and patient. So I knew he was a little different from what I'm used to.
Bryant: [I knew she was the one by] how she cared so much. She didn't really know me like that. She knew of me, but she cared so much about me. When we first met, she would lay on me and just relax. For someone who just wants to relax on you, that says a lot about them towards you. It wasn't like I had to prove myself and she didn’t have to prove herself with me either. It wasn't nothing like that. We were willing to take whatever came with it. But it just was really a break. It was like the best me meeting a woman because I didn't try.
Any other woman, I might be trying to dress up, take her to this place, I did not try at all. I picked her up and I actually thought that she wasn't gonna go on the date with me because of her status and my status. I'm such a laid back homey dude and she's from Miami. I thought she would be on the City Girls, you gotta do this, do that. But she wasn't. She was the total opposite. She was a homebody, chill, like me.
Bryant and Daniella Williams
Courtesy
Marriage advice for couples.
Bryant: Work together. Communication, put your mind together.
Daniella: And keep your family out your business.
Bryant: Keep it private please. Y'all work it out first. When y'all make sure it's solidified, then you tell them, or let them find out on their own. Privacy is the most valuable thing.
Daniella: And date each other because people get married and they stop doing the things that they did to get you, or stop doing the things that they did while they were in a relationship with you, before y'all got married. No, do the same thing. For me, I get bored easy, and I think he knows that. So just keep it spicy. Keep it interesting.
Bryant: We like spontaneous stuff like last-minute trips, trying different foods, going out the country just off a spur of a moment. You gotta make it fun. Don't just make it all business. And I think one person out of the relationship needs to take the initiative to make sure their partner is relaxing and at peace. A lot of people carry functional depression to where they’re functional, like we're doing this right now, but they can be going through something.
I don't think it's male or female. I think whichever one, the other partner should notice it and work with their partner to get through whatever they get through, like, for postpartum depression and stuff. That's something that most men don't even really know exist, but that's something when she had our daughter, I had an anti-postpartum depression plan put in place for her. She didn't know about it, but I knew I was gonna be extra sweet to her.
She won't have to think about doing nothing with the little baby. My little girl was watching the football game with me, when she was a few weeks old, because I was giving her that peace, so she can just relax, because her body has been through so much. So you got to be considerate of your mate's mental state and their mental well-being, because when it's gone, it's gone and it takes a lot to get it back, so I think that's important.
When she had our daughter, I had an anti-postpartum depression plan put in place for her. She didn't know about it, but I knew I was gonna be extra sweet to her. She won't have to think about doing nothing with the little baby. My little girl was watching the football game with me, when she was a few weeks old, because I was giving her that peace, so she can just relax, because her body has been through so much.
If you see something not right with your spouse, help them get help. It's okay for them to talk to a therapist by themselves, or it's okay for them to talk to somebody, but don't just sit there and let them go into this decline and self-destruction. I think that's the most important, because sometimes she be overwhelmed, and I have to be that person to hold her up. And then sometimes I'm overwhelmed. To her, baby, I don't want to do this no more. She's like, you gonna do this. We gonna do this. And she reminds me who I am. I remind her who she is, and we come back feeling more motivated.
Daniella: I think business owners should date business owners because they understand your hustle, your hunger. They understand when you can have a day where you make $0 and you have a day when you make $1,000. But I feel like if you dating someone who is in corporate America, and you a business owner, there's going to be a lot of friction, a lot of tension, and I just feel like I want to date someone that has the same drive as me.
Because I don't want to feel like I'm trying to build a bear, build a man, and I have to pull you and drag you, or just being with somebody who got they self together. For instance, my last relationship. I won't say I was the breadwinner, but I was kind of established, and I felt like I was sleeping with the enemy. I was growing fast and I wasn't stagnant. I was trying to get to the next level. He started to be jealous of me and I feel like a lot of women deal with men trying to be jealous of them. Men also have ego issues where they don't really want their woman making a certain amount of money or making more money than them.
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