

More and more, our social media timelines are being filled with carefully curated content. From your high school friend who "randomly" became an IG model to the college buddy who started their own business, everyone is using social media to get ahead. Guess what? So should you.
Whether you have a passion or hobby that you're turning into a business, or have knowledge about something specific that people can gain from, now is the time to get familiar with social media and all of the advantages it can have for business. In 2019, everyone is a personal brand. We can no longer deny that personal branding is a determining factor between those who are average and those who reach success beyond measure.
Social media is a tool that anyone can leverage to shape their personal brand and inevitably take their business to another level. The day I decided that writing and blogging was a passion of mine that I wanted to turn into an income, it hit me that I had to change up the way that I approached social media. For as long as I could remember, I've had a love hate relationship with social media (specifically Instagram). Only since the past year or so have I taken social media seriously and used it for my benefit as it pertains to my writing career. Even with a small following, I've been able to create business opportunities for myself and use my "influence" as an expert to build a personal brand.
On a run to Barnes & Noble after getting a recommendation, I picked up the bookInfluencer: Building Your Personal Brand In The Age of Social Media by Brittany Hennessy.
Brittany Hennessy is the Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, which means she knows a thing or two about building an audience and being able to grow and monetize your influence. She's the behind the scenes expert that knows everything there is to know about leveraging social media and influence to build a lucrative personal brand or business. The book starts with the preface where she discloses about a instance where she cut a $32,000 check for four social media posts from a dog (yes, a dog)--from that moment I was hooked. From start to finish, Influencer is jam-packed with gems to help influencers at any level and business owners that are looking to get ahead with the help of social media.
Author Brittany Hennessy
Though Brittany's book mainly focuses on those looking to monetize their influence, it's also a great tool for those looking to start or build a business using social media. Brittany sat down with xoNecole to really break down how aspiring influencers and entrepreneurs can leverage social media to bring their respective brands to the next level in 2019.
Here are some of the gems she left us with:
1. Network & Get to Know the Key Players in your Field
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Just because you're building a business or career with limited face to face interactions doesn't mean networking isn't a huge part of building your personal brand. Knowing who's who in your field will be able to get your product (or yourself) in front of the right people. From my own personal experience, developing a personal brand online has helped me connect with PR companies that I have been able to build relationships with as a professional writer. Whether I need products for an article or expert quotes, having a Rolodex of contacts has been a game-changer.
According to Brittany, here's what you need to be doing during the first quarter of the year:
"Figure out what kind of brands you want to work with. Who are the key people that you will need to talk to [in order] to work with those brands and how are you going to get to those people. You want to be featured in Cosmo in the the travel section? Great. Who is the travel editor? Look her up on LinkedIn. Do you have a mutual friend? Did she go to your college? You [have] to start doing the legwork now so you can get to a point where you can introduce yourself. You have a story to tell her and a reason why she should cover you [or your business]. That [will] take your career to the next level."
2. Stop Worrying About What Everyone Else is Doing
When you see people gaining success on social media, it's easy to fall into a rut of comparison. You may even feel the need to do what other people are doing in hopes of getting ahead. According to Brittany, this is the last thing that you want to do. When you're developing your own personal brand online, don't use what other people are doing as a blueprint – that's not your brand. Do what feels right for your brand or as a Brittany shared with us:
"[Ask yourself] 'What's your story?' It's never good to just do what everybody else is doing because they got that angle covered and they're going to do it better than you. So you have to figure out what is your angle."
3. People No Longer Buy Products, They Buy into People
Think of some of your favorite influencers out there who have started their own business or have collabed with a brand to create a product. Chances are, regardless if the product is something that fulfills a need that you have, you'll support it because of the influencer attached to it. Just think of Fenty Beauty. Even with Rihanna not being significantly influential in the beauty industry prior to building her own brand, she did have influence as a celebrity and was able to leverage that. Fenty Beauty instantly became a household name that often sells out. You can buy any makeup but you choose to buy Fenty Beauty because you support Rihanna and what Rihanna stands for (as a personal brand).
People also are hooked on the behind the scenes stuff. How many times have you seen popular brands on social media showing you the process behind developing a new product? Each time, it makes you more excited because you feel like a personal connection because the brand allows you to be a part of the process. According to Brittany, this is a part of your story that will separate you from other brands out there.
"All of these newer brands that are popping up, people are looking at the founders and they know the founders' story. We're in an age of nosy, everybody likes knowing your business. So if you're making a product, we want to know the story behind the product. For example, if you makes clothes, people want to see you in the garment district looking for fabrics. If you make food, they want to see you at the farmer's market."
"People want to know the story behind the things that they're buying. You've got to be able to tell that story because that will really be the difference."
4. You Don’t Need a Ton of Money to Build a Personal Brand or Create Amazing Content
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When people are first starting out as aspiring influencers and business owners, they feel the need to dish out tons of money on equipment to create content. From a professional camera to booking locations for photoshoots, according to Brittany, these are unnecessary expenses that you can easily forego, especially in the beginning.
"I think the first thing people need to realize is that you don't have to create all of your content. You don't have to shoot in these exotic locations. You know people want to be influenced but that doesn't necessarily mean it's by your photos. People are also influenced by captions. Depending on what your subject matter is, the photo may not even be that important. You can also curate with other people's content. If you look at the biggest people on Instagram, some don't create any of their content and have tons of followers. Look at the success of Huffington Post –for years they didn't write any of their content. They're curators."
5. Start with Small Goals
It's easy to look at your favorite brands and influencers posting exceptional content day in and out and think you need to post 5 times a day to get to their level. Pump your brakes. It's best to start out slow and find your groove instead of becoming overly ambitious.
"It's just like going to the gym. You didn't go to the gym all [last year] and you tell yourself I'm going to go everyday. Good luck doing that. You're going to go [the] first few days, go too hard and then you're going to be out of commission the rest of the week. It's the same thing with posting online. Get started by posting two really good posts a week [then increase from there]. You want to start off small and just get into a routine."
6. Stay Consistent and Develop Good Habits When No One is Looking
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We've all heard the phrase, "It's not what you know, it's who you know." This can sometimes be true when building a brand but in all honesty honing your skills is the only true way to get ahead. Brands aren't going to pay Mediocre Mary to create content for them and people aren't gong to buy from Slacking Sally. You need to be consistent and put in the work.
"You want to develop your good habits when no one is looking because the minute you have eyes on you, if you make a mistake your audience will call you out on it."
7. Remember: Social Media Isn't Reality
With every one and every brand posting these perfect feeds, it's easy to get caught up in comparison. Brittany keeps it really real with us, sharing why comparing your life to anything you see online is the LAST thing you should do:
"You might think you know what somebody else is doing. [Your favorite influencer] got all these great clothes but she hasn't paid student loans in six months. Like you don't know what people's stories really are. Everybody is struggling. Celebrities are getting their homes foreclosed and losing hundreds of millions of dollars. Social media is really just rose-colored glasses. In general, a lot of people are only sharing the really good stuff that happened to them. So you can't compare yourself because you don't know what else is happening when this picture is not being taken. You can only be in a competition with yourself."
On your journey to building your personal brand and business in 2019, remember these major keys from the expert herself, Brittany Hennessy. You should also check out her bestselling book Influencer: Building Your Personal Brand In The Age Of Social Media to get all the knowledge and actionable steps you need to slay your business goals in 2019.
Featured image courtesy of Brittany Hennessy
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'He Said, She Said': Love Stories Put To The Test At A Weekend For Love
At the A Weekend For Love retreat, we sat down with four couples to explore their love stories in a playful but revealing way with #HeSaidSheSaid. From first encounters to life-changing moments, we tested their memories to see if their versions of events aligned—because, as they say, every story has three sides: his, hers, and the truth.
Do these couples remember their love stories the same way? Press play to find out.
Episode 1: Indira & Desmond – Love Across the Miles
They say distance makes the heart grow fonder, but for Indira & Desmond, love made it stronger. Every mile apart deepened their bond, reinforcing the unshakable foundation of their relationship. From their first "I love you" to the moment they knew they had found home in each other, their journey is a beautiful testament to the endurance of true love.
Episode 2: Jay & Tia – A Love Story Straight Out of a Rom-Com
If Hollywood is looking for its next Black love story, they need to take notes from Jay & Tia. Their journey—from an awkward first date to navigating careers, parenthood, and personal growth—proves that love is not just about romance but also resilience. Their story is full of laughter, challenges, and, most importantly, a love that stands the test of time.
Episode 3: Larencia & Mykel – Through the Highs and Lows
A date night with police helicopters overhead? Now that’s a story! Larencia & Mykel have faced unexpected surprises, major life changes, and 14 years of choosing each other every single day. But after all this time, do they actually remember things the same way? Their episode is sure to bring some eye-opening revelations and a lot of laughs.
Episode 4: Soy & Osei – A Love Aligned in Purpose
From a chance meeting at the front door to 15 years of unwavering love, faith, and growth, Soy & Osei prove that when two souls are aligned in love and purpose, nothing can shake their foundation. Their journey is a powerful reminder that true love is built on mutual support, shared values, and a deep connection that only strengthens with time.
Each of these couples has a unique and inspiring story to tell, but do their memories match up? Watch #HeSaidSheSaid to find out!
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How Power Women Protect Their Finances With Smart Money Boundaries
No matter what it is, setting boundaries can be challenging, especially when those boundaries involve money. But if you want to sustain success and financial freedom, boundaries are important, both with yourself and with others.
Many wealthy successful women have mastered setting boundaries and prioritizing accountability so that they can ensure they remain that way. Let's face it: If you want a certain quality of life and you work hard to achieve that, you don't want to risk it by taking on habits that jeopardize your financial stability.
Be inspired to not only set money boundaries but keep them by taking heed to the common financial boundaries power women of today establish:
1. They pay themselves first.
Building consistent savings habits is important to wealth-building no matter how much you earn, and the practice is often one that continues even after you're well-booked and well-paid. Actress, producer, and philanthropist Queen Latifah has always been a proponent of this after learning from her mom to "save your money."
This is the epitome of the energy behind paying yourself first. You squirrel something away and take care of yourself by taking care of your future first, before paying any bills. You invest in yourself (within your means and with a budget in mind, of course).
2. They don't loan money without clear repayment rules and expectations are agreed upon.
It's awesome to be able to help people out by loaning them money, but when you don't communicate clearly about repayment (or what will happen if the money is not repaid) you set yourself up for a cycle of taking on other's debts and maybe even building more debt of your own.
Unless you're doing charity, set those boundaries early about when and how a loan will be repaid. And if you know you won't get the money back, rethink the loan altogether.
3. They create budgets that are realistic and reflect their current lifestyle.
In her book, What I Know for Sure, Oprah Winfrey wrote, “I hope the way you spend your money is in line with the truth of who you are and what you care about.” This is key for many successful women, especially when they're budgeting and investing.
Issa Rae told Money.com, "I don’t splurge just because. I will never have 17 cars. I will never have expensive jewelry. I don’t spend that much on my clothes, or shoes. I will spend money on a stylist, and a makeup artist, because those things feel necessary for work. But material things? No."
There's a clear indication that there are clear value systems sustained by what matters to them no matter how much they make, and budgeting is a huge part of that.
4. They consider the long-term effects of a rash purchase before proceeding.
It's totally okay to treat yourself, but if you find yourself impulsively buying things you don't really need or always living check to check because you've maxed out your credit card to take that sixth trip in one year, there's a problem that might put a damper on those financial freedom plans. (That is unless your trip is part of how you make your money, and it's a worthy investment into expanding your prospects.)
Successful women are conscious of the long- and short-term effects of purchases, small and large. They're always thinking about how one action can impact the bigger picture.
5. They are givers and believe in the reciprocity of that.
Many of us are familiar with the famous quote, "To whom much is given, must is required," and there's that undertone of service and charity that is a common thread for wealthy, successful women, especially those who run businesses or lead brands. Involving yourself in acts of service not only enriches your development and that of communities, but it increases your exposure, network, and credibility, often leading to more opportunities to make more money.
Most leading CEOs, entrepreneurs, and professionals are big on giving back, whether it is through resources, a nonprofit, money, or their time. "As you become more successful, it's important for you to give back. Even if you can't financially give back, kind words and sharing about other businesses on social media mean so much. Every little thing counts. Help out your friends and family with advice, encouragement, and support," said Angela Yee, award-winning radio host and entrepreneur.
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Featured image by Charday Penn/Getty Images
Originally published on August 16, 2024