More and more, our social media timelines are being filled with carefully curated content. From your high school friend who "randomly" became an IG model to the college buddy who started their own business, everyone is using social media to get ahead. Guess what? So should you.
Whether you have a passion or hobby that you're turning into a business, or have knowledge about something specific that people can gain from, now is the time to get familiar with social media and all of the advantages it can have for business. In 2019, everyone is a personal brand. We can no longer deny that personal branding is a determining factor between those who are average and those who reach success beyond measure.
Social media is a tool that anyone can leverage to shape their personal brand and inevitably take their business to another level. The day I decided that writing and blogging was a passion of mine that I wanted to turn into an income, it hit me that I had to change up the way that I approached social media. For as long as I could remember, I've had a love hate relationship with social media (specifically Instagram). Only since the past year or so have I taken social media seriously and used it for my benefit as it pertains to my writing career. Even with a small following, I've been able to create business opportunities for myself and use my "influence" as an expert to build a personal brand.
On a run to Barnes & Noble after getting a recommendation, I picked up the bookInfluencer: Building Your Personal Brand In The Age of Social Media by Brittany Hennessy.
Brittany Hennessy is the Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, which means she knows a thing or two about building an audience and being able to grow and monetize your influence. She's the behind the scenes expert that knows everything there is to know about leveraging social media and influence to build a lucrative personal brand or business. The book starts with the preface where she discloses about a instance where she cut a $32,000 check for four social media posts from a dog (yes, a dog)--from that moment I was hooked. From start to finish, Influencer is jam-packed with gems to help influencers at any level and business owners that are looking to get ahead with the help of social media.
Author Brittany Hennessy
Though Brittany's book mainly focuses on those looking to monetize their influence, it's also a great tool for those looking to start or build a business using social media. Brittany sat down with xoNecole to really break down how aspiring influencers and entrepreneurs can leverage social media to bring their respective brands to the next level in 2019.
Here are some of the gems she left us with:
1. Network & Get to Know the Key Players in your Field
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Just because you're building a business or career with limited face to face interactions doesn't mean networking isn't a huge part of building your personal brand. Knowing who's who in your field will be able to get your product (or yourself) in front of the right people. From my own personal experience, developing a personal brand online has helped me connect with PR companies that I have been able to build relationships with as a professional writer. Whether I need products for an article or expert quotes, having a Rolodex of contacts has been a game-changer.
According to Brittany, here's what you need to be doing during the first quarter of the year:
"Figure out what kind of brands you want to work with. Who are the key people that you will need to talk to [in order] to work with those brands and how are you going to get to those people. You want to be featured in Cosmo in the the travel section? Great. Who is the travel editor? Look her up on LinkedIn. Do you have a mutual friend? Did she go to your college? You [have] to start doing the legwork now so you can get to a point where you can introduce yourself. You have a story to tell her and a reason why she should cover you [or your business]. That [will] take your career to the next level."
2. Stop Worrying About What Everyone Else is Doing
When you see people gaining success on social media, it's easy to fall into a rut of comparison. You may even feel the need to do what other people are doing in hopes of getting ahead. According to Brittany, this is the last thing that you want to do. When you're developing your own personal brand online, don't use what other people are doing as a blueprint – that's not your brand. Do what feels right for your brand or as a Brittany shared with us:
"[Ask yourself] 'What's your story?' It's never good to just do what everybody else is doing because they got that angle covered and they're going to do it better than you. So you have to figure out what is your angle."
3. People No Longer Buy Products, They Buy into People
Think of some of your favorite influencers out there who have started their own business or have collabed with a brand to create a product. Chances are, regardless if the product is something that fulfills a need that you have, you'll support it because of the influencer attached to it. Just think of Fenty Beauty. Even with Rihanna not being significantly influential in the beauty industry prior to building her own brand, she did have influence as a celebrity and was able to leverage that. Fenty Beauty instantly became a household name that often sells out. You can buy any makeup but you choose to buy Fenty Beauty because you support Rihanna and what Rihanna stands for (as a personal brand).
People also are hooked on the behind the scenes stuff. How many times have you seen popular brands on social media showing you the process behind developing a new product? Each time, it makes you more excited because you feel like a personal connection because the brand allows you to be a part of the process. According to Brittany, this is a part of your story that will separate you from other brands out there.
"All of these newer brands that are popping up, people are looking at the founders and they know the founders' story. We're in an age of nosy, everybody likes knowing your business. So if you're making a product, we want to know the story behind the product. For example, if you makes clothes, people want to see you in the garment district looking for fabrics. If you make food, they want to see you at the farmer's market."
"People want to know the story behind the things that they're buying. You've got to be able to tell that story because that will really be the difference."
4. You Don’t Need a Ton of Money to Build a Personal Brand or Create Amazing Content
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When people are first starting out as aspiring influencers and business owners, they feel the need to dish out tons of money on equipment to create content. From a professional camera to booking locations for photoshoots, according to Brittany, these are unnecessary expenses that you can easily forego, especially in the beginning.
"I think the first thing people need to realize is that you don't have to create all of your content. You don't have to shoot in these exotic locations. You know people want to be influenced but that doesn't necessarily mean it's by your photos. People are also influenced by captions. Depending on what your subject matter is, the photo may not even be that important. You can also curate with other people's content. If you look at the biggest people on Instagram, some don't create any of their content and have tons of followers. Look at the success of Huffington Post –for years they didn't write any of their content. They're curators."
5. Start with Small Goals
It's easy to look at your favorite brands and influencers posting exceptional content day in and out and think you need to post 5 times a day to get to their level. Pump your brakes. It's best to start out slow and find your groove instead of becoming overly ambitious.
"It's just like going to the gym. You didn't go to the gym all [last year] and you tell yourself I'm going to go everyday. Good luck doing that. You're going to go [the] first few days, go too hard and then you're going to be out of commission the rest of the week. It's the same thing with posting online. Get started by posting two really good posts a week [then increase from there]. You want to start off small and just get into a routine."
6. Stay Consistent and Develop Good Habits When No One is Looking
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We've all heard the phrase, "It's not what you know, it's who you know." This can sometimes be true when building a brand but in all honesty honing your skills is the only true way to get ahead. Brands aren't going to pay Mediocre Mary to create content for them and people aren't gong to buy from Slacking Sally. You need to be consistent and put in the work.
"You want to develop your good habits when no one is looking because the minute you have eyes on you, if you make a mistake your audience will call you out on it."
7. Remember: Social Media Isn't Reality
With every one and every brand posting these perfect feeds, it's easy to get caught up in comparison. Brittany keeps it really real with us, sharing why comparing your life to anything you see online is the LAST thing you should do:
"You might think you know what somebody else is doing. [Your favorite influencer] got all these great clothes but she hasn't paid student loans in six months. Like you don't know what people's stories really are. Everybody is struggling. Celebrities are getting their homes foreclosed and losing hundreds of millions of dollars. Social media is really just rose-colored glasses. In general, a lot of people are only sharing the really good stuff that happened to them. So you can't compare yourself because you don't know what else is happening when this picture is not being taken. You can only be in a competition with yourself."
On your journey to building your personal brand and business in 2019, remember these major keys from the expert herself, Brittany Hennessy. You should also check out her bestselling book Influencer: Building Your Personal Brand In The Age Of Social Media to get all the knowledge and actionable steps you need to slay your business goals in 2019.
Featured image courtesy of Brittany Hennessy
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While speaking to xoNecole, Eva shares that she’s a lot like the beloved 1994 character in many ways. “Lyric is so me. She's the odd flower. A flower nonetheless, but definitely not a peony,” she tells us.
“She's not the average flower you see presented, and so she reminds me of myself. I'm a sunflower, beautiful, but different. And what I loved about her character then, and even more so now, is that she was very sure of herself.
"Sure of what she wanted in life and okay to sacrifice her moments right now, to get what she knew she deserved later. And that is me. I'm not an instant gratification kind of a person. I am a long game. I'm not a sprinter, I'm a marathon.
America first fell in love with Eva when she graced our screens on cycle 3 of America’s Next Top Model in 2004, which she emerged as the winner. Since then, she's ventured into different avenues, from acting on various TV series like House of Payne to starring on Real Housewives of Atlanta.
Je-Caryous Johnson Entertainment
Eva praises her castmates and the play’s producer, Je’Caryous for her positive experience. “You know what? Je’Caryous fuels my audacity car daily, ‘cause I consider myself an extremely audacious woman, and I believe in what I know, even if no one else knows it, because God gave it to me. So I know what I know. That is who Je’Caryous is.”
But the mom of three isn’t the only one in the family who enjoys acting. Eva reveals her daughter Marley has also caught the acting bug.
“It is the most adorable thing you can ever see. She’s got a part in her school play. She's in her chorus, and she loves it,” she says. “I don't know if she loves it, because it's like, mommy does it, so maybe I should do it, but there is something about her.”
Overall, Eva hopes that her contribution to the role and the play as a whole serves as motivation for others to reach for the stars.
“I want them to walk out with hope. I want them to re-vision their dreams. Whatever they were. Whatever they are. To re-see them and then have that thing inside of them say, ‘You know what? I'm going to do that. Whatever dream you put on the back burner, go pick it up.
"Whatever dream you've accomplished, make a new dream, but continue to reach for the stars. Continue to reach for what is beyond what people say we can do, especially as [a] Black collective but especially as Black women. When it comes to us and who we are and what we accept and what we're worth, it's not about having seen it before. It's about knowing that I deserve it.”
This interview has been edited for length and clarity.
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And what that could mean is there is something going on physically instead of mentally or emotionally. For example, it could be an indication that one or more of your sex hormones are a bit “off” and you need to get them back where they need to be.
That’s the purpose and goal of today’s offering. We’re going to explore how five hormones in your system play a direct role in you having a satisfying sex life, then we’re going to touch on some signs that yours may be low and what you can do about them, at home (although if these don’t work, please see your doctor), if that is indeed the case.
Ready to physically feel like having (more) sex? Awesome.
1. Estrogen
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Although estrogen is found in both men and women, there is a lot more of it in women. And since drops in estrogen can lead to things like a lower sex drive as well as experiencing challenges when it comes to having orgasms, it’s important to do as much as you can to keep your estrogen levels where they need to be at all times.
So, what aresome key indications that your estrogen levels are low? If you have super dry skin; your vagina is dry; you’re storing up more belly fat; your periods are irregular; you’re tired a lot; your sleep patterns are erratic, and/or your libido is low.
And what can you do to get your estrogen levels back on track?
Eat foods that are considered to be phytoestrogens. Phytoestrogens are considered to be plant-based sources of estrogen that could help to get your levels up. Those foods include flaxseeds, peaches, berries, sesame seeds, and cruciferous vegetables (broccoli, cauliflower, cabbage, and collards).
Take Vitamin B-Complex. The reason why it’s important to have vitamin B consistently in your system is because it plays a significant role in how your body creates estrogen. So, if you’re not currently taking a B-complex vitamin, this is as good of a time as any.
Look into Black Cohosh. If you’re someone who likes to take supplements, do some research on black cohosh. It has a pretty good reputation when it comes to elevating estrogen levels.
Drink some black tea. Are you a tea lover? If so, it can’t hurt to sip on some black tea. Although research is still ongoing, there are findings that state that some of the properties in black tea will help to elevate estrogen levels.
Live in moderation. Now this might be your “something new” for the day. Were you aware of the fact that estrogen levels actually increase in body fat? In fact,being underweightis what can decrease your estrogen. While we’re here, exercising too much can jack up your estrogen levels as well. Moral to the story with this one: stay at a healthy weight and don’t overdo it on the workout tip. When it comes to keeping your estrogen levels where they need to be, balance is key.
2. Testosterone
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Testosterone is a hormone that stimulates sexual desire in both menand women, although there is significantly more of it in men.The reason why women need it in their system is not only does it increase their libido, but it also helps to give them energy, to stay in a good mood, and it can also help to make conceiving easier.
How can you know that your testosterone levels could use a boost? If you have an irregular cycle, you’re having trouble conceiving a child; you’re low on energy; your hair is thinning; you’re losing muscle tone; you have trouble sleeping, and/or you have no real interest in sex.
If you happen to notice any of these signs, what can you do to get your testosterone levels up?
Exercise. One way to increase your testosterone levels is to exercise; however, as a woman, the key is to do things like resistance training and High Intensity Interval Training (HIIT). Both of those have the reputation for raising testosterone levels; in women, especially.
Consume more zinc. Although it’s been said for years that zinc deficiencies are directly tied to erectile dysfunction in men, there are also studies that say that many women who are postmenopausal are also low in zinc. In both cases, zinc is needed because it helps to keep hormones in balance. So, if you sense that you may be low in testosterone, perhaps take a zinc supplement or eat foods that are high in zinc, like beef, lamb, pumpkin seeds, whole grains, and eggs.
Drink less alcohol. Even though alcohol can make you feel horny for a moment, the reality is if you drink too much of it, it can actually cause your testosterone levels to tank. Bottom line with this one, pace yourself with your cocktails — especially if you already know that your testosterone levels aren’t where they should be.
Go outside. Did you know that there is a correlation between vitamin D deficiencies and pregnancy issues like preeclampsia and a baby’s low birth weight? There are also studies that indicate that when a woman is receiving a daily dose of vitamin D, her testosterone levels tend to remain strong. That said, one way to get vitamin D into your system is to take a supplement or to eat foods that are rich in them. Another is to consume foods that contain vitamin D, like salmon, tuna, and mushrooms. Still another is to spend more time outside. Definitely one of the best ways to get some “D” into you is to be in the presence of the sun. In fact, as an extra bonus, the ultraviolet radiation that comes from the sun can boost the libido of both men and women. The more you know.
Watch your stress. Two things that aren’t the best of friends are testosterone and cortisol (the hormone that creates your natural stress response). This is so much the case that when your cortisol levels are high, that can hinder your system from producing all of the testosterone that it needs. So, you know what that means, right? CHILL. OUT.
3. Progesterone
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Progesterone is what helps to keep your libido regulated. Since it also plays a pivotal role in a woman’s menstrual cycle and how her hormones respond throughout the month, women who are in the latter stages of perimenopause or who are postmenopausal should also keep their progesterone levels up in order to maintain a consistent sex life.
Signs that you need more progesterone? Trouble sleeping. Irregular cycles. Bloating. Erratic moods. Headaches.
Things that can help bring some relief to these issues?
Meditate. From what I’veread and (briefly) researched, cortisol has the ability to block your progesterone receptors, which means that it can decrease them if you are too stressed out. And that is why one way that you can boost your progesterone levels is to meditate.Since meditation can reduce anxiety, lower stress, and help you to sleep better, I’m sure you get how it can work to get your progesterone levels where they need to be.
Take Vitamin C. If you are low in vitamin C, it could impact your progesterone levels in a negative way. That’s becausevitamin C is a nutrient that actually stimulates the production of progesterone. So, if you want to get more of it into your system, take a vitamin C supplement, drink some orange juice, and/or eatvitamin C-enriched foods like cantaloupe, parsley, strawberries, papaya, and chili peppers.
Implement chasteberry tea. An herbal tea that I personally think every woman should have in her possession ischasteberry tea. Not only does it do things like reduce inflammation, bring relief to PMS symptoms, and help to improve infertility, it also helps to balance out your hormones and, yes, increase progesterone levels.
Hang out with friends. When it comes to raising progesterone levels, something that I found to be fascinating is that there are studies that say that when women hang out with each other, that can give their progesterone levels a boost. The methodology is that it reduces stress and anxiety and makes people feel more comfortable, to the point where it helps to balance out that particular hormone. Pretty cool, right?
Get on a sleep schedule. Not getting a consistent amount (preferably 6-8 hours) of rest can definitelythrow your hormones off, including your progesterone levels. That’s a big part of the reason why I once wrote “6 Fascinating Ways Sex And Sleep Definitely Go Hand In Hand.” Check it out when you get a chance.
4. Oxytocin
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Oxytocin has the reputation for being called the “love hormone.” That’s because it’s a hormone (and neuropeptide, which is a protein-like molecule) that “activates” during physical activities like kissing, cuddling, andsex.
And what are some telling signs that you are low on this particular hormone?You may feel a bit depressed;you may feel more anxious; you may notice that you don’t want to communicate and/or be affectionate with others; you may have less of an interest in sex, and/or it may be harder for you to orgasm.
Are there also things that you can do to increase your oxytocin levels on your own? Yep.
Get into some music. If you’re not in the mood for sex but you want to be, treat yourself to a long shower — and then sing in it. Believe it or not, some studies say thatsinging for 30 minutes can increase your oxytocin because it helps you to feel connected and relaxed (so can listening to music).
Hug someone. There is data all over the place that says that oxytocin is stimulated through the power of touch. That’s a part of the reason why it’s known as the “cuddle hormone.” So, just like you can get an oxytocin boost by kissing or cuddling with your partner, hugging a friend can also take your oxytocin levels up a few notches as well.
Get a massage. Sooo…when’s the last time you got a massage (check out “12 Different Massage Types. How To Know Which Is Right For You.”)? Take this as a sign that today would be a great day to book an appointment. As far as your oxytocin levels go, it’s another way that touch can come into effect while reducing stress and inflammation. And don’t get me started on where your oxytocin levels will go if your partner starts rubbing on some of your pressure points. Feel me?
Spend quality time with your bae. Speaking of partners, there are studies that also say that oxytocin levels are high when new relationships start. A part of the reason why is that there is so much intentional quality time that’s being spent, which is also good for your oxytocin levels. So, if it’s been a minute since the two of you have been on a date, plan one. Check out “10 Cheap Date Ideas For Couples On A Budget,” “15 Date Ideas Based On Your Love Language,” “10 Romantic Dates You Can Go On (In Your Own Home)” and “Dinner & A Movie Is So…“Meh.” Here Are Some Creative Takes On V-Day Dates.” for some inspiration.
Have sex. As far as physical intimacy goes, it doesn’t get any closer than sex — and here’s the thing: the more orgasms you have, the more oxytocin your body is able to produce. So, if you want more oxytocin and you’re not having (more) sex (and orgasms), that’s actually working against you… especially as far as this particular hormone goes.
5. Dopamine
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Dopamine is a hormone and a neurotransmitter that plays a role in sexual desire and pleasure.For men, it can help them to achieve and maintain an erection;for women, it can help them to orgasm (more easily).
Some indications that you may need more dopamine in your system are if you find yourself lacking drive and motivation, you struggle with concentrating, you’re moody, sleep is a struggle for you, and/or you don’t find things that you used to enjoy being very fun (including sex).
Luckily, there are things that you can even do to level out your dopamine:
Consume more protein. There is an amino acid called tyrosine that helps your body to process dopamine. That’s why it’s a good idea to make sure that protein is a part of your diet. Although you can get it from meat, there are other foods that are packed with protein as well. “Vegetarian Or Vegan? Check Out These High Protein Foods.” has a few ideas for you to consider.
Eat less saturated fat. Speaking of your diet, it’s also wise to eat less saturated fat. That’s because there are studies that say that too much of that kind of fat in your system can mess with how your brain processes dopamine. For the record, saturated fats include dairy, fried foods, and coconut oil.
Maintain a healthy gut. It has been stated that more than 50 percent of the dopamine that’s in your body is synthesized in your gut. This means that you need to be hypervigilant in making sure that your gut remains as healthy as possible. Check out “80% Of Your Immunity Is In Your Gut. Take Care Of It Like This.” for tips on how to do just that.
Take a probiotic. Speaking of maintaining a healthy gut, it’s going to be so much easier for you to do it if you take a probiotic. Plus, probiotics are known for producing the kind of “good bacteria” that makes it easy for your gut to release dopamine.
Try some oregano oil. A supplement that is full of antioxidants and may possibly boost dopamine in your body is oregano oil. Since it also helps to keep your gut healthy — hey, why not give it a shot?
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As you can see, there are so many factors that go into having a happy, healthy, and fulfilling sex life. Now that you know more about what to do for your sex-related hormones, hopefully, you can get more of what you’re looking for in your sexual experiences.
Amen? I’m saying, sis.
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