Bozoma Saint John Is A Badass Boss Every Woman Should Know
It only took one conversation with Bozoma Saint John for me to add her to my list of inspiring boss women that are mentors in my head. She radiates wisdom, light, and positivity. Not to mention that she's absolutely hilarious. Within minutes of our call we're already talking about how we're going to find all of the unicorns in the world and form us a unicorn gang. Hashtag and all.
“Unicorns are mythical creatures who aren't like anything else, but the truth of the matter is, there are enough unicorns out there where we could form a gang and we can take over," she explains this with such assurance and enthusiasm I can't help but to get excited, too.
“Where is the unicorn gang at? Where are these people? They feel like they are alone and they feel like there's no one like them, but guess what, if we all come together, WATCH! There's no stopping us! Unicorn gang, let's go!"
See what I mean? Hilarious.
In case you were wondering, being a unicorn is somewhat of an honor, a blessing will you. It's the term that Bozoma used to describe herself as a child of Ghanian parents who, as a new transplant to Colorado Springs at the age of 14, was different than her peers in every way possible: too tall, too skinny, too black with the kinky hair to match. Too everything as she would say. Instead of being ashamed or trying to conform to the masses, she embraced her differences, proudly donning the braids that represented the beauty of her West African homeland throughout most of her adolescent years.
She may not have known it then, but at the time she was making a statement that would become the mantra she would continue to follow throughout her career: be bold and fearless, never compromise who you are just to please another.
“People are always going to tell you that you should be something else," she says. “If you ask somebody their opinion, they're going to give it to you, and it's not going to be what you have. So why not just celebrate what you have? If you're over here celebrating it, very seldom will people tell you that thing that you're celebrating is not great."
As the former Marketing Director for Apple Music (formerly Beats Music), a position that she held for three years after transitioning from her role as the head of the Music and Entertainment Marketing Group at Pepsi-Cola North America where she helped to secure multi-million dollar endorsement deals with the likes of Nicki Minaj, Kanye West, and Eminem. She was also behind getting Beyoncé to do the half-time performance at Super Bowl XLVII. If that doesn't impress you, maybe being named one of Billboard Magazine's Top Women in Music, Fast Company's 100 Most Creative People, or AdWeek's most exciting personalities in Advertising (which I'll attest to) will have you clamoring to be Boz's bestie.
On this particular Friday afternoon she's managed to slip our call in between meetings. Though she's certainly racked up an inspiring list of credentials, she admits that it wasn't always glitz and glamour for her career; there were many instances where she tried and failed. She specifically remembers a time when, shortly after giving birth to her daughter, she transitioned into the fashion industry—taking on an executive position at a fashion brand, which at the time she perceived to be a great idea given her admirable fashion sense with her own personal style. But she quickly learned that just because you have a love for something, doesn't mean you have to make it your career.
“That was a bad career decision. It was a very noble effort, but I didn't last. I wasn't used to the pace of fashion, I didn't know the business of fashion, and I thought I could just jump in there and do it and I failed miserably. I was out within a year."
But that didn't slow her down from taking risks, after all, without risk there's no reward. And Boz is too fearless not to take a leap of faith.
“If you're not failing, then you're not doing something right," she says. “Honestly! If you're failing a couple of times, you are not doing something right. You know, it's like, what is life but risk? The only way to make great things is to actually take risk. We should all feel more comfortable with failure."
Even taking the position at Apple Music was her stepping out of her comfort zone, but it's allowed her to integrate her love for storytelling and marry it with business—something that she set out to do even as an English major at Wesleyan University. Her parents wanted her to be a pre-med major, which Boz says is more acceptable in the West African culture of career options (other notable career paths include: engineer, doctor, lawyer, and a “businessman" Boz says), but she had a love for the written word, and was determined to make a business of it.
At Apple she was in charge of crafting authentic messages that were impacting the culture and society. If you've ever caught a Beats commercial, there's no denying that they tell a story so real that it will make you forget that they're even marketing a product. Oh, and the Apple Music commercial that aired during the Emmy's with Mary J. Blige, Kerry Washington, and Taraji P. Henson and directed by Ava Duvernay? Yeah, Boz helped bring that to life too.
It's important for her to not just tell stories, but to tell OUR stories. There's often this expectation for creators and curators in Hollywood to tell the stories that are often overlooked, but it extends beyond the big screens and trickles down to the advertising and marketing executives who are responsible for inspiring people to want more of these narratives. For Boz, being in a position where she can positively impact mainstream's perception of men and women of color is something that she doesn't take lightly.
“To me it's the most gratifying thing. I want to write the story of women of color and of millennials and unicorns. I want to write the unicorn stories. Hell yeah! So how do we do that if you're not in the seat of influence, if you're not in the business of influence how do you do that?"
Speaking of influence, I ask Boz whether she has a lot of women who positively influence her.
“Oh yeah, squad life! There's different squads, too. The other thing I have learned is not everyone solves every problem. You need different squads for different situations," she says as she proceeds to break down her squads for me.
There's the work squad who hold her down while she's ripping and running in and out of meetings and events across the country. The squad that she can run to when going through difficult challenges, and who can advise her whenever issues arise. The ones that she can kick back and pop bottles with when celebrating big career and personal achievements. Then there's her home girls whom she turns to when talking everything from guys to her hair falling out.
And, of course, there's her mom.
“Lord knows that woman has some wisdom. She tells me stuff and I'm like 'oh God, I would never,' and two days later I'm like, 'what did you say?'"
I'm debating what squad I can be in, and decide that I'm okay with being a part of the “invisible squad," silently rooting for her as she continues to make waves in an industry where Black women executives are the minority.
Boz is not only wonder woman in the workplace, but also at home as a single mother to her daughter. A couple of years ago she lost her husband of 10 years to cancer, three months before leaving her position at Pepsico and moving to Los Angeles to start her new position at Apple Music. She references this time in her life as one of the points of pressure that have allowed her to become a “rockstar," or diamond if you will. Although it was a devastating loss, Boz hasn't missed a beat, balancing her mommy role with her executive one, sometimes waking up early enough to treat her mini me to a special breakfast, but not chastising herself if she only has time to serve up a bowl of cereal on the way to school.
She also makes sure to take time and show appreciation for herself every day, whether it's a glass of wine or watching a show for an hour instead of answering e-mails. Or splurging on a tube of Flat Out Fabulous MAC lipstick or stylish threads for her many red carpet and event appearances.
Boz says that there's no such thing as balance, but she certainly has shown us that you can have it all—the career, the family, the time for self. As a self-described badass, she's certainly proven that she's worthy of the title.
Perhaps it's something that has taken a lot of trial and error to achieve, and if you ask her, she's still not mastered it yet. She's still taking risks, trying to figure out what works and doesn't work. She's still growing and pushing herself to go to that next level. Still evolving.
“You know it takes a great person to actually evolve. Of course you grow up and change directions, but you know, it's not that easy. You may start off one way and then say you know what, actually I'm going to change it. You know, that takes some big cojones."
That's real.
Watch Bozoma's amazing speech from last year's ADCOLOR Awards as she accepted the 'Rockstar' Award:
- Bozoma Saint John, CMO, Netflix - xoNecole: Women's Interest ... ›
- Top Black Women on TikTok - xoNecole: Women's Interest, Love, Wellness, Beauty ›
Kiah McBride writes technical content by day and uses storytelling to pen real and raw personal development pieces on her blog Write On Kiah. Follow her on Instagram and Twitter at @writeonkiah.
ItGirl 100 Honors Black Women Who Create Culture & Put On For Their Cities
As they say, create the change you want to see in this world, besties. That’s why xoNecole linked up with Hyundai for the inaugural ItGirl 100 List, a celebration of 100 Genzennial women who aren’t afraid to pull up their own seats to the table. Across regions and industries, these women embody the essence of discovering self-value through purpose, honey! They're fierce, they’re ultra-creative, and we know they make their cities proud.
VIEW THE FULL ITGIRL 100 LIST HERE.
Don’t forget to also check out the ItGirl Directory, featuring 50 Black-woman-owned marketing and branding agencies, photographers and videographers, publicists, and more.
THE ITGIRL MEMO
I. An ItGirl puts on for her city and masters her self-worth through purpose.
II. An ItGirl celebrates all the things that make her unique.
III. An ItGirl empowers others to become the best versions of themselves.
IV. An ItGirl leads by example, inspiring others through her actions and integrity.
V. An ItGirl paves the way for authenticity and diversity in all aspects of life.
VI. An ItGirl uses the power of her voice to advocate for positive change in the world.
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'Finding Tony' Director Raven Magwood Goodson And Star Stephen Bishop On Telling Authentic Stories On Screen
In cinema, stories often serve as mirrors reflecting the complexities of our experiences. Finding Tony, the latest cinematic gem from millennial director Raven Magwood Goodson, takes us on a profound journey of trauma, redemption, and resilience. With the magnetic performance of lead actor Stephen Bishop, this film shines a light on the struggles and triumphs we face daily. Through the lens of mentorship, community, and self-discovery, Finding Tony invites audiences to journey alongside its characters as they navigate the complexities of life, love, and everything in between.
In the process, it sparks conversations, challenges assumptions, and inspires viewers to embrace their own stories with pride and authenticity. As the film prepares to make its mark on the cinematic landscape, it serves as a reminder of the importance of representation and the power of storytelling. Executive-produced by NBA star Anthony Davis, Finding Tony not only adds another layer to the tapestry of Black narratives in cinema but also reaffirms the significance of our voices in shaping the cultural conversation.
Crafting Calm in the Creative Storm
As Black women, it's crucial to carve out moments of self-care amidst the demands of our daily lives. Raven Magwood Goodson, the visionary behind Finding Tony, embodies this ethos with unwavering grace and determination. In our conversation, she shared her strategies for nurturing her well-being amidst the whirlwind of filmmaking, offering valuable insights into the importance of prioritizing self-care in pursuit of creative excellence.
"While shooting, I was all into the film. No one knew, but I was pregnant and 2-3 months along. After production, you have a long period of post-production, and we spent months editing, going back, rewatching, and adding music,” Raven explains. “During that time, I was able to prioritize myself and my family. It’s a matter of being intentional for me and knowing these are the things I have to do for the film or for other businesses I have. I'm very intentional about whether it's work or play and making sure everything gets my attention.”
Amplifying Black Narratives in Cinema
Anthony Davis (L) and Raven Magwood Goodson (R).
Courtesy
Our stories matter, serving as the heartbeat of our collective experiences. Authentic representation on screen is not just a desire but a necessity, and Finding Tony emerges as a powerful testament to the importance of reclaiming our narratives. In our dialogue with Raven, we delved into her vision for the film and its profound impact on Black stories in cinema.
"I just want to be able to be an advocate, whether it's through the actual storytelling or my own life, for individuals that look like me. I know the importance of being able to watch TV and have an example because, being a brown-skinned girl growing up, sometimes you look and you don't see those examples,” Raven says. “To have women and little girls come up to me and say how much I've motivated them and that they want to write a book or a movie because of me means the world to me.”
Authorship Amplified: Raven's Journey to Filmmaking Mastery
Black women are no strangers to wearing many hats, navigating various roles and responsibilities with unparalleled grace. Raven epitomizes this multifaceted brilliance, seamlessly transitioning from author and motivational speaker to director. In our conversation, she shared how her experiences in these diverse domains equipped her with the skills and perspective needed to lead with confidence and creativity in the realm of filmmaking.
"I get the distinct opportunity to speak to a lot of different types of people, young people, women, men, and athletes about their experiences. I got the inspiration for Finding Tony. I've met a lot of different individuals, youth, whether that's in high school or college, that had similar experiences to [the lead character] Destiny and the film,” Raven shares. “I've also spoken to a lot of mentors, and people have gone through adversity and found themselves in a Tony space as well. My experience in speaking, writing, and getting to know different audiences shaped my viewpoint to be able to write this story.”
Game Plan to Script: Stephen's Playbook for Acting Success
Stephen Bishop
Courtesy
In a world that often underestimates our abilities, the Black community continues to excel in diverse arenas. Stephen Bishop's journey from professional athlete to actor resonates deeply with our own experiences of resilience and adaptability. As a former Atlanta Braves player, Stephen talked about how his background in sports equipped him for the challenges of portraying a complex character in Finding Tony.
“In sports, you learn a lot of life lessons and can use a lot of those to help inform your characters when you're in different roles. But specifically, this role, it helped because I’ve been an athlete who's had to retire,” Stephen says.
“I am a current coach, so I know what the transition was like. I know a lot of the emotions you go through and things you battle with when you're looking at athletes that you're trying to get to level themselves up. It was a very fortunate coincidence that I happened to be an ex-professional athlete who was going to play this role. It played a big part in me being able to be as comfortable as I was in the role.”
A Role Written in the Stars: Stephen's Path to 'Finding Tony’
Raven shares that her decision to cast Stephen in the lead role of Tony was a moment of intuitive certainty, sparked by his compelling performance in Terminal List alongside Chris Pratt. Upon witnessing his talent, she knew without hesitation that he was the perfect person to capture the essence of Tony Greene. The very next day, fueled by conviction, she reached out to her casting director, passionately advocating to do whatever it took to secure Stephen for the pivotal role. This bold move speaks volumes about Raven's unwavering commitment to bringing her vision to life with authenticity and excellence.
As Stephen reflects on this pivotal moment from his perspective, he shares, "They told me about it and sent the script. [My team and I] all read it the same day, and then the next day, we all got back on the phone, and I said, ‘I really like this.’ A lot of times in my career, by the grace of God, I've played the love interest, and I've been in a couple. I've been really wanting to move into roles where I could just be a standalone character and have my storyline drive the film or the television show without it being at the whim of the relationship. And this role came along and it was not only that, but it was an opportunity for me to really show myself and others what kind of chops I really have because there's a huge emotional arc.”
L-R: Raven Magwood Goodson, Stephen Bishop, and David Banner on set of "Finding Tony."
Courtesy
As today marks the release of Finding Tony, it's not just a film hitting the screens; it's a testament to the power of determination. Shot in a mere 17 days, this cinematic gem shows the sheer dedication and grit of its creators. Director Raven Magwood Goodson, amidst her battles, led the charge with unwavering strength and grace, proving that obstacles are merely stepping stones to greatness. Through late nights and unforeseen hurdles, her unwavering vision shone bright, guiding the cast and crew through the rollercoaster ride of production.
Finding Tony reminds us that even in the face of adversity, there's beauty to be found, strength to be discovered, and purpose to be fulfilled. So, as we prepare to immerse ourselves in Tony's journey, let's raise a glass to the triumphs of creativity, resilience, and the unbreakable bonds forged in the pursuit of art.
Finding Tony - Official Trailer
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