Women, specifically women of color, are making their dreams come true and impacting their communities and the culture and we're killin' it. The number of businesses owned by Black women in the United States in 2018? 2.4 million! We've been building an impressive army of entrepreneurship, generational wealth, and influence while seemingly no one was paying attention. It can be asserted that Black women have been moving in silence, building lives and generations long before the idea snuck into song lyrics and subsequently cemented itself in popular culture as a life and business principle.
So what is it that sistas are doing and how are we doing it so well?
Sometimes we do more looking up to the smaller percentage of people who've become household names than we spend connecting with and learning from the wealth and experiences of those whose stars are steadily rising. So, I tapped 8 incredible Black women – I mean truly amazing, everyday women who walk, talk, live, and create in impactful ways. Women who see through the veneer of accolades straight to impact in its truest sense and form. Keep reading to find out why there is success in learning to move in silence.
Deanna M. Griffin, Co-Founder of Crownhunt
What does moving in silence mean to you? Is it easy? Why or why not?
Moving in silence looks like doing the work instead of just talking about it. We live in an age where it's easy to position or brand yourself a certain way without having the sweat and receipts behind it. I like to focus on the results – brainstorming launches, developing timelines and budgets, identifying partners and collaborators, writing/editing/scheduling/promoting... whatever has to be done to get my ideas off the ground before I start bragging about the work. The celebration can come later.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
Be transparent. If you are figuring it out, while making mistakes, share that. It's easy to think that "the hustle" means looking like you're killing it all the time. People are quickly turned off by that and it's devastating to come off as a fraud when you were just trying to "fake it 'til you make it". This is why we created the Crownhunt newsletter, which surprisingly doesn't focus on hair but on our journey to tell our inner Impostor Syndrome to STFU. We're hoping that our decision to be transparent will pay off.
Follow her on Instagram: @crownhunt
Princess “Coach P” Owens, Wellness Expert/Holistic Health Coach
What does moving in silence mean to you? Is it easy? Why or why not?
Moving in silence for me is actively practicing wisdom and patience while I work the plan. You move with care and understand that it's not a secretive thing but a sacred experience. You don't just guard your visions/goals but it's an out guarding the process. Trust no one with your dreams but self and the creator. It's hard not to share the good parts. "Everyone else is flourishing and being magical, I want in".... but never share the story until they can feel/see the glory. You share after manifestation has taken place, on your own time in your own way.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
Social media is a space where your influence, value, and even likability is often attached to "wins". We often use these platforms to prove that we belong by being pretentious in our sharing. You can't fake energy. You may fake a lifestyle for a bit (even that will get exposed) but you can never fake magic. Trust that you will always belong – even as you are. Do the work in authenticity. Take care of YOU, so that you'll never lose YOU in the process. Be you.
Follow her on Twitter and Instagram: @coachpsays"Never share the story until they can feel/see the glory. You share after manifestation has taken place, on your own time in your own way."
Yetti Ajayi-Obe, Owner of YettiSays & Founder of Certified 10
What does moving in silence mean to you? Is it easy? Why or why not?
I actually have a love/hate relationship with this idea of "move in silence." I don't necessarily believe one should be shouting their every move from the rooftops, but I don't subscribe to the thoughts of every power move should be done in silence – unless you're Beyoncé, of course. I think us WOC, especially those of us that are wellness advocates, need to be more open and honest about the process of producing and creating, because truthfully, it takes a lot [out] of a person. I tend to "move in silence" naturally, but that's only because outside pressures and opinions do something ridiculous to my anxiety. I have an internal team I work with because they provide me the balance I need. But I think talking about the process can aid in making sure there are more of us Black and brown women sitting at the table.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
"Only you can do what you do. Only you can reach certain people. Only you can speak to your story. And by not doing what you're meant to do on this Earth, you're robbing this world of a service only you can provide." – I'm not sure if this is something my therapist coined, or if it's an official quote, but this is what I refer back to when pressure, anxiety, and whatever else interferes with my work. It's not about the numbers, the money, or the cool opportunities. It's about the reach, whether it be two people or two thousand. It has nothing to do with what the next person is doing. It's about your why, and what you're doing to fulfill it. Honest and authentic work will always trump whatever is being done for the looks of it.
Follow her on Twitter: @phenomenalyetti, Instagram: @yettisays
Jasmine Katrina Smith, Founder of Pure Communications & Co, Faith & Lifestyle blogger
What does moving in silence mean to you? Is it easy? Why or why not?
"Moving in silence" to me means staying focused on my work and the quality of it. It looks like supporting a fellow influencer and/or entrepreneur while keeping my goals aligned to what God has instructed me to do. It's not always easy because comparison can come to defeat my progress, but I find solace in knowing I'm focused on exactly what God's last instructions were until we're ready to move forward to the next thing.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
If I could offer one tip, it would be to remember that we don't work to please man, we work to glorify God, and by doing so, that means we're called to produce fruit (ie: we should have results). Looking the part can only carry you for so long, character is developed in the discipline and your calling is fully manifested by your character.
Follow her on Twitter & Instagram: @jkatrinasmith
"Looking the part can only carry you for so long, character is developed in the discipline and your calling is fully manifested by your character."
Shayla Racquel, Writer, Director, Filmmaker
What does moving in silence mean to you? Is it easy? Why or why not?
For me, "moving in silence" doesn't necessarily mean to be secretive about my trajectory through the film industry. I think it means to have discretion and discernment about when, where, and how I announce my moves, and to allow my work and my work ethic to speak for itself. At times, it is difficult to move in silence. We feel like we have to make those grand announcements not for self-gratification, but to receive validation from others. I remember watching a Film Independent keynote address by Ava DuVernay, in which she talked about "desperation vs. doing." She said that we should never "ooze desperation," instead, we should make a way out of no way, and just do. "The only thing that moves you forward is your work," were her words, and as an independent filmmaker who is in the beginning stages of my career, those words were cemented in my spirit, and since hearing that, that is how I've decided to move.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
Think of finding your work rhythm as building your foundation. You need a strong foundation to have something solid to stand upon – something you can always go back to, even if you want to start over with what you're building. When people concern themselves more so with how people "perceive" their work/work ethic rather than concerning themselves with their actual work, something is going to fall through the cracks. It gets harder and harder to keep up the facade when you actually aren't doing anything, and the truth will always be revealed in the end. Focus on your work, build your foundation, and don't concern yourself with what everyone else is doing – focus on you.
Follow her on Twitter & Instagram: @ShaylaRacquel
Shefon Nachelle, Artist, Founder of Etcetera Creative
What does moving in silence mean to you? Is it easy? Why or why not?
I instinctively interpret it as "do more, say less". I realized that a part of my desire to make others aware of what was happening in my life, was about validation. That I, or my work, did not have meaning without the approval of others. That dangerous slope became a thief of my freedom, my creativity, and personal sense of value. "Moving in silence" is not just a sentiment that reflects when we should practice discretion, but is also a display of internal confirmation. It re-routes you from a place of needing the recognition of others to one of focus on execution and finishing.
Of course it is not easy, but when I think about my personal icons, they are in deep trust of themselves and their work. So, I often consider what tasks I am taking up for myself and if they are driven by my desire for approval. Those that are not, allow for a personal peace that facilitates moving in silence.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
I believe there are moments we grossly underestimate the time, work, and study required prior to regarding ourselves as an authority in any given field of work or subject matter. Sometimes even those labels, of entrepreneur and influencer, transport us to a place that often relies on deceptive exteriors and are disingenuous. The truth about learning craft is that we fail constantly, it takes a long time, and it is hardly ever as beautiful as our pre-planned photo shoots at our favorite coffee shops.
Even though I have spent almost ten years in design and most of my life as an artist, there is so much that I have yet to learn, to experience. My good internet friend, Ann Daramola, offers an urgent affirmation to "Face Your Work." That is the tip I would have wanted someone to give me. Just do the work. The hard work. The invisible work. The uninspiring work. The work is enough. In the words of astrologer, Chani Nicholas, "The only way to manifest epic projects is to bow deeply to your daily grind."
Follow her on all social media platforms: @shefonnachelle
"'Moving in silence' is not just a sentiment that reflects when we should practice discretion, but is also a display of internal confirmation. It re-routes you from a place of needing the recognition of others to one of focus on execution and finishing."
Amber Gabrielle, Founder of Oh She Went Global, CEO of The Lit Lady
What does moving in silence mean to you? Is it easy? Why or why not?
For me, it means that I spend more time putting my head down and doing the work instead of blabbing about it every step of the way. This doesn't mean that I never say anything about my current projects, but boundaries must exist. This concept has been drilled into my head since childhood, and I shall pass it on to my future children. For the most part, it's easy for me to do more than I talk, because I see people on social media who DON'T practice this and frankly, it's nauseating. I don't want to be the nauseating girl. Haha! I've noticed that this concept of "moving in silence" has gotten pushback in recent months, and people will assume that you're elusive, or a failure, if you don't post what you have going on. Well, others may choose to blab their plans from here to Addis Ababa, but I'll continue to keep quiet until I have results worth speaking about. Then, and only then, will I talk about what I've been doing, in hopes of providing wisdom and value to those coming after me.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
I feel that sometimes, the ambitious community consumes unbelievable amounts of information, but does very little when it comes to applying that information to everyday life. It's one thing to post pretty, inspirational memes on Instagram and tweet quotes from the book You Are a Badass; it's quite another to take all the advice you're constantly being hit with, and intentionally make it useful to you. So, I challenge everyone reading this to think of the last piece of information you consumed that you found valuable…I mean valuable to the point where you highlighted it, posted it with a YAAAAAS caption, sent it to your momma and her prayer group, all that. Take that piece of information, advice, whatever it is, and commit to implementing it in your life for the rest of the year. I would absolutely LOVE to hear what your results are!
Mia Jones-Walker, Digital Media Specialist & Mental Health Advocate
What does moving in silence mean to you? Is it easy? Why or why not?
Moving in silence is a process of waiting patiently for the manifestation to come forth, pursuing purpose with due diligence. It consists of putting in the work and fulfilling my tasks at hand without seeking external validation from my peers or calling attention to me doing the work. It's not easy to move in silence when you consider our natural need for acceptance – we want to be recognized (often prematurely) for each increment in the process but that congrats cannot supplant taming the steps we still must walk out. Premature applause can cause us to become short sighted on the full journey ahead. Moving in silence requires a resilient attitude, enduring without despairing, or envying whoever surpasses you in achieving their goals.
What is one tip you would offer Black women entrepreneurs/influencers as they figure out their work rhythm in a world that seems to value the LOOK of getting things done more than the discipline of actually doing?
Know that discipline is the key to moving forward. Set your pace realistically according to your interest (how often you want to engage your audience balanced with the demands of your life) and give yourself grace to take a breather when you need to!
Featured image by Jasmine Katrina.
Did you know that xoNecole has a podcast? Subscribe on Apple Podcasts or Spotify to join us for weekly convos over cocktails (without the early morning hangover.)
Originally published January 14, 2019
- Beyoncé's New Athletic Wear Line "Ivy Park" Is All The Fitspiration ... ›
- Money Moves: Issa Rae Opens A Coffee Shop In Her Inglewood ... ›
- These Are The Moments That Helped Define Our Girl Gabrielle ... ›
- Issa Rae Opens Coffee Shop In Inglewood - xoNecole: Women's ... ›
- How An Interplay Session Pushed Me To Trust Myself Again ... ›
RELATED
Whether you're planning to meet a certain financial or fitness goal, or you're simply trying to maintain and build on the progress you made this year, having something to look forward to is always a good look. Setting actual goals, according to research, actually leads to more success than just playing things by ear. So here are a few to get you started, sis:
(Disclaimer: Not everything is for everyone, so do like my Granny always says: "Eat the meat. Spit out the bone." Take on five out of the 40 and focus on that for the remainder of the year, or do them all. Either way, this is just to get you started.)
40 Ways To End The Year Strong and Inspired
Money Moves
Riska/Getty Images
1. Increase your retirement (or other savings/investment) contributions by 1%.
Experts have found that you could be leaving money on the table by not upping your contributions when you can.
2. Cancel two to five subscriptions.
You could be missing hundreds, even thousands, of dollars a year due to sneaky price hikes and "updates."
3. Create a "fun" in a high-yield savings account.
This is especially important if you struggle with the dreaded b-word (budget) and will make next year's efforts a lot less intimidating. Even if it's $10 a month, do it.
4. Put on your big-girl panties, and set up automatic transfers and payments for at least one bill.
It reduces the stress of managing bills, lessens the chance of a missed payment---and the fees that come with that---and there can be cost savings for doing so.
5. Invest in a cleaner or housekeeping service.
Bosses who value their time (and mental health) invest their dollars into areas where the time they'd spend doing those tasks themselves could be better used to focus on other money-making projects. (And yes, rest is part of that.) Get a housekeeper, sis, or drop off that laundry, even if it's once per month.
6. Donate to a charity.
Beyond the tax benefits, it's a win-win for the greater good of communities you care about.
7. Review your insurance policies and negotiate a better rate (or move on) before their end dates.
Experts often agree this is a small but mighty step to take each year, especially since insurance rates are competitive, you could be spending more money than you need to (or not enough) and your insurance rates can affect your mortgage payments.
8. Call your loan provider and refinance.
As interest rates fall, “millions of borrowers may be able to refinance and get more affordable payments. As interest rates eased down to 6.5%, about 2.5 million borrowers could already refinance and save at least 75 basis points (0.75%) on their interest rate,” the Consumer Financial Protection Bureau reports. You can also refinance student and other types of loans.
9. Stop buying individual items and stock up via going bulk.
Research has found that, among 30 common products, buying in bulk could save you 27% compared with buying in lower quantities. Water, paper products, and baby products like diapers, toiletries, and garbage bags are the top items where people see the most cost-effectiveness. (This has been a lifesaver for me—children, large family, or not—especially when it comes to toothpaste, deodorant, toilet paper, and feminine hygiene products, saving stress, time, and money.)
10. Go cash-only for the holidays.
If you set smart goals and stick to limits on things like gifts, going out to eat, or groceries, you'll see the benefits of this. Cash-stuffing is one method recommended, but something as simple as taking a $10 bill out for lunch, disabling that card for an hour, and leaving your card in a safe place at the office can give you that mindset jump start to see how far you can take your money without the need to splurge.
Love And Romance
11. Say "no."
There are clear mental and physical health benefits to saying no including the setting of healthy boundaries, creating time and energy for other self-care activities, and protecting yourself from physically harmful situations (i.e. unprotected sex or abuse). Just say it, clearly and simply, when you need to.
12. Set a fun, free, adults-only date night for once a week or twice a month with your spouse.
If busy, high-profile folk have touted the success of this, even you can make the time for quality time with your partner. And it's even better when it costs nothing. The best connections are made doing something chill, challenging, or outside the usual dinner-and-a-movie date. Play a game that allows you to reconnect, take a walk in your neighborhood to chat and laugh, or try a little erotic chocolate/edible liquid/paint episode a la Mea Culpa.
13. Go out with Mr. or Ms. "Not My Type."
I love my man, but if I were waiting out for my "type" at the time, we wouldn't be celebrating seven (going on eight) years together. Sometimes having strict, unrealistic expectations for a spouse (especially related to things like height, physical features, or career path) is what's keeping you alone and lonely.
Take the pressure off and explore all your options. I'm not telling you to stop popping the balloon on the guy who earns $20,000 less than you if that's a hard no that Jesus himself told you to skip. I'm asking you to explore other options and see what else God might have out there for your love journey.
14. Immediately apologize and pray together.
I've learned that always being "right" isn't always ideal when you truly care about someone and you're in a relationship for the long haul. Defaulting to an apology when necessary, even when things aren't 100% resolved, is a good way to prioritize peace and save your energy for more worthwhile battles. Research has even supported the benefits of apologies in relationships, and how couples married for five or more years do it often.
15. Get a Rose and discover true self-love.
Do I really have to explain this? You've gotta know what satisfies you, and how better to figure that out than to practice self-love in the bed by yourself? You can also try this with a partner, but as a woman who got on this train very much later in my sexual activity journey. I have a lot more learning to do on my own, and even in a satisfying relationship, I like to find out new things about myself, by myself.
Figure out what you're into, watch what you want to watch, and read what you want to read to define pleasure for yourself. There's a freedom and empowering element there especially if you're used to prioritizing pleasing your partner.
16. Be direct and have the "money talk" with bae.
Money issues are one of the leading causes of divorce, so you need to have those conversations before you even think about marrying someone. And true, nobody can predict the future so you won't be able to avoid some challenges altogether, however, talking with your potential spouse about how they view money, their spending habits, and the pain points in terms of their approach to money management can at least give you a glimpse into what's in store if you do walk down the aisle, move in with them, or decide to share a bank account/business/child with them.
17. Invest in the "paid" version of that dating app.
I know plenty of successful, married folk who did this and met "the one" as a result. Let's be honest: The free version is for playing around. I had a lot of fun with my "free" profile back in the day, trust me. Upgrade that photo, profile, and package, and see if the quality of your dating adventures changes when you're serious about finding a true partner. Dating coaches and matchmakers cosign this.
18. Solo travel to meet that long-distance connection.
Sometimes, your perfect match isn't within 100 miles of you, and that's okay. Make it an adventure, enjoy the memories, and book that ticket. I met my man this way and it's been a whirlwind escape ever since. If you're not comfortable traveling solo, travel or (network to plan travel) with a group via Facebook.
Career And Business
Riska/Getty Images
19. Schedule coffee or virtual meetups with smart people from your graduating class, previous employer, or current employer.
I have gotten many freelance opportunities by doing this. It's as simple as connecting and offering value (or simply learning how you can better equip yourself to do so.) It's also a great way to expand your network, spark new friendships, or find out about new job opportunities.
20. Invest in a well-made suit.
I don't care what industry you're in, a suit says "power," and it's not as old-school or out-of-style as you'd think. Plus the whole experience of looking for a new one (or getting one tailored) is fun and affirming. Try these options. I swear, anytime I wear a blazer, I'm treated like a celebrity or boss, especially when traveling. I was once upgraded to first-class wearing a yellow blazer outfit, and the airline professional literally said, "You look like somebody important. Here you go."
21. Volunteer for a worthwhile project or cause that's important to your company.
If you're overworked and underappreciated, skip this one, but if you truly have the time, love what you do, and want to advance, this move is clutch. Volunteering for extra projects got me where I am today in media because I had foresight, and knew that was the only way at the time to leverage relationships, and I was able to challenge myself to learn skills that 20 years later are still bankable. That VP you can't get a meeting with will be at that gala your company is planning, so join that committee, sis.
22. Write down why you deserve a raise and ask for it in your next one-on-one.
Gather those receipts (ie sales increase numbers, KPIs met, deals closed, people acquired via recruitment, the impact of systems updates, or other tangible success metrics) and ask for that raise before the first or second-quarter budgets are being finalized.
23. Instead of quitting, write down your exit plan.
While revenge quitting is set to be a thing next year (and maybe you're among those who will be leading the trend), try the better boss move and quit with a real plan.
24. Start automatically separating that estimated self-employed quarterly tax estimate.
If you have side hustles (or you're collecting 1099 income,) baby, you do not want to neglect those quarter tax payments. Talk to a professional, do your research, and set up automatic transfers to an account specifically for paying these at the appropriate due dates.
25. Sign up for a free one- to 11-week course related to your industry—or the industry you want to be in next year.
Institutions like Harvard University and platforms like Coursera offer free courses that can enhance your skills. You can also invest in certificate courses with accredited colleges as well as tech training.
26. Hit "Easy Apply" for 10 dream jobs listed on LinkedIn.
While you shouldn't solely rely on this when actively job-seeking, using this convenient LinkedIn option is a great way to get into the habit of applying for positions. And if you're already employed, you should still be "dating" other employers if you're looking to make a move in the next six months. Keep your interview skills sharp, practice toughening up for the "nos," and get a bit of an ego boost in the process.
Self-Care And Wellness
27. Pre-schedule three month's worth of massages.
Oftentimes this is cost-effective since some spas offer deals for multiple bookings. Also, it makes an act of self-care deliberate and important, not an option. When you get that reminder call, you'll know it's real.
28. Fire that therapist and try another one.
Cultural competency in mental health support is one major problem that can hinder Black women from even bothering with therapy. And who wants the added stress of spending multiple, paid sessions explaining why something is a microaggression? Cut the cord and move on to try someone else, either via a Black women therapists channel or recommendations from others.
29. Join a small group at church.
Bedside service ain't gonna cut it and neither is going to the usual Sunday service. Join a smaller group and upgrade your efforts to connect, network, and elevate spiritually. Even if virtually, take a step to dig a bit deeper with more targeted Bible study and discussions.
30. Say no, even to loved ones.
This is on here twice, for a reason. Saying no is the simplest, most powerful micro-action you can take today to make 2025 better. No explanations. No guilt. Say no.
31. Choose one "luxury" beauty product for skincare and stick to it.
This was trending big on social, especially for millennials hitting their 40s. There's just something so freeing about not giving in to every trend and sticking to the basics that work, especially when there are quality, healthy ingredients involved. Put those orders on auto-renew.
32. Sign up for a new sport or fitness class just for fun, not for results.
It's great to be on a weight-loss or weight-lifting journey, but try something just for the fun of it. Switch things up with a couple of these fitness activities.
33. Book a staycation.
Leave the passport at home and explore a nearby community or another town in your state. There's so much enrichment in your own backyard right here in the U.S., and you don't even have to break the bank.
34. Pre-schedule your mammograms, Pap smear, and peri-menopause checkups for next year.
Take control of your health by pre-scheduling essential appointments like mammograms, Pap smears, and peri-menopause check-ups for 2025. Prioritizing these screenings early ensures you stay on top of your wellness and make time for self-care in the new year.
35. Cut off support of beauty and wellness professionals whose customer service is below standard.
This is another one that many Black women have been vocal about—from unrealistic pre-appointment requirements, to booking fees, to long waits, to unsavory in-salon experiences. Spot the red flags early, and just stop accommodating foolishness. Support salons or experienced stylists who are kind, have proper systems in place and value your time.
36. Schedule five to 10-minute moments of silence on your calendar.
Again, wellness is not optional, and if it's not on my calendar, it's not official. Sit quietly. Pray. Meditate. Or do nothing. The benefits of silent moments are almost endless.
37. Download a meditation app.
If you've found that meditation is difficult to schedule or to even start, an app can help. Try this, this, or this one, and take that step to embrace something new to enhance your wellness routine. If you're tired of downloading apps, create a playlist for meditation via Amazon Music or Spotify and schedule a reminder to do it once a day or week.
38. Invest in a healthy meal prep or delivery service.
Time is emotionally expensive, so save as much of it as possible. Getting into meal prep to keep to your goals is a great way to save time, stress, and effort. The health benefits of meal prepping have also been proven via research.
39. Create a positive playlist on Spotify, Amazon Music, YouTube, or other streaming platform.
It can be podcasts, music, affirmations, or somatic sounds. It's a game-changer. You can even set an alarm to wake you up to start your day with the positive playlist. Not into creating your own? There are plenty to choose from with a quick search.
40. Set up reminders for Alexa (Siri or other AI) to remind you, "You are loved," and "You are okay."
This simple effort can boost your endorphins and remind you that you're indeed, not alone, and you will be okay, regardless. To set mine up, I simply commanded, "Alexa, remind me everyday 'Jesus loves me,'" and like clockwork she does. She almost scared the ish out of me one day when I'd forgotten the reminder was active, but it was the reminder I needed when anxiety had gotten the best of me that week.
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Featured image by
In the VogueBeauty Secrets video, we find that the popular TikToker’s beauty routine is more than just products—it’s a testament to self-care, practicality, and embracing life’s imperfections. Her balance of natural beauty and thoughtful touches serves as an inspiring guide for anyone looking to elevate their routine.
Skincare First: A Simple but Powerful Routine
Screenshot/ Vogue YouTube
Nara’s approach to skincare starts with simplicity.
- Cleansing: She begins her day by splashing her face with water. "I usually just splash my face with water in the morning," she explains.
- Nourishment: Nara swears by the True Botanicals Oil, a product she’s been using since her first pregnancy. "This is my favorite thing. I started using it four years ago when I was pregnant with my first baby."
- Hydration: For her dry, eczema-prone skin, Nara relies on DLA Real, a German pharmacy moisturizer she’s used for a decade. “I have very dry skin and deal with a lot of eczema...I try to keep my skin as moisturized as possible.”
- Sunscreen: Despite occasionally forgetting it, sunscreen is a staple in her routine. "I made this sunscreen once for my husband...he didn’t get a sunburn that day, so I guess it works."
Skincare First: A Simple but Powerful RoutineScreenshot/ Vogue YouTube
Her DIY sensibilities extend to her lips, where she uses a homemade scrub crafted from brown sugar, coconut oil, honey, and peppermint essential oil. "My mom actually taught me how to make this."
Makeup: Natural, Fun and Versatile
Screenshot/ Vogue YouTube
When it comes to makeup, Nara’s philosophy is all about enhancing her natural beauty with a playful twist.
- Primer and Concealer: A matte primer sets the stage for her hydrating products. Nara mixes two shades of Hourglass Concealer, letting it sit for optimal coverage. “I apply my concealer and let it sit...it always helps with coverage.”
- Brows and Lashes: Her eyebrows, lightly plucked and filled for a wispy effect, have a story of their own. "I remember when I was 14, my modeling agency told me to never touch my eyebrows again. I didn’t, until a few months ago." For lashes, she relies on Ardell Individual Lashes, which "have carried me through very tough times."
- Blush and Contour: Nara admits to having “blush blindness” because of her love for the product. She layers cream blush with powder blush and contours lightly using the Fenty Matchstick in Mocha.
- Lips: A defined yet soft lip is her signature, using Mac Chestnut Lip Liner, a berry stain, and Mac Lip Glass. “I smudge the liner with my finger for a softer look.”
A Personal Touch to Haircare
@naraazizasmith well… #easyrecipe #hairtok #fypシ #homemade #hairgrowth
Nara’s hair journey reflects her resilience and adaptability. After struggling with severe scalp eczema, she transitioned from curly to straight hair to protect her scalp and hairline. "People always tell me to bring my curls back, but they don’t realize the struggle with scalp eczema."
She also shared on TikTok that she recently had a scissor-happy stylist who cut a little too much so of course the woman who also makes homemade PopTarts, Cola, and Cheez-Its, also made her own hair growth serum.
With rosemary sprigs and boiled water, she transforms the mixture into a spray bottle. Nara combines olive oil with clean rosemary sprigs, jojoba, sweet almond oil, vitamin E, peppermint oil and Argan oil for the rosemary hair oil. She sprays rosemary water onto her scalp and hair. Then, she will massage oil directly onto her scalp and leave it on before washing it out.
Finishing Touches
Screenshot/ Vogue YouTube
Nara’s final steps are all about adding a polished, dewy glow. She uses the Chanel Transparent Balm, describing it as a product that “makes you look dewy and sweaty, but in the best way.” A spritz of Fix Plus Spray sets her look, and her favorite fragrance, Maison Margiela Beach Walk, completes the routine.
Cooking, Kids and Confidence
Outside of beauty, the South African-born beauty finds joy in cooking from scratch—a necessity born from managing her autoimmune disease and eczema. "Cooking meals from scratch started when my eczema flared up so badly I couldn’t function." Her 4-year-old daughter, Rumble, also shares her love for makeup, often mimicking her routine. "She needs her blush on, and her eyebrows brushed up...the more glitter, the better."
Let’s make things inbox official! Sign up for the xoNecole newsletter for love, wellness, career, and exclusive content delivered straight to your inbox.
Feature image Screenshot/ Vogue YouTube