Since 2000, Black buying power has increased a whopping 114 percent. According to Business of Fashion, we brandish $1.3 trillion in annual spending power. It's also no secret that Black women move culture like no other, making us one of the largest assets to the U.S. economy. However, for some odd but obvious reason, society tends to question Black women when they level up and revel in luxury.
Unconscious bias creeps in as we scroll through social media and it automatically fills in the blanks as we question why influencers have luxury items. No one gets it worse than Black women. Black girls and women deserve better. And now more than ever, Black women are taking up all the space luxuriously. Despite all that we face, we still showcase our magic for the world to see because being a Black woman is pure power.
A wise woman once said, "Behind every successful woman is a fabulous handbag!" Ahead, find some of our favorite style heavy-hitters sharing their favorite luxury bag, how it makes them feel, and why Black women deserve luxury.
Beverly Beal, @lifeinbeverlyheels
Photo Courtesy of Beverly Beal
Title: Attorney/Entrepreneur
Location: Atlanta, GA
Beverly's Favorite Luxury Bag: Hermès Birkin
"My mother purchased it for my 31st birthday. I'll never forget how proud she was of me. I feel unstoppable when I wear it. It fuels my day doesn't matter what I'm doing. I'm grateful for what I've accomplished and fearless of pursuing future accomplishments. Black women make the world go round, luxury is the least of what we deserve."
Monica O. Awe-Etuk, @awedbymoni
Photo Courtesy of Monica O. Awe-Etuk
Title: Fashion and Lifestyle Blogger/Content Creator
Location: Atlanta, GA
Monica's Favorite Luxury Bag: Bvlgari X Mary Katrantzou Top-handle bag
"Before I purchase a bag, I have to be moved by it. This particular bag did just that. It puts a smile on my face every time as the color is vibrant and bright. I also love the versatility of the bag and the fact that I can wear it as a top handle or a crossbody with its serpentine top handle and gold link long strap."
Claire Sulmers, @clairesulmers
Photo Courtesy of Claire Sulmers
Title: CEO and Founder of Fashion Bomb Daily
Location: Brooklyn, NY
Claire's Favorite Luxury Bag: Black Hermes Birkin Bag 35 with rose gold hardware
"I purchased my bag to commemorate a milestone in my life and a turning point in my career. It's classic, fabulous, and serves as a reminder that anything is possible with faith and hard work. Luxury items are visible symbols of success--they're a cue to the world that you're accomplished and also have good taste.
"Luxury makes me feel confident, sophisticated, and successful. Every woman and every bBack woman deserves to feel that way."
Derria Underwood, @dlolo
Photo Courtesy of Derria Underwood
Title: Stylist and Content Creator
Location: Los Angeles, CA
Derria's Favorite Luxury Bag: Louis Vuitton Palm Springs Mini
"It's tiny but packs a lot of punch. I can fit just about everything in it. It is also easy to travel with and perfect with every fit. Black women deserve luxury because it's our birthright. Generations before us struggled. All the hard work and perseverance is literally just a fraction of why we deserve luxury."
Chinyere Adogu, @the_real_chi
Photo Courtesy of Chinyere Adogu
Title: Content Creator/Style Influencer
Location: New York, NY
Chi's Favorite Luxury Bag: Pink YSL Sac De Jour handbag
"It is one of my favorite handbags. Pink is my favorite color and I love the size and shape of the bag. It's classy, chic, and perfect for traveling. It gives all my outfits a polished finished look. This bag was one of my first luxury bag purchases of color and it's a beautiful reminder of my achievements and how far I've come in my career and in my choice of style. I believe Black women deserve luxury because for a long time luxury and Black women were rarely in the same sentence. Society has told the Black woman to be OK with the bare minimum and I'm happy to see more and more Black women embracing luxury, embodying luxury and inspiring luxury!"
Jenee Naylor, @Highlowluxxe
Photo Courtesy of Jenee Naylor
Title: Content Creator (Blogger, YouTuber, Influencer)
Location: Virginia Beach, VA
Jenee's Favorite Luxury Bag: Chanel 19 Large
"It has recently become a classic for Chanel and it's the perfect mix of edgy and elegant which really speaks to my personal style. It's a no-fuss bag, easy to carry and maintain but still feels really unique. I prefer the non-leather options, I think they show less wear and tear and feel a little more special. Accessories are truly the icing on the cake for me, so when I'm choosing a bag to complete an outfit I truly enjoy it. It's the styling and creativity that bring me joy and handbags allow me to flex my creative muscle and bring my ideas to life!"
"I think it's important for Black women to know that they can have whatever their hearts desire, I never imagined I would be where I am currently in life but seeing other women achieve a certain level of success and enjoy the fruits of their labor showed me what was possible and that it was OK to want nice things. Black women have been put in a box for so long that when we try to enjoy nice things we are questioned and second-guessed on whether we can afford it if we deserve it, or who bought it. We deserve luxury and a whole lot more and I will keep sharing my journey for the women who need to know it's possible."
Lanatria Ellis, @caribbean_cowgirl
Photo Courtesy of Lanatria Ellis
Title: Influencer, creative director, stylist, entrepreneur
Location: North Carolina
Lanatria's Favorite Luxury Bag: Nichol Lynel NL Lunchbox
"Not only is it fabulous, feminine, but also Black-owned.The attention to detail and quality is amazing! My NL Bag brings me joys because it's so structured, yet detailed, luxe and so ladylike…it's me if I were a purse. Black women deserve luxury because society has made us feel for years we don't deserve and we do the most! We deserve to be pampered, to be considered, celebrated, and wrapped in all the expensive fabrics. I'm just making my ancestors proud with my luxe lifestyle!"
To get your fashion fix and to stay up to date with the latest trends, check out the xoNecole Style section here.
Featured image courtesy of Lanatria Ellis
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Joce Blake is a womanist who loves fashion, Beyonce and Hot Cheetos. The sophistiratchet enthusiast is based in Brooklyn, NY but has southern belle roots as she was born and raised in Memphis, TN. Keep up with her on Instagram @joce_blake and on Twitter @SaraJessicaBee.
This Black Woman-Owned Creative Agency Shows Us The Art Of Rebranding
Rebranding is an intricate process and very important to the success of businesses that want to change. However, before a business owner makes this decision, they should determine whether it's a rebrand or an evolution.
That's where people like Lola Adewuya come in. Lola is the founder and CEO of The Brand Doula, a brand development studio with a multidisciplinary approach to branding, social media, marketing, and design.
While an evolution is a natural progression that happens as businesses grow, a rebrand is a total change. Lola tells xoNecole, "A total rebrand is necessary when a business’s current reputation/what it’s known for is at odds with the business’s vision or direction.
"For example, if you’ve fundamentally changed what your product is and does, it’s likely that your brand is out of alignment with the business. Or, if you find your company is developing a reputation that doesn’t serve it, it might be time to pump the brakes and figure out what needs to change.
She continues, "Sometimes you’ll see companies (especially startups) announce a name change that comes with updated messaging, visuals, etc. That usually means their vision has changed or expanded, and their previous branding was too narrow/couldn’t encompass everything they planned to do."
Feature image courtesy
The Brand Doula was born in 2019, and its focus is on putting "the experiences, goals, and needs of women of color founders first," as well as brands with "culture-shifting missions."
According to Lola, culture-shifting is "the act of influencing dominant behavior, beliefs, or experiences in a community or group (ideally, for the better)."
"At The Brand Doula, we work with companies and leaders that set out to challenge the status quo in their industries and communities. They’re here to make an impact that sends ripples across the market," she says.
"We help the problem solvers of the world — the ones who aren't satisfied with 'this is how it's always been' and instead ask 'how could this be better?' Our clients build for impact, reimagining tools, systems, and ways of living to move cultures forward."
The Brand Doula has worked with many brands, including Too Collective, to assist with their collaboration with Selena Gomez's Rare Beauty and Balanced Black Girl for a "refresh," aka rebrand. For businesses looking to rebrand, Lola shares four essential steps.
1. Do an audit of your current brand experience — what’s still relevant and what needs to change? Reflect on why you’re doing the rebrand in the first place and what success would look like after relaunching.
2. Tackle the overall strategy first — before you start redesigning logos and websites, align on a new vision for your brand. How do you want your company to be positioned moving forward? Has your audience changed at all? Will your company have a fresh personality and voice?
3. Bring your audience along the journey — there’s no need to move in secret. Inviting your current audience into the journey can actually help them feel more connected to and invested in your story, enough to stick around as changes are being made.
4. Keep business moving — one of my biggest pet peeves is when companies take down their websites as soon as they have the idea to rebrand, then have a Coming Soon page up for months! You lose a lot of momentum and interest by doing that. If you’re still in business and generating income, continue to operate while you work on your rebrand behind the scenes. You don’t want to cut existing customers off out of the blue, and you also don’t want so much downtime that folks forget your business exists or start looking for other solutions.
While determining whether the rebrand was successful may take a few months, Lola says a clear sign that it is unsuccessful is negative feedback from your target audience. "Customers are typically more vocal about what they don’t like more than what they do like," she says.
But some good signs to look out for are improvements in engagement with your marketing, positive reviews, press and increase in retention, and overall feeling aligned with the new branding.
For more information about Lola and The Brand Doula, visit her website, thebranddoula.com.
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Exclusive: Dreka Gates Talks Farm Life, Self-Mastery, And Her Wellness Brand
Dreka Gates is making a name in wellness through authenticity and innovativeness. Although we were introduced to her as a music manager for her husband, Kevin Gates, she has now carved out her own lane outside of music as a wellness entrepreneur. But according to Dreka, this is nothing new.
In a xoNecole exclusive, the mom of two opened up about many things, including starting her wellness journey at 13 years old. However, a near-death experience during a procedure at 20 made her start taking her health more seriously.
“There's so many different levels, and now, I'm in a space of just integrating all of this good stuff that I've learned just about just being human, you know?” Dreka tells us. “So it's also fun because it's like a journey of self-discovery and self-mastery. That's what I call it. So it's never-ending.”
Courtesy
If you follow Dreka, then you’re familiar with her holistic lifestyle, as she’s no stranger to promoting wellness, self-care, and holistic living. She even lives part-time on a Mississippi farm, not far from her grandmother and great-grandmother’s farm, where she spent some summers as a child.
While her grandmother and great-grandmother have passed on, Dreka reflects on that time in her life and how having a farm as an adult is her getting back to her roots. “So the farm was purchased back in 2017, and it was like, ah, that'll just be a place where we go when we're not touring or whatever,” she said.
“But covid hit, and I was there, and I was on the land, and I just started remembering back to going to my grandmother's during the summertime and freaking picking peas and going and eating mulberries off the freaking tree in the bushes.
“And she literally had cotton plants. I know some people feel weird about picking cotton and stuff. She had cotton plants and I would go and pick cotton out of her garden. And she had chickens, and I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.”
I literally just broke down in tears one day when I was on the farm just doing all the things, and I'm like, ‘Oh my gosh. I'm literally getting back to my roots.
You can catch glimpses of Dreka’s farm life on Instagram, which shows her picking fruit and vegetables and loving on her animals like her camel Eessa. Her passion for growing and cultivating led her to try and grow all of her ingredients for her wellness brand, Dreka Wellness. However, she quickly realized that she might be biting off more than she could chew. But that didn’t stop her from fulfilling her vision.
Watch below as Dreka talks more about her business, her wellness tips, breaking toxic cycles, becoming a doula, and more.
- YouTube
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