10 Black-Owned Businesses To Shop This Black Friday & Beyond
Black Friday has rolled around and it. is. time. Time to take advantage of all the mega-savings that are here, forcing us to swipe our poor little hearts (and credit cards) out, and stack up on holiday purchasing cheer. Although, there have been a few slight changes between this and last year due to the pandemic, we're kind of here for them. Most major retailers are now offering exclusive Black Friday deals throughout the entire month of November, versus having all of us out here fighting for 30-inch TVs in the middle of the store a day after being thankful for what we have. But, forget all that, it's time to spend green, and shop black
Whether you're here for the Black Friday hustle and bustle or not, it's always nice to support a black-owned business—especially during these times (or any time for that matter). So, grab your wallet, sis! We've compiled a list of 10 of the best black-owned businesses to support this Black Friday and beyond.
Uniqurl
Uniqurl was developed by Alexis Stanley, an RN who suffered from a hair journey setback in 2016. After not being able to find products that worked for her, she decided to begin making her own, in her kitchen. By 2017, she had begun experimenting with hundreds of ingredients and it wasn't long before Alexis started using her products on her two daughters and sharing her recipes with her followers on Instagram while giving them free healthy hair advice. Her followers wanted more of what she was offering so Alexis decided to package her formula and put a label on it!
In addition to their vegan and organic products, Uniqurl has established a COVID-19 Single Mom's Fund to support women who could use a helping hand during these times. We stan black owned philanthropy too!
Uniqurl plans to have huge Black Friday deals. Text UNIQURL2020 to 29071 to gain access.
Curvy, Curly, Conscious
Founded by Shelah Marie, 'Curvy, Curly, Conscious' is the self-proclaimed go-to place for women of color to connect, commune, and embark on their paths to self-love and care. They're a community of women, who believe in elevating each other by coming together and encouraging frank conversations. Their message? Let go and invite higher into your life (the next level in your inner knowledge, your self-discovery and taking care of yourself from the inside out). 'Curvy, Curly, Conscious' even hosts retreats to assist in helping you tap into that higher vibration (something we can all stand to do after a wild af year).
Essie Spice
Headed to the kitchen, one of our favorite items to support is Essie Spice. Launched in late 2013, the small-batch operation sells three signature sauces and one spice blend, all loosely based on the West African flavors. None are totally traditional recipes, instead they combine flavors and cooking techniques from their founder, Essie Bartel's, global travels. The brand boasts, "There are 101 ways to use Essie Spice vegan cooking sauces and spice blends. From cocktails and desserts to savory seared proteins veggies and soups—you name it, we fit right in."
Oh, and they're delicious too!
Essie Spice is offering 17% off your total purchase using code SPICEVERSARY at checkout. With your holiday purchases, a percentage will be donated to the Tarkwa Breman Girls School in Ghana, which goes directly to tuition, uniforms and feeding as the girls do not pay a dime for their education.
Rich Auntie Energy
"We are wealth manifesting aunties", their website reads as this company proudly flies the flag for women that believe traveling, stacking, and being faithful to living how you want to live, is the only way to live. Listen, and we're here for it all because some of us don't have, or don't want to have, kids, m'kay?
The brand, 'Rich Auntie Energy', was a thought that became an idea, that became a goal, that has somehow, strangely enough, manifested into an entire brand. They developed into a simple, but bold, apparel line which makes a full-on unapologetic statement—nothing more, nothing less. Because sometimes, it's just best to let your clothes do the talking for you.
Select items will be marked for sale on Black Friday, so check the website to cop their discounts.
HDN LEF
For those of us who choose to indulge in legal consumption, HDN LEF, has taken its piece of the cannabis pie. They are an edible production company, focusing on a variety of CBD and medical THC infused edibles and topicals to help manage pain throughout the day, and provide a restful sleep at night. Their goal is to introduce safe cannabis use to women. But don't expect to just show up and order, HDN LEF operates under exclusive clientele.
Founded by a black woman, HDN LEF gives us an opportunity to support in an industry that belongs to us, but that we're being shut out of at rapid rates. Happy eating!
HDN LEF is offering 15% off all products when you enter the code BETHANKFUL.
Spoken Flames
Spoken Flames, a New York-based and black woman-owned candle company, is reshaping the way that we experience burning candles. The brand has a collection of candles that offers a vibe-y experience through spoken word poetry audio. When a candle burns and is captured from the lens of a Spoken Flames Instagram filter (accessible on the brand's Instagram handle @SpokenFlames), a meditative augmented reality experience will follow.
"No more 'light it and forget it' candle moments," Spoken Flames writes of the immersive experience on its site. "We've crafted a multisensory candle experience that will engage your senses of sound, sight, and smell—and transcend reality through a unique and immersive digital experience designed to activate your moment of self-care."
Peak innovation and revolution for the culture.
Kahmune
You know, I was well into adulthood when I learned that band-aids are supposed to be flesh-colored. I mean, they had always been "that" color for as long as I could remember, we never thought any differently, which speaks volumes to how we're often unconsidered in overall consumer products.
Kahmune took this challenge head-on, and created a shoe line for women to find their true nude. The founder, Jamela A. Acheampong, says that her story, is probably your story too. "We are a solution to the age old fallacy that 'nude' refers to a specific color. It's time for a change." Queen.
For Black Friday, Kahmune will be donating 15% of all sales to three women's charities through November 30.
Bombd Aesthetics
Ladies, I know how we are about our skincare. Well, this brand, is no different. Bombd Aesthetics is a vegan skincare company that believes you should be able to pronounce the names of the products that you use. Created after the owner's daughter developed a sensitive skin issue, Bombd Aesthetics was born.
One of their most popular products, is their tumeric mask, which has instantaneous rejuvenation powers and rightfully so, as BA hand makes their products using oils, butters, and ingredients that you recognize.
Why? "Because what goes on your body, is just as important as what goes in."
Yassss.
Happy Mango
Happy Mango is the epicenter of black woman-owned eco-friendly children products. They're a kids and baby store that serve moms and kids up to age 4. They also have registry services, baby showers, and birthday party packs, and carry brands like Nuna, Babyletto Cribs, Colgate Mattresses, Grovia, Uppababy, DockATot, Ergo, Nurseryworks, and more.
Owner Phnewfula Frederiksen (pronounced "new-fa-la") is a Clark-Atlanta University alum, who has spent 20 years working in promotions departments at labels such as Interscope and Atlantic Records. But after the birth of her son in 2008 and her daughter a few years later, she decided to focus on being a mom. Shortly after, Phnewfula launched Happy Mango as a pop-up shop, where she built a local following among "tree-huggers" and eco-enthusiastic parents. Many of the products at Happy Mango are comparable in price to traditional store-bought baby items. New moms, be sure to check out this amazing store online or at their brick-and-mortar in Atlanta. Click here to see what items are on sale for Black Friday.
SaTrell Beauty
SaTrell, a beauty brand where you'll find exclusive products that will inspire creativity and expression, was founded by wife, mother, and entrepreneur Nichole Wright. They have cruelty-free, free from harsh chemicals, and complimentary of all skin tone products such as nail polish, glosses, and more. Like many other black-owned polishing products, SaTrell was born after a need of finding items that weren't chemically-induced.
Soon, Nichole set out to provide affordable, cruelty-free, and vegan-friendly cosmetics. She wanted a cosmetics brand where a woman can indulge in her beauty, be creative, be expressive, and confident in her own skin. *poetry snaps*
Expect to see SaTrell alongside new and trendy products on the market, as they are carving out space to do cosmetics, their way.
Satrell is having a Black Friday Sale - 11/23 - 11/30 30% off site-wide and free shipping with purchase over $25 with code Thankful30.
Feature image by Shutterstock
Charmin Michelle is a southern native and creative spirit who works as a content marketer and events manager in Chicago. She enjoys traveling, #SummertimeChi, and the journey of mastering womanhood. Connect with her on Instagram @charminmichelle.
The Mecca Of Fashion: The Top Street Style Moments At Howard Homecoming
Outfits were planned, bags were packed, and cameras were ready to capture Howard University's collegiate spirit during its centennial Homecoming celebration. Not only does it hold the number one ranking as the most elite Historically Black College and University or its top performing academics, diversity of students and alumni, but the HBCU also leaves a legacy of style and grace.
The essence of effortless poise and refinement shines bright through the iconic university colors of indigo blue, red, and white. Every October, Howard University students, alumni, staff, and friends gather on the prestigious campus in Washington, D.C. to take part in time-honored traditions and events, which is Homecoming. This year's theme, “The Meccaverse,” was a week-long celebration of Howard University’s heritage, including the Homecoming football game and Bison Pep Rally, the Fashion Show, Greek Life Step Show, Homecoming Day of Service, Lavender Reception, and the iconic Yard Fest Concert.
As 2024 marked the 100th anniversary of the Howard Bison trek back to The Mecca and after two years of virtual events due to the COVID-19 pandemic, this was to be a celebration of a lifetime. We enlisted HU alumnus Sharmaine Harris, a luxury retail buyer, as she revisited her alma mater as eyes on the yard for fashion-forward outfits mixed with personal style and campus pride for the weeklong celebration.
Before we get to the looks, discover how attending Howard University impacted her career in fashion and her day-to-day style:
Credit: Sharmaine and Friends
xoNecole: Describe your personal style. Did attending Howard have any impact on developing it?
Sharmaine: Howard taught me that there’s no such thing as being TOO dressed. There’s always a reason to “put it on” and look presentable, even if it’s just for a day of classes. Standing out was celebrated and encouraged with my peers embracing the opportunity, giving me the confidence to try new styles and trends.
xoNecole: How did Howard shape your career as a luxury buyer?
Sharmaine: I studied Fashion Merchandising, through which I was fortunate to have professors who were very connected to the industry and able to give first-hand accounts of opportunities and what to expect post-college. I was also able to build a network through my peers and other Howard Alum, which has opened doors to endless possibilities both within fashion as well as daily life.
The same confidence instilled in me through my style has also been rooted deeply within me as I step into any role or project I’m faced with throughout my career.
xoNecole: This year marked Howard’s 100th-anniversary Homecoming celebration. Can you describe what the weekend looked and felt like?
Sharmaine: I’ve gone to many Howard Homecomings since graduating, but this year’s 100th anniversary felt like a huge family reunion filled with nothing but love. It was beautiful to see so many Bison return home looking great and radiating joy. It was beautiful!
xoNecole: What makes Howard fashion different from other HBCUs?
Sharmaine: Being that Howard is The Mecca, we have such a diverse population with each individual having their own spin on fashion. Getting dressed is second nature for us, but the layered confidence is our secret ingredient to make any look come together. Through that comfortability to push barriers, we have a legacy of setting trends, as indicated by the many alumni we have in the fashion and entertainment industry.
Keep scrolling for the top street style moments from The Mecca's Homecoming weekend:
Credit: Lacey Gallagher
Credit: Alan Henderson
Credit: JaLynn Davis
Credit: Dylan Davis
Credit: Caleb Smith
Credit: Kendall W.
Credit: Jordyn Finney
Credit: Vanessa Nneoma
Credit: Dr. Mariah Sankey-Thomas
Credit: Caleb MacBruce
Credit: Tiffany Battle
Credit: Teniola
Credit: Ilahi Creary
Credit: Nicolas Ryan Grant
Credit: Dylan Davis
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
Featured image courtesy of Sharmaine Harris
Inner Work: How Taja Simpson & Ryan Easter Make Love Work Behind The Scenes
How We Met is a series where xoNecole talks love and relationships with real-life couples. We learn how they met, how like turned into love, and how they make their love work.
One of my favorite things about interviewing married couples and hearing their diverse “How We Met” stories is the way they affirm true love and integral beliefs. One principle that I wholeheartedly believe is that one must truly know and love oneself before effectively doing it for another human being, and Taja Simpson and Ryan Easter’s story affirms this.
Taja, an actress known most for her role on BET’s The Oval, and businessman/model Ryan Easter tied the knot on July 27 in an intimate and beautiful wedding in LA - surrounded by friends and family. During our 40+ minute conversation, the newlyweds opened up about the inner work journey they both went through individually to become their best selves.
Taja revealed that her grateful and light spirit came after being in a depressive state and doing a great deal of healing and education. And Ryan shared how losing a parent as a youth affected how he showed up in the world and the truths he had to face to embrace who he is wholly.
The pair also chatted about the power of intention, the importance of working through trauma, and the work they do every day to honor their partnership. There’s a reason their glow is so beautiful! It comes from the inside.
“You're meeting me now after I've done all this work, but I had to go through it to get to that space and be in a very happy, healed relationship,” Taja says. Check out the layered conversation below.
xoNecole: I’ll start with the most obvious question: how did you two meet, and what were your initial feelings about each other?
Ryan Easter: We connected through friends. At the time, I was in New York, and she was back and forth between LA and Atlanta. But our mutual female friends were together and decided they needed to set me up. So they confirmed I was looking for something serious and then sent me her picture.
And I was like, "Okay, she looks good - a chocolate drop." But then I thought, "What's wrong with her? So, I called them up, and one of them was messing with me and said, "Oh, she's a little crazy." I was like, "Whoa, I can't do crazy anymore. I've dealt with that before. I’d rather stay by myself than deal with that again." Then she clarified, "No, I'm just kidding. She's crazy in a good way. She's a lot of fun and has her stuff together. That’s how it started for me.
Taja Simpson: I was just going about my life, getting ready for another season of The Oval, when I got a text from my friend Natasha. She said, "Hey, I don't think you're dating anybody, but I have a friend I think you should meet. He's a great guy." She gave me this huge pedigree, saying they had been friends for 19 years. I thought, "Wow, he sounds amazing." But when she sent me a photo, I didn’t like it.
Later, I thought about it and figured it could just not be a good picture. So she sent his Instagram which had all these modeling fitness pictures and stuff. And then I was like, wow - you had my whole husband this time and didn’t tell me - now I told her she could give him my number.
"I was just going about my life, getting ready for another season of The Oval, when I got a text from my friend Natasha. She said, "Hey, I don't think you're dating anybody, but I have a friend I think you should meet. He's a great guy." She gave me this huge pedigree, saying they had been friends for 19 years. I thought, "Wow, he sounds amazing." But when she sent me a photo, I didn’t like it."
Taja Simpson & Ryan Easter
Photo by @jorgemezaphotos
xoN: I love that because, you know, there's all these conversations about the ways people meet, and I still feel like friends and family are one of the best ways. It’s like they know you! What are your thoughts?
Ryan: Yeah, absolutely! You feel a great sense of obligation to be the best version of yourself because you’re not just representing yourself; you’re also representing the person who referred you. I can’t go out there acting like a fool and have them looking at their friend like, "Why did you hook me up with this clown?" It’s like, we're gonna be clear and honest about our intentions. And if it works, great, and if it doesn't, it's okay.
Taja: Exactly. When he called, we spoke that day for like, an hour. The rest was history. We just connected, and it was great. After that, we started talking every day, and now here we are.
xoN: Okay, so tell me about your first date! Do you remember where you went? What did you do? How was the vibe?
Taja: Our first in-person date was two months after we met over the phone. This was during COVID, so we got introduced in July 2020 but didn’t meet until September. From July to September, we were doing video dates and phone calls, building up this excitement about meeting in person. I was really nervous. I thought, "Oh my God, is it going to be like it was over the phone?" We really connected and vibed. I was there to pick him up at LAX, and I felt like this was it. I thought, "God put this brother in my life to be this good, this perfect." It felt too good to be true.
I actually had a friend meet us at the airport to film our meeting without him knowing. I told her to stay in the corner and keep the camera hidden. When he was coming down the escalator, I had this whole plan to run up to him in slow motion and jump into his arms. When I saw him, I froze. I was so nervous that I couldn’t move! He came up to me, gave me a big hug, and swung me around, and I just thought, "Wow!" Everything I planned went out the window.
Ryan: I was really excited to meet her, too. Technically, our first date was at Firestone Brewery. After the airport, we went back to her place to drop off my stuff, and then she said, "I like to drink beer," so she took me to a brewery nearby.
I remember being there, and we were kind of embracing, but not too much since it was technically the first time we were in physical proximity. You still have to play it cool, even after talking for a while. But every time I touched her, it felt good. I thought, "Yeah, this is it." When we hugged at the airport, I felt like, "Yo, this is home." At that moment, I knew she was the one.
xoN: Ugh, I love that. So when did the courtship start to develop into a relationship? Did y'all have that conversation?
Ryan: Initially, we were very clear about our intentions. We were both dating with purpose and had similar aspirations of eventually finding someone to marry, start a family, create businesses together, and live our lives to the fullest. We knew from the beginning that this was our goal and checked in with each other to see if we were on the same page.
After establishing our intentions, it was about having those small conversations. We discussed what was important to each of us—our needs, wants, likes, dislikes, triggers, and traumas. All those details are crucial for building a solid foundation for a healthy relationship. We spent a lot of time getting to know the real person, not just the representative we might present to the world.
Sometimes, it’s difficult because it requires us to be extremely vulnerable. For men, especially in our society, vulnerability is often frowned upon, making it hard to expose that sensitive side. You never know how people will react—some might use it against you, while others might protect you.
I think for her; it took her understanding that mentality that men have and use that to her advantage to make sure she's like, look, this is a safe space for you to allow me to see the full person that you are. I appreciated that because, like, I would tell her, if you really want a man to value you, he has to feel safe with you, right, not necessarily in a physical capacity but more so from an emotional standpoint; I need to feel like I can be safe with you emotionally.
So that courtship was a lot of just having those serious, sometimes difficult conversations about things we're going through in the past to things we aspire to accomplish in the future, to things that we're currently dealing with, and started to gain that understanding about who we are and what we aspire to be, and just continue to flow.
"So that courtship was a lot of just having those serious, sometimes difficult conversations about things we're going through in the past to things we aspire to accomplish in the future, to things that we're currently dealing with, and started to gain that understanding about who we are and what we aspire to be, and just continue to flow."
Taja: I mean, that's exactly right, and a lot of it we spoke about even before we met. Because it was this free thing where we didn’t know each other. We didn't have to be a representative. I was just my authentic self. It’s like - I'm an actor, and I got five or six characters that may come out in our conversation. I'll be funny, then the next moment, I'll be serious. It just happens.
I was very vocal about how I foresee my life going. Also, because I'm in entertainment, that played a part. I had met people before who couldn't handle that. They wanted a woman with a nine-to-five, a teacher, or just somebody with a very strict schedule. But that wasn't me. So I think we were super intentional when it came to dating and making sure we can build and grow together. So, we made that commitment prior to him leaving. He came to LA for a week, and the day before he left, it was like, okay, so this is it.
xoN: I’ve noticed that intention and vulnerability are both powerful words that you two keep using, which I think is essential for any long-term relationship. What are some of your other shared values?
Ryan: Also, we both understood the power of mindset. When you see successful or unsuccessful people, sometimes others will attribute their state to their family or money. And I'm not saying that that doesn't help. But there are a lot of people who have come from very humble beginnings and very troubled past that have gone on to do great things, and it all had to do with their mindset. They had to leave and see themselves doing what they desired to do before it became a reality in the physical realm.
I think a lot of those beliefs and mentalities that we shared was refreshing because, you know, we've all known people that every time you talk to them, something bad is going on. And it's such a drag because they can bring your energy down. We don't subscribe to that. Not saying that we don't go through tough times. But when we do, the question that we always ask ourselves is, what is it that I'm supposed to learn from this? I think those type of elements of just being in alignment mentally about how we view the world definitely help to solidify our relationship and our connection.
Taja: When we met, I was in a headspace of growth. We now call it believe, evolve, become because you have to believe that thing right in order to show up. We both understand that your vibration precedes your manifestation, so you have to vibrate and believe at a certain level. Act as if you have to be in that space, that energy, in order for that thing to come so you can evolve and then become whatever that said thing is. But I was in that headspace before we met, and I was clearing out people in my life.
I was really intentional with finding someone that was in that headspace, too. I was not okay with anyone being stagnant.
Taja Simpson & Ryan Easter
Photo by @jorgemezaphotos
xoN: You two seem so evolved individually and collectively. I'm curious, were there any challenges that you two had to get through together, and what did you learn from that experience?
Ryan: Being parents. And if your partner doesn't have a great pregnancy, then it can be tough, and it stretches you in a lot of ways. But I would definitely say the first five months of being new parents was a lot because we were both exhausted. And she's also trying to heal her body because giving birth puts a tremendous amount of stress on the woman's body. It gives you a different respect for the strength of femininity because I wouldn't want to go through that. And I was there the whole 29 hours.
So during that time I'm getting snappy because I need to rest. I have not been able to rest, and I'm sleep-deprived, and I don't feel like I got my foot in yet. And, and then, on top of that, you have this, this really small human that's completely dependent upon you. They can't do anything for himself, and that, even psychologically, that's a lot to carry. But the thing that I think that has helped us is that we understand that we won't always be on the same page. It's okay to have disagreements, but you always have to lead with love, meaning that if I'm upset with her or she's upset with me, we focus on what the issue is.
Taja: I had a horrible pregnancy and was still feeling like I want to be productive; it’s just part of who I am. And during the newborn phase, like he said, we were exhausted. We were zombies. I'm getting whiny. I need sleep. He's getting snappy and short, and we're having to figure out us. The hardest thing is trying to still learn how to effectively communicate in the midst of this space where you are exhausted; you don't feel good, nothing's going your way.
But I'm a big believer of being accountable, especially for women, because women are not always accountable. But we encourage each other to address the trauma and encourage positive self-thought and talk. Because what you think, speak, and do creates power for better and worse.
xoN: Were there any past traumas you had to heal from in order to love each other correctly, and do you feel comfortable discussing them?
Ryan: For me, the biggest thing was my father’s death at nine. You’re young, and you don’t know how to process the loss. It’s one of those things I thought I dealt with, but when I got into my adult years, I realized it didn’t. I always felt like I had to go above and beyond because I didn’t have my father there to be a man - I excelled in sports and academics, but it was based on an inadequate feeling.
I understand the importance of fathers in children’s life but you still have the power to be the best version of yourself whether your father is there or not. And I believe the almighty Creator will put people in your life to be the best version of yourself. I wanted to be that confident person for her and our children - and I didn’t want to carry that trauma into our relationship or our son. So I worked on it before us and I continue to now.
Taja: Mine was colorism. I grew up where the brown paper bag thing was a thing. There were kids I couldn’t play with because “I was too Black.” I had a family member who called me “Ew.” Like she’d literally say, come here, Ew, you ugly thing. And my family, for a long time, didn’t realize how it was breaking me. But eventually, my mom noticed and taught me more about self-esteem and then I started to do the work. But it still shows its head. I still would have thoughts that I’m not good enough because of how I look. I’ve literally not tried out for roles because of that. One of my friends’ friends has literally called out once that I was the only dark person at an event.
So when I started doing the work, I noticed the ways it showed up, like I just wouldn’t want to be in the sun long. I mean when I was younger, I used to pray to God to make me “better” or lighter. It took a long time to really get over that. There’s a book I wrote called Women Who Shine - where I got my thoughts out about this.
So he knows my sensitive spots and speaks to the little girl in me. It's so interesting how the things we go through when we’re young affect us in adulthood. Mental health is as important as physical health - and I’m grateful that he understands the importance of both of those.
xoN: Thank you for your vulnerability. I hope it helps someone else. Finally, I’ll close with this: what’s your favorite thing about each other?
Ryan: Definitely her mindset. She doesn’t have a victim mindset; she’s empowered. That’s so attractive. I believe that she prides herself on being a good, great communicator. She moves with integrity, you know, I think that's important. And you know, she also understands the importance of taking care of her physical, emotional, and mental wellbeing.
Taja: There’s so many. Where do I start? My husband is supremely supportive. I absolutely love that about him. Also, I love his intention. I love how effectively he communicates. I love how he fathers our child. I love how he looks. Because, praise God. Okay, I'm just gonna put that out there.
But you know what, my favorite thing about him is that I love that he's a man of integrity.
Integrity was the highest things on my list when I’d write out what I wanted in a partner. Because it’s everything. And so I love that I feel the level of safety that I feel with him, that I can completely be my 100% authentic self. I know that he's taking care of me, my heart, and our family. We're good.
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Feature image by @jorgemezaphotos