Drake said we're "drinking every night because we drink to my accomplishments," and in 2021 why not do it with a Black-owned beer, wine or liquor of your choice, especially when the brand is also founded by women? Finding Black-owned liquor and wine can already be a challenge, but add woman-owned to that and the options dwindle even further. For context, less than 1% of all U.S. wineries are Black-owned, but Black people make up more than 10% of American wine consumption. The math here ain't mathing, and it's time to change that.
While I enjoy meeting up with friends at a bar to have a fancy cocktail and catch up, my half-year in quarantine had me appreciating stocking my bar cart and enjoying my sips at home. Personally, I'm a wine and whiskey kind of gal, but I still love to experiment with new brands that pique my interest. More recently I've been on a mission to support more Black-owned alcohol brands, and if a Black woman is behind it? Even better!
Check out some of these alcohol brands owned by Black women that you can bring to the next game night or have at home by yourself:
Founder: Abisola Abidemi
Tell us about Abisola Whiskey and why more women should be drinking whiskey.
Abisola: Our [whiskey] is a non-traditional, young whiskey that's here to celebrate the modern-day whiskey drinker. The typical whiskey drinker has changed and evolved; they've gotten younger, more women are drinking whiskey. I mean, there's this whole evolution of whiskey that has been happening for the past twenty years. I wanted to create a brand that celebrated this and celebrated people's every day achievements, all while creating a legacy for my generation.
"More women should be drinking whiskey because it tastes amazing! There's so much versatility with whiskey and you can see that by all the whiskies that are out there."
Take it straight, take a shot of it, make an amazing cocktail with it; whiskey can do it all. And so can women. Women can do it all, women are versatile and strong; honestly, it's a perfect match!
What has it been like entering the spirits industry as a Black woman? What have been some challenges?
It's been quite a whirlwind of rejection, of excitement, of meeting different people and being inspired. It's been overall amazing, even the rejections, even the negative feedback. I just launched in May of this year and have learned so much being in this industry. In terms of challenges, I will say that the largest one has been that sometimes I don't get taken seriously. I mean, you have a young girl with a young whiskey that tastes nothing like what's out there right now? So, there's a lot of doubt about whether or not this can even be good or how can people be interested in this?
I just nod my head and take it on the chin, you know? Because I believe in this, I believe in the taste, the brand, the celebration, all of it.
Founder: Marvina Robinson
Tell us about B. Stuyvesant Champagne.
Marvina: It's a boutique brand champagne that publicly launched in February 2020. I was born and raised in Brooklyn, N.Y. —Bedford Stuyvesant—which is what the brand is named after. Being in the wine industry is very new for me, as I've worked on Wall Street for 20 years. I went to Norfolk State University for undergraduate and studied Biology, received my M.A. in statistics from Columbia University. I'm a lover of champagne and the original goal was to open a champagne bar. I wanted a private label for the bar. COVID forced me to pivot as it was not the best time to sign a new lease, and I was asked to put the bottles on shelves for retail. I was nervous because that was not my original plan, but it was the best decision I made.
How would you describe your journey into the champagne industry? What have been some challenges?
I am far from mainstream, I wish I could be mainstream but the brand is not a norm. I let it grow and branch out organically. I am not backed by any investors, celebrity names, or venture capitalist funding so I am doing everything on my own. I do not mind it at all because this is the best way to learn and it is a woman-made brand from the ground up.
I would say it has been interesting, some good and some bad. I always get asked, "Is this real champagne?" It can only be called champagne if it comes from the Champagne region [of France]. The bad is that I am questioned about the authenticity. The good is that the brand has been embraced by many and growing daily.
What are some goals for the brand going forward?
I would love to have the brand be global, as well as be the go-to brand for the hospitality industry. It's a lot of work for me but I am looking forward to doing the work in order for me to reach this goal!
Founder: Alisa Mercado
What has it been like entering the beer industry as a Black woman? What have been some challenges?
Alisa: It's been inspiring entering the beer industry as a Black woman as it allowed me to identify the lack of representation and to build and strive to change that. I was the first African-American, woman-owned beer brand in the state of Connecticut (fourth in the country). Challenges have included getting the brand out there like those that have been nationally distributed and around for decades. Our products can be found in locations such as Whole Foods, Total Wine, Trader Joe's, Big Y, and ShopRite, just to name a few.
What makes your beer stand out from others currently on the market?
Our beer is unique and stands out because we specialize in classic traditional beer, which are lagers. But we only identify with brands like Bud, Heineken, Coors and Corona. Our products are unfiltered which means there is a health benefit. We want to make sure that we drink in moderation but we also don't pump bad stuff into our bodies or our communities.
Founder: Nayana Ferguson
Would you describe your path as more mainstream or indie in regards to getting your brand out there?
Nayana: I think we are definitely leaning toward the indie path rather than mainstream [in order to get] the Anteel brand out there. When we started, we did not have the large budgets to follow a mainstream path that major brands can. We used social media consistently to grow our brand and my husband, who knows quite a bit about social media marketing, used some tactics to not only grow visibility for the brand, but to create a strong, dedicated following.
When we first launched in our home state, we visited over 150 retailers in three months, by ourselves, seeking product placement. We also conducted all the in-store tastings, handled all the marketing internally, and did the majority of our own PR outreach. Doing everything ourselves taught us a lot and kept us focused on turning Anteel Tequila into a well-known tequila brand around the country.
What has it been like entering the spirits industry as a Black woman?
As a Black woman owner, entering the spirits industry has had its challenges, but I have overcome them by focusing on my goals and by adapting when necessary. I am extremely grateful to be able to create a path for others to follow, where we can create brands that speak to our ingenuity, culture and vision.
It is extremely important to me to make sure that I am helping to inspire women to create and execute whatever vision they have for their lives and to bring diversity in the areas they choose to be a part of.
Women have to be fearless when creating the businesses that they are passionate about and not let obstacles deter them. I look forward to continuing to move forward on this path and bringing other women with me, so that we all can create our legacies.
What is your favorite cocktail to make with your tequila?
I have several favorite cocktails that we make with Anteel Tequila and it truly depends on the season. However, I would have to say that my favorite cocktail to make is the Coconut Lime Margarita. It is a very simple cocktail consisting of only three ingredients. It is a one-of-a-kind cocktail, since it is made with the world's only Coconut Lime Blanco Tequila and it is a cocktail that I can drink in any season.
Founder: Chrishon Lampley
Tell us about Love Cork Screw.
Chrishon: It's the wine and lifestyle brand you bring to a game night with friends, the brand you introduce to board members at an annual gala, and the brand you experience for the first time at a couples' paint-and-sip event. We know that we are not your traditional wine but because of our deep commitment to providing quality, we are sure to quickly become one of your favorites!
What does it mean to you to be one of only a small percentage of Black women in this industry and what have been some challenges?
Not being taken seriously as an African-American woman negociant (a wine trader or merchant), which did not give me the ability to build genuine relationships with wine decision-makers to reach the masses. Another challenge would be not receiving financial support from grants due to the industry.
Being one of only a small number of Black women in wine means a lot to me, and now I have more room to break glass ceilings till there's no more to be broken!
Founder: Taylor Jackson
Tell us about Redd Rose and the "why" behind starting your own brand.
It's a flavored vodka brand that is named after my grandmother Rose Redd, who was the first African-American woman to own a recycling business in Ohio. The brand is #BEcauseofHER. She was a first-class woman who defied the odds in creating a business that she worked and gave other people the opportunity to showcase their items to sell. She was strong, resilient, and outspoken. What better way [to honor her] than to create a brand in a male-dominated industry.
Would you describe your path as more mainstream or indie in regards to getting your brand out there?
Mainstream. When Redd Rose hit the market, I told her story first and my "why" per se. This is the most important, as Redd Rose is not the next vodka brand to just sit on the shelves, but the next Vodka brand to sit on your shelf. Something I realized is that people purchase what they like because they like it. There is no story or real person behind the majority of the marketplace, but Redd Rose has a story with a real personal behind it.
What makes your vodka stand out from the other brands?
Redd Rose can be sipped over ice, no mixer, no chaser. It's just that simple. It's a brand that is made for the hardworking, resilient, strong and confident women.
For more job search tips, career advice and profiles, check out the xoNecole Workin Girl section here.
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The seeds for these entrepreneurs were planted during their time as students at schools like Spelman, North Carolina A&T, and more, which is why xoNecole caught up with Look Good Live Well’s Ariane Turner, HBCU Buzz’s Luke Lawal and Morehouse Senior Director of Marketing and Comms and Press Secretary Jasmine Gurley to highlight the role their HBCU roots play in their work as entrepreneurs, the legacy they aim to leave behind through the work that they do, and more as a part of Hyundai’s Best In Class initiative.
On Honoring HBCU Roots To Create Something That Is For Us, By Us
Ariane Turner
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When Ariane Turner launched Look Good, Live Well, she created it with Black and brown people in mind, especially those with sensitive skin more prone to dryness and skin conditions like acne and eczema.
The Florida A&M University graduate launched her business to create something that addressed topical skin care needs and was intentional about its approach without negative terminology.
Turner shared that it is important to steer clear of language often adopted by more prominent brands, such as “banishing breakouts” or “correcting the skin,” because, in reality, Turner says there is nothing wrong with the way that our skin and bodies react to various life changes.
“I think what I have taken with me regarding my HBCU experience and translated to my entrepreneurial experience is the importance of not just networking,” Turner, the founder and CEO of Look Good, Live Well, tellls xoNecole.
“We hear that in business all the time, your network is your net worth, but family, there’s a thing at FAMU that we call FAMU-lee instead of family, and it’s very much a thing. What that taught me is the importance of not just making relationships and not just making that connection, but truly working on deepening them, and so being intentional about connecting with people initially, but staying connected and building and deepening those relationships, and that has served me tremendously in business, whether it’s being able to reach back to other classmates who I went to school with, or just networking in general.”
She adds, “I don’t come from a business background. As soon as I finished school, I continued with my entrepreneurial journey, and so there’s a lot of that traditional business act and the networking, those soft skills that I just don’t have, but I will say that just understanding how to leverage and network community and to build intentional relationships is something that has taken me far and I definitely got those roots while attending FAMU.”
On Solving A Very Specific Need For The Community
Luke Lawal Jr.
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When Luke Lawal Jr. launched HBCU Buzz, his main focus was to represent his community, using the platform to lift as they climbed by creating an outlet dedicated to celebrating the achievements and positive news affecting the 107 historically HBCUs nationwide.
By spotlighting the wonderful things that come from the HBCU community and coupling it with what he learned during his time at Bowie State University, Lawal used that knowledge to propel himself as an entrepreneur while also providing his people with accurate representation across the internet.
“The specific problem in 2011 when I started HBCU Buzz was more so around the fact that mainstream media always depict HBCUs as negative,” Lawal says. “You would only see HBCUs in the mainstream media when someone died, or the university president or someone was stepping down. It was always bad news, but they never shed light on all the wonderful things from our community."
So, I started HBCU Buzz to ensure the world saw the good things that come from our space. And they knew that HBCUs grew some of the brightest people in the world, and just trying to figure out ways to make sure our platform was a pedestal for all the students that come through our institutions.”
“The biggest goal is to continue to solve problems, continue to create brands that solve the problems of our communities, and make sure that our products, our brands, our companies, and institutions are of value and they’re helping our community,” he continues. “That they’re solving problems that propel our space forward.”
On How Being An HBCU Alum Impacts The Way One Shows Up In The World
Jasmine Gurley
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Jasmine Gurley is a proud North Carolina Agricultural and Technical State University alum. She is even more delighted with her current role, which enables her to give back to current HBCU students as the Senior Director of Brand Marketing and Communications and official press secretary at Morehouse College.
“It was a formative experience where I really was able to come into my own and say yes to all the opportunities that were presented to me, and because of that, it’s been able to open the doors later in life too,” says Gurley of her experience at North Carolina A&T. “One thing I love about many HBCUs is that we are required to learn way more about African American history than you do in your typical K through 12 or even at the higher ed level."
She adds, “It allowed us to have a better understanding of where we came from, and so for me, because I’m a storyteller, I’m a history person, I’m very sensitive to life in general, being able to listen to the stories and the trials that our ancestors overcame, put the battery pack in my back to say, ‘Oh nothing can stop me. Absolutely nothing can stop me. I know where I came from, so I can overcome something and try anything. And I have an obligation to be my ancestors’ wildest dreams. Simultaneously, I also have a responsibility to help others realize that greatness.
Gurley does not take her position at an HBCU, now as a leader, lightly.
“People think I’m joking when I say I’m living the dream, but I really am,” she notes. “So I wake up every day and know that the work that I do matters, no matter how hard it might be, how frustrating it may be, and challenging it. I know the ripple effect of my work, my team, and what this institution does also matter. The trajectory of Black male experiences, community, history, and then just American advancement just in general.”
On the other hand, through her business, Sankofa Public Relations, Gurley is also on a mission to uplift brands in their quest to help their respective communities. Since its inception in 2017, Sankofa PR has been on a mission to “reach back and reclaim local, national, and global communities by helping those actively working to move” various areas of the world, focusing on pushing things forward for the better.
“Through Sankofa, we’ve worked with all different types of organizational brands and individuals in several different industries, but I would think of them as mission-based,” says Gurley.
“So with that, it’s an opportunity to help people who are trying to do good in the world, and they are passionate about what they’re doing. They just need help with marketing issues, storytelling, and branding, and that’s when my expertise can come into play. Help them get to that moment where they can tell their story through me or another platform, and that’s been super fulfilling.”
Join us in celebrating HBCU excellence! Check out our Best In Class hub for inspiring stories, empowering resources, and everything you need to embrace the HBCU experience.
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If it feels like you've been on edge lately and, no matter what you do, you can't seem to get a grip, here are eight things that can help to bring you back to the middle.
1. Create Something
In the Bible, the first thing that God is introduced as is being our Creator. Since the Good Book says that we are made in his image and likeness (Genesis 1), I am a firm believer that we all have the ability to create something — to make something that came out of our own thoughts or imagination. It might be a piece of jewelry. A photograph. An article. Some art. A DIY project. The list is endless yet when you are intentional about creating something unique and new, it affirms the power and ability that you have within your own being and how can that not be the ultimate kind of mental health boost?
2. Talk to a Positive Person
Lawd. There is so much negativity out in these streets that I think we should take out a moment to discuss some of the telling signs of what a positive person looks and lives like. Positive people tend to look for the good in all situations. Positive people like to laugh and have a good time. Positive people are self-aware and mindful. Positive people are supportive and encouraging of others. Positive people choose to let things go. Positive people don't wallow in negative feelings. Positive people are proactive about making wise and healthy choices. Positive people are solutions-oriented. Positive people surround themselves around other positive people.
Some days are gonna be better than others. Don't beat yourself up about that. However, instead of hopping on social media or calling that one relative who finds a way to see the bad in everything, connect with a positive person instead. I've got a friend who is always seeing life from a glass-half-full perspective. It's kind of hard to stay feeling "blue" when she sees things in "yellow"…if you know what I mean.
3. Buy Yourself a Plant or Some Flowers
Did you know that there are science-based reasons why having a plant in your house is a really good idea? Thanks to the organic compounds known as phytoncides, plants can help to reduce your stress levels which can ultimately boost your immune system. Since plant life also has a way of calming us down, they can actually boost your productivity levels if you have one at your desk or home office. And, because plants require some level of care, they are a way to help you to become more nurturing and compassionate to others as well. So yeah, if you're looking for a bit of a mental pick-me-up, a plant can be just the thing to help you do it.
While we're on this topic, something else that you can do is purchase a bouquet of flowers (check out "Love Fresh Flowers? Here Are Tips To Make Them Last Longer"). The combination of the colors and scent, along with making a proactive decision to do something to make you feel better is also a great way to give yourself the mental boost that you need.
4. Take a Nap
Something that my friends know about me is I talk about taking a nap like I am about to have sex with a 6'5" Godiva-coated king. I'm not joking. I think a big part of it is because, when I'm not counseling couples, I'm usually on my laptop writing about stuff like this which is a blessing (because I am doing what I want to do for a living, from the comfort and convenience of my house) and yet can also be a little draining too. And so, when my mind tells me that it wants a break, I give it just that. And because naps give me more energy and help me to feel refreshed, I am all about encouraging other folks to take one too.
If you're doing it strictly for the sake of your mental health — you know, in order to get through the rest of your day — there are a few things to keep in mind. For starters, a nap that lasts longer than 30 minutes can put you into a deep sleep that could cause you to wake up feeling groggier and/or throw off your sleep schedule at night. That's why you should set an alarm to go off at around 20 minutes, you should try and take a nap in the early afternoon, and you should do it in silence or with some ASMR nature sounds; that way, your brain can truly get some rest (without your mind working overtime, even in your sleep), so that you can feel significantly better once you awaken.
5. Have a Yogurt Smoothie, Salmon Salad, Some Guacamole or a Piece of Dark Chocolate
Having a little snack is something else that you can do to mentally get through the rest of your day. A yogurt-based smoothie is good because the potassium and magnesium can help to increase oxygen to your brain which can make you feel more alert. A salmon salad is bomb because salmon is high in omega-3 fatty acids and Vitamin D, both of which are proven to reduce depression-related symptoms, sharpen your memory and improve your mood. I will make some fresh guacamole in a heartbeat — good thing too because the Vitamin K and folate that are in avocados can help to improve one's memory and concentration while the carotenoid lutein is great at strengthening brain function. Or how about a couple of pieces of dark chocolate? So long as it's 60 percent dark cocoa or more, you'll be taking in the antioxidants known as flavonoids which are awesome at keeping you alert and putting you into a better mood.
6. Turn Your Phone Off
Sometimes, what has us stressed out more than anything is the fact that either folks are constantly able to get a hold of us or we're overwhelmed by all of the info that we're consuming online. The device that typically makes this possible is our phone. While I know it might seem like you can't live without your smartphone, a lot of us are old enough to remember what it was like to only have landlines and I promise you that we survived — thrived even. Unless you are a parent, there is no need to feel hesitant about turning off your phone from time to time. Even if you are, at least silence those notifications for a few hours a day.
The sense of urgency that phones provide is an illusion. Folks can text or leave a message after the beep and whatever your social media accounts are talking about, you can pick up where you left off whenever you log back on. (For more reasons to take this tip to heart, check out "8 Solid Reasons To Put. Your Phone. Down.")
7. Write Someone a Thank-You Note
If there is one thing that the absolute cyclic-ness of this pandemic has taught me (Lawd, did folks learn anything last year?!), it's how selfish and unteachable human nature can be (especially in the United States). If you're not careful, it can get you either super caught up or really jaded. One way to avoid this is to focus on the things that you should be grateful for. One way to do that is to handwrite a thank-you note to someone.
It can be a friend, a co-worker, someone who works at a favorite store — even your partner or child. By making the time to tell another person what you truly appreciate about them, it can remind you about the good things that still exist in this world while helping you to not be so self-consumed. Besides, the response that you get from that person will be sure to put a smile on your face. It's a "win" all the way around.
8. Toast Yourself
I am BIG on toasting myself. I will straight-up go to the store, get myself some bubbly (sometimes alcoholic, sometimes not), fill up a champagne flute, and think of something that I am proud of (even if it's as simple as not cussing somebody out who really needed it or paying a bill ahead of time) and "drink" to it. Y'all, sometimes, we're so consumed by all of the ways that we can improve that we don't take a minute to celebrate how far we've come — even if it's in tiny increments.
When it comes to mental health hacks that can immediately do you some good, I'm signing off here because ending the day with a toast to yourself can do wonders. I've been doing it for years and it always makes me feel really good. About myself. Which is always a mental health boost. Cheers!
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Originally published on September 9, 2021