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Black cat energy is all the hype right now. It’s heralded as a key to a thriving love life that centers you as the prize, particularly to the golden retriever type of lover.

If you consider yourself mysterious, smart, playful, and highly selective of who you give your affection to, then you’re already exuding what TikTokers have coined as “black cat energy.” Or maybe you’re struggling with the mindboggling loop of dating the wrong lovers that make you feel like you’re chasing after them, and you want to learn how to flip the roles to make bae obsessed with you.


Either way, we’re breaking down how to harness the alluring black cat energy to attract and cultivate your purrrfect match, or how to deepen your current relationship.

​What is Black Cat Energy?

Black cat energy has made a splash all over TikTok since 2021 where users have popularized “the black cat/golden retriever” theory based on the notorious attributes of felines and pups.

Pet owners and those who have had the pleasure of engaging with furry friends know that cats tend to have personality traits of being more independent, cautious, and unbothered until they develop a relationship with you – then you’ll be graced with their loveable side – whereas dogs, much like golden retrievers, are often overly excited to see you, bursting with happy energy, and seeking your affection, even if they just met you.

Black cats especially possess an elusive, regal, and pompous vibe that makes them irresistible. You can’t simply win these mysterious creatures over with your mere presence. You’ll have to earn their affection.

And if by a stroke of luck, they open up to you, they’ll always keep you wanting more of them. That same je ne sais quoi is what TikTokers are raving about, claiming that if you channel black cat energy into your love life, you’ll summon the person of your dreams and make them fall in love with every part of you.

What’s more, according to The Spruce Pets, single women in Japan who own black cats are believed to attract more suitors. In parts of Great Britain, a black cat is the quintessential wedding gift because they’re believed to bring good luck and happiness to the bride.

​Why the Black Cat/Golden Retriever Dynamic Works

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Anyone can be the black cat or the golden retriever in the relationship, but TikTokers and some relationship experts say the best way to ensure long-lasting compatibility is for the woman to be the black cat, while the man exudes golden retriever tendencies.

Dating coach Anwar White solidifies finding the yin to your yang, instructing women to find their complement. “Most people look to date their clone and you’re going to need to date looking for your compliment – that is what is going to bring you the most success.”

In the 14 years he’s been a dating coach, he shared the best complementary personalities that make for a good match. “If you’re a type A, boss babe, you’re going to be looking for the optimistic golden retriever guy. This is the guy that wants to get done whatever you want to get done. This is the engineer, the federal employee, or an architect. It’s very much black cat/golden retriever vibes.”

No matter what stage you’re at in your love life, it’s never too late to transition from subservient golden retriever to omnipotent black cat.

TikToker @jaclyn.dasilva explains that she used to be in her golden retriever energy in her marriage – catering to her husband, and what he needed and liked until she learned how to epitomize the black cat energy.

“We have this beautiful energy as women. When we learn to put all that beautiful, nurturing energy into ourselves that is when they want us. That is when they chase us. Now I think about what I want to eat. What do I want to drink? What book do I want to read? And I put my energy into myself.”

She continues, “And now he’s the one chasing me. He’s the one who can’t get enough of me. When we see ourselves as the prize, that is when he sees us as the prize. Stop chasing him. Let him chase you. Be about you, he’ll be about you.”

​How To Embody The Black Cat Principles In Your Dating Life

Dating and maintaining a flourishing relationship in today’s technology-driven world is no easy feat. We have abundantly more access to swipe right or left on apps, or serendipitously meet a great catch in person than our parents and grandparent’s generations.

And yet, with all the potential options, somehow it seems more difficult to stumble across Mr. or Mrs. Right or to maintain a long-term symbiotic relationship. Fortunately navigating dating and relationships becomes easier when you know exactly who you are–your different quirks, flaws, and assets–and when you keenly understand the little things that titillate your world and accept the nuances and icks of a person that you know are not aligned with you.

A woman relishing in her black cat energy and femininity knows exactly what she wants and needs and doesn’t detour from who she is for anyone. These are the qualities of black cat women:

High Standards

Nothing says you’re the main character or HBIC like flaunting high standards and sticking to them.

TikToker Anna Kristina, the self-proclaimed creator of the "black cat theory" shared how to become the ultimate black cat and have men eating from the palm of your hand. “You have to be inconvenient. You have to be bitchy. You have to have standards and certain expectations. The higher the expectations, and the more unrealistic, the better.”

Elusiveness

Relationship TikToker Tomisin Atobatele offers women insights into the essence of being elusive. "I want you to stop being eager to tell men everything you’re thinking and feeling, and especially tell men exactly what you desire. If a guy asks you what you want out of a guy, or what you’re looking for, I want you to be vague…When you’re vague, and someone’s interested in you, it forces them to do work in order to get those answers.”

"And just that fast, you’ve created a scenario where he’s thinking about you," he added. "He’s thinking about your needs. He’s thinking about your wants and desires. And in the process of him thinking about your wants and desires, his focus is on you.”

Firm Boundary Setter

Self-preservation, respect, and overall happiness stem from healthy boundaries. A woman basking in black cat energy knows exactly when and how to implement boundaries. Black cats have boundaries. They will let you know when they are done getting petted," said TikToker Marian Bacol.

“They will let you know when they want to give you attention. They will stare you down if they are done with you. They are clear on their boundaries and they’re not afraid to enforce it. They don’t give love and affection to anyone and everyone the way that dogs do. Cats are more selective and that’s how you have to be with your energy.”

Unapologetically Authentic

A sure way to have a man perpetually falling for you is to be authentically you without changing who you are, solely for him.

“If you want him to chase you as opposed to you chasing him, you need to remember this one thing…whatever attributes you have: your style, your hair color, your whatever you’ve got going on – you don’t change for him," said life coach Margarita Nazarenko. "The black cat would never change for a man and that’s what’s going to make him chase you.”

She cements the rule with an analogy: “The rule is: if you make the best chocolate cake and he likes apple pie, make him the best chocolate cake, not a sub apple pie.”

Famous Couples That Successfully Personify Black Cat/Golden Retriever Energy

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These power couples prove why women who helm their black cat energy make their men swoon:

Rihanna & ASAP Rocky

"[The relationship] is going great. I don’t think there’s a more perfect person because when the schedules are hectic, she’s very understanding of that," A$AP Rocky told Billboard about his relationship with Rihanna. "And when the schedule’s freed up, that’s when you get to spend [the] most time together. It’s all understanding and compatibility.

​Ashanti & Nelly

Lauren Speed Hamilton & Cameron Hamilton

Lauren Speed Hamilton and Cameron Hamilton are proof positive of the Love Is Blind concept. More recently, the married couple got real on their podcast about the struggles of expanding their family through fertility treatments. "When I saw what you were going through, terms of taking the medications, doing the daily shots, knowing that IVF and all this stuff wasn't really something that you naturally wanted to do but you did it for me," Cameron shared in episode 2 of The Love Seat podcast with Lauren, his voice beginning to crack.

"You showed me a new level of love that I'd never seen before."

Kristy Scott & Desmond Scott

Zendaya & Tom Holland

"You can’t really find anything against Zendaya, she’s kind of like the perfect person," Tom Holland shared about girlfriend Zendaya in a 2021 interview with Backstage. "It was so wonderful to have someone like her in my corner, to help me grow through that process … Having her as a friend has been so valuable to the success and happiness of my career and life."

Gabrielle Union & Dwyane Wade

Ciara & Russell Wilson

"For me, I knew that God had brought me in her life to bless her and for her to bless me," Russell Wilson told Access Hollywood about wife Ciara.

Serena Williams & Alexis Ohanian

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Featured image by vitapics/Getty Images

 

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