
5 Black Beauty TikTokers On Navigating Social Media As Creatives Of Color

TikTok has quickly become the go-to platform for all things beauty. With trends like the “clean girl makeup look” and “slugging” filling our “For You” pages, beauty lovers are inspired to level up their routines. As a result, #BeautyTikTok is evolving rapidly with new beauty hacks and influencers rising every day, making groundbreaking impacts on their community. TikTok seems to be the “perfect platform” for beauty influencers to grow, yet there’s still a wide gap for creatives of color, and Black creatives, in particular, to be seen.
Black creatives have been vocal about the recent inequalities on the platform. There has been a clear gap between exposure and opportunity from the algorithm for brand deals. There have also been unfortunate cases of content being stolen from Black creatives without any credit or recognition. As a creative myself, there have been times when I’ve felt like I had to put in more effort than my counterparts just to be noticed and when I've had to advocate for myself in order to be paid my worth. However, I love my community, so I continue to push forward and create, an adage many creatives of color live by.
In an effort to shed light on the Black content creators in the TikTok space, xoNecole chatted with five Black beauty TikTokers about their journey and experiences in the social media landscape.
Finding Your Voice and Pushing Forward
Victoria Azubuike, Beauty and Lifestyle Content Creator
Courtesy of Victoria Azubuike
“My growth as a content creator has been prolonged, and then it dramatically increased recently. I’ve recently understood my voice on TikTok and Instagram and what I want to convey to my audience. I dabbled in a few niches when I first started - mainly fashion and motivational content. Now, I’ve finally learned how to show up for myself and the community I serve. There’s no such thing as an overnight success. This journey is years of trying and sometimes feeling like giving up, there was a point I wanted to quit Instagram, as I just wasn't seeing the results... Then things finally changed. Thankfully, I found my voice.
There’s no such thing as an overnight success. This journey is years of trying and sometimes feeling like giving up, there was a point I wanted to quit Instagram, as I just wasn't seeing the results... Then things finally changed.
"I'm learning to show up as my authentic self daily, and share elements of my journey with my community. I'm learning loads, it's a process and reminding myself not to overthink certain things and think about what I would want/need to hear from somebody else. It’s not easy. However, I’m learning it’s important to still show up as my authentic self. I used to use many filters, and this year, I decided to show up as I am - even with a pimple on my face. Through time I’ve realized people respect that more. My community wants to hear from me, the content creator, and that doesn’t always mean showing up with makeup or being perfect. I’m very grateful for my community. They inspire me to push through and show up no matter my challenges."
Representation and Unity
Damilola Adejonwo, Beauty Content Creator
Courtesy of Damilola Adejonwo
"My journey as a content creator has been incredible, but at the same time, it has come with a lot of responsibility. Due to the racial climate, I always take it upon myself to show people how to respect me as a gay and Black man. Content and representation are important because they show who we are and where we come from. I want to show people that there are people who are gay, Black, and wear makeup. It’s so important to see that. I’m happy that I can show that side of myself. Although it has been a good journey for me, I think we have a lot more to do to feel fully included.
"Whenever you’re honest about your path, it’s always hard. I’ve been through so much in my life, but creating has been so therapeutic for me. Talking to the camera and sharing my story has helped many other people and me. The process allowed me to heal and have the career I have today.
Whenever you’re honest about your path, it’s always hard. I’ve been through so much in my life, but creating has been so therapeutic for me. Talking to the camera and sharing my story has helped many other people and me. The process allowed me to heal and have the career I have today.
"Believing in myself is what helped me overcome my challenges and build community. However, what I learned through that is to take time for myself. Mental health and taking a break are so important. Especially if I want to be the change, I also have to be the action. Remember to take breaks, be inspired, and know what needs to change in our community. In my community, I feel like we’re not always included, so now I make it my responsibility to include everyone for us to be unified. If I don’t take that action, other people won’t either."
Staying Positive and Being True to Yourself
Brinkley, Natural Hair Content Creator
Courtesy of Brinkley
"In the beginning, being a content creator felt easy and came out of nowhere for me. As I put in more work, I felt like I had seen less engagement. I know it’s because I am a creator of color. These days I see those who aren't part of our community do less and blow up because TikTok is showing their content. However, Black creators are constantly getting shadowbanned or not ending up on the #ForYouPage. I have over 200,000 followers, and I’m only getting 1,000 views - something is not adding up. At some point, It was disheartening, and I thought about quitting because I was putting in so much work. I can’t give up on my online community.
"Being a hair content creator, representation is important. People want to see people who look like them. I’ve realized there aren’t many people who look like me on the platform, which explains the lack of views I’m receiving. If my beauty content gets pushed out to a white audience, it will probably not do well because the relatability isn’t there.
Being a hair content creator, representation is important. People want to see people who look like them. I’ve realized there aren’t many people who look like me on the platform, which explains the lack of views I’m receiving. If my beauty content gets pushed out to a white audience, it will probably not do well because the relatability isn’t there.
"My biggest challenge has been staying positive. There are times when I do get discouraged or receive hate comments that make me feel like giving up. These are the moments when it’s important to remember who you are and not let anyone’s opinions define you. The biggest lesson has been staying true to myself. When you’re true to yourself, you can be proud of what you accomplish."
Focusing on Your Joy and What You Can Control
Alyssa Francois, Beauty + Lifestyle Influencer

Courtesy of Alyssa Francois
"My journey as a content creator has been one of the most rewarding experiences, and I'm not referring to money. Being able to cultivate a community, learn from them and offer them value is one of the best feelings. However, so many challenges come with being a content creator of color. It often feels like I have to be working 1000 times harder to get the credit or pay I deserve from brands that reach out to partner with me. This could be discouraging, but I do my best to focus on what I can control. What is in my control is making sure the content I share about healing is inspiring, educational, enjoyable, attainable, and something one looks forward to doing because healing can be ugly at times.
What is in my control is making sure the content I share about healing is inspiring, educational, enjoyable, attainable, and something one looks forward to doing because healing can be ugly at times.
"After being diagnosed with endometriosis in 2021, I embarked on a holistic healing journey because I've learned that healing goes beyond the food on your plate and medications. Taking my community on my holistic healing journey has also helped me find new ways to become and feel beautiful from the inside first. I felt that I was making a positive impact as a Black content creator when women of all walks of life reached out to me, thanking me for sharing my endometriosis journey.
"I didn't know that simply opening up more about my autoimmune disease would be interesting to my community. Being a content creator and sharing my journey to help others brings me so much joy, and I want to make sure it continuously feels this way for me."
The Power of Pivoting and Being the Change You Want To See
Trennei Adams, Beauty Influencer
Courtesy of Trennei Adams
"As a woman of color who hasn’t been in this industry very long, my experience has been great! I love the community I’ve built and continue to grow. However, I felt a lack when building a true community on TikTok. I decided to pivot over to Instagram, started taking it seriously, and posting consistently. That’s when my community started to build and form. Something about Instagram feels more intimate to me; it has now become my main platform.
"I realized I was making more of an impact on Instagram as the messages would come through. Women were thanking me for inspiring them and being transparent. Those messages mean the world to me. People are drawn to what they relate to.More than anything, I believe the world needs more kind souls. Society has made it to where it’s rare to be both kind and attractive. I am here to show that you can be both.
People are drawn to what they relate to. More than anything, I believe the world needs more kind souls. Society has made it to where it’s rare to be both kind and attractive. I am here to show that you can be both.
"I’m unapologetic about being the change I want to see. I want to see more women cheering other women on. I want vulnerability. I want to see women evolving and stepping into their power, loving themselves fiercely and confidently while also holding space for the woman next to them!
"I want young Black girls to see that whatever they want to achieve in this lifetime is possible. You can be poised, classy, well-spoken, kind, educated, have nice things, go to therapy, etc. I want that to be normal for us Black women and not a shock! My platform exudes the change I would like to see more of."
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Featured image courtesy of Trennei Adams
Love Is The Muse: How Skylar And Temi Built A Creative Life Together
When Temitope Ibisanmi DM’d the word “muse” to Skylar Marshai, he knew he was shooting his romantic shot. He didn’t realize, however, that he was connecting with his future business and creative partner, too.
“I was the boyfriend,” Temi says. “Everybody out there knows, you’re the cameraman at that point.”
Skylar sees things differently. At the time, she was shooting content on her iPhone. Temi came into the picture with a new perspective, an understanding of tech, and, eventually, a camera. “He doesn't give himself enough credit,” Skylar says. “He wasn't just my tripod. He wasn't just standing behind the camera and going ‘click.’ He was giving advice. He was giving me insight to how I could look at things from a different perspective. And I was like, 'Oh, he’s an artist.' I think it was maybe a heartbeat of that kind of energy of like, ‘Baby, can you take this picture?’ And it turned so quickly into, we're partners. We can work together in a way where we're advancing each other's creative thinking.”
The pair often says they’re two sides of the same coin. Skylar is an Aquarius. She attended art school, paints, and loves poetry. She’s more than happy to let the couple’s management firm and agency, Kensington Grey, handle their admin work. And, she loves to sleep in. Temi, on the other hand, wakes up early. He’s a Virgo. He loves a to-do list and regularly checks in on the couple’s brand partnerships spreadsheet to make sure everything is on track.
Because his storytelling was steeped in his love of technology, he didn’t always think of himself as a creative person. “Where I [am] the dreamer who wants to pluck things out of the sky and spend all day with my head in the clouds, Temi [is] so good at grounding me and helping me figure out how to make things make sense on paper. We just work together in such a complimentary way,” Skylar says.
It’s been more than six years since Brooklyn-based couple Temi and Skylar started dating, and nearly four since they cemented their working relationship. On TikTok and Instagram, the couple’s travel, fashion, and home content regularly rack up hundreds of thousands of views. They’ve worked with brands such as Coach, Aesop, Away, and Liquid IV, bringing their vibrant perspectives to every campaign they execute. Still, nearly two years since both Temi and Skylar committed to full-time content creation and creative directing, the couple says their romantic connection remains their priority.
“We told each other we would much rather go back to full-time jobs and preserve our relationship than to be full-time freelancers, barely getting a night's rest [and] barely kissing each other because we're so busy shooting,” Skylar says.
Working from home can make it hard to separate work from personal life for any entrepreneur. It can be even more challenging when your business partner is also your lover. Temi and Skylar had already used couples therapy as a tool to help them effectively communicate with one another. When they ran into challenges while working together, their therapist helped them set physical boundaries to help combat the issues.
"We told each other we would much rather go back to full-time jobs and preserve our relationship than to be full-time freelancers, barely getting a night's rest [and] barely kissing each other because we're so busy shooting."
“It actually took us doing very specific physical things to create boundaries between work and play in our relationship,” Skylar says. “So, for instance, we will only have conversations about work when we're out of bed or we're at the table or in the office. Initially, when we started, we had to light a candle to say that, 'Okay, this is a space where we're connecting, we’re not talking about work.' We needed really hard boundaries at the top. And then it became a little bit more organic.”
The boundaries have been crucial to implement, especially because the couple began working together so naturally. When the pair first met, Skylar was NY-based a social strategist for BuzzFeed and was using content creation to drive business to her lingerie company. She was shooting her own content. Temi was working for Microsoft in D.C. He’d recently traded in his DJing equipment for a camera. “I've always loved taking pictures,” he says. “Even when I was a kid, my African mother would wake me up at 3:00 a.m. [during a] party, and be like, 'Come take the family picture.'”
Growing up, Temi says he watched his parents support each other and be the true definition of partners. He knew he wanted the same for his own relationship. But, the couple also wanted to make sure they were being financially responsible. The pair didn’t quit their traditional jobs until they’d saved up two years' worth of their cost of living. And, Temi received his Master of Business Administration from New York University with the knowledge that it could either help him advance in his corporate career or be applicable to his business with Skylar.
Today, they say their working relationship is more of a “quiet dance.” They still implement some of the boundaries they learned in therapy, but they also lean into their natural strengths and deep love for one another. When we speak, Temi has planned a date for the couple to see Princess Mononoke in 4K IMAX and added it to their Notion so they can factor it into their busy schedules. “I fully plan to date for the rest of my life,” he says.
Skylar says the couple doesn’t just wait for date nights to check in with one another, though. This often happens in the mornings, after Temi has made her peppermint tea and poured himself a cup of coffee. When they ask each other how they slept, she says, it’s not just a “nicety.” It’s a genuine question meant to foster connection.
“A lot of it happens during the day in the midst of work. We'll stop and we'll hug. Or we’ll slow dance in the kitchen,” she says. “Sometimes it's hard to set a whole date night when you have 7,000 things going on. So, we must grasp these moments and check in when we can. And I think it's become so organic to us that I actually didn't even realize how often we do it. But all day long, we're like, 'Are you good? I felt like your energy shifted,' because we're best friends, we just know. We just feel it happen.”
What’s better than being in love? Building wealth while doing it. Watch Making Cents here for real stories of couples who make money moves together.
Featured image by Cj Hart @hartbreak
The ChatGPT Prompts That Got Me Through A Career & Life Transition
Oftentimes when we hear about ChatGPT prompts, there's always some sort of business pitch, entrepreneurship push, or other shortcut connected to money-making. (Well, at least that's been the annoying case with my Instagram feed.) It's undeniable, though, that ChatGPT prompts can be game-changers, even beyond business plans or revenue schemes.
For me, creating and using my own ChatGPT prompts has been more about self-motivation, self-development and inspiration, especially at a tough time of career transitions and personal shifts. And as cray-cray as things seem in the U.S., especially related to one's livelihood, future financial stability, and overall mental health, I decided to take back a bit of my power using a great AI resource that you'll literally wonder how the hell it knows you so well to even answer your prompts so accurately.
Here are a few ChatGPT prompts that have been super-helpful and empowering related to career and finances. Simply visit OpenAi.com/Index/ChatGPT (or use the app of your choice), copy and paste the prompts, and be sure to fill in the blanks before submitting them:
The "Level Up" Prompt
Write an encouraging letter to a Black [your age]-year-old woman who is a [occupation] and wants to level up in her career. She lives in [city and/or state], earns [your yearly salary], and wants to be able to [career passion 1], [career passion 2], [career passion 3] during her work day. She also wants to earn [your dream salary] and work from [office/home/dream place of business] but feels challenged by [briefly state challenge here in 3-4 words.]
I swear ChatGPT got me all the way together, reminded me of the amazing experienced journalist, editor, and speaker that I am, and gave quick tips on how to take things to the next level that are actually doable.
The "Get My Credit Card Debt In Check" Prompt
Write a detailed plan, with categories, for a woman in her [age group] who is a [occupation] earning [your yearly salary]. She wants to cut at least 50 percent of her current credit card debt of [card balance] with an APR of [percentage]. Her minimum payment is [amount] and she'd like to cut down in [days/months/years]. Her expenses include [list] along with non-negotiable spending on [leisure/travel/fitness/wellness or other activity].
From here, it can also create spreadsheets or you can request that it get more specific with each category. You can also request that the plan be adjusted based on the first response and whether it truly fits something you can realistically do. Add more specific details based on your life, the unique challenges you face, or other options you have in mind knowing what you're capable of or you're realistically interested in doing to pay off a debt.
The "Retire Early" Prompt
Write a step-by-step early retirement plan for a woman age [your age]. She has [time in years] of experience in [industry] and has been working for her current company for [how many years]. She also currently earns [amount] per year. She lives in [city and/or state], [rents/owns], and has [amount] in savings. She also has [amount] in her 401K [or Roth IRA---whichever is relevant to your situation.] She currently has [amount] in her checking account(s). [Add any other details about your earnings including side hustles, businesses, freelance work, settlements, lottery, rental income, or other funds you have access to.] She has [amount] in unpaid debt. She'd like to retire by [age; and be reasonable sis] and live in [city and state/country].
While early retirement might seem like a pipe dream to some of us, a prompt like this lets you know that it's more possible than you think. It's also something great to take to a financial adviser so you can sift through what's actually doable (based on real-life scenarios) and what's not.
The "Career Pivot" Prompt
Write a plan for a woman who works as a [occupation] and wants to pivot into earning money doing [new career or career activity]. She is passionate about [activity or goal] to serve [potential audience/client/customer]. She wants to transition out of [current career] to earn [amount] doing [new career or career activity] by [time/date] and earn [dream income that you'd make doing the new career activity]. Include steps and categories. Include a timeline to achieve this by [date].
This is a helpful prompt when you feel stuck in your current role (or even your career altogether) and simply need inspiration on what could be the perfect pivot. You can update this to include different career activities or scenarios, add company names or brands, and even ask for pitches or ways to brand yourself online to achieve this goal.
The "Faith-Filled Career Confidence Booster" Prompt
Write a letter from God to a woman who is feeling like she is behind in life. She feels lost and scared, especially with everything that is going on in the U.S. right now, politically and economically. She is [age], works as a [occupation], and lives in [city/state]. She has [educational degrees or training], loves [three passions/hobbies/favorite activities], and has [mention family, spouse, children, or other loved one, even if a pet here.] She is [mention three things you like about yourself including one about your appearance]. She wants to achieve [list two small but important goals here that are related to personal and/or professional life]. She has faced [list any major and specific challenges, briefly, here] and does not know how she will handle these challenges. Include [Bible verses] of encouragement to study.
This prompt had me in tears, but it reminded me of my Biblical upbringing and my foundation for success and motivation. It also reminded me to get stronger in my faith, to read my Bible a bit more, and to stop allowing doom and gloom to inform my approach to problem-solving.
The "Talk That Career Ish" Prompt
Write a letter from the perspective of a football [or sport of your choice] coach for a woman aged [age] who works as the best [occupation] in [city, state]. She has accomplished [list 3-5 highlights of your career, whether past or recent] and is a leader in [relevant business or career activities that reflect leadership, whether you've accomplished these things or they're aspirational]. She brings the following skills to the work with her: [list 2-5] and she is proud of [aspirational career goal of you at your highest career self.]
Add in the name of your favorite coach and this gets even better! (I used Deion Sanders, but choose who you want.) You'll not only get hyped up to remember the fabulous bad boss you are, but you'll also get tips on how to be even more successful in the future.
Try any of these prompts and use them as stepping stones to prompt positive thinking, further conversations for financial and career planning, or just a fun and potentially constructive distraction from all the mess that's going on. Dig deeper and request more specific steps, inclusions of actual resources like books, conferences, or course recommendations, or create images, vision boards, or graphs. Add in specifics that will help you remain accountable in planning to meet a specific financial or career goal.
Also, this is a big one: Be sure to remember that ChatGPT is simply a tool. It's neither a genie nor the Almighty. You'll need to fact-check, use common sense, and adjust any sort of plans based on your actual reality. Try out these ChatGPT prompts as springboards for sparking imagination, motivation, and innovation.
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Featured image by Getty Images