Growing up, I remember always gravitating toward the melanated ladies in movies, plays, and shows. In one of my favorite movies, Clueless, I didn't want to be Cher, I wanted to be Dion (it's hella weird to like your stepbrother anyway). I never cheered for the Toros, I liked the East Compton Clovers. I couldn't stand Angelica's bad ass, it was #teamSusie every time. And to this day, I've never seen an episode of Friends, but I can certainly quote all of Maxine Shaw, attorney-at-law.
I guess you could say in a society where we aren't always in the forefront, I understood at a very young age, that representation matters.
And because of this, I always welcomed a means for celebrating Black actresses, specifically rising Black actresses under 30. They're the ones to watch for, the ones who will impact the upcoming generations most. They're not as seasoned as the queens Taraji, Sanaa, Phylicia, or either of the Reginas, but they certainly have something to say.
So, from Netflix to theaters, here's a list of Black actresses under 30 that we need to know in 2020:
China Anne McClain
China Anne McClain is an ATLien born and raised and is best known for her roles as little Jazmine Payne in Tyler Perry's House of Payne and China James in Daddy's Little Girls. She also stars as Lightning in the CW's Black Lightning. China may only be 22, but she has been capturing the hearts of viewers for over 15 years as 1/3 of the Disney kid adorable sister trio, The McClain sisters, who are all top Black actresses under 30.
And make no mistake, China is all grown up and has now found her niche audience of loyal followers through TikTok.
On working with Tyler Perry:
"When I was working with Tyler Perry, and I've worked with him starting when I was around 7, watching him, I realized that I can be nice—because, like I said, I'm from the south and that's naturally what I want to be. I want everybody to be comfortable. But at the same time, do not change yourself for anybody. I really respect that about Mr. Perry and it's something that I know that he didn't know I picked up from watching him. But his demeanor in general is just, like, he is who he is. And at this point I've adopted that feeling. But at the same time, don't sacrifice my morals, my values, who I am. I don't have to change myself, you know?"
Her most recent venture is starring alongside Adam Sandler for the third time (Grown Ups, Grown Ups 2) in the family comedy, Hubie Halloween. But one of my favorite little-known facts about her career is she sings the theme song to the Disney show, Doc McStuffins.
Despite the 'rona, McClain is officially back to work and headed to our screens soon.
You can follow her on Instagram at @chinamcclain.
Kiersey Clemons
Another Black actress under 30 to know is Kiersey Clemons, who recently starred alongside Janelle Monae in Antebellum. She has cemented her place in indie storytelling where she identifies as a part of the LGBTQ community and routinely accepts roles outside of the status quo.
After getting her feet wet on Disney Channel series like Shake It Up and Austin and Ally, her breakout role came in the form as a starring role in 2015's Dope, whose cast also included A$AP Rocky and Zoë Kravitz. Dope also introduced Clemons into the DC Comics Universe. She won the role of Iris West—girlfriend of The Flash, the lightning-fast crime fighter played by Ezra Miller in Suicide Squad and Justice League.
Since, she started focusing on independent films, appearing in Flatliners, The Only Living Boy in New York, and, this year, Hearts Beat Loud and Sweetheart. Now, Clemons captures the essence of roles where she can tell untold stories; roles with social consciousness, however subtle.
Beyond film, she's also waded into social justice, helping lobby for the courts to reexamine evidence in the case of Marcellus Williams, a death-row inmate who has been incarcerated for nearly two decades despite new evidence that could exonerate him.
You can follow her on Instagram @kiersey, where she is happily, unapologetically, her damn self.
Marsai Martin
When it comes to Marsai Martin, what more needs to be said? Probably leading the pack of Black actresses under 30, our favorite shady little sister has managed to pivot her acting gig on Black-ish, into a full-on empire, complete with starring in, and executive producing, her own projects. And for those that aren't exactly sure what this means, sis cuts and signs the check that she deposits. Let that marinate.
Martin tells ET:
"I'm blessed to actually have the platform that I have. Being a Black girl, even in [a] white, male-dominated industry, you have to use your voice. You have to speak your mind for your audience."
And she's making no apologies about her journey, how she arrived, and being herself.
Since emerging on the scene in 2014 at the age of ten, the now 16-year-old actress has racked up a plethora of accolades and awards. Martin has multiple projects in the pipeline, including the animated film Paw Patrol: The Movie (2021) and her second feature film, StepMonster.
Follow her on Instagram at @marsaimartin.
Lovie Simone Oppong
Lovie Simone Opphong. Zora Greenlead. The 21-year-old Bronx powerhouse.
Simone currently plays Tabby in The Craft Legacy, a 2020 reboot of the cult classic thriller The Craft. Out this month, The Craft Legacy is just one of the many projects in which she stars. She's also in the Social Distancing TV series that captures all the highs and lows of quarantining. The series will be streaming on Netflix. Then, there's Starz's Power Book III: Raising Kanan in which Simone plays the love interest of the lead character. Sis, is working, and she is making no attempts to slow down, as her resume also consists of OWN's Greenleaf, and 2019 Sundance Film Festival premiere Selah and the Spades, where she stars as Selah.
Outside of acting, Simone spends much of her time sharing good reads and behind-the-scenes footage.
Follow her at @loviesimone_.
Odley Jean
Before she was a rising star on a newly exciting Netflix series, Grand Army, Odley Jean was just a regular Haitian-American girl in Brooklyn, working to make ends meet, and fighting to pursue her dreams. She landed a role as Dom, on the teen drama, a role she is a few years older than, but as it turns out, one she's got a lot in common with.
About the show, Jean tells Teen Vogue:
"'Degrassi' was in the school and the hallways, but also went into the teens' lives at home as well as a lot of social issues. But, I feel like 'Grand Army' lays it all out there and calls everything and everyone out. And it's up to us to dissect and have conversations. It's not spoon-fed to you."
As Refinery29 puts it, "Ten seconds. That's how long it takes to know that Odley Jean is going to be a star." Amen.
You can follow her on Instagram @odley.jean.
Raven Goodwin
Fans, such as myself, first got to know Raven Goodwin after appearing on the hit show Being Mary Jane. Soon after, she was featured in Disney's Good Luck Charlie, and now, she is showing a new side of her otherwise private world. After recently having a baby girl she is stepping back into the spotlight to encourage body positivity and loving yourself with, or without, the weight.
Most recently, Goodwin portrayed Denise Clark-Bradford in the 2020 Clark Sisters biopic, The Clark Sisters: The First Ladies of Gospel. And since, she has been taking over social media with her charm, advocacy, and fitness journey.
Right now, Raven is focusing on being a mommy but be on the lookout for her future impact.
Keep up with Raven on Instagram at @ravengoodwin
Yara Shahidi
"The vision is set. The slate is built. Grateful to my ABC family & excited to join the television landscape to collaborate and push forward the stories of our many intersections."
That's what Yara Shahidi wrote on Instagram to celebrate her new ABC deal for her production company, 7th Sun. 20-year-old Shahidi, an uber-vocal activist and champion for racial justice and equality, has plans to focus on stories from underrepresented communities and "projects that touch upon themes of history, heritage, culture, and joy," 7th Sun said in a statement.
And if we should be excited that any young, black woman is telling stories their way, it is Shahidi. Her start on Black-ish had such success, that it evolved into a successful spin-off, Grown-ish. Since then, she's found her voice as the unofficial spokesperson for Gen Z's woke culture and she has an impressive collection of mentors all around her: from Michelle Obama, Janelle Monae, and her dazzling mother, Keri Shahidi.
Oh, and she's a student at Harvard. I could go on all day about this queen, but you guys know. So, Yara Shahidi, ladies and gentlemen.
Follow her on Instagram at @yarashahidi.
Lexi Underwood
One random night I was scrolling through all the nothing that was on TV when I decided to binge-watch Little Fires Everywhere. And from the moment I turned it on, I could not stop watching. I stayed up and finished the entire season; it was that good of a show. I loved the themes and the changes in character dynamics. And I loved Lexi Underwood.
Her character, the daughter of Kerry Washington's character Mia Warren, was so pure and genuine in how she approached her role. As a young 17-year-old, I was blown away by her promise. On working on the show, Underwood tells Vogue:
"Every day was a masterclass. They made sure everybody else in the scene looked good. One time, Miss Kerry and I were in a scene and it was her coverage but I was giving a strong performance, so she had them stop and turn the cameras around. They taught me how to unapologetically take up space as a young Black actress; to speak up if I had an idea or if something didn't seem authentic to my character. We had a voice in the creative process. We never felt like we were kids."
Up next, Underwood will be starring as a Disney princess alongside John Sally for Sneakerella (which we're so excited to see) and has even started a production company.
Keep up with her on Insta at @officiallexiunderwood.
Lyric Ross
Seventeen-year-old Lyric Ross plays Deja on NBC's hit show, This Is Us, a role she was, of course, excited to get.
And working in most of your scenes with Sterling K. Brown, who let her hold his Emmy award as a bomb affirmation, is something to brag about. She's young but she packs a punch, and she's next up to bat, as she's already been nominated for the prestigious NAACP award to go along with that Emmy. Expect this Black actress under 30 to be around for a long time.
Catch up with her on Instagram at @lyricnicoleross!
Dominique Fishback
Dominique Fishback isn't normal. No, I mean it, she is one of the most enjoyable Black actresses under 30 to watch. The 29-year-old stars alongside Jamie Foxx in Netflix's Project Power had gained the respect and attention of others for her role on HBO's The Deuce. You may have also seen her in 2018's The Hate U Give. Still, the Brooklyn-raised phenom is continuously outperforming her own ranks and making her mark as one of the young Hollywood starlets.
In her upcoming role in the Fred Hampton film Judas and the Black Messiah, she will co-star with Daniel Kaluuya and LaKeith Stanfield. She tells Entertainment Weekly:
"I have a lot to say — I'm a writer as well, so I'm ready for people to take me seriously. My essence, my purpose, they're all aligning. From your lips to God's ears."
I stan.
Keep up with Dominique's journey on Instagram @domfishback.
Feature image by Featureflash Photo Agency / Shutterstock.com
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Charmin Michelle is a southern native and creative spirit who works as a content marketer and events manager in Chicago. She enjoys traveling, #SummertimeChi, and the journey of mastering womanhood. Connect with her on Instagram @charminmichelle.
We have less than 40 days left in 2024, and while I'm not one to rush goals just because it's the end of the year, it can be fun to challenge yourself to think about ways you'll close out this year big.
Whether you're planning to meet a certain financial or fitness goal, or you're simply trying to maintain and build on the progress you made this year, having something to look forward to is always a good look. Setting actual goals, according to research, actually leads to more success than just playing things by ear. So here are a few to get you started, sis:
(Disclaimer: Not everything is for everyone, so do like my Granny always says: "Eat the meat. Spit out the bone." Take on five out of the 40 and focus on that for the remainder of the year, or do them all. Either way, this is just to get you started.)
40 Ways To End The Year Strong and Inspired
Money Moves
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1. Increase your retirement (or other savings/investment) contributions by 1%.
Experts have found that you could be leaving money on the table by not upping your contributions when you can.
2. Cancel two to five subscriptions.
You could be missing hundreds, even thousands, of dollars a year due to sneaky price hikes and "updates."
3. Create a "fun" in a high-yield savings account.
This is especially important if you struggle with the dreaded b-word (budget) and will make next year's efforts a lot less intimidating. Even if it's $10 a month, do it.
4. Put on your big-girl panties, and set up automatic transfers and payments for at least one bill.
It reduces the stress of managing bills, lessens the chance of a missed payment---and the fees that come with that---and there can be cost savings for doing so.
5. Invest in a cleaner or housekeeping service.
Bosses who value their time (and mental health) invest their dollars into areas where the time they'd spend doing those tasks themselves could be better used to focus on other money-making projects. (And yes, rest is part of that.) Get a housekeeper, sis, or drop off that laundry, even if it's once per month.
6. Donate to a charity.
Beyond the tax benefits, it's a win-win for the greater good of communities you care about.
7. Review your insurance policies and negotiate a better rate (or move on) before their end dates.
Experts often agree this is a small but mighty step to take each year, especially since insurance rates are competitive, you could be spending more money than you need to (or not enough) and your insurance rates can affect your mortgage payments.
8. Call your loan provider and refinance.
As interest rates fall, “millions of borrowers may be able to refinance and get more affordable payments. As interest rates eased down to 6.5%, about 2.5 million borrowers could already refinance and save at least 75 basis points (0.75%) on their interest rate,” the Consumer Financial Protection Bureau reports. You can also refinance student and other types of loans.
9. Stop buying individual items and stock up via going bulk.
Research has found that, among 30 common products, buying in bulk could save you 27% compared with buying in lower quantities. Water, paper products, and baby products like diapers, toiletries, and garbage bags are the top items where people see the most cost-effectiveness. (This has been a lifesaver for me—children, large family, or not—especially when it comes to toothpaste, deodorant, toilet paper, and feminine hygiene products, saving stress, time, and money.)
10. Go cash-only for the holidays.
If you set smart goals and stick to limits on things like gifts, going out to eat, or groceries, you'll see the benefits of this. Cash-stuffing is one method recommended, but something as simple as taking a $10 bill out for lunch, disabling that card for an hour, and leaving your card in a safe place at the office can give you that mindset jump start to see how far you can take your money without the need to splurge.
Love And Romance
11. Say "no."
There are clear mental and physical health benefits to saying no including the setting of healthy boundaries, creating time and energy for other self-care activities, and protecting yourself from physically harmful situations (i.e. unprotected sex or abuse). Just say it, clearly and simply, when you need to.
12. Set a fun, free, adults-only date night for once a week or twice a month with your spouse.
If busy, high-profile folk have touted the success of this, even you can make the time for quality time with your partner. And it's even better when it costs nothing. The best connections are made doing something chill, challenging, or outside the usual dinner-and-a-movie date. Play a game that allows you to reconnect, take a walk in your neighborhood to chat and laugh, or try a little erotic chocolate/edible liquid/paint episode a la Mea Culpa.
13. Go out with Mr. or Ms. "Not My Type."
I love my man, but if I were waiting out for my "type" at the time, we wouldn't be celebrating seven (going on eight) years together. Sometimes having strict, unrealistic expectations for a spouse (especially related to things like height, physical features, or career path) is what's keeping you alone and lonely.
Take the pressure off and explore all your options. I'm not telling you to stop popping the balloon on the guy who earns $20,000 less than you if that's a hard no that Jesus himself told you to skip. I'm asking you to explore other options and see what else God might have out there for your love journey.
14. Immediately apologize and pray together.
I've learned that always being "right" isn't always ideal when you truly care about someone and you're in a relationship for the long haul. Defaulting to an apology when necessary, even when things aren't 100% resolved, is a good way to prioritize peace and save your energy for more worthwhile battles. Research has even supported the benefits of apologies in relationships, and how couples married for five or more years do it often.
15. Get a Rose and discover true self-love.
Do I really have to explain this? You've gotta know what satisfies you, and how better to figure that out than to practice self-love in the bed by yourself? You can also try this with a partner, but as a woman who got on this train very much later in my sexual activity journey. I have a lot more learning to do on my own, and even in a satisfying relationship, I like to find out new things about myself, by myself.
Figure out what you're into, watch what you want to watch, and read what you want to read to define pleasure for yourself. There's a freedom and empowering element there especially if you're used to prioritizing pleasing your partner.
16. Be direct and have the "money talk" with bae.
Money issues are one of the leading causes of divorce, so you need to have those conversations before you even think about marrying someone. And true, nobody can predict the future so you won't be able to avoid some challenges altogether, however, talking with your potential spouse about how they view money, their spending habits, and the pain points in terms of their approach to money management can at least give you a glimpse into what's in store if you do walk down the aisle, move in with them, or decide to share a bank account/business/child with them.
17. Invest in the "paid" version of that dating app.
I know plenty of successful, married folk who did this and met "the one" as a result. Let's be honest: The free version is for playing around. I had a lot of fun with my "free" profile back in the day, trust me. Upgrade that photo, profile, and package, and see if the quality of your dating adventures changes when you're serious about finding a true partner. Dating coaches and matchmakers cosign this.
18. Solo travel to meet that long-distance connection.
Sometimes, your perfect match isn't within 100 miles of you, and that's okay. Make it an adventure, enjoy the memories, and book that ticket. I met my man this way and it's been a whirlwind escape ever since. If you're not comfortable traveling solo, travel or (network to plan travel) with a group via Facebook.
Career And Business
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19. Schedule coffee or virtual meetups with smart people from your graduating class, previous employer, or current employer.
I have gotten many freelance opportunities by doing this. It's as simple as connecting and offering value (or simply learning how you can better equip yourself to do so.) It's also a great way to expand your network, spark new friendships, or find out about new job opportunities.
20. Invest in a well-made suit.
I don't care what industry you're in, a suit says "power," and it's not as old-school or out-of-style as you'd think. Plus the whole experience of looking for a new one (or getting one tailored) is fun and affirming. Try these options. I swear, anytime I wear a blazer, I'm treated like a celebrity or boss, especially when traveling. I was once upgraded to first-class wearing a yellow blazer outfit, and the airline professional literally said, "You look like somebody important. Here you go."
21. Volunteer for a worthwhile project or cause that's important to your company.
If you're overworked and underappreciated, skip this one, but if you truly have the time, love what you do, and want to advance, this move is clutch. Volunteering for extra projects got me where I am today in media because I had foresight, and knew that was the only way at the time to leverage relationships, and I was able to challenge myself to learn skills that 20 years later are still bankable. That VP you can't get a meeting with will be at that gala your company is planning, so join that committee, sis.
22. Write down why you deserve a raise and ask for it in your next one-on-one.
Gather those receipts (ie sales increase numbers, KPIs met, deals closed, people acquired via recruitment, the impact of systems updates, or other tangible success metrics) and ask for that raise before the first or second-quarter budgets are being finalized.
23. Instead of quitting, write down your exit plan.
While revenge quitting is set to be a thing next year (and maybe you're among those who will be leading the trend), try the better boss move and quit with a real plan.
24. Start automatically separating that estimated self-employed quarterly tax estimate.
If you have side hustles (or you're collecting 1099 income,) baby, you do not want to neglect those quarter tax payments. Talk to a professional, do your research, and set up automatic transfers to an account specifically for paying these at the appropriate due dates.
25. Sign up for a free one- to 11-week course related to your industry—or the industry you want to be in next year.
Institutions like Harvard University and platforms like Coursera offer free courses that can enhance your skills. You can also invest in certificate courses with accredited colleges as well as tech training.
26. Hit "Easy Apply" for 10 dream jobs listed on LinkedIn.
While you shouldn't solely rely on this when actively job-seeking, using this convenient LinkedIn option is a great way to get into the habit of applying for positions. And if you're already employed, you should still be "dating" other employers if you're looking to make a move in the next six months. Keep your interview skills sharp, practice toughening up for the "nos," and get a bit of an ego boost in the process.
Self-Care And Wellness
27. Pre-schedule three month's worth of massages.
Oftentimes this is cost-effective since some spas offer deals for multiple bookings. Also, it makes an act of self-care deliberate and important, not an option. When you get that reminder call, you'll know it's real.
28. Fire that therapist and try another one.
Cultural competency in mental health support is one major problem that can hinder Black women from even bothering with therapy. And who wants the added stress of spending multiple, paid sessions explaining why something is a microaggression? Cut the cord and move on to try someone else, either via a Black women therapists channel or recommendations from others.
29. Join a small group at church.
Bedside service ain't gonna cut it and neither is going to the usual Sunday service. Join a smaller group and upgrade your efforts to connect, network, and elevate spiritually. Even if virtually, take a step to dig a bit deeper with more targeted Bible study and discussions.
30. Say no, even to loved ones.
This is on here twice, for a reason. Saying no is the simplest, most powerful micro-action you can take today to make 2025 better. No explanations. No guilt. Say no.
31. Choose one "luxury" beauty product for skincare and stick to it.
This was trending big on social, especially for millennials hitting their 40s. There's just something so freeing about not giving in to every trend and sticking to the basics that work, especially when there are quality, healthy ingredients involved. Put those orders on auto-renew.
32. Sign up for a new sport or fitness class just for fun, not for results.
It's great to be on a weight-loss or weight-lifting journey, but try something just for the fun of it. Switch things up with a couple of these fitness activities.
33. Book a staycation.
Leave the passport at home and explore a nearby community or another town in your state. There's so much enrichment in your own backyard right here in the U.S., and you don't even have to break the bank.
34. Pre-schedule your mammograms, Pap smear, and peri-menopause checkups for next year.
Take control of your health by pre-scheduling essential appointments like mammograms, Pap smears, and peri-menopause check-ups for 2025. Prioritizing these screenings early ensures you stay on top of your wellness and make time for self-care in the new year.
35. Cut off support of beauty and wellness professionals whose customer service is below standard.
This is another one that many Black women have been vocal about—from unrealistic pre-appointment requirements, to booking fees, to long waits, to unsavory in-salon experiences. Spot the red flags early, and just stop accommodating foolishness. Support salons or experienced stylists who are kind, have proper systems in place and value your time.
36. Schedule five to 10-minute moments of silence on your calendar.
Again, wellness is not optional, and if it's not on my calendar, it's not official. Sit quietly. Pray. Meditate. Or do nothing. The benefits of silent moments are almost endless.
37. Download a meditation app.
If you've found that meditation is difficult to schedule or to even start, an app can help. Try this, this, or this one, and take that step to embrace something new to enhance your wellness routine. If you're tired of downloading apps, create a playlist for meditation via Amazon Music or Spotify and schedule a reminder to do it once a day or week.
38. Invest in a healthy meal prep or delivery service.
Time is emotionally expensive, so save as much of it as possible. Getting into meal prep to keep to your goals is a great way to save time, stress, and effort. The health benefits of meal prepping have also been proven via research.
39. Create a positive playlist on Spotify, Amazon Music, YouTube, or other streaming platform.
It can be podcasts, music, affirmations, or somatic sounds. It's a game-changer. You can even set an alarm to wake you up to start your day with the positive playlist. Not into creating your own? There are plenty to choose from with a quick search.
40. Set up reminders for Alexa (Siri or other AI) to remind you, "You are loved," and "You are okay."
This simple effort can boost your endorphins and remind you that you're indeed, not alone, and you will be okay, regardless. To set mine up, I simply commanded, "Alexa, remind me everyday 'Jesus loves me,'" and like clockwork she does. She almost scared the ish out of me one day when I'd forgotten the reminder was active, but it was the reminder I needed when anxiety had gotten the best of me that week.
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High Achievers: Black Celebs Redefining The Cannabis Industry With Purpose
As an avid cannabis lover, I truly appreciate the magic of the flower.
I also believe it's crucial to create a space for Black women to fully participate in the cannabis industry. We need to empower Black women to not only consume cannabis but also to thrive as entrepreneurs. As the only demographic stigmatized for cannabis use, this inclusivity is essential.
According to FlowHub, cannabis will add $115.2 billion to the economy in 2024. Despite this growth, Black women remain significantly underrepresented in cannabis leadership roles. Data from MJBizDaily reveals that men own 80% of cannabis businesses. Furthermore, Black people constitute only 2% of cannabis company ownership nationwide.
With that said, we thought it was only right that we curate a list of Black celebrity-owned cannabis brands you can support. For many of these folks, the brands are designed to bridge cannabis culture with storytelling, creating space for underrepresented voices in the industry. They strive to use cannabis to cultivate creativity and promote equity within an industry that has disproportionately affected Black communities.
1.Lena Waithe
Lena Waithe launched First Draft, her first cannabis partnership and collaboration with entrepreneur Chris Ball’s Ball Family Farms. She told ESSENCE, “He’s so passionate about it—he invited me to his plant and I saw him in his element. And he said, ‘If we’re going to do business, you’ve got to get to know me.'” Soon after forming a friendship, the pair decided to collaborate on First Draft. This hybrid cannabis strain, released in Los Angeles stores last year, offers a fruity experience described as promoting calm, bliss, and creativity.
2.Method Man
Method Man created TICAL (Taking Into Consideration All Lives) as a cannabis brand rooted in social justice. Recognizing the racial disparities in the cannabis industry, TICAL partners with Black-owned dispensaries and highlights quality products while advocating for equity. His efforts aim to dismantle stigma and create opportunities for communities of color.
3.Jay-Z
Jay-Z debuted Monogram in 2020, presenting a luxury cannabis line under the parent company The Parent Company, where he serves as Chief Visionary Officer. Focused on high-end products, Monogram offers artisanal cannabis curated by experts. Despite its premium positioning, the brand has faced financial challenges in a volatile market, reflecting the difficulties of scaling even with a superstar founder. Amid reports of a $575 million loss breaking early this month, it has since been reported that Jay-Z is no longer tied to the luxury weed line.
4.The Game
The Game co-founded Trees by Game, a cannabis lifestyle brand offering a range of premium products from flowers to concentrates. Known for blending his West Coast roots and entrepreneurial drive, The Game positions his brand as an authentic voice in the cannabis space. His involvement underscores the intersection of hip-hop and cannabis culture.
5.Jaleel White
Known for his role as Steve Urkel, Jaleel White ventured into cannabis with ItsPurpl, a collaboration with 710 Labs. Specializing in Purple Urkle strains, his brand merges nostalgia with premium-quality cannabis, catering to aficionados and new consumers alike. ItsPurpl reflects White’s commitment to authenticity and innovation.
6.Al Harrington
Former NBA player Al Harrington founded Viola, a cannabis company named after his grandmother. Viola champions Black ownership in the cannabis industry while producing premium products. Harrington also prioritizes social equity, advocating for criminal justice reform and creating pathways for minority entrepreneurs.
7.Whoopi Goldberg
Whoopi Goldberg co-created Whoopi & Maya, a cannabis line focused on alleviating menstrual pain and other conditions affecting women’s health. Although the company has since ceased operations, Goldberg’s venture was groundbreaking in addressing women’s needs in a male-dominated cannabis market, highlighting the plant’s medicinal benefits.
The EGOT winner and co-host of The View, is expanding her cannabis business. Under the WhoopFam umbrella, she has a new brand and is revamping Whoopi & Maya. Emma & Clyde, named for Goldberg's late mother and brother, was initially launched in 2022 with a limited Arizona run. The brand is now expanding to select stores in California, Arizona, and Ohio. It offers a range of products for both medical and recreational users, including edibles, pre-rolls, flowers, and accessories.
8.Lil Wayne
GKUA Ultra Premium, launched by Lil Wayne, focuses on high-end cannabis. The brand is a cultural extension of his creativity and artistry, blending music and cannabis culture. He told Forbes, “I used to just want to get high, now I smoke to get inspired. With GKUA, I'm sharing a feeling that I love." The rapper’s Co-founder Beau Golob added, “The combination of our incredible products, market knowledge and commitment to quality, paired with the unmatched fanbase of Lil Wayne, the ultimate cannabis connoisseur, creates an unprecedented opportunity to create a cannabis brand that values creativity and the artistic pursuit.”
9.Ricky Williams
The former NFL star created Highsman, a cannabis lifestyle brand featuring strains tailored to sports themes like Pre-Game and Post-Game. Williams emphasizes wellness, integrating cannabis into mental and physical health practices.Highsman decided to merge with Frozen Fields and Abundant Labs. Ricky told Forbes, “To remain competitive and drive continued growth, we began exploring M&A opportunities about a year ago, seeking to integrate our brand into a scalable backend. After numerous discussions with potential acquirers and partners, we concluded that merging with Frozen Fields and Abundant Labs presented the strongest path forward.”
10.Damian Marley
As part of Evidence, Marley turned a former prison in California into a cannabis cultivation facility, highlighting his focus on social justice and high-quality cannabis. Locals pushed back against plans for a weed-growing facility in their area. “Educating a community that was conservative was not easy,” Dan Dalton, co-founder shared withForbes. “It was hard to convey that our cannabis wouldn’t hit their streets and drive crime. What we grow gets into trucks and leaves the town; the facility has no signage. And all this tax revenue is here for the town now. The first year we provided 100 jobs.”
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